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All Journal Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) E-JRM Jurnal bintang manajemen
Ratna Tri Hardaningtyas, Ratna Tri
Fakultas Ekonomi Dan Bisnis, Universitas Islam Malang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Content Marketing, Influencer Marketing Dan Viral Marketing Terhadap Keputusan Pembelian Food And Beverage Kedai Kopi Jasa Ayah (Studi Kasus Pada Konsumen Kedai Kopi Jasa Ayah Di Kota Malang) Syamsuddin, Muhammad Da’i; Nurhidayah, Nurhidayah; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The objective of this research is to evaluate the influence of content marketing, influencer marketing, and viral marketing on purchasing decisions for food and beverages at Kedai Kopi Jasa Ayah. By conducting this study, it is expected to provide a significant influence on purchasing decisions and to find out how content marketing, influencers, and viral marketing influence consumer purchasing, and to find out how content marketing, influencers, and viral marketing influence consumer purchasing decisions. This study uses the explanatory research method through a quantitative approach, sampling through non-probability with a purposive sampling method with a total of 99 respondents who are consumers who have made purchases at Kedai Kopi Jasa Ayah. Data collection was carried out by conducting questionnaires and analysis using SPSS statistical software.The results of this study indicate that content marketing, influencer marketing, and vial marketing have a simultaneous influence on purchasing decisions and each independent variable of content marketing, influencer marketing, and viral marketing has a partial influence on purchasing decisions. Content marketing attract consumers in a creative and informative way influencer marketing expands the market through recommendations from trusted figures, and viral marketing takes advantage of trends to disseminate information widely. Keywords: Content Marketing, Influencer Marketing, Viral Marketing, Purchasing Decisions.
Pengaruh Labelisasi Halal Dan Harga Terhadap Keputusan Pembelian Produk Mie Samyang (Studi Kasus Pada Mahasiswa FEB Unisma Angkatan 2018) Rumkel, Abdul Rahman; Djaelani, Abdul Kodir; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of halal labeling and price on purchasing decisions for samyang noodle products (Case Study of Students of the Faculty of Economics and Business, Islamic University of Malang, Class of 2018). The type ofresearch used is explanatory research with a quantitative approach. The sample inthis study obtained 55 respondents with the technique used in this study purposive sampling. The results showed that halal labeling and price simultaneously had a positive and significant effect on purchasing decisions. Recently, many products that have not been halal certified have resulted in consumers, especially Muslim consumers, finding it difficult to distinguish which products are truly halal and can be consumed in accordance with Islamic law from products that are not haram. It is presumed that most of the snack products on the market are not clearly halal. Therefore, the halalness of a product is a mandatory requirement for Muslims, be it food, medicine or other consumer goods. Keywords: Halal Labeling, Price, and Purchase Decision.
Pengaruh Work-life balance dan Work Environment Terhadap Kepuasan Kerja Karyawan Gen-Z di PT. Jhonlin Agro Raya Tbk Setianingrum, Risty; Wahono, Budi; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study examines Eksplorasi The Effect of Work-Life Balance and Work Environment on Generation Z Job Satisfaction at PT. Jhonlin Agro Raya Tbk. As digital natives, Generation Z exhibits unique needs, such as flexible working arrangements and conducive work environments, requiring organizations to adapt workplace policies to maintain their satisfaction and productivity. The research employs a quantitative method, gathering data through questionnaires distributed to 90 respondents. The results indicate that Work-life balance significantly affects job satisfaction, while Work Environment does not show a significant partial influence. Simultaneously, these two variables contribute 8.7% to job satisfaction, with the remaining 91.3% influenced by other factors. These findings imply that the company should prioritize developing policies that support employees' Work-life balance to enhance their satisfaction and loyalty.  Keywords: Work Life Balance, Work Environment, Job Satisfaction, PT. Jhonlin Agro Raya Tbk
Pengaruh Konten TikTok, Harga, Dan Customer Experience Terhadap Keputusan Pembelian Followers TikTok Pada Warung Mekar Jaya Malang Tyas, Roihana Ervillia Rizki Rahmaning; Rachma, N; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the effect of TikTok content, price, and customer experience on purchasing decisions for TikTok followers at Warung Mekar Jaya Malang. This research method uses quantitative methods. This study uses primary data which is processed and obtained from distributing questionnaires. The number of respondents in this study were 93 respondents. In this study using a Likert Scale and multiple linear regression analysis with the help of the Statistical Product and Service Solution (SPSS) program version 26. The results of this study indicate that the Tiktok Content, Price, and Customer Experience variables simultaneously have a significant effect on the Tiktok Followers Purchase Decision at Warung Mekar Jaya Malang. Partial results also show that the Tiktok Content, Price, and Customer Experience variables have a positive and significant effect on the Purchase Decision of Followers Tiktok at Warung Mekar Jaya Malang. Keywords: TikTok Content, Price, Customer Experience, and Purchase Decision
