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All Journal Agrikultura EQIEN - JURNAL EKONOMI DAN BISNIS Journal of Empowerment Community International Journal of Business, Economics, and Social Development Economics Professional in Action (E-Profit) Jurnal Ekonomi Manajemen Akuntansi Jurnal Abdimas Maduma Sinergi International Journal of Management and Business Jurnal Bhakti Karya dan Inovatif Journal of Business and Management Inaba In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Commercium: Journal of Business and Management Cakrawala : Management Science Journal Jurnal Ilmiah Manajemen Dan Kewirausahaan
Saberina, Sabilla
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Informatika Dan Bisnis Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengelolaan Manajemen Usaha pada UMKM dan Pelatihan Pemasaran Digital Di Kelurahan Sitisauer Kecamatan Bojongloa Kidul Saberina, Sabilla; Hadiantini, Ratih; Kusumawardhani, Aninditha Putri
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 20 No 2 (2021): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v20i2.1012

Abstract

Pemanfaatan sistem informasi secara optimal menjadi salah satu harapan masyarakat tentunya dalam memotivasi keberlanjutan bangkitnya kembali perekonomian dalam masa sulit saat ini. Dimana hal ini diharapkan juga dapat mengembangkan potensi tidak hanya dilihat dalam aspek pemasaran produk dalam pemanfaatan sistem informasinya saja melainkan juga pentingnya peran pengembangan SDM guna meningkatkan kualitas masyarakat, serta pengoptimalan Manajemen Pemasaran berbasis digital pula dianggap sebagai salah satu unsur penunjang dalam membangkitkan kembali gairah dalam perkonomian pada ruang lingup usaha kecil menengah. target dalam kegiatan inia agar pelaku Usaha Mikro Kecil Menengah lebih sadar pentingnya memasarkan produk mereka memanfaatkan platform digital. Luaran yang akan dihasilkan, Peningkatan Keterampilan Pelaku UMKM dalam pemasaran digital, Peningkatan Pemahaman Pelaku UMKM dalam pengelolaan sumber daya manusia, Peningkatan Keterampilan Pelaku UMKM dalam pengelolaan keuangan usaha, Metode pendekatan yang digunakan dalam program kegiatan ini adalah dengan pedekatan deskriptif analisis dimana deskriptif berupa penggambaran kondisi wilayah dan potensi dari apa yang menjadi kendala serta solusi untuk di masa mendatang.
Social Media Marketing untuk Para Penggiat UMKM di Kecamatan Bojongloa Kidul Foster, Bob; Rusnendar, Elan; Saberina, Sabilla
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 21 No 2 (2022): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v21i2.1048

Abstract

Bojongloa Kidul District is an area that has as many as 28 MSMEs which are divided into 10 MSMEs in the field of food culinary, 6 MSMEs in hijab fashion convection, 4 MSMEs in handicrafts, 6 MSMEs in culinary and beverages and 2 MSMEs in services. However, the number of MSMEs has not been balanced with the social media-based marketing capabilities of MSME actors. The challenges faced by MSME actors are how to create interesting content and schedules that are still inconsistent. This is due to the limited ability to use social media and the use of the features of social media. In addition, MSME actors expect an increase in their ability to create content, both photos and videos of their products or services. So that social media-based marketing used by MSME actors in Bojongloa Kidul District can be more effective and efficient with training from other parties.
Membangun Strategi Pemasaran Pada Kedai Kopikaka Saberina, Sabilla; Aprianti, Vika; Rusnendar, Elan
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 21 No 2 (2022): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v22i2.1055

Abstract

Current business developments after Covid have started to creep back up, this is shown by the survival of the coffee business and the strengthening growth of the coffee business again. One of the innovations that is currently trending among the people of the city of Bandung is culinary delights in the form of cafes with aesthetic and instagrammable nuances that can attract visits and attention from consumers. Furthermore, consumer behavior in trade relations is influenced by the business culture that usually applies in that country. So understanding the business culture in a country will really help smooth business relationships both in building communication with trading partners. It is hoped that this can also develop potential not only seen in the product marketing aspect but also the importance of the role of strategy development in order to achieve profit optimization. For this reason, the development and increase in the competitiveness of coffee products targeted by the government has targeted a series of production and trade policies for coffee products. Therefore, it can be said that Indonesia has the potential to increase competitiveness by regularly marketing kaka coffee to various corners in order to build a marketing strategy that synergizes not only kaka shops in particular but the coffee sector in general.
Tourist Involvement in Creating Social Media Content on Tiktok and Its Impact on Destination Promotion Sarifiyono, Aggi Panigoro; Kusumawardhani, Aninditha Putri; Rusnendar, Elan; Priyana, Indarta; Pujianto, Anang Bambang; Purnama, Susan; Saberina, Sabilla
Commercium : Journal of Business and Management Vol. 2 No. 4 (2024): November 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i4.350

