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THE EFFECT OF LEADERSHIP AND DISCIPLINE TYPE ON EMPLOYEE PERFORMANCE IN STATISTIC CENTER AGENCY KAMPAR REGENCY Winardo Winardo; Zamhir Basem; Litra Diantara
Jurnal Riset Manajemen Indonesia Vol 4 No 4 (2022): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55768/jrmi.v4i4.108

Abstract

This study aims to determine the effect of the type of leadership and discipline on employee performance at the Central Bureau of Statistics of Kampar Regency. The population in this study were all employees at the Central Bureau of Statistics of Kampar Regency. The sample of this study used a saturated sampling technique (census), namely 31 employees at the Central Bureau of Statistics, Kampar Regency. The data collection techniques used were questionnaires and research files. The data analysis technique used is multiple linear regression analysis with a significant level (α) of 0.05. The results of this study concluded that the type of leadership and discipline simultaneously had a significant influence on employee performance, with a significant value less than 0.05. The results of the analysis of this study indicate that discipline has a partially significant effect on employee performance at the Central Bureau of Statistics of Kampar Regency. The contribution of the independent variable to the dependent variable is very strong.
THE EFFECT OF SOCIAL MEDIA AND TRUST ON PURCHASE DECISION FOR HANDBODY SCARLETT IN KAMPAR REGENCY Dini Nursyada; Zamhir Basem; Litra Diantara
Jurnal Riset Manajemen Indonesia Vol 4 No 4 (2022): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55768/jrmi.v4i4.111

Abstract

This study aims to determine the effect of social media and trust on the decision to buy a scarlet handbody in Kampar Regency, namely the cheerful cosmetics shop, the cosmetic blessings and the cosmetic fatma. The sample in this study were all customers who bought Scarlett handbody products at the cosmetic shop, amounting to 100 customers. The data collection techniques used were questionnaires and research files. The data analysis technique used is multiple linear regression analysis with a significant level (α) of 0.05. Simultaneously, social media and truts have an effect on purchasing decisions, based on the partial test results, social media have an effect on purchasing decisions, while trust has no effect on customer purchasing decisions. The closeness of the relationship of the independent variable to the dependent variable is very strong with the contribution of the independent variable to the fixed variable which is 73.0%.
ESTABLISHMENT OF BRAND ENGAGEMENT TO CUSTOMERS OF BEAUTIFUL HOMES IN THE CITY OF BANGKINANG THROUGH BRAND POSTS ON SOCIAL MEDIA Rosdianti Rosdianti; Samsurijal Hasan; Litra Diantara
Jurnal Riset Manajemen Indonesia Vol 4 No 3 (2022): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of the marketing activities for beauty services is promotion. The promotional activities carried out by the beauty service house are expected to be able to market according to the principles of marketing beauty services that are in accordance with facts, are honest, informative and educational. Promotion, which is one of the marketing activities for beauty services, is one form of advertising, which can be done through conventional media and digital media. To expand its reach in marketing beauty services, digital media can be used, one of which is through social media. Rumah Cantik Nitri in Bangkinang City has limited use of social media for promotional activities. Meanwhile, the target market is a community that is familiar with social media. Furthermore, the official Fecebook and Instagram of Rumah Cantik Nitri have not been managed professionally so that they have not made a significant contribution to the marketing performance of these services. The objects in this study are brand posts, comments, replies, the number of likes and shares that occur on social media accounts Facebook and Instagram owned by Rumah Cantik Nitiri in Bangkinang City. Rumah Cantik Nitri, in terms of utilizing social media channels, prioritizes Instagram and Facebook as information media and interacts with consumers and does more neutral brand posts and uses them as online customer care media with a very fast response. At Rumah Cantik Nitri, the social media that is most capable of generating brand engagement is Instagram social media. This can be seen from consumer responses in the form of product reviews and user generated content with the highest number compared to other social media because the interactions that occur are more active than other social media. Brand engagement created at Rumah Cantik Nitri, brand posts that are posted are still at the stage of attracting attention (awareness) by creating an informational brand post which aims to introduce beauty services to attract more users by following their social media.
The Role of Work Discipline as A Moderate in The Relationship Motivation, Competency and Workload on Employee Performance Litra Diantara; Syarkani Arief
eCo-Buss Vol. 7 No. 1 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i1.1623

Abstract

This study aims to empirically analyze the influence of competence, motivation, and workload on employee performance with work discipline as a moderation variable. This research was conducted at the Kampar Regency Regional Secretariat involving 178 respondents who were selected as a sample. The data analysis technique used is Structural Equation Modeling (SEM) with the help of SmartPLS software. The results of this study show that competence and motivation have a significant influence on work discipline. Work discipline, in turn, has a significant impact on employee performance. In addition, workload is also found to have a significant influence on employee performance, both directly and indirectly through work discipline. In this study, work discipline plays a role as a moderation variable that strengthens the relationship between competence, motivation, and workload and employee performance. These findings highlight the importance of work discipline in the process of improving employee performance, where competence and motivation are the main driving factors that contribute to optimal performance. The practical implications of this study show that organizations, especially management, need to pay attention to the development of employee competencies and motivation as well as effective workload management. This is important to ensure that work discipline can be optimized as a moderation factor in improving employee performance. With the right strategy, organizations can achieve better performance improvements and support the achievement of strategic goals.
PELATIHAN PENINGKATAN PENGETAHUAN TENTANG PENTINGNYA INOVASI DAN NETWORKING DALAM MENJALANKAN USAHA BAGI UMKM WANITA DI BANGKINANG KOTA KABUPATEN KAMPAR Putri, Librina Tria; Diantara, Litra; Hendrizal, Hendrizal; Kamal, Mustafa; Ali, Auzar; Qadar, Amri
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol. 7 No. 2 (2023): Penguatan Layanan Publik dan Inovasi Masyarakat untuk Pertumbuhan Riil
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v7i2.1453

Abstract

Seiring dengan pekembangan jaman, semakin banyak wanita yang berwirausaha, jika dahulu wanita dianggap lebih pantas menjadi ibu rumah tangga, tetapi telah banyak wanita yang membuktikan bahwa mereka pantas dan layak sejajar dengan pria. Dalam menjalankan usaha agar mampu bertahan dipasar maka wirausaha hendaknya mampu melakukan Inovasi dan memiliki kreatifitas yang tinggi hal ini juga harus dilakukan oleh wirausaha wanita dalam melakukan kegiatan bisnis. Dengan mengembangkan produk atau layanan yang lebih baik, lebih efektif, atau lebih memuaskan, mereka dapat meningkatkan tingkat kepuasan pelanggan dan membangun hubungan jangka panjang yang kuat. Jaringan (networking) juga memungkinkan wirausaha wanita untuk menemukan mentor atau role model yang dapat memberikan panduan, inspirasi, dan dukungan dalam menghadapi tantangan dalam bisnis. Melalui interaksi dengan orang-orang yang telah berhasil dalam bidang yang sama atau serupa, mereka dapat belajar dari pengalaman dan pemikiran mereka, serta mendapatkan dorongan untuk tumbuh dan berkembang. Abstrak : Wirausaha Wanita; Inovasi; Jaringan Bisnis; Networking
DIRECT MARKETING DAN PRICE PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN MITSUBISHI L 300 PADA PT. SUKA FAJAR LTD CABANG BANGKINANG KOTA Putri, Librina Tria; Diantara, Litra; Yogi, Fitra
Jurnal Daya Saing Vol. 9 No. 3 (2023): Kinerja SDM, Perilaku Konsumen, dan Dinamika Keuangan Perusahaan
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i3.1463

Abstract

Penelitian ini dilaksanakan di PT. Suka Fajar Ltd Cabang Bangkinang Kota. Tujuan penelitian untuk mengetahui pengaruh baik secara parsial maupun simultan dari variable Direct Marketing dan Price terhadap keputusan pembelian. Data yang digunakan dalam penelitian ini merupakan data primer dan data sekunder, yang diperoleh dengan metode kuesioner, observasi, wawancara dan dokumentasi. Sampel yang digunakan untuk menguji hipotesis sebanyak 96 pelanggan, pengambilan sampel dilakukan dengan metode accidental sampling. Alat analisa data digunakan model regresi linear berganda, sedangkan pengujian hipotesis dilakukan dengan uji F dan uji t pada alpha lima persen. Berdasarkan hasil penelitian disimpulkan bahwa variabel Direct Marketing dan Price berpengaruh signifikan secara simultan dan parsial terhadap keputusan pembelian. Koefisien korelasi (R) diperoleh sebesar 0, 826, artinya terdapat hubungan erat antara variabel Direct Marketing dan Price dengan keputusan pembelian. Selanjutnya kontribusi variabel Direct Marketing dan Price terhadap keputusan pembelian sebesar 67,5%, sedangkan sisanya sebesar 32,5 % dipengaruhi oleh faktor lain diluar model. Kata Kunci: Direct Marketing, Price Dan Keputusan Pembelian
ANALISI STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUAL PRODUK SEPATU SKECHERS PADA MAL CIPUTRA DI PEKANBARU Salis, Muhammad; Diantara, Litra; Setiawan, Adi; Kamal, Mustafa; Ali, Auzar
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 1 (2025): Inovasi, Pemasaran, dan Keuangan dalam Bisnis dan Kewirausahaan Kontemporer
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i1.2234

Abstract

The purpose of this study was to determine the right marketing strategy so as to increase sales and win the retail business competition. This research was conducted at the Skechers Shop Ciputra Mall Pekanbaru which is located on Riau Street No.58 1st Floor, Kampung Baru, Senapelan District, Pekanbaru City which was conducted for two months from May to June 2024. The data source of this research is from the leadership and employees, especially the marketing department, while the data analysis technique is SWOT analysis. The results showed that the company's strength map is located in quadrant I, based on the Average Total Weighted Value (TNB). TNB strength variable 1.30, weakness variable 0.79, opportunity variable 1.35 and threat variable 0.84. The company's strength position map is located in quadrant I. The strategy used by Strenghts Opportunities (SO) shows a very favorable situation for the company that must be applied is to support an aggressive growth policy (growth oriented strategy) showing the number of opportunities that must be taken as much as possible with the strengths the company has
DAMPAK PROMOSI, KUALITAS DAN KETERSEDIAAN PRODUK TERHADAP KEPUASAN PELANGGAN SARI ROTI PADA INDOMARET Henrizal, Henrizal; Diantara, Litra; Setiawan , Adi; Azhari, Azhari; Tanjung, Irfan
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 2 (2025): Strategi, Inovasi, dan Kinerja Bisnis di Era Digital dan Globalisasi
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i2.2300

Abstract

This research was carried out with the aim of promotion, quality and product availability having a simultaneous and partial effect on Sari Roti customer satisfaction at Indomaret in Bangkinang. Sampling in this research was using the Lemeshow formula, which is used to calculate the number of samples because the population is unlimited, the research sample is 96 respondents. The data collection method used was distributing questionnaires. The analytical method used is descriptive statistical analysis and multiple linear regression analysis. The research results concluded that partially Product Quality and Availability had a significant effect on Customer Satisfaction, while Promotion had no significant effect on Customer Satisfaction. The Adjusted R Square value is 0.848. This means that the contribution of the Promotion, Quality and Product Availability variables to the Customer Satisfaction variable is 84.8%
ANALISIS KUALITAS PELAYANAN DAN ORIENTASI PELANGGAN TERHADAP KEPUASAN PELANGGAN PT. FAJAR RIAU WISATA PEKANBARU Diantara, Litra
Jurnal Daya Saing Vol. 5 No. 2 (2019): Perilaku Konsumen, Kinerja UMKM, dan Daya Saing Industri Jasa di Era Ekonomi Kr
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v5i2.365

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan orientasi pelanggan terhadap kepuasan pelanggan PT. Fajar Riau Wisata Pekanbaru. Kepuasan pelanggan merupakan perasaan senang atau kecewa seseorang yang muncul setelah membandingkan hasil produk maupun jasa terhadap apa yang diharapkannya. Analisis pada penelitian ini menggunakan analisis berganda dengan jumlah responden 65 orang. Pengambilan sampel menggunakan teknik insidental sampling yaitu dengan cara memilih siapa saja yang sedang berada pada objek penelitian. uji hipotesis menggunakan uji t dan uji f. berdasarkan hasil penelitian dapat disimpulkan bahwa secara simultan dan parsial, kualitas pelayanan dan orientasi pelanggan berpengaruh secara signifikan terhadap kepuasan pelanggan. Terdapat hubungan kuat positif antara kualitas pelayanan dan orientasi pelanggan dengan kepuasan pelanggan dan kontribusi variabel independen terhadap variabel dependen sebesar 69,6%.
ANALISIS EFEKTIVITAS PROMOSI MENGGUNAKAN MEDIA SOSIAL INSTAGRAM PADA ZAKY & DICKY CAFE DI BANGKINANG KOTA Putri, Librina Tria; Diantara, Litra; Kamal, Mustafa
Jurnal Daya Saing Vol. 8 No. 1 (2022): Dinamika Pemasaran, SDM, Keuangan, dan Kewirausahaan pada Berbagai Sektor di Er
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v8i1.891

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui apakah upaya periklanan Instagram Zaky & Dicky Cafe efektif. Instagram adalah program berbagi gambar dan video yang memungkinkan pengguna mengambil foto, merekam video, menerapkan filter digital, dan berbagi kreasi mereka di berbagai jaringan jejaring sosial. Untuk mengetahui efikasinya terhadap interaksi sosial, peneliti menggunakan analisis model EPIC (empati, persuasi, dampak, dan komunikasi) dan mengujinya secara individual menggunakan teknik skor rata-rata. Populasi dan sampel diambil dari pelanggan Zaky & Dicky Cafe. Pengambilan sampel dilakukan dengan teknik sensus sebanyak 100 sampel. Berdasarkan hasil penelitian, pemasaran Zaky & Dicky Cafe dengan media sosial instagram efektif.
Co-Authors Adi Setiawan Arman Auzar Ali Azhari Azhari Dara Dita Pahlewi Desmawati Desmawati Dini Nursyada Doddy Audi Sandra Elen Novita Fachry Abda El Rahman Hendrizal Hendrizal Henrizal, Henrizal Librina Tria Putri Mustafa Kamal Norawati, Suarni Pirmansyah Pirmansyah Putri Mirnasari Putri, Librina Tria Qadar, Amri Renaldi Putra Rian Yunaldi Rinaldi Rinaldi Rosdianti Rosdianti Salis, Muhammad Samsurijal Hasan Setiawan , Adi Supardi Supardi Syarkani Arief Tamrin Tamrin Tanjung, Irfan Uli, Desti Monika Winardo Winardo Yogi, Fitra Yola Alwitri Zamhir Basem Zulher Zulher zurman, zurman