Pengaruh Customer Experience, Customer Trust Dan Customer Value Terhadap Customer Loyalty (Studi Kasus Pada Pelanggan Wizzmie Cabang Tlogomas ) Alfarisi, M; Basalamah, Muhammad Ridwan; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the impact of customer experience, customer trust, and customer value on the loyalty of Wizzmie customers at the Tlogomas branch in Malang. A quantitative research method was employed, utilizing primary data collected from respondents' answers through questionnaires distributed to Wizzmie customers at the Tlogomas branch. The study's population consists of all Wizzmie customers at this branch. The sampling method used was purposive sampling, resulting in 80 samples being selected for testing, with sample size measurement conducted using a Likert scale. The analysis results indicate that customer experience influences customer loyalty, customer trust affects customer loyalty, and customer value also has an impact on customer loyalty among Wizzmie customers at the Tlogomas branch in Malang. Keywords: Customer Experience, Customer Trust, Customer Value, Customer Loyalty
Pengaruh Brand Trust, Brand Image, Brand Awareness Dan Gaya Hidup Hedonis Terhadap Keputusan Pembelian Produk Starbucks Di Kota Malang. Halifah, Nur; Rizal, Mohammad; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study examines the impact of Brand Trust, Brand Image, Brand Awareness, and Hedonic Lifestyle on Starbucks purchase decisions in Malang City. Using Malhotra’s formula, 95 respondents were selected through purposive sampling. Data were collected via questionnaires and analyzed with SPSS 29, employing validity, reliability, normality, classical assumption tests, multiple linear regression, F-test, t-test, and R² test. Results show that Brand Trust has no effect on purchase decisions, while Brand Image, Brand Awareness, and Hedonic Lifestyle have a positive and significant influence. Keywords: Brand Trust, Brand Image, Brand Awareness, Hedonic Lifestyle, Purchase Decision
Pengaruh Kualitas Produk Dan Green Marketing Terhadap Keputusan Pembelian NPURE Melalui Online Customer Review Sebagai Variabel Intervening (Studi pada Generasi Z Pemakai Produk NPURE di Kota Malang). Salsabilla, Salma; Nurhidayah, Nurhidayah; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to analyze the Influence of Product Quality and Green Marketing on NPURE Purchasing Decisions with Online Customer Reviews as an intervening variable. This study is based on the increasing awareness of Generation Z towards environmentally friendly products and the influence of Online Reviews on purchasing decisions. This study uses a quantitative method with an explanatory research approach. Data were collected through questionnaires from 100 Generation Z respondents in Malang City who had used NPURE products for at least three months. Data analysis was carried out using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results showed that product quality and Green Marketing had a significant effect on Online Customer Reviews and purchasing decisions. Online Customer Reviews were also proven to be a mediating variable that strengthened the relationship between product quality, Green Marketing, and purchasing decisions. This study emphasizes the importance of improving product quality, implementing effective Green Marketing strategies, and managing Customer Reviews to improve consumer purchasing decisions. Keywords: Product Quality, Green Marketing, Online Customer Reviews, Purchasing Decisions, Generation Z, NPURE.
Strategi Digital Marketing dan Word of Mouth Terhadap Keputusan Pemakaian Jasa Sand Blasting dan Vapor Blasting serta Powder Coating di BA BLAST Sidoarjo Arianti, Andita Dwi; Nurhidayah, Nurhidayah; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In the era of Industry 4.0, consumerist lifestyles have become increasingly prevalent, particularly in the automotive sector, which has become a popular hobby among various groups. One common activity is the modification and restoration of vehicle components, leading to a growing demand for services such as sand blasting, vapor blasting, and powder coating. This study aims to analyze the influence of digital marketing strategies and Word of Mouth on consumer decisions to use these services at BA BLAST in Sidoarjo. A quantitative approach was employed through surveys distributed to customers who have used BA BLAST services. The results indicate that both digital marketing and Word of Mouth have a positive and significant impact on service usage decisions. Digital marketing enables effective and efficient promotion through social media, while Word of Mouth exerts a strong influence through recommendations from close contacts. This research is expected to serve as a reference for automotive service providers in formulating appropriate marketing strategies. Keywords: Digital Marketing, Word of Mouth, Consumer Decision, Automotive Services
Pengaruh Faktor Internal Terhadap Kinerja Karyawan Destinasi Wisata: Studi pada Flora Wisata Santerra De Laponte Putri, Riris Septia; Salim, Muhammad Agus; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Pengaruh Harga, Promosi, dan Kualitas Layanan Terhadap Loyalitas Dengan Kepuasan Konsumen Sebagai Variabel Mediasi (Studi Kasus Mahasiswa Pengguna Aplikasi Gojek Di Kota Malang) Bayu, Juli Adriano; Mardani, Ronny Malavia; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the effect of price, promotion and service quality on consumer loyalty with customer satisfaction as a mediating variable case study on Gojek application user students in Malang City. The type of population to be studied is unlimited, because researchers do not know the exact number. Sampling is done by purposive sampling method with 20 x 5 = 100 respondents. Data analysis tools used Partial Least Square version 4.0. Price, Promotion, Service Quality and Customer Satisfaction have a significant effect on Customer Loyalty. Consumer Satisfaction does not mediate Consumer Loyalty, Promotion, and Service Quality. Keywords: Price, Promotion, Service Quality, Customer Loyalty, and Customer Satisfