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All Journal Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) E-JRM Jurnal bintang manajemen
Ratna Tri Hardaningtyas, Ratna Tri
Fakultas Ekonomi Dan Bisnis, Universitas Islam Malang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : E-JRM

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Pengaruh Key Performance Indicator dan Quality Control Terhadap Kinerja Karyawan Sales Marketing di PT.Indo Mai Goo (AICE) Nugraha, M Tri Rangga; Khalikussabir, Khalikussabir; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine and analyze the influence Key Performance Indicator and Quality Control on the Performance of Sales Marketing Employees at PT. Indo Mai Goo (AICE). The population in this research is Marketing Employees who have high integrity at PT. Indo Mai Goo (AICE). The data collection method in this research used a questionnaire with a sample size determined using the Slovin formula and the results obtained were 83 respondents. Data testing techniques used in this research include validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, f test, t test, and coefficient of determination test (Adjusted R2). The results of this research simultaneously show that the influence Key Performance Indicator (KPI) and Quality Control influence employee performance. Partially, Key Performance Indicator (KPI) and Quality Control influence employee performance. Keywords: Key Performance Indicator, Quality Control, and Sales Marketing Employee Performance.
Pengaruh Social Media Marketing, Perceived Value, Perceived Quality, Brand Image, dan Customer Satisfaction Terhadap Niat Berkunjung Kembali Di AADK Coffee & Eatery Tlogomas Malang Febrianti, Dini Chusnul; Nurhidayah, Nurhidayah; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The expansion of the coffee shop industry in Malang City has intensified competition, compelling business owners to refine their marketing strategies and improve service quality. This study has purposed explore the determinations of social media marketing, perceived value, perceived quality, brand image, and customer satisfaction on revisit intentions at AADK Coffee & Eatery Tlogomas Malang. A quantitative approach rooted in positivist philosophy was employed. The population for this research includes customers who have visited AADK Coffee & Eatery Tlogomas at least once. The sample size of 95 respondents was determined using Malhotra’s formula and purposive sampling, a technique within non-probability sampling methods. Data were collected through interviews, questionnaires, and observations. Data analysis involved instrument tests (validity and reliability), normality tests, classical assumption tests (multicollinearity and heteroscedasticity), multiple regression analysis, hypothesis testing (t-tests for partial effects), and coefficient of determination (R²). The study found that social media marketing and perceived value do not significantly affect revisit intention. However, perceived quality, brand image, and customer satisfaction have significant impacts on revisit intention. This indicates that while social media marketing and perceived value are less influential, factors like perceived quality, brand image, and customer satisfaction are crucial in influencing customers' decisions to return. Keywords: Social Media Marketing, Perceived Value, Perceived Quality, Brand Image, Customer Satisfaction, Revisit Intention.
Pengaruh Kualitas Produk, Harga, Dan Lokasi Terhadap Keputusan Pembelian Mie Gacoan (Studi Pada Konsumen Mie Gacoan Di Kota Malang) Ningtyas, Defi Fironika Ayu; Salim, Muhammad Agus; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to identify the influence of product quality, price and location on purchasing decisions on consumers of Mie Gacoan in Malang. The sample used in this study uses the maholtra formula by multiplying the number of indicators by 5, so that the number of samples taken is 75 respondents, the technique used is using non-probability sampling and using the purposive sampling method. The population used in this study is consumers who have made purchases at Mie Gacoan. The results of this study show that product quality, price and location have an impact on consumer purchase decisions, and product quality has a significant impact on purchase decisions, but price and location do not have a significant influence on purchase decisions. Keywords: Product Quality, Price and Location
Pengaruh Entrepreneurship Education, Entrepreneurial Motivation Terhadap Entrepreneurial Intention Dengan Entrepreneurial Self-Efficacy Sebagai Variabel Intervening Pada Mahasiswa Manajemen Universitas Islam Malang Arie Andini, Galuh Mayang; Farida, Eka; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The main objective of this research is to determine how entrepreneurship education, entrepreneurial motivation affects entrepreneurial intention with entrepreneurial self-efficacy in the role of intervening variable. The research population in this study were students of the management study program at the Islamic University of Malang. This research used a probability sampling technique so that 100 respondents were determined. One way to analyze data is to use quantitative descriptive methods. The research used a quantitative approach with analysis throught the use of SmartPLS data processing. The findings from this research are that entrepreneurship education and entrepreneurial motivation have a significant effect on entrepreneurial intention, entrepreneurial self-efficacy has a significant effect on entrepreneurial intention, entrepreneurship education and entrepreneurial motivation have a significant effect on entrepreneurial self-efficacy. Entrepreneurship education has a significant effect on entrepreneurial intention through entrepreneurial self-efficacy as an intervening variable, and entrepreneurial motivation has a significant effect on entrepreneurial intention through entrepreneurial self-efficacy as an intervening variable.  Keywords: Entrepreneurship Education, Entrepreneurial Motivation, Entrepreneurial Intention, and Entrepreneurial Self-Efficacy
