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All Journal Jurnal Bisnis dan Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) JMM (Jurnal Masyarakat Mandiri) Reswara: Jurnal Pengabdian Kepada Masyarakat JMK Jurnal Manajemen dan Kewirausahaan Journal of Accounting and Finance Management (JAFM) E-JRM JIMEB: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Nusantara Economics and Entrepreneurships Journals
Sulton Sholehuddin, Sulton
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Variasi Produk, Store Atmosphere Dan Lokasi Terhadap Minat Beli Ulang Pada Kopi Studio 24 Di Kota Malang (Studi Kasus Mahasiswa Di Kota Malang) Mardhiyyah, Nafisatul Itsna; Nurhidayah, Nurhidayah; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to identify “the influence of product variations, store atmosphere and location on repurchase interest in Studio 24 coffee in Malang City, a case study of Malang City students”. This research uses a quantitative approach method. The data analysis technique in this research uses multiple linear regression analysis. The population in this study was Studio 24 Coffee's Instagram followers, totaling 16,800. The sample was taken using the Slovin formula and the sample size was 99. The respondent criteria used were Malang City students who had purchased Studio 24 Coffee products more than 3 times. The results of this research show that there is a positive and significant influence between the variables of product variation, store atmosphere and location on repurchase interest in Studio 24 coffee in Malang City. And also, the variables of product variation, store atmosphere, and location have a partial and simultaneous influence on the repurchase interest variable at Studio 24 Coffee in Malang City. Keywords: Product Variation, Store Atmosphere, Location, Repurchase Interest
Pengaruh Green Marketing, Green Product, Dan Kemajuan Teknologi Terhadap Minat Beli Mahasiswa PTS Di Kota Malang. Lukman, Moh.; Farida, Eka; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of green marketing, green products, and technological advancements on the purchasing interest of students at Private Universities (PTS) in Malang City. With a student population of approximately 330,000, Malang has significant potential for fostering environmental awareness and social responsibility. The research employs a quantitative method with an explanatory research approach, utilizing questionnaires distributed to PTS students. Multiple linear regression analysis is applied to identify the impact of each independent variable on the dependent variable, which is the students' interest in purchasing eco-friendly products. The results indicate that green marketing, green products, and technological advancements significantly influence students' purchasing interest, both simultaneously and partially. Green marketing is effective in enhancing awareness and purchasing interest, while high-quality green products attract the attention of environmentally conscious students. Additionally, technological advancements, particularly through digital platforms and social media, enable companies to reach their audience more effectively, thus influencing purchasing decisions. These findings provide valuable insights for companies in designing more effective marketing strategies and emphasize the importance of education regarding eco-friendly products to increase awareness among students. This research is expected to contribute to the development of marketing science in the context of sustainability and assist companies in understanding the characteristics of young consumers who are increasingly concerned about environmental issues. Keywords : Green Marketing, Green Product, Dan Kemajuan Teknologi
Pengaruh Kualitas Produk Dan Brand Image Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Intervening (Studi Kasus pada Secangkir Kopi Kota Malang) Abidin, Zaenal; Khalikussabir, Khalikussabir; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In order to examine how brand image and product quality affect customer loyalty for a cup of coffee in Malang City, this study used consumer happiness as an intervening variable. The methodology used in this study is quantitative. Questionnaires given to Malang City coffee drinkers served as the major source of data for this study, while records, journals, earlier studies, and other sources provided secondary data. Because the population employed in this study is unknown, the purposive sampling method a strategy for selecting respondents based on criteria was used to transfer the sampling. This approach yielded a total of 85 samples using a Likert scale in a questionnaire. In hypothesis testing, the t test is employed. The findings of the study demonstrate that customer loyalty is influenced by brand image and product quality. Customer loyalty benefits from brand image and product quality to some extent. Customer happiness and loyalty are positively and significantly impacted by product quality. Customer pleasure, on the other hand, has a beneficial and notable influence on brand loyalty. Keywords: Product Quality, Brand Image, Consumer Loyality, Consumer Satisfaction
Pengaruh Green Marketing Dan Brand Image Terhadap Minat Beli Serta Dampaknya Pada Keputusan Pembelian Air Minum Le Mineral Pada Mahasiswa Universitas Islam Malang Yeritama, Risma; Mardani, Ronny Malavia; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of Green Marketing and Brand Image on purchase intention and its impact on purchasing decisions for bottled Le Mineral drinking water at students of the Islamic University of Malang. The method used is quantitative by distributing questionnaires to 99 respondents. The population of this study were students of the Islamic University of Malang who had bought Le Mineral at least twice. The sampling technique used was purposive sampling, for data processing using SmartPLS 4 software. The results in the study showed that Green Marketing and Brand Image have a significant positive effect on purchase intention and purchasing decisions, purchase interest has a significant positive effect on purchasing decisions, and purchase interest can mediate the relationship between the two to purchasing decisions. Keywords: Green Marketing, Brand Image, Purchase Intention, Purchasing Decisions.