Abstract

The purpose of the study is to identify the factors that motivate tourists in creating content related to tourist destinations on TikTok and analyze their level of involvement in the process. In addition, this study also aims to assess the influence of content produced by tourists on the image and promotion of tourist destinations, as well as evaluate the impact of the content on other tourists' decisions in visiting these destinations. provide recommendations on effective destination promotion strategies through tourist engagement on TikTok. A quantitative method to analyze the relationship between tourist engagement in creating content on TikTok and its impact on the promotion of tourist destinations. The sampling technique was random sampling of 100 respondents. Smart PLS as a tool. The involvement of tourists in creating content on tiktok significantly increases the visibility and attractiveness of tourist destinations. Authentic and personalized content is more effective in influencing other travellers' intentions to visit the destination than formal promotional content. The implications of tourists in creating content on TikTok significantly increase the visibility and attractiveness of tourist destinations. This emphasizes the importance of a marketing strategy that leverages user-generated content to effectively strengthen destination promotion.
The Influence of Psychological Capital and Knowledge Sharing on Organizational Citizenship Behavior (OCB) at PT XYZ Erviyani, Yulita; Saberina, Sabilla; Puspita, Mugi
Sinergi International Journal of Management and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i1.478

Abstract

This study aims to determine the state of psychological capital, knowledge sharing and organizational citizenship behavior (OCB) and to find the amount of influence of psychological capital and knowledge sharing on organizational citizenship behavior in PT XYZ employees, both partially and simultaneously. The method used in this research is descriptive and verification with a quantitative approach. The population used in this study were all employees of PT XYZ, which amounted to a population of 55 respondents using non-probability sampling techniques, namely saturated sampling of 55 respondents using the Slovin formula. Based on the results obtained that respondents' responses regarding Psychological Capital are included in the sufficient category, Knowledge Sharing is included in the sufficient category and Organizational Citizenship Behavior (OCB) is included in the sufficient category. Based on the results of determination testing, it is found that Psychological Capital has an effect of 0.471 or 47.1% on Organizational Citizenship Behavior (OCB), Knowledge Sharing has an effect of 0.634 or 63.4% on Organizational Citizenship Behavior (OCB), Psychological Capital and Knowledge Sharing have an effect of 0.624 or 62.4% on Organizational Citizenship Behavior (OCB). Based on the results of partial hypothesis testing, it shows that Psychological Capital has no effect on Organizational Citizenship Behavior (OCB), Knowledge Sharing affects Organizational Citizenship Behavior (OCB). Based on the results of hypothesis testing simultaneously Psychological Capital and Knowledge Sharing affect Organizational Citizenship Behavior (OCB).
PEMBERDAYAAN PERAN MASYARAKAT DALAM IMPLEMENTASI WASTE MANANGEMENT UNTUK PENINGKATAN KEMAMPUAN PEMILAHAN DAN PENGELOLAAN SAMPAH BERKELANJUTAN VELUE ADDED PADA WASTE INCINERATOR MENUJU DESA MANDIRI SAMPAH DI DESA KARYAMEKAR KECAMATAN PASIRWANGI FAKULTAS EKONOMI DAN BISNIS, UNIVERSITAS INFORMATIKA DAN BISNIS INDONESIA Saberina, Sabilla; Okta Eka Putra; Elan Rusnendar; Mugi Puspita; Ayu Nike Retnowati; Vika Aprianti; Harianto Simarmata; Shinta Hartini Putri
Journal of Empowerment Community Vol. 5 No. 2 (2023): Oktober 2023
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jec.v5i2.1473

Abstract

Pemberdayaan masyarakat desa adalah upaya mengembangkan kemandirian dan kesejahteraan masyarakat dengan meningkatkan pengetahuan, sikap, keterampilan, perilaku, kemampuan, kesadaran, serta memanfaatkan sumber daya melalui penetapan kebijakan, program, kegiatan, dan pendampingan yang sesuai dengan esensi masalah. Pengabdian ini bertujuan meningkatkan peran dan kemampuan masyarakat dalam implementasi waste management dalam penanganan sampah dan mengurangi perilaku membuang sampah sembarangan sehingga diharapkan dapat memperbaiki kondisi lingkungan sekitar dengan kemampuan waste management melalui pengolahan sampah menjadi ecobrick dan menggunakan shredder machine serta Meningkatkan peran dan kemampuan masyarakat dalam mengolah residu waste incinerator menjadi peroduk bernilai. Waste management adalah proses sederhana yang digunakan untuk membuang,mengurangi,menggunakan kembali dan mencegah limbah. Pendekatan Waste Management merupakan pendekatan dimana dalam penerapan strategi komprehensif untuk mengolah limbah secara efisien mulai dari asal hingga pembuangan akhir. Desa mandiri adalah desa yang memiliki kemampuan untuk melaksanakan pembangunan desa dan memberikan penghidupan yang layak bagi masyarakatnya. Desa mandiri tidak hanya bergantung pada bantuan dari pemerintah, tetapi juga mampu mengembangkan potensi dan suber daya yang ada di desanya. Desa Karya Mekar Kecamatan Pasirwangi diharapkan mampu mengembangkan keberwujudan Lingkungan yang sehat mampu melakukan pengelolaan limbah sampah secara berlanjut dan memiliki value added bagi masyarakat Dimana tujuan dari Pelaksanaan pengabdian ini  memiliki capaian akhir sebagai  sense of purpose agar terjadi evolusi perilaku dan pemberdayaan peran masyarakat yang berorientasi pada sosial kultur, sehingga muncul kebudayaan bijak sampah melalui peningkatan kesadaran dan kepedulian masyarakat.
PEMBERDAYAAN PERAN MASYARAKAT DALAM IMPLEMENTASI WASTE MANANGEMENT UNTUK PENINGKATAN KEMAMPUAN PEMILAHAN DAN PENGELOLAAN SAMPAH BERKELANJUTAN VELUE ADDED PADA WASTE INCINERATOR MENUJU DESA MANDIRI SAMPAH DI DESA KARYAMEKAR KECAMATAN PASIRWANGI FAKULTAS EKONOMI DAN BISNIS, UNIVERSITAS INFORMATIKA DAN BISNIS INDONESIA Saberina, Sabilla; Okta Eka Putra; Elan Rusnendar; Mugi Puspita; Ayu Nike Retnowati; Vika Aprianti; Harianto Simarmata; Shinta Hartini Putri
Journal of Empowerment Community Vol. 5 No. 2 (2023): Oktober 2023
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jec.v5i2.1473

Abstract

Pemberdayaan masyarakat desa adalah upaya mengembangkan kemandirian dan kesejahteraan masyarakat dengan meningkatkan pengetahuan, sikap, keterampilan, perilaku, kemampuan, kesadaran, serta memanfaatkan sumber daya melalui penetapan kebijakan, program, kegiatan, dan pendampingan yang sesuai dengan esensi masalah. Pengabdian ini bertujuan meningkatkan peran dan kemampuan masyarakat dalam implementasi waste management dalam penanganan sampah dan mengurangi perilaku membuang sampah sembarangan sehingga diharapkan dapat memperbaiki kondisi lingkungan sekitar dengan kemampuan waste management melalui pengolahan sampah menjadi ecobrick dan menggunakan shredder machine serta Meningkatkan peran dan kemampuan masyarakat dalam mengolah residu waste incinerator menjadi peroduk bernilai. Waste management adalah proses sederhana yang digunakan untuk membuang,mengurangi,menggunakan kembali dan mencegah limbah. Pendekatan Waste Management merupakan pendekatan dimana dalam penerapan strategi komprehensif untuk mengolah limbah secara efisien mulai dari asal hingga pembuangan akhir. Desa mandiri adalah desa yang memiliki kemampuan untuk melaksanakan pembangunan desa dan memberikan penghidupan yang layak bagi masyarakatnya. Desa mandiri tidak hanya bergantung pada bantuan dari pemerintah, tetapi juga mampu mengembangkan potensi dan suber daya yang ada di desanya. Desa Karya Mekar Kecamatan Pasirwangi diharapkan mampu mengembangkan keberwujudan Lingkungan yang sehat mampu melakukan pengelolaan limbah sampah secara berlanjut dan memiliki value added bagi masyarakat Dimana tujuan dari Pelaksanaan pengabdian ini  memiliki capaian akhir sebagai  sense of purpose agar terjadi evolusi perilaku dan pemberdayaan peran masyarakat yang berorientasi pada sosial kultur, sehingga muncul kebudayaan bijak sampah melalui peningkatan kesadaran dan kepedulian masyarakat.
Pengaruh Kepercayaan Konsumen dan Harga Produk yang Dimediasi E-WOM terhadap Keputusan Pembelian di Platform Shopee Ninggar Agustina Cindya Putri; Siska Hadiyanti; Andriya Risdwiyanto; Sabilla Saberina
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 3 No. 3 (2024): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v3i3.5847

Abstract

This study explores the extent to which consumer trust and product price shape purchase decisions on the Shopee platform, with electronic word-of-mouth (e-WOM) functioning as an intervening factor. Employing a quantitative approach, the research involved a sample of 75 undergraduate students residing in boarding houses across the Special Region of Yogyakarta, all of whom are active Shopee users. Data were obtained through structured questionnaires and processed using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) technique through SmartPLS version 4. The findings demonstrate that consumer trust and product price exert a significant and positive influence on purchase decisions, both in direct pathways and through the mediating role of e-WOM. This suggests that online reviews, shared experiences, and user-generated recommendations play a pivotal role in shaping consumers’ perceptions and motivating their final choices. The study emphasizes that trust in sellers, perceived price fairness, and the credibility of digital word-of-mouth collectively strengthen consumers’ confidence before making a purchase. These results offer meaningful implications for e-commerce platforms seeking to optimize customer engagement strategies, while also providing consumers with insights into factors that can guide more deliberate and informed buying decisions.
Pengaruh Kepercayaan Konsumen dan Harga Produk yang Dimediasi e-WOM terhadap Keputusan Pembelian di Platform Shopee Ninggar Agustina Cindya Putri; Siska Hadiyanti; Andriya Risdwiyanto; Sabilla Saberina
Jurnal Ekonomi Manajemen Akuntansi Vol. 31 No. 2 (2025): JURNAL EKONOMI MANAJEMEN AKUNTANSI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/ema.v31i2.388

Abstract

This study aims to analyze the influence of consumer trust and product price, mediated by e-WOM (electronic word-of-mouth), on purchase decisions on the Shopee platform. A quantitative approach was used, with a sample of 75 undergraduate students living in boarding houses in the Special Region of Yogyakarta who shop on Shopee. Data were collected via questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with SmartPLS version 4. The results show that consumer trust and product price have a significant positive influence on purchase decisions, both directly and indirectly through e-WOM. This confirms the vital role of user reviews and recommendations in the decision-making process. The study provides strategic implications for e-commerce platforms and guidance for consumers. In addition, this study also provides guidance for consumers in considering factors that influence purchasing decisions on online platforms and educate them to be more careful in assessing available information before making a purchase. Overall, the results of this study underscore the important role of consumer trust, product price, and e-WOM in shaping purchasing decisions on e-commerce platforms.
Pengembangan Produk Wisata Berbasis Pengalaman Berkesan di Kampung Wisata Sawah Durimanis Ariani, Dorothea Wahyu; Suprapto, Yetti Lutiyan; Dwiarti, Rina; Saberina, Sabilla
JURNAL ABDIMAS MADUMA Vol. 5 No. 1 (2026): Januari, 2026
Publisher : English Lecturers and Teachers Association (ELTA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52622/jam.v5i1.580

Abstract

Kampung wisata telah menjadi bisnis pariwisata yang menjadi satu sumber peningkatan kegiatan perekonomian suatu daerah. Berbagai usaha dari daerah setempat yang dibantu pemerintah telah berlomba-lomba mempercantik diri dan membranding diri untuk lebih dikenal dan diterima masyarakat. Kampung Wisata Sawah Durimanis merupakan satu kampung wisata di daerah Bantul, Yogyakarta yang berupaya untuk mengembangkan diri. Pendampingan, pelatihan, dan lokakarya untuk mengangkat kampung wisata tersebut telah banyak dilakukan. Keterlibatan pihak eksternal seperti influencer masih diperlukan untuk lebih mengangkat nama kampung wisata tersebut. Untuk naik tingkat, pemasaran online memang sangat diperlukan sesuai dengan perkembangan teknologi dan gaya hidup masyarakat. Kegiatan pendampingan dalam pengelolaan kampung wisata tersebut berupa pemberian pelatihan dan lokakarya, pembaruan media sosial, dan keterlibatan Generasi Z diharapkan dapat meningkatkan banyaknya kunjungan dan banyaknya wisatawan yang datang dan terlibat untuk memberikan kesan menarik dan mendalam terhadap kampung wisata tersebut. Kata Kunci : Wisata berbasis pengalaman berkesan; Generasi Z; Kampung wisata
Co-Authors Adi Permana Sidik Aditya, Muhamad Sandy Aggi Panigoro Sarifiyono Anang Bambang Pujianto Andriya Risdwiyanto Aprianti, Vika Ariani, Dorothea Wahyu Arin Risdiana Ayu Nike Retnowati Bob Foster Elan Rusnendar Erviyani, Yulita Evelyne Austine Sugandi Fahmy Septiadi Fernando, Rizki Gilang Harianto Simarmata Harianto Simarmata Hidayat Rizky Pratama Ira Valentina Silalahi Kusumawardhani, Aninditha Putri Maulana, Ilham Kurniandi Mugi Puspita Ninggar Agustina Cindya Putri Nursantika, Taufan Priyana, Indarta Purnama, Susan Putra, Okta Eka Putri, Shinta Hartini Ratih Hadiantini Retno Widya Ningrum Rina Dwiarti Sianturi, Todung Barita Sinaga, Johnson Siska Hadiyanti Suprapto, Yetti Lutiyan Theresia Manalu Titania Indriani Uswatun Hasanah Vinna Permanawati