Garuda - Garba Rujukan Digital

The Influence of Product Quality and Price on Repurchase Interest Through Consumer Satisfaction at Coffee Shops in Denpasar City Widnyani, Ni Made; Aristayudha, A.A. Ngurah Bagus; Rettobjaan, Vitalia Fina Carla; Richadinata, Kadek Riyan Putra; Astitiani, Ni Luh Putu Surya
Journal of Economics and Public Health Vol 3 No 4 (2024): Journal of Economics and Public Health: December 2024
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v3i6.4959

Consumer satisfaction is a measure of the value of a product and service that will affect consumer interest in repurchasing the product or reusing the service. In addition to the quality of the product itself, price is one of the indicators that indirectly affects consumer response to repurchase the goods. This study aims to determine the effect of product quality, price on repurchase interest through consumer satisfaction at coffee shops in Denpasar. Method: This study uses a quantitative method with a differential analytical descriptive approach. The number of samples used was 100 respondents calculated from the number of indicators in the question. The questionnaire used has been tested for validity and reliability. The results of the study were analysed usingalternative structural equation modeling (SEM) method PLS (Partial Least Square) with the SmartPLS 3.0 M3 program. The results of this study indicate that price and consumer satisfaction factors affect consumer repurchase interest, while product quality is not significant to consumer repurchase interest. Mediating consumer satisfaction is proven to only apply to the relationship between price and repurchase interest. Satisfaction indirectly influences consumer repurchase interest in addition to paying attention to product quality and the price of the product itself.

Transformasi Digital dan Penerapan Pemasaran Berbasis E-Commerce pada Pelaku UMKM Desa Sayan Widnyani, Ni Made; Astitiani, Ni Luh Putu Surya; Rettobjaan, Vitalia Fina Carla; Wulandari, Putu Diana; Nurfitria, Dini
Jurnal Peduli Masyarakat Vol 6 No 3 (2024): Jurnal Peduli Masyarakat: September 2024
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jpm.v6i3.4717

Kegiatan pengabdian masyarakat bertajuk "Transformasi Digital: Penerapan Pemasaran Berbasis E-commerce pada UMKM Desa Sayan" dilaksanakan untuk membantu pelaku UMKM setempat beradaptasi dengan perkembangan teknologi digital. Tujuan utama dari kegiatan ini adalah meningkatkan literasi digital pelaku usaha dan memperkenalkan platform e-commerce serta strategi pemasaran digital yang efektif. Program yang dilaksanakan pada tanggal 25-30 Agustus 2024 ini mencakup pelatihan penggunaan e-commerce, optimalisasi media sosial, serta pemanfaatan SEO dan analisis data untuk pengambilan keputusan bisnis yang lebih strategis. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam pemahaman dan kemampuan pelaku UMKM untuk menggunakan teknologi digital dalam operasional sehari-hari. Beberapa pelaku usaha mulai menerapkan e-commerce dan media sosial untuk memperluas jangkauan pasar mereka, sementara sebagian lainnya mulai memanfaatkan data penjualan dari platform digital untuk menyusun strategi pemasaran yang lebih efektif. Tantangan seperti keterbatasan akses internet dan modal usaha masih menjadi kendala, namun dapat diatasi dengan dukungan berkelanjutan dari pemerintah dan pihak swasta. Kegiatan ini memberikan dampak positif terhadap perekonomian lokal dengan meningkatkan daya saing UMKM Desa Sayan di pasar yang lebih luas. Keberlanjutan program ini sangat penting, mengingat transformasi digital membutuhkan pendampingan yang terus menerus agar pelaku UMKM dapat mempertahankan dan mengembangkan hasil yang telah dicapai. Secara keseluruhan, program ini memberikan dasar yang kuat bagi UMKM untuk bertransformasi digital dan berkembang di era ekonomi digital.

DIGITAL TRANSFORMATION TO BUILD THE IMAGE OF RSU PAYANGAN: BRANDING STRATEGY IN THE DIGITAL ERA Widnyani , Ni Made; Astitiani, Ni Luh Putu Surya; Rettobjaan, Vitalia Fina Carla; Richadinata, Kadek Riyan Putra; Aristayudha, A.A. Ngurah Bagus
Jurnal Abdimas Ilmiah Citra Bakti Vol. 5 No. 4 (2024)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v5i4.4101

Digital transformation has revolutionized various sectors, including healthcare, where RSU Payangan recognizes the importance of adapting to digital marketing trends to strengthen its brand image and maintain competitiveness. This community service program aims to explore the effectiveness of digital marketing in building RSU Payangan’s image through intensive training and discussions with hospital management. The activity is designed to enhance management’s understanding of relevant digital marketing strategies in the contemporary era. The methods used include in-depth interviews to assess previously implemented marketing strategies, surveys on public perception of the hospital’s image, and evaluations of the effectiveness of past marketing strategies. The results indicate that the strategic application of digital marketing successfully increased public awareness of RSU Payangan’s healthcare services, accompanied by greater community engagement on digital platforms. Success indicators include improved management understanding of digital marketing, increased digital traffic, heightened community engagement on social media, and positive changes in public perception of RSU Payangan’s image. With positive feedback from training participants, this activity demonstrates that digital marketing is an effective tool to strengthen the hospital’s image amidst the increasingly competitive healthcare sector.

The Influence of Live Streaming Features And "Check First" COD Services on Promotion and Buying Interest of Shopee E-Commerce Consumers in Denpasar City Putu Febri Candra Dewi; Ni Luh Putu Surya Astitiani; Vitalia Fina Carla Rettobjaan
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1695

Tight competition in the E-Commerce industry causes E-Commerce companies to compete to carry out promotions by creating various new features on their platforms to attract consumer buying interest. This research was conducted to determine the direct and indirect influence of the Shopee Live Streaming feature, the "Check First" Cash on Delivery service and promotions on consumer buying interest. This research uses a purposive sampling technique. Purposive sampling technique is a sample selection technique used when the identity and population size are unknown. This research uses qualitative data. The data analysis technique used is the multiple linear regression analysis method which is carried out using the SPSS program. The results of this research show that the Shopee Live Streaming feature has a positive effect on promotions and consumer buying interest. The “Check First” Cash on Delivery service has a positive effect on promotions and consumer buying interest. The Shopee Live Streaming feature and the "Check First" Cash on Delivery service simultaneously have a positive effect on Promotions. Promotions have a positive effect on buying interest. Promotion positively mediates the influence of Shopee Live Streaming on consumer buying interest, and the influence of the "Check First" Cash on Delivery service on consumer buying interest. This means that the better the implementation of the Shopee Live Streaming Feature and the "Check First" Cash on Delivery service accompanied by good promotions, the more consumer buying interest will increase.

The Influence of Live Streaming Features And "Check First" COD Services on Promotion and Buying Interest of Shopee E-Commerce Consumers in Denpasar City Candra Dewi, Putu Febri; Surya Astitiani, Ni Luh Putu; Carla Rettobjaan, Vitalia Fina
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1695

Tight competition in the E-Commerce industry causes E-Commerce companies to compete to carry out promotions by creating various new features on their platforms to attract consumer buying interest. This research was conducted to determine the direct and indirect influence of the Shopee Live Streaming feature, the "Check First" Cash on Delivery service and promotions on consumer buying interest. This research uses a purposive sampling technique. Purposive sampling technique is a sample selection technique used when the identity and population size are unknown. This research uses qualitative data. The data analysis technique used is the multiple linear regression analysis method which is carried out using the SPSS program. The results of this research show that the Shopee Live Streaming feature has a positive effect on promotions and consumer buying interest. The “Check First” Cash on Delivery service has a positive effect on promotions and consumer buying interest. The Shopee Live Streaming feature and the "Check First" Cash on Delivery service simultaneously have a positive effect on Promotions. Promotions have a positive effect on buying interest. Promotion positively mediates the influence of Shopee Live Streaming on consumer buying interest, and the influence of the "Check First" Cash on Delivery service on consumer buying interest. This means that the better the implementation of the Shopee Live Streaming Feature and the "Check First" Cash on Delivery service accompanied by good promotions, the more consumer buying interest will increase.

The Influence of Live Streaming Features And "Check First" COD Services on Promotion and Buying Interest of Shopee E-Commerce Consumers in Denpasar City Candra Dewi, Putu Febri; Surya Astitiani, Ni Luh Putu; Carla Rettobjaan, Vitalia Fina
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1695

Tight competition in the E-Commerce industry causes E-Commerce companies to compete to carry out promotions by creating various new features on their platforms to attract consumer buying interest. This research was conducted to determine the direct and indirect influence of the Shopee Live Streaming feature, the "Check First" Cash on Delivery service and promotions on consumer buying interest. This research uses a purposive sampling technique. Purposive sampling technique is a sample selection technique used when the identity and population size are unknown. This research uses qualitative data. The data analysis technique used is the multiple linear regression analysis method which is carried out using the SPSS program. The results of this research show that the Shopee Live Streaming feature has a positive effect on promotions and consumer buying interest. The “Check First” Cash on Delivery service has a positive effect on promotions and consumer buying interest. The Shopee Live Streaming feature and the "Check First" Cash on Delivery service simultaneously have a positive effect on Promotions. Promotions have a positive effect on buying interest. Promotion positively mediates the influence of Shopee Live Streaming on consumer buying interest, and the influence of the "Check First" Cash on Delivery service on consumer buying interest. This means that the better the implementation of the Shopee Live Streaming Feature and the "Check First" Cash on Delivery service accompanied by good promotions, the more consumer buying interest will increase.

Penyusunan Standar Operasional Prosedur Karyawan Atas Penggunaan SIA Berbasis Cloud Computing Dewi, Gita Apsari; Astitiani, Ni Luh Putu Surya; Wulandari, Anak Agung Ayu Intan
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.521

Penerapan sistem informasi akuntansi berbasis komputasi awan telah diadopsi oleh LPD Desa Adat Kedonganan sehingga memberikan kontribusi penting atas penyediaan informasi akuntansi. Penggunaan sistem Core mampu memberikan kemudahan dan kecepatan atas pemrosesan data, namun SOP oleh Bagian Akuntansi hanya merepresentasikan alur kerja dan koordinasi secara umum sehingga penelitian ini bertujuan untuk menghasilkan standar operasional prosedur oleh Bagian Akuntansi atas penggunaan sistem Core. Penelitian menggunakan pendekatan kualitatif studi kasus yang dilakukan di LPD Desa Adat Kedonganan dengan teknik pengumpulan data menggunakan wawancara semi terstruktur dan observasi. Dari hasil wawancara yang diperoleh, sistem Core dibagi menjadi beberapa peran, yaitu Bagian Akuntansi, Umum, Kasir, dan Bendahara. Bagian Akuntansi harus memeriksa laporan transaksi dan jurnal umum yang diberikan oleh Bagian Umum, Kasir, dan Bendahara. Sistem Core telah disesuaikan dengan standar akuntansi yang diadopsi oleh LPD sehingga laporan yang dihasilkan pun beragam dan hanya karyawan tertentu yang memiliki akses terhadap pelaporan. Laporan yang dihasilkan oleh staf Bagian Akuntansi kemudian dilaporkan kepada Kepala Bagian Akuntansi dan selanjutnya Ketua LPD dapat mengambil keputusan strategis atas operasional LPD.