Analisis Penerapan Marketing Mix Untuk Meningkatkan Penjualan UMKM Kerajinan Kayu UD. Rizky Rohma, Hindun Miftakhur; Mardani, Ronny Malavia; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the implementation of the marketing mix strategy in increasing sales of wooden craft UMKM. The marketing mix, which consists of product, price, place, and promotion element, plays a crucial role in determining the competitiveness and success of UMKM. This research employs a qualitative method with a descriptive approach, where data is collected through interviews, observations, and documentation. The findings indicate that a well-implemented marketing mix strategy can enhance sales volume. However, challenges remain in the promotion aspect, particularly in the utilization of digital media. Therefore, UMKM needs to improve their digital marketing strategies to reach a broader market. Keywords: Marketing mix, UMKM, marketing strategy, sales improvement.
Pengaruh Implementasi Digital Payment Dan Literasi Digital Terhadap Peningkatan Efisiensi Transaksi (Studi Kasus Pada Pedagang Dan Pembeli Di Pasar Tumpang) Putri, Cici Amelia; Wahono, Budi; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to explore and explain the impact of the implementation of digital payments and digital literacy on transaction efficiency, focusing on traders and buyers at Tumpang Market. By using a quantitative approach and applying the Malhotra formula to determine the sample size of this study, because the total population is still uncertain. Based on the calculation of this formula, the sample consists of 85 respondents. To answer the research questions, using SPSS for various analyses, including normality tests, classical assumption tests, hypothesis testing, multiple linear regression, and adjusted R² coefficient tests. The research findings reveal that the implementation of digital payments and digital literacy simultaneously significantly affect transaction efficiency.  Keywords: Implementation of Digital payment, Digital Literacy, Transaction Efficiency
Pengaruh Promosi Penjualan Terhadap Repurchase Intention yang Dimediasi Oleh Customer Satisfaction Pada Fore Coffee Suhat (Studi Masyarakat Kec. Lowokwaru Kota Malang) Sofianti, Widya Lisa; Rachma, N; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of sales promotion on repurchase intention, mediated by customer satisfaction, among customers of Fore Coffee Suhat, Malang. The research employs a quantitative method and utilizes Partial Least Square – Structural Equation Modeling (SEM-PLS) analysis, with data collected through questionnaires distributed to Fore Coffee Suhat customers. The results indicate that sales promotion has a positive and significant effect on consumer repurchase intention and customer satisfaction. Additionally, customer satisfaction is proven to be a mediating variable that strengthens the relationship between sales promotion and repurchase intention. These findings provide managerial implications for Fore Coffee in designing more effective promotional strategies to enhance customer loyalty. Keywords: Sales Promotion, Repurchase Intention, Customer Satisfaction
Pengaruh Efektivitas, Kepercayaan, Dan Kemudahan Terhadap Minat Penggunaan QRIS Di Kota Malang Berliana, Alvi Sinta; Farida, Eka; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of effectiveness, trust, and ease of use on the intention to use QRIS (Quick Response Code Indonesian Standard) in Malang City. QRIS is a digital payment innovation authorized by Bank Indonesia to facilitate non-cash transactions in a more efficient and secure manner. The research applied a quantitative approach using an explanatory research design. The sample consisted of 100 respondents selected through purposive sampling. Data were analyzed using multiple linear regression analysis. The results indicate that effectiveness, trust, and ease of use simultaneously have a significant influence on the intention to use QRIS. Partially, all three variables also have a positive and significant influence. These findings support the Technology Acceptance Model (TAM), which explains that users’ perceptions of ease of use, system reliability, and usefulness play an essential role in technology adoption. Therefore, increasing public interest in using QRIS can be achieved by ensuring the system is effective, trustworthy, and easy to use Keywords: QRIS, Effectiveness, Trust, Ease Of Use, Usage Intention