Pengaruh Kepemimpinan Transformasional, Transactional dan Authoritarian Terhadap Komitmen Organisasi (Studi kasus Pada Organisasi Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang) Karmilaturrahman, Karmilaturrahman; Wahono, Budi; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine the influence of Transformational, Transactional and Authoritarian Leadershiptowards organizational commitment. Type of quantitative survey research approach. The population in this study were members of organizations at the economics and business faculty of the Islamic University of Malang. The sampling technique uses purposive sampling with a sample of 77 respondents. Data was obtained from a questionnaire using Likert scale. Analysis of this research data uses multiple linear regression analysis. This research contributesto find out the factors that influence Organizational Commitment. Result of This research shows that Transformational and Transactional leadership have a positive and significant effect on organizational commitment, while Authoritarian Leadership does not have a significant effect on organizational commitment..  Keywords: Organizational Commitment, Transformational, Transactional and Authoritarian
Analisis Pemanfaatan Digital Marketing, Brand Equity, Dan Brand Awareness Terhadap Keputusan Pembelian Produk Maternal Disaster Di Kota Malang Saputra, Muhammad Shendy Tessario Yunas; Salim, Muhammad Agus; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted with the aim of finding out the influence of digital marketing, brand equity, and brand awareness on purchasing decisions for Maternal Disaster products in Malang City. This research uses a population of Malang City residents who have purchased Maternal Disaster products while the sample used in the research is Maternal Disaster consumers between the ages of 18-30 years in Malang City totaling 105 respondents. The methods used in this research are validity test, reliability test, normality test, classical assumption test, multiple linear regression test, hypothesis test, coefficient of determination test. The results of this research show that digital marketing has a negative effect on purchasing decisions, brand equity has a positive effect on purchasing decisions, brand awareness has a positive effect on purchasing decisions. Meanwhile, simultaneously it shows that digital marketing, brand equity, and brand awareness have a significant influence on purchasing decisions. Keywords: Digital Marketing, Brand Equity, Brand Awareness, Purchasing Decisions.
Pengaruh Motivasi Kerja, Praktik Kerja Industri, dan Efikasi Diri terhadap Kesiapan Kerja Siswa SMK Negeri 4 Malang Maulanada, Afifah; Nurhidayah, Nurhidayah; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract One of the main components of economic transformation is human resources (HR). This is where vocational education becomes important in meeting the need for competent mid-level professional workers to support international competition. However, the fact is that not all vocational school graduates are able to produce professional workers. There are still many roles that vocational education institutions should play in producing competent middle-level workers. This is proven by the large number of Vocational High School (SMK) graduates who are unemployed. Work readiness factors are work motivation, industrial work practices (prakerin), and student self-efficacy according to the skills possessed by the student. The aim of this research is to determine and analyze the influence of work motivation, industrial work practices and self-efficacy. The population in this study were students of SMK Negeri 4 Malang. Determining the sample size using the Slovin formula obtained 92 respondents, and using a simple random sampling approach. Data were analyzed using multiple linear regression tests. The research results obtained were that there was a positive and significant influence between work motivation, industrial work practices, and self-efficacy on the work readiness of students at SMK Negeri 4 Malang. Keywords: Work Motivation, Industrial Work Practices, Self-Efficacy, and Readiness Work
Pengaruh Brand Image, Country Of Origin Dan Product Knowledge Terhadap Keputusan Pembelian Smartphone Merek Oppo Di Counter Alibaba Batu Apsari, Ismi Yulinda Ayu; Salim, Muhammad Agus; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was carried out with the aim of finding out and analyzing the influence of brand image,country of origin, product knowledge  purchasing decisions for Oppo brand smartphone at Alibaba Batu Malang. The samples in this research used purposive sampling and research with a quantitative approach. The sample in this study was 85 respondents. Data collection techniques by distributing questionnaires. data analysis method uses validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, hypothesis test multiple linear regresion analysis,f tests,t tests and coefficient of determination. The analysis tool used is IBM SPSS 25. Based on the research results, it is known that the t test result show that brand image significanly influences purchasing decisions. The significanse value ofthe f test states that together ,brand image,country of origin and product knowledge have a signivican impact.significant to purchasing decisions.  Keywords: Brand image, Country of origin, Product knowledge, Purchasing decisions
Pengaruh Ketersediaan Modal, Latar Belakang Pendidikan dan Lingkungan Terhadap Keputusan Berwirausaha UMKM di Kota Malang Ridwan, Muhammad; Rizal, Mohammad; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine and assess the influence of capital availability, educational background and environment on entrepreneurial decisions, both partially and simultaneously. The method used in this research is quantitative. The population in this study were MSMEs in Malang City using 100 samples. In this research, questionnaires were used as a data collection method. The results of this research show that 1) Availability of capital has a significant influence on MSME entrepreneurial decisions in Malang City. 2) Educational background has a significant influence on MSME entrepreneurial decisions in Malang City. 3) The environment has a significant influence on MSME entrepreneurial decisions in Malang City. 4) Availability of capital, educational background and environment simultaneously influence MSME entrepreneurial decisions in Malang City. Keywords: Availability of Capital, Educational Background, Environment, Entrepreneurial Decisions. 