Method for Managing Human Resources Better in Digital Marketing Surya Astitiani, Ni Luh Putu; widnyani, Ni made; Darmayanti, Ni Luh; Wahyuningsih, Luh Gde Nita Sri; Carla Rettobjaan, Vitalia Fina
Moneter: Jurnal Keuangan dan Perbankan Vol. 11 No. 1 (2023): APRIL
Publisher : Universitas Ibn Khladun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/moneter.v11i1.148

Modern business trends are becoming more diverse as technology, particularly digital marketing, develops. The idea behind and use of digital marketing is an endeavor to increase sales of goods from a brand. Every human resource in the organization must be able to master this competency because it is the key to the growth of the business overall. Human resources must come up with plans to increase employee proficiency in digital marketing. The goal of the approach is to improve marketers' understanding of potential customers, their communication skills, and their capacity to identify the best marketing mix for each target market. The most effective digital marketers are those who have a clear understanding of how each campaign supports the goals of the offering. Digital marketers can use their free or paid media to produce broader campaigns depending on the objectives of their marketing plan. In order to increase the company's human resources' proficiency in digital marketing, this study focuses on the deployment of efficient training programs. A review of the literature using descriptive qualitative processing techniques was the research methodology used in this study.

The Effect of E-Service Quality, Security, and Promotion on Customer Satisfaction of E-Commerce Shopee Prami Dewi, I Gusti Ayu Wilya Susmitha; Surya Astitiani, Ni Luh Putu; Widnyani, Ni Made
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1257

The rapid advancement of information technology has led to the convergence of telecommunications and computer technologies. This shift has also influenced consumer behavior, with a growing number of individuals becoming more accustomed to online shopping, resulting in an increasing number of e-commerce users. Shopee, the leading e-commerce platform in Indonesia, has the highest number of website visits, positioning it as the top e-commerce site in the country. The purpose of this study is to analyze how e-service quality, security, and promotions influence e-customer satisfaction with Shopee among Generation Z in Denpasar. The study employs a descriptive quantitative research method with a sample size of 100 respondents. The t-test results for e-service quality reveal a t-value of 5.930, which is greater than the critical value of 1.984, indicating a significant positive effect of e-service quality on customer satisfaction. Conversely, the security variable demonstrates a negative impact on customer satisfaction, with a t-value of -2.842, which is less than the critical value of 1.984. The promotion variable exhibits a positive effect on customer satisfaction, with a t-value of 4.916, exceeding the critical value of 1.984. Furthermore, the overall hypothesis is supported as the calculated F-value of 62.474 exceeds the F-table value of 2.70, indicating that e-service quality (X1), security (X2), and promotions (X3) collectively influence customer satisfaction (Y).

The Influence of Social Media, SEO (Search Engine Optimization), and Mobile Applications on Consumer Purchasing Decisions at PT. Udayana Bali Ambassador Arya Wardana, Putu Gede; Putra Richadinata, Kadek Riyan; Surya Astitiani, Ni Luh Putu
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1264

Consumer behavior is changing significantly due to the development of technology and the internet, which has impacted transaction activities from conventional to online. In Indonesia, the increase in internet users has made it easier for consumers to access information and compare products before purchasing. This requires companies, including PT Udayana Bali Ambassador, to understand the influence of digital elements such as social media, SEO, and mobile applications on consumer purchasing decisions. The three digital marketing elements are essential in building consumer relationships, increasing visibility, and facilitating buying. The combination of these three strategies creates an effective digital marketing ecosystem. This research aims to analyze the influence of social media, SEO, and mobile applications on consumer purchasing decisions at PT Udayana Bali Ambassador. The research method used is quantitative and descriptive, with data collection through questionnaires distributed online to 97 respondents. Instrument tests include validity, reliability, and classical assumption tests such as normality, multicollinearity, and heteroscedasticity. Data analysis was conducted using multiple linear regression to test the effect of independent variables on the dependent variable. The results showed that social media, SEO, and mobile applications significantly influence consumer purchasing decisions. The calculated F value in this study has exceeded the F table value, namely, 407.078> 3.092, which means that social media (X1), SEO (Search Engine Optimization) (X2), and Mobile Application (X3) simultaneously affect consumer purchasing decisions (Y). Based on this, it can be concluded that social media, SEO, and mobile applications influence consumer purchasing decisions.

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