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All Journal Bioedukasi: Jurnal Pendidikan Biologi Media Ilmu Kesehatan JSiI (Jurnal Sistem Informasi) Jambura Economic Education Journal Jurnal Mandala Pharmacon Indonesia International Journal of Economics Development Research (IJEDR) SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL JMK Jurnal Manajemen dan Kewirausahaan Journal of Innovation in Community Empowerment (JICE) JURNAL PENDIDIKAN INDONESIA: Teori, Penelitian, dan Inovasi Asian Journal of Management Analytics Jurnal Pendidikan, Sains dan Teknologi Journal of Pharmaceutical (JOP) Jurnal Biologi Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ekonomi dan Pembangunan Indonesia Bencoolen Journal of Pharmacy An-Nisbah: Jurnal Ekonomi Syariah Jurnal Pengabdian Masyarakat Wadah Publikasi Cendekia
Endah Kurniawati, Endah
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Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Jambura Economic Education Journal

 1 
Mendorong Gen Z : Digitalisasi Untuk Kemajuan UMKM Desembrianti, Vebyana; Kurniawati, Endah
Jambura Economic Education Journal Vol 7, No 3 (2025): : July 2025
Publisher : Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jeej.v7i3.27276

Abstract

This study aims to identify the various factors that influence Generation Z's participation in developing MSMEs in Kediri District through digitalization, as well as the challenges faced in implementing digitalization.This study uses a descriptive qualitative approach method to describe the role of Generation Z in the development of Micro, Small, and Medium Enterprises (MSMEs), especially in the Kediri region. Generation Z, which is known for its high technological adaptability, has great potential in driving the digitalization of MSMEs. The results show that the involvement of Generation Z in digital marketing strategies, the use of social media, and product innovation is crucial to improving the competitiveness of MSMEs. This research provides a clear picture of the need to empower Generation Z to contribute significantly to the advancement of MSMEs in Kediri, and provides recommendations for stakeholders to create an ecosystem that supports collaboration between the younger generation and MSME players.
Co-Authors ., Harsiti Abdurrahman, Arif Ardianto, Lisman Septa Arifah, Mitsalina Fildzah Arivia, Nadira Aryanta, Angga Wanda Ayuanti, Rafikhein Novia Azizah, Siti Alfiyana Catur Sugiyanto Desembrianti, Vebyana Desy Komalasari Desy Natalia Dewi, Novia Ariani Dizani, Muhar Erlinaningrum, Mustika Ervany, Irrena Hendratmoko, Suseno Herawati Herawati Ika Priantari Irma S, Septi Ismet Basuki Joko Joko Kholif, Kholif Sholehah Indra K Kurniasih, Kholif Sholehah Indra Lestari, Rinny Melanie, Zaskia Nora Mulifah, Mulifah Oktapiya, Tira Risa Prafitasari, Aulya Nanda Pratama, Nofran Putra Rahmawati, Zerli Rif’an Fauzi, Muhammad Ali Rikhaturhohmah, Rikhaturhohmah Rizqa Salsabila Firdausia Rusydan, Azka Muhammad Saputra, Diky Permana Sari, Kurnia Rahayu Purnomo SEPTI WULANDARI Sugeng Hariyanto Taufik Akbar Tenabolo, Vilkanova Asenath Inna Ujang Syahrul Mubarrok Wibisono, Dika Irawan