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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Ekuitas: Jurnal Pendidikan Ekonomi Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Manajemen dan Bisnis Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Jurnal Peduli Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Journal of Artificial Intelligence and Digital Business Moneter : Jurnal Keuangan dan Perbankan West Science Interdisciplinary Studies West Science Interdisciplinary Studies Journal of Economics and Public Health Ekuitas Jurnal Pnedidikan Ekonomi UNBI Mengabdi
Ni Luh Putu Surya Astitiani
Universitas Bali Internasional
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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The Influence of Social Media, SEO (Search Engine Optimization), and Mobile Applications on Consumer Purchasing Decisions at PT. Udayana Bali Ambassador Putu Gede Arya Wardana; Kadek Riyan Putra Richadinata; Ni Luh Putu Surya Astitiani
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1264

Abstract

Consumer behavior is changing significantly due to the development of technology and the internet, which has impacted transaction activities from conventional to online. In Indonesia, the increase in internet users has made it easier for consumers to access information and compare products before purchasing. This requires companies, including PT Udayana Bali Ambassador, to understand the influence of digital elements such as social media, SEO, and mobile applications on consumer purchasing decisions. The three digital marketing elements are essential in building consumer relationships, increasing visibility, and facilitating buying. The combination of these three strategies creates an effective digital marketing ecosystem. This research aims to analyze the influence of social media, SEO, and mobile applications on consumer purchasing decisions at PT Udayana Bali Ambassador. The research method used is quantitative and descriptive, with data collection through questionnaires distributed online to 97 respondents. Instrument tests include validity, reliability, and classical assumption tests such as normality, multicollinearity, and heteroscedasticity. Data analysis was conducted using multiple linear regression to test the effect of independent variables on the dependent variable. The results showed that social media, SEO, and mobile applications significantly influence consumer purchasing decisions. The calculated F value in this study has exceeded the F table value, namely, 407.078> 3.092, which means that social media (X1), SEO (Search Engine Optimization) (X2), and Mobile Application (X3) simultaneously affect consumer purchasing decisions (Y). Based on this, it can be concluded that social media, SEO, and mobile applications influence consumer purchasing decisions.
The Influence of Social Media Marketing, Brand Image, and Word of Mouth on Purchasing Decisions of Arak Bali Beverages in Bali Province I Wayan Bima Thompson; A. A. Ngurah Bagus Aristayudha; Ni Luh Putu Surya Astitiani
West Science Interdisciplinary Studies Vol. 2 No. 10 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i10.1301

Abstract

As a regional staple that is of considerable cultural and economic significance in the Bali region, Arak Bali is the subject of this study, which aims to investigate the influence that social media marketing, brand image, and word of mouth have on the decisions that customers make about the purchase of Arak Bali. In a preliminary study with 10 participants, it was discovered that twenty percent of respondents were more interested in purchasing Arak Bali, while eighty percent preferred alcoholic beverages that were imported from other countries. This was the finding of the survey. For the purpose of this investigation, a quantitative methodology is applied, with a specific emphasis placed on the positivist paradigm. In addition to that, a survey that is comprised of questionnaires and random sampling is utilized. This study is centered on individuals who are wine drinkers and who reside in the province of Bali. These individuals are the focus of the investigation. For the purpose of this experiment, the sampling was carried out using the method of random sampling, and samples were gathered from as many as one hundred different individuals. Subsequent to the implementation of a double linear regression analysis strategy, the data is processed with the help of SPSS software version 29, which is the method that is utilized for the purpose of data analysis. The conclusions of this study indicate that the significance value of social media marketing is 0.001 less than 0.05, the significance value of brand image is 0.007 less than 0.05, and the meaning value of word of mouth is 0.001 less than 0.05. As a result, it is possible to draw the conclusion, on the basis of the analysis of the data, that social media marketing, brand image, and word of mouth have a substantial positive influence on the decision to purchase Bali Beverages in the province of Bali. Based on the data, it can be concluded that good marketing through social media, the building of a powerful brand image, and positive word of mouth all have a significant impact on the decisions that consumers make regarding their purchases. These findings provide essential information that can be utilized by Arak Bali in the development of its marketing strategy in highly competitive sectors.
The Influence of Social Media Marketing, Brand Image, and Word of Mouth on Purchasing Decisions of Arak Bali Beverages in Bali Province Thompson, I Wayan Bima; Bagus Aristayudha, A. A. Ngurah; Surya Astitiani, Ni Luh Putu
West Science Interdisciplinary Studies Vol. 2 No. 10 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i10.1301

