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Journal : E-JRM

Pengaruh Influencer Marketing, Affiliate Marrketing, Product Display terhadap Impulsive Buying Pada Pengguna Tiktok Shop-Tokopedia (Study Kasus Mahasiswa Universitas Islam Malang Fakultas Ekonomi dan Bisnis Angkatan 2022). Haidar S, M Hisam; Wahono, Budi; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the influence of influencer marketing, affiliate marketing, and product display on impulsive buying among TikTok Shop–Tokopedia users, specifically students from the Islamic University of Malang, class of 2022. The research is motivated by the increasing trend of impulsive buying among younger generations, driven by the rise of social media–based e-commerce platforms such as TikTok, which integrate entertainment with digital marketing. A quantitative approach with an explanatory research method was employed. The study involved 120 respondents selected through purposive and snowball sampling techniques. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression. The findings reveal that influencer marketing, affiliate marketing, and product display collectively have a significant effect on impulsive buying. Furthermore, each variable individually has a positive and significant impact on impulsive buying. These results highlight the important role of social media–based digital marketing strategies in fostering impulsive buying behavior on the TikTok Shop–Tokopedia platform among university students. Keywords: Influencer Marketing, Affiliate Marketing, Display Product, And Impulsive Buying. 
Implementasi Artificial Intelligence Pada Praktik Manajemen Di Kantor Dinas Pendidikan & Kebudayaan Kota Malang Zainurrokhim, Zainurrokhim; Pardiman, Pardiman; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the implementation of artificial intelligence (AI) in management practices at the Malang City Education and Culture Office. The background of this research is based on the challenges of digital transformation in the public sector, particularly at the local government level, which has not fully utilized the potential of AI. This study uses a descriptive qualitative approach with data collection techniques including in-depth interviews, observation, and document analysis. The informants in the study consisted of structural officials and technical staff relevant to the management of the information system within the agency. The research findings indicate that understanding of AI technology is still limited and has not yet become part of the agency's strategic policy. Human resources show high enthusiasm, especially from the younger generation, but still require technical training and ongoing mentoring. The lack of specific policy guidance from leadership is a constraint in planning and budgeting for AI-based programs. Relevant and realistic forms of AI implementation include internal service chatbot systems, automated employee data management, and analysis of educational infrastructure needs. This research recommends the importance of phased planning, strengthening human resource capacity, and more progressive policy support to promote the sustainable adoption of AI in the local public sector. Keywords: Artificial Intelligence, Public Management, Digital Transformation, Local Government, Education Department.
Pengaruh Harga dan Promosi Penjualan Terhadap Kepuasan Pelanggan Serta Dampaknya Terhadap Loyalitas Pelanggan Di Indogrosir Malang Ismail, Niccolas Akbar; Nurhidayah, Nurhidayah; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of pricing and sales promotions on customer satisfaction and its impact on customer loyalty at Indogrosir Malang. Amid rising competition in the modern retail sector, understanding effective marketing strategies is essential, especially in wholesale businesses. The research uses a descriptive qualitative approach, collecting data through in-depth interviews, observation, and documentation. Informants include Indogrosir customers from various membership tiers (blue, red, black) and an internal merchandising staff member. Findings reveal that pricing significantly affects satisfaction, particularly through tiered and membership-based pricing, which customers perceive as competitive and fair. Sales promotions—such as discounts, gifts, and loyalty programs like IGR point redemption—also positively influence customer interest and satisfaction. High satisfaction leads to loyalty, seen in repeat purchases, customer recommendations, and continued patronage. The study concludes that effective pricing and targeted promotional strategies, along with consistent service quality, play a crucial role in building satisfaction and loyalty. It recommends that Indogrosir regularly evaluate its pricing and tailor promotions to customer segments to remain responsive to market changes. Keywords: Price, Sales Promotion, Customer Satisfaction, Customer Loyalty, Indogrosir.  
Pengaruh Lingkungan Kerja, Karakteristik Individu Dan Budaya Organisasi Terhadap Kinerja Karyawan (Studi Kasus : Ratu Swalayan Departemen Store Kota Malang) Mulyani, Dwi Indah; Susyanti, Jeni; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of the work environment, individual characteristics, and organizational culture on employee performance at Ratu Swalayan Department Store in Malang City. The research method used was a quantitative approach with multiple linear regression analysis. Sampling was conducted using a saturated sampling technique with 30 respondents. The results indicate that all three independent variables simultaneously have a significant effect on employee performance. Partially, organizational culture has the most dominant influence on improving employee performance. Keywords: Work Environment, Individual Characteristics, Organizational Culture, Employee Performance