Peran Kepercayaan Dalam Memediasi Service Quality dan Price Terhadap Keputusan Pembelian Konsumen Noviana, Nining; Rachma, N.; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to instill the role of consumer trust as a mediating variable in the relationship between service quality and price on purchasing decisions at TW Café & Eatery Malang. In facing increasingly tight competition in the coffee shop business, business actors need to improve shared services, set competitive prices, and build customer trust. This study uses a quantitative approach with a purposive sampling technique on 95 customers, and is analyzed using the Partial Least Squares (PLS) method through SmartPLS 4 software. The results of the analysis show that service quality has a significant effect on purchasing decisions through consumer trust, while price does not provide a significant effect through the trust variable. Therefore, it can be concluded that consumer trust is an effective mediator in the relationship between service quality and purchasing decisions, but has no effect in relation to price. Keywords: Trust, Service Quality, Price, Purchase Decision
Pengaruh Motivasi Intrinsik Dan Ekstrinsik Terhadap Kinerja Karyawan Pada Perusahaan Purwanto Farm (Studi Pada Perusahaan Purwanto Farm) Sholikhin, Ahmad; Pardiman, Pardiman; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of intrinsic motivation and extrinsic motivation on employee performance at Purwanto Farm Blitar. The research data were obtained through a survey by distributing questionnaires to 30 employees using a Non-Probability Sampling technique. Data analysis was conducted using a quantitative method with the assistance of SPSS version 27. The results showed that intrinsic motivation did not have a positive and significant effect on employee performance, whereas extrinsic motivation had a partially positive and significant effect on employee performance. Based on the findings, it is recommended that the company focus more on aspects of extrinsic motivation, such as providing rewards, compensation, salaries and benefits, good working conditions, job security, and supervision from superiors to improve overall employee performance. Keywords: Intrinsic Motivation, Extrinsic Motivation, Employee Performance
Co-Authors Achmad Agus Priyono Afi Rachmat Slamet Agus Hermawan Aisyah, Diana Sari Anggun Rizki Syafila Putri Arsiyanto, Tody Artanti, Leni Aulia, Nadhira Saffana Azizy, Ailsa Rania Bastomi, Mohamad Berliana, Alvi Sinta Budi Wahono Dinda Intan Pratiwi Djuariyah Djuariyah Dwiyani Sudaryanti Fahrurrozi Rahman Farida, Eka Haidar S, M Hisam Hovi, Farisa Mina Indriani, Ferlia Ismail, Niccolas Akbar Jeni Susyanti Khafili, Moch Farid Khafizd Khalikussabir, Khalikussabir Khoirun Nisa’ Sri Agustin Lukman, Moh. Mardhiyyah, Nafisatul Itsna Masruhan, Helmy Naufal Mochamad Firli Ardiansyah Moh. Afifuddin Mohammad Rizal Mohammad Rizal, Mohammad Mulyani, Dwi Indah Munawaroh, Salsabilatul Murini, Ira Nahdiyah Farohidal Hidayati Nirza, Achmad Hudzaifah Abiyyu Novarisya Putri Ramadhani Noviana, Nining Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nuriana, Farikha Pardiman Pardiman Putri Ayu Maghfiro Putri, Ambar Rizkiana Putri, Cici Amelia Rachma, N Rachma, N. Raisya A Yasmin Rohma, Hindun Miftakhur Rois Arifin Ronny Malavia Mardani Saputra, Rizky Maulana Sholikhin, Ahmad Siti Mutmainnah Sofianti, Widya Lisa Sudarmiatin Syah, Hubbal Ikmal Syaidatul Khasanah SYAIFUL BAHRI Syamsiar, Syamsiar Tsania Mutamassikah Biddin Nasir Umi Aimmatun Nadziroh Yeritama, Risma Yuzky Maulana Irbad Zaenal Abidin Zahro, Handini Nur Chameli Atuz Zainurrokhim, Zainurrokhim