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All Journal Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) E-JRM Jurnal bintang manajemen
Ratna Tri Hardaningtyas, Ratna Tri
Fakultas Ekonomi Dan Bisnis, Universitas Islam Malang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analisis Pengaruh Costumer Bonding Dan Brand Awareness Terhadap Kepuasan Pelanggan Natasha Skincare Cabang Malang Innaya Tussolekha Sanggaria; Muhammad Ridwan Basalamah; Ratna Tri Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 24 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Customer Bonding and Brand Awareness on Customer Satisfaction Natasha Skincare Malang branch. the population used in this study were Natasha Skincare customers. The technique used in sampling in this study is purposive sampling. The variables in this study are Customer Bonding, Brand Awareness and Customer Satisfaction. The data collection method used in this research is a questionnaire given to customers and libraries, namely from journals and articles. The analysis used is multiple linear regression. The results of this study explain that the variable Customer Bonding and Brand Awareness, customer bonding, and brand awareness Keywords: Costumer Bonding, Brand Awareness, Customer Satisfaction
Pengaruh Iklan, Harga Dan Brand Image Produk Kecantikan Merek Scarlett Terhadap Keputusan Pembelian Konsumen (Studi Kasus Pada Pengguna Produk Scarlett Mahasiswa Universitas Islam Malang) Hikmatun Nafiah Ali; Rois Arifin; Ratna Tri Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 05 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of advertising, price and brand image on purchasing decisions for Scarlett brand beauty products. The location of this research was carried out on students of the Islamic University of Malang who became consumers of Scarlett brand beauty products. This research is a quantitative research. This research uses a case study method where data is obtained by distributing questionnaires to students of the Islamic University of Malang who were selected by purposive sampling. Determination of the number of samples using the Ferdinand formula and the results obtained were 75 respondents. Data were analyzed using multiple linear regression and determination test. Based on the results of data analysis, the results of the F test show that Advertising, Price and Brand Image have a significant and positive effect on purchasing decisions for the Scarlett brand of beauty products. Furthermore, the results of the t test show that advertising, price and brand image partially have a significant and positive effect on purchasing decisions for Scarlett brand beauty products. The results of the determination test show that the percentage is 56.7% where purchasing decisions can be influenced by Advertising, Price and Brand Image. Keywords: Purchase Decision, Advertising, Price and Brand Image
Analisis Faktor – Faktor Yang Mempengaruhi Keputusan Pembelian Dalam Memilih Menu Minuman (Studi Kasus Pada Konsumen Asmaraloka Coffee Malang) Agus Sa’dan Al Irfani; Agus Widarko; Ratna Tri Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 16 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Based on research conducted with the aim of knowing the simultaneous effect of price, product, promotion, and location on purchasing decisions in choosing a case study drink menu at the coffee shop asmaraloka coffee. This research is an associative research type with a quantitative approach. The method used is multiple linear regression. The sampling technique used the formula from Malhotra with the calculation results of 85 samples. The sampling technique used in this research is purposive sampling where every customer in the population has the opportunity to be a sample. To solve the problem in this study using SPSS assistance with validity test, reliability test, normality test, multiple linear regression analysis, multicollinearity test, heteroscedasticity test, f test, and t test. From this study, it was found that the price, product, promotion, and location variables had a simultaneous effect on purchasing decisions, partially the price and product variables had an effect on purchasing decisions, but tepromotion and location variables had no effect on purchasing decisions. Meanwhile, the variables of price, product, promotion and location simultaneously influence purchasing decisions. Keywords: Price, Product, Promotion, Location, Purchase Decision
Pengaruh Motivasi Dan Keyakinan Kemampuan Diri Terhadap Minat Berwirausaha Mahasiswa Jurusan Manajemen Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Meilinda Hamida Hasan; Nurhidayah Nurhidayah; Ratna Tri Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 01 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstrak This study aims to determine the effect of motivation and self-efficacy beliefs on the entrepreneurial interest of student majoring ini management, Faculty of Economics anda Business, Islamic University of Malang. The population in this study were undergraduate students majoring in management, economics and business faculty in 2018. The sampling technique used was purposive sampling with the slovin formula targeted at 85 student majoring ini management. The place of research was conducted in the management department of the Faculty of Economics and Business, Islamic University of Malang. Teh data analysis  method used classical assumption test and multiple linear regression to analyze teh data using the SPSS 14 application of windows evalution version. The results showed that motivation had a significant effect on interest in entrepreneurship. However, self-efficacy beliefs have ni significant effect on entrepreneurial interest. Keywords : Motivation, Self-Efficacy, Interest In Entrepreneurship