Abstract

As a regional staple that is of considerable cultural and economic significance in the Bali region, Arak Bali is the subject of this study, which aims to investigate the influence that social media marketing, brand image, and word of mouth have on the decisions that customers make about the purchase of Arak Bali. In a preliminary study with 10 participants, it was discovered that twenty percent of respondents were more interested in purchasing Arak Bali, while eighty percent preferred alcoholic beverages that were imported from other countries. This was the finding of the survey. For the purpose of this investigation, a quantitative methodology is applied, with a specific emphasis placed on the positivist paradigm. In addition to that, a survey that is comprised of questionnaires and random sampling is utilized. This study is centered on individuals who are wine drinkers and who reside in the province of Bali. These individuals are the focus of the investigation. For the purpose of this experiment, the sampling was carried out using the method of random sampling, and samples were gathered from as many as one hundred different individuals. Subsequent to the implementation of a double linear regression analysis strategy, the data is processed with the help of SPSS software version 29, which is the method that is utilized for the purpose of data analysis. The conclusions of this study indicate that the significance value of social media marketing is 0.001 less than 0.05, the significance value of brand image is 0.007 less than 0.05, and the meaning value of word of mouth is 0.001 less than 0.05. As a result, it is possible to draw the conclusion, on the basis of the analysis of the data, that social media marketing, brand image, and word of mouth have a substantial positive influence on the decision to purchase Bali Beverages in the province of Bali. Based on the data, it can be concluded that good marketing through social media, the building of a powerful brand image, and positive word of mouth all have a significant impact on the decisions that consumers make regarding their purchases. These findings provide essential information that can be utilized by Arak Bali in the development of its marketing strategy in highly competitive sectors.
The Influence of Product Quality and Price on Repurchase Interest Through Consumer Satisfaction at Coffee Shops in Denpasar City Widnyani, Ni Made; Aristayudha, A.A. Ngurah Bagus; Rettobjaan, Vitalia Fina Carla; Richadinata, Kadek Riyan Putra; Astitiani, Ni Luh Putu Surya
Journal of Economics and Public Health Vol 3 No 4 (2024): Journal of Economics and Public Health: December 2024
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v3i6.4959

Abstract

Consumer satisfaction is a measure of the value of a product and service that will affect consumer interest in repurchasing the product or reusing the service. In addition to the quality of the product itself, price is one of the indicators that indirectly affects consumer response to repurchase the goods. This study aims to determine the effect of product quality, price on repurchase interest through consumer satisfaction at coffee shops in Denpasar. Method: This study uses a quantitative method with a differential analytical descriptive approach. The number of samples used was 100 respondents calculated from the number of indicators in the question. The questionnaire used has been tested for validity and reliability. The results of the study were analysed usingalternative structural equation modeling (SEM) method PLS (Partial Least Square) with the SmartPLS 3.0 M3 program. The results of this study indicate that price and consumer satisfaction factors affect consumer repurchase interest, while product quality is not significant to consumer repurchase interest. Mediating consumer satisfaction is proven to only apply to the relationship between price and repurchase interest. Satisfaction indirectly influences consumer repurchase interest in addition to paying attention to product quality and the price of the product itself.
Transformasi Digital dan Penerapan Pemasaran Berbasis E-Commerce pada Pelaku UMKM Desa Sayan Widnyani, Ni Made; Astitiani, Ni Luh Putu Surya; Rettobjaan, Vitalia Fina Carla; Wulandari, Putu Diana; Nurfitria, Dini
Jurnal Peduli Masyarakat Vol 6 No 3 (2024): Jurnal Peduli Masyarakat: September 2024
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jpm.v6i3.4717

Abstract

Kegiatan pengabdian masyarakat bertajuk "Transformasi Digital: Penerapan Pemasaran Berbasis E-commerce pada UMKM Desa Sayan" dilaksanakan untuk membantu pelaku UMKM setempat beradaptasi dengan perkembangan teknologi digital. Tujuan utama dari kegiatan ini adalah meningkatkan literasi digital pelaku usaha dan memperkenalkan platform e-commerce serta strategi pemasaran digital yang efektif. Program yang dilaksanakan pada tanggal 25-30 Agustus 2024 ini mencakup pelatihan penggunaan e-commerce, optimalisasi media sosial, serta pemanfaatan SEO dan analisis data untuk pengambilan keputusan bisnis yang lebih strategis. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam pemahaman dan kemampuan pelaku UMKM untuk menggunakan teknologi digital dalam operasional sehari-hari. Beberapa pelaku usaha mulai menerapkan e-commerce dan media sosial untuk memperluas jangkauan pasar mereka, sementara sebagian lainnya mulai memanfaatkan data penjualan dari platform digital untuk menyusun strategi pemasaran yang lebih efektif. Tantangan seperti keterbatasan akses internet dan modal usaha masih menjadi kendala, namun dapat diatasi dengan dukungan berkelanjutan dari pemerintah dan pihak swasta. Kegiatan ini memberikan dampak positif terhadap perekonomian lokal dengan meningkatkan daya saing UMKM Desa Sayan di pasar yang lebih luas. Keberlanjutan program ini sangat penting, mengingat transformasi digital membutuhkan pendampingan yang terus menerus agar pelaku UMKM dapat mempertahankan dan mengembangkan hasil yang telah dicapai. Secara keseluruhan, program ini memberikan dasar yang kuat bagi UMKM untuk bertransformasi digital dan berkembang di era ekonomi digital.
DIGITAL TRANSFORMATION TO BUILD THE IMAGE OF RSU PAYANGAN: BRANDING STRATEGY IN THE DIGITAL ERA Widnyani , Ni Made; Astitiani, Ni Luh Putu Surya; Rettobjaan, Vitalia Fina Carla; Richadinata, Kadek Riyan Putra; Aristayudha, A.A. Ngurah Bagus
Jurnal Abdimas Ilmiah Citra Bakti Vol. 5 No. 4 (2024)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v5i4.4101

Abstract

Digital transformation has revolutionized various sectors, including healthcare, where RSU Payangan recognizes the importance of adapting to digital marketing trends to strengthen its brand image and maintain competitiveness. This community service program aims to explore the effectiveness of digital marketing in building RSU Payangan’s image through intensive training and discussions with hospital management. The activity is designed to enhance management’s understanding of relevant digital marketing strategies in the contemporary era. The methods used include in-depth interviews to assess previously implemented marketing strategies, surveys on public perception of the hospital’s image, and evaluations of the effectiveness of past marketing strategies. The results indicate that the strategic application of digital marketing successfully increased public awareness of RSU Payangan’s healthcare services, accompanied by greater community engagement on digital platforms. Success indicators include improved management understanding of digital marketing, increased digital traffic, heightened community engagement on social media, and positive changes in public perception of RSU Payangan’s image. With positive feedback from training participants, this activity demonstrates that digital marketing is an effective tool to strengthen the hospital’s image amidst the increasingly competitive healthcare sector.
The Influence of Live Streaming Features And "Check First" COD Services on Promotion and Buying Interest of Shopee E-Commerce Consumers in Denpasar City Putu Febri Candra Dewi; Ni Luh Putu Surya Astitiani; Vitalia Fina Carla Rettobjaan
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1695

Abstract

Tight competition in the E-Commerce industry causes E-Commerce companies to compete to carry out promotions by creating various new features on their platforms to attract consumer buying interest. This research was conducted to determine the direct and indirect influence of the Shopee Live Streaming feature, the "Check First" Cash on Delivery service and promotions on consumer buying interest. This research uses a purposive sampling technique. Purposive sampling technique is a sample selection technique used when the identity and population size are unknown. This research uses qualitative data. The data analysis technique used is the multiple linear regression analysis method which is carried out using the SPSS program. The results of this research show that the Shopee Live Streaming feature has a positive effect on promotions and consumer buying interest. The “Check First” Cash on Delivery service has a positive effect on promotions and consumer buying interest. The Shopee Live Streaming feature and the "Check First" Cash on Delivery service simultaneously have a positive effect on Promotions. Promotions have a positive effect on buying interest. Promotion positively mediates the influence of Shopee Live Streaming on consumer buying interest, and the influence of the "Check First" Cash on Delivery service on consumer buying interest. This means that the better the implementation of the Shopee Live Streaming Feature and the "Check First" Cash on Delivery service accompanied by good promotions, the more consumer buying interest will increase.
The Influence of Live Streaming Features And "Check First" COD Services on Promotion and Buying Interest of Shopee E-Commerce Consumers in Denpasar City Candra Dewi, Putu Febri; Surya Astitiani, Ni Luh Putu; Carla Rettobjaan, Vitalia Fina
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1695

Abstract

Tight competition in the E-Commerce industry causes E-Commerce companies to compete to carry out promotions by creating various new features on their platforms to attract consumer buying interest. This research was conducted to determine the direct and indirect influence of the Shopee Live Streaming feature, the "Check First" Cash on Delivery service and promotions on consumer buying interest. This research uses a purposive sampling technique. Purposive sampling technique is a sample selection technique used when the identity and population size are unknown. This research uses qualitative data. The data analysis technique used is the multiple linear regression analysis method which is carried out using the SPSS program. The results of this research show that the Shopee Live Streaming feature has a positive effect on promotions and consumer buying interest. The “Check First” Cash on Delivery service has a positive effect on promotions and consumer buying interest. The Shopee Live Streaming feature and the "Check First" Cash on Delivery service simultaneously have a positive effect on Promotions. Promotions have a positive effect on buying interest. Promotion positively mediates the influence of Shopee Live Streaming on consumer buying interest, and the influence of the "Check First" Cash on Delivery service on consumer buying interest. This means that the better the implementation of the Shopee Live Streaming Feature and the "Check First" Cash on Delivery service accompanied by good promotions, the more consumer buying interest will increase.
The Influence of Live Streaming Features And "Check First" COD Services on Promotion and Buying Interest of Shopee E-Commerce Consumers in Denpasar City Candra Dewi, Putu Febri; Surya Astitiani, Ni Luh Putu; Carla Rettobjaan, Vitalia Fina
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1695