The Effect Of Brand Experience Toward Brand Loyalty Through Brand Satisfaction As A Mediating Variable (Study On Iphone Users In Indonesia) Ahmad, Habib Nur; Basalamah, Muhammad Ridwan; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the relationship between brand experience and brand loyalty with brand satisfaction as a mediation variable. This research using i quantitative explanatory approach. The sample size was determined using the Slovin formula with a 10% margin of error, resulting in 100 respondents. Data analysis was conducted using the partial least squares. The stages of statistical analysis included tests for convergent and discriminant validity, reliability, and hypothesis testing. All statistical analyses were performed using SmartPLS 4 software. Research findings indicate that brand experience significantly and positively influences brand loyalty. Additionally, brand experience has a positive and significant effect on brand satisfaction. Brand satisfaction also positively and significantly impacts brand loyalty. Moreover, brand experience significantly affects brand loyalty when mediated by brand satisfaction. Keywords: Brand Experience. Brand Satisfaction, Brand Loyalty, iPhone
Co-Authors Abdul Kodir Djaelani Afrizal, Ananda Agus Sa’dan Al Irfani Ahmad Rifqi Mubarok Ahmad Rifqi Mubarok Ahmad, Habib Nur Aini, Ririz Della Nur Alamhudy, Mochammad Ridho Alfarisi, M Alfi Nur Rohmaniya Amalia, Roikhana Nur Amaluddin, Rival Ananda Lutfiyatul Hasanah Anggre Maulidyatur Rohma Annisa, Balqis Firdina Nur Apsari, Ismi Yulinda Ayu Ardhianto, Kevin Awaldza Arianti, Andita Dwi Arie Andini, Galuh Mayang Aulia, Mahadewi Annisa Avid Styagung Balqish, Alya Tamara Bambang Banu Siswoyo Basalamah, Muhammad Ridwan Bayu, Juli Adriano Derry Cornela Mahardini Dhimas Aji Prakoso Dian Eka Permata Sari Dwi Ihsani Mahendra Putra Evi Nur Fauziah Farhan, Juned Farida, Eka Fauziah, Evi Nur Febrianti, Dini Chusnul Firdaus, Jannatul Fitri Dwi Nur Khasanah Fitriyah Izzatul Jannah Harianto, Fajar Dini Harlistina, Brilliant Imani Hendra Irawan Herdiansyah, Ach Iqmal Hikmatun Nafiah Ali Ida Farida Ilham Wahyudiarso Imaniar, Cheesa Innaya Tussolekha Sanggaria Jeni Susyanti Karmilaturrahman, Karmilaturrahman Kevin Awaldza Ardhianto Khalikussabir, Khalikussabir Khaq, Muhammad Aunul Khasanah, Fitri Dwi Nur Kurniawan, Luki Fendi Kusuma, M Rafi Luthfi Arief Prayoga M. Agus Salim Al Fathoni M. Cholid Mawardi Maharani, Adinda Puspita Maharani, Selvia Putri Anggun Maulanada, Afifah Meilinda Hamida Hasan Mia Novitasari Mohammad Rizal, Mohammad Mubarok, Ahmad Rifqi Muhammad Ridwan N. Rachma Nabila, Puteri Armilah Nafi`atuz Zahroh Ningtyas, Defi Fironika Ayu Nugraha, M Tri Rangga Nur Halifah, Nur Nur Hidayati Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhidayah Pardiman Pardiman Pramada, Pupung Pratama, Yongki Putra, Dwi Ihsani Mahendra Putri, Fiona Hananto Putri, Riris Septia Rachma, N Ragil Fananda Sofyan Rahmadani, Diyah Ayu Rahmawati, Selly Putri Rivniansyah, Imanda Rohadi, Sabrina Malika Putri Rohmaniya, Alfi Nur Rois Arifin Ronny Malavia Mardani Rumkel, Abdul Rahman Sahid Sahid Salim, Gunawan Salsabilla, Salma Santika, Hardini Risma` Saputra, Muhammad Shendy Tessario Yunas Setianingrum, Risty Siti Asiyah Siti Asiyah Siti Nur Aini Sururi Sofyan, Ragil Fananda Styagung, Avid Sudarmiatin Susilah, Winardianto Hadi Syamsuddin, Muhammad Da’i Takimpo, Arbin Tamimatul Khofifah Tyas, Roihana Ervillia Rizki Rahmaning Widarko, Agus Wulandari, Aprilia Indah Yudi Purwanto Yunike Adityas Cahyaningrum Yusril Amar Qotafi Zidane, Muhammad Yazid