Pengaruh Spiritual Leadership Dan Kepuasan Kerja Terhadap Kinerja Karyawan Pada CV. Maju Djaya Beton Ananda Lutfiyatul Hasanah; Nurhidayah Nurhidayah; Ratna Tri Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 16 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of spiritual leadership and job satisfaction on employee performance CV. Forward Djaya Concrete. The location of this research was conducted on employees who work at CV. Forward Djaya Concrete. This research is a quantitative research. This research uses a case study method where data is obtained by distributing questionnaires to employees of CV. Maju Djaya Beton selected by purposive sampling. Determination of the number of samples using the Maholtra formula and the results obtained were 95 respondents. Data were analyzed using multiple linear regression test and determination test. Based on the results of data analysis, the results of the F test indicate that spiritual leadership and job satisfaction simultaneously have a significant and positive effect on employee performance at CV. Forward Djaya Concrete. Furthermore, the results of the t test show that spiritual leadership and job satisfaction partially have a significant and positive effect on employee performance at CV Maju Djaya Beton. The results of the determination test show that the percentage is 31.6%, where employee performance is able to be influenced by spiritual leadership and job satisfaction. It is better if a leader in deciding the appropriate decision must be considered again and discussed more thoroughly, in order to provide useful solutions for the progress of the company. Keywords: Employee Performance, Spiritual Leadership, Job Satisfaction
Pengaruh Pemanfaatan E-Commerce Terhadap Pendapatan UMKM Di Kota Probolinggo Jawa Timur Yudi Purwanto; Budi Wahono; Ratna Tri Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 09 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine the effect of the use of e-commerce on the income of SMEs in Probolinggo City, East Java. This research belongs to the type of explanatory research with a quantitative approach, which was conducted to examine the effect between variables. The population in this study is MSMEs in Probolinggo City. From this population a sample will be determined using the formula method of Slovin so that a sample of 99 samples is obtained. Data analysis in this study consisted of instrument testing, classical assumption test, multiple linear regression analysis, hypothesis testing, and coefficient of determination test.The results of this study indicate that based on the results of the t test there is an influence between the variables of e-commerce utilization on the income variable of MSMEs in Probolinggo City. R Square of 17.3% to the dependent variable, namely MSME income (Y) can be explained by the variable of e-commerce utilization (X) while 82.7% is explained by other variables outside the research model. Keywords: UMKM Income, Utilization of E-Commerce
Pengaruh Brand Ambassador Dan Discount Terhadap Minat Beli Konsumen Di Tokopedia Fitriyah Izzatul Jannah; Muhammad Ridwan Basalamah; Ratna Tri Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 20 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This researcher aims to find out (1) the influence of Brand Ambassador on consumer buying interest, (2) the influence Discount on consumer buying interest, the population in this research is Unisma students of the Faculty of Economics and Business 2018 who are consumers at Tokopedia, the number of samples is 90 respondents, the selection technique The sample used is purposive sampling. The data analysis technique in this study is instrument test, normality test, classical assumption test, namely multicollinearity test, heteroscedasticity test, and assumption test of multiple linear regression analysis. The results in this study indicate that the Brand Ambassador variable Discount has a positive and significant effect on consumer buying interest which is 0.000 <0.05.  Keyword : Brand ambassador, discount, and consumer buying interest.
Pengaruh Harga, Citra Merek, Dan Kualitas Produk Terhadap Minat Beli Produk Eiger (Studi Kasus Konsumen Produk Eiger Di Malang) Hendra Irawan; Agus Widarko; Ratna Tri Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 07 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractAlong with the development of today's industry, the level of competition is getting tighter and tighter, where in Malang City there are many manufacturers who sell various kinds of brands both from within the country and abroad related to outdoor activities and now consumers are very concerned about product quality in making purchases. . This study aims to determine the effect of price, brand image, and product quality on buying interest. The case study in this research is consumers of Eiger products in Malang. The method used in this study is a quantitative method. The population in this study were all consumers of Eiger products in Malang and the sampling technique used in this study was using probability sampling technique using simple random sampling and obtained a sample of 100 respondents. The results of this study are price, brand image, and product quality simultaneously affect buying interest. Price has no effect on buying interest. Brand image has an effect on buying interest. and product quality affect buying interest. Keywords: Price, Brand Image, Product Quality, Purchase Interest.
Evaluasi Penerapan Digital Marketing Sebagai Solusi Peningkatan Penjualan Umkm “Sarijan Coffee Malang” Di Masa Pandemi Covid-19 Nafi`atuz Zahroh; N. Rachma; Ratna Tri Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 01 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study analyzed qualitatively the evaluation of the application of digital marketing as a solution to increase sales of Sarijan Cofee Malang MSME during the covid 19 pandemic. The data collection methods used were interviews and documentation. Based on the results of research and discussion regarding the use of social media whatsApp, Instagram, facebook and tiktok as well as the shopee marketplace well. The use of Sarijan Coffee UMKM Digital Marketing such as the use of Instagram and Facebook social media makes it easier to share information, becomes an efficient promotional media, becomes a medium for interaction with consumers and can expand reaching consumers. The use of chat media makes it easier for consumers to communicate with sellers, to communicate products, promote and order products and increase loyal customers. The use of the shopee marketplace makes it easier to reach consumers, makes it easier for consumers to see products, communicate, and make it easier for consumers to get our products by ordering online and not having to leave the house. At this time, many consumers prefer to use the Shopee marketplace in their transactions. By selling digitally, it really helps increase revenue which is also automatically accompanied by an increase in sales as well. This is proof that digital marketing has a big influence in increasing sales in the Sarijan Coffee Malang MSME business. Keywords: Digital Marketing, Sales Increase, Instagram, Facebook, Tiktok, WhatsApp, Marketplace. 