Abstract

Tight competition in the E-Commerce industry causes E-Commerce companies to compete to carry out promotions by creating various new features on their platforms to attract consumer buying interest. This research was conducted to determine the direct and indirect influence of the Shopee Live Streaming feature, the "Check First" Cash on Delivery service and promotions on consumer buying interest. This research uses a purposive sampling technique. Purposive sampling technique is a sample selection technique used when the identity and population size are unknown. This research uses qualitative data. The data analysis technique used is the multiple linear regression analysis method which is carried out using the SPSS program. The results of this research show that the Shopee Live Streaming feature has a positive effect on promotions and consumer buying interest. The “Check First” Cash on Delivery service has a positive effect on promotions and consumer buying interest. The Shopee Live Streaming feature and the "Check First" Cash on Delivery service simultaneously have a positive effect on Promotions. Promotions have a positive effect on buying interest. Promotion positively mediates the influence of Shopee Live Streaming on consumer buying interest, and the influence of the "Check First" Cash on Delivery service on consumer buying interest. This means that the better the implementation of the Shopee Live Streaming Feature and the "Check First" Cash on Delivery service accompanied by good promotions, the more consumer buying interest will increase.
Penyusunan Standar Operasional Prosedur Karyawan Atas Penggunaan SIA Berbasis Cloud Computing Dewi, Gita Apsari; Astitiani, Ni Luh Putu Surya; Wulandari, Anak Agung Ayu Intan
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.521

Abstract

Penerapan sistem informasi akuntansi berbasis komputasi awan telah diadopsi oleh LPD Desa Adat Kedonganan sehingga memberikan kontribusi penting atas penyediaan informasi akuntansi. Penggunaan sistem Core mampu memberikan kemudahan dan kecepatan atas pemrosesan data, namun SOP oleh Bagian Akuntansi hanya merepresentasikan alur kerja dan koordinasi secara umum sehingga penelitian ini bertujuan untuk menghasilkan standar operasional prosedur oleh Bagian Akuntansi atas penggunaan sistem Core. Penelitian menggunakan pendekatan kualitatif studi kasus yang dilakukan di LPD Desa Adat Kedonganan dengan teknik pengumpulan data menggunakan wawancara semi terstruktur dan observasi. Dari hasil wawancara yang diperoleh, sistem Core dibagi menjadi beberapa peran, yaitu Bagian Akuntansi, Umum, Kasir, dan Bendahara. Bagian Akuntansi harus memeriksa laporan transaksi dan jurnal umum yang diberikan oleh Bagian Umum, Kasir, dan Bendahara. Sistem Core telah disesuaikan dengan standar akuntansi yang diadopsi oleh LPD sehingga laporan yang dihasilkan pun beragam dan hanya karyawan tertentu yang memiliki akses terhadap pelaporan. Laporan yang dihasilkan oleh staf Bagian Akuntansi kemudian dilaporkan kepada Kepala Bagian Akuntansi dan selanjutnya Ketua LPD dapat mengambil keputusan strategis atas operasional LPD.
Co-Authors A A Ngr Bagus Aristayudha Agus Riki Gunawan, I Kadek Anak Agung Ayu Intan Wulandari Arya Wardana, Putu Gede Bendesa, I.K.G. Berty Christina Lidyanita Putri Candra Dewi, Putu Febri Desak Ketut Sintaasih Dewi, Gita Apsari I Gede Karang Komala Putra I Gede Wahyu Surya Dharma I Gusti Ayu Wilya Susmitha Prami Dewi I Gusti Ngurah Made Yudhi Saputra I Wayan Bima Thompson Ida Bagus Ketut Surya Khadijah Febriana Rukhmanti Udhayana Kinandana, Gede Aryamanik Ni Kadek Winda Patriani Ni Luh Darmayanti Ni Putu Rahayu Artini Nurfitria, Dini Prami Dewi, I Gusti Ayu Wilya Susmitha Putra Richadinata, Kadek Riyan Putri, Berty Christina Lidyanita Putu Febri Candra Dewi Putu Febri Candra Dewi Putu Gede Arya Wardana Reganata, Gde Palguna Richadinata, Kadek Riyan Putra Sugianta, Kadek Arya Thompson, I Wayan Bima Vitalia Fina Carla Rettobjaan Wahyuningsih, Luh Gde Nita Sri Widnyani , Ni Made Widnyani, Ni Made Wirabawa, I Kadek Agus Wulandari, Putu Diana