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All Journal Jurnal Kajian Manajemen Bisnis Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENDIDIKAN TAMBUSAI MANAJEMEN DEWANTARA Jurnal Ekonomi Jurnal Sains dan Teknologi Sehat Rakyat: Jurnal Kesehatan Masyarakat Return : Study of Management, Economic and Bussines Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Jurnal Ekonomi, Manajemen, Akuntansi
Unggul Kustiawan
Universitas Esa Unggul
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary

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Analisa Faktor Eksternal dan Perencanaan Pemasaran PT Nuno Care Post Partum Depression Pusat Perawatan Pasca Melahirkan Hariani Widyastuti; Dimas Angga Negoro; Unggul Kustiawan; Mohamad Reza Hilmy
Sehat Rakyat: Jurnal Kesehatan Masyarakat Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/sehatrakyat.v5i1.5021

Abstract

Globally, 1 in 8 mothers experience postpartum depression (PPD). In Indonesia, many postpartum mothers face various psychological conditions, such as postpartum stress, extreme fatigue, emotional disturbances, severe anxiety, loss of bonding with their baby, and changes in their lifestyle. This study aims to analyze in depth the external factors that influence the marketing planning of PT Nuno Care, a postpartum care center that focuses on postpartum depression management. A qualitative descriptive approach is used to understand the conditions and dynamics of the external environment that influence the company's marketing strategy. Data were collected through literature studies, interviews with management, and market observations aimed at capturing various aspects such as market conditions, industry competition, government regulations, and technological advances that continue to develop. This study emphasizes the importance of adaptation and responsiveness to changes in the external environment so that marketing strategies can be aligned with market needs and preferences. The results of the study indicate that marketing success is highly dependent on the company's ability to anticipate and utilize opportunities and overcome external threats. The recommendations provided aim to assist management in formulating and implementing effective, innovative, and sustainable marketing strategies to enhance competitiveness and support PT Nuno Care's long-term growth. Marketing strategies should be directed at increasing brand awareness regarding the importance of postpartum care services, optimizing digital marketing targeting new mothers and families as decision-makers, and strengthening partnerships with hospitals, maternity clinics, and healthcare professionals as primary referral sources.
Optimasi Kinerja Karyawan Sektor Konstruksi melalui Humble Leadership: Peran Mediasi OCB dan Employee Engagement Nelci Selan; Unggul Kustiawan
INSOLOGI: Jurnal Sains dan Teknologi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/insologi.v5i1.6969

Abstract

This study aims to examine the influence of Leader Humility on Job Satisfaction, Employee Engagement, Organizational Citizenship Behavior (OCB), and Employee Performance in construction companies located in Tangerang. The research approach used is quantitative with the Structural Equation Modeling (SEM) method. Data were collected through online questionnaires using Google Forms, which were distributed to 250 respondents working in various construction companies in Tangerang. Data analysis was conducted using SmartPLS 4.0 software to test the relationship between variables and the validity of the model. The results show that Leader Humility has a significant positive influence on Job Satisfaction, Employee Engagement, and OCB, which in turn contribute to improving Employee Performance. However, the research findings also show that Job Satisfaction does not have a direct influence on Employee Performance, although it plays a role in shaping extra work behavior through OCB and Employee Engagement. These findings provide important insights for managers and organizational leaders, that the implementation of Humble Leadership can be an effective strategy to improve overall employee performance, through increased engagement, satisfaction, and proactive behavior within the organization.
Strategi Perencanaan Sumber Daya Manusia pada Marketplace 'Swipewash' untuk Optimasi Layanan Laundry" atau "Analisis Kebutuhan Sumber Daya Manusia dalam Pengembangan Ekosistem Digital Swipewash Athira Shafa Berliana; Dimas Angga Negoro; Unggul Kustiawan; Ferryal Abadi
INSOLOGI: Jurnal Sains dan Teknologi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/insologi.v5i1.7453

Abstract

The e-commerce industry in Indonesia is experiencing rapid growth, supported by a large population, a growing middle class, and increasing internet penetration. In a busy urban society, these services are becoming an essential need. Digital platforms can provide solutions with easy access, transparency, and efficiency for consumers. SwipeWash offers an e-commerce platform for laundry, bag spa, and shoe spa services equipped with superior features. Based on a combination of strengths, weaknesses, opportunities, and threats. Strategies to take advantage of the company's opportunities and strengths include utilizing e-commerce technology and the Internet of Things (IoT) to improve operational efficiency while expanding the market. To overcome weaknesses while taking advantage of existing opportunities, SwipeWash plans to apply for additional funding to improve technology and utilize data analytics. In an effort to realize SwipeWash's vision as a leading, innovative and trusted e-commerce laundry platform, human resource management is one of the key elements. The goals and objectives formulated are aimed at ensuring operational sustainability, supporting company growth, and creating a productive and competitive work environment. Through structured planning, SwipeWash is committed to presenting a solid, competent team that is in line with market needs, both in the short, medium and long term.
Co-Authors Abadi, Ferryal Agustin Vilianni Andri Kurniawan Athira Shafa Berliana Dian Anggraini Puspitasari Diana Fajarwati Dimas Angga Negoro Dimas Negoro Hariani Widyastuti Holby Boy Martua Manurung Ika Baskara Indriyani Kristin Kristianes Kristianes Mohamad Reza Hilmy Muhammad Naufal Khossy Muhammad Rizky Nelci Selan Nisa, Puspita Chairun Rhian Indradewa Rian Adi Pamungkas Riska Amelya Saptiangga Sartono Sofyan, Joel Faruk