Pengaruh Kualitas Produk dan Harga Terhadap Minat Beli Ulang (Studi Pada Aka Coffee Dau Malang) Yusril Amar Qotafi; Budi Wahono; Ratna Tri Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 23 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was conducted to determine the effect of product quality and price on repurchase intention (Study on Aka Coffee Dau Malang). This research belongs to the type of explanatory research with a quantitative approach, which was conducted to examine the effect between variables. The population in this study were customers aka coffee in the city of Malang. From this population a sample will be determined using the formula method from Malhotra so that a sample of 60 samples is obtained. Data analysis in this study consisted of instrument testing, classical assumption test, multiple linear regression analysis, hypothesis testing, and coefficient of determination test. The results of this study indicate that based on the results of the t test and f test there is a simultaneous influence between the effect of product quality and price on repurchase intention (Study on Aka Coffee Dau Malang). Adjusted R Square of 57.2% to the dependent variable, namely repurchase interest can be explained by the product quality variable (X1), price quality (X2), while 42.8% is explained by other variables outside the research model. Keyword: Product Quality, Price, Repurchase Interest
Co-Authors Abdul Kodir Djaelani Afrizal, Ananda Agus Sa’dan Al Irfani Ahmad Rifqi Mubarok Ahmad Rifqi Mubarok Ahmad, Habib Nur Aini, Ririz Della Nur Alamhudy, Mochammad Ridho Alfarisi, M Alfi Nur Rohmaniya Amalia, Roikhana Nur Amaluddin, Rival Ananda Lutfiyatul Hasanah Anggre Maulidyatur Rohma Annisa, Balqis Firdina Nur Apsari, Ismi Yulinda Ayu Ardhianto, Kevin Awaldza Arianti, Andita Dwi Arie Andini, Galuh Mayang Aulia, Mahadewi Annisa Avid Styagung Balqish, Alya Tamara Bambang Banu Siswoyo Basalamah, Muhammad Ridwan Bayu, Juli Adriano Derry Cornela Mahardini Dhimas Aji Prakoso Dian Eka Permata Sari Dwi Ihsani Mahendra Putra Evi Nur Fauziah Farhan, Juned Farida, Eka Fauziah, Evi Nur Febrianti, Dini Chusnul Firdaus, Jannatul Fitri Dwi Nur Khasanah Fitriyah Izzatul Jannah Harianto, Fajar Dini Harlistina, Brilliant Imani Hendra Irawan Herdiansyah, Ach Iqmal Hikmatun Nafiah Ali Ida Farida Ilham Wahyudiarso Imaniar, Cheesa Innaya Tussolekha Sanggaria Jeni Susyanti Karmilaturrahman, Karmilaturrahman Kevin Awaldza Ardhianto Khalikussabir, Khalikussabir Khaq, Muhammad Aunul Khasanah, Fitri Dwi Nur Kurniawan, Luki Fendi Kusuma, M Rafi Luthfi Arief Prayoga M. Agus Salim Al Fathoni Maharani, Adinda Puspita Maharani, Selvia Putri Anggun Maulanada, Afifah Meilinda Hamida Hasan Mia Novitasari Mohammad Rizal, Mohammad Mubarok, Ahmad Rifqi Muhammad Ridwan N. Rachma Nabila, Puteri Armilah Nafi`atuz Zahroh Ningtyas, Defi Fironika Ayu Nugraha, M Tri Rangga Nur Halifah, Nur Nur Hidayati Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhidayah Pardiman Pardiman Pramada, Pupung Pratama, Yongki Putra, Dwi Ihsani Mahendra Putri, Fiona Hananto Putri, Riris Septia Rachma, N Ragil Fananda Sofyan Rahmadani, Diyah Ayu Rivniansyah, Imanda Rohadi, Sabrina Malika Putri Rohmaniya, Alfi Nur Rois Arifin Ronny Malavia Mardani Rumkel, Abdul Rahman Sahid Sahid Salim, Gunawan Salsabilla, Salma Santika, Hardini Risma` Saputra, Muhammad Shendy Tessario Yunas Setianingrum, Risty Siti Asiyah Siti Asiyah Siti Nur Aini Sururi Sofyan, Ragil Fananda Styagung, Avid Sudarmiatin Susilah, Winardianto Hadi Syamsuddin, Muhammad Da’i Takimpo, Arbin Tamimatul Khofifah Tyas, Roihana Ervillia Rizki Rahmaning Widarko, Agus Wulandari, Aprilia Indah Yudi Purwanto Yunike Adityas Cahyaningrum Yusril Amar Qotafi Zidane, Muhammad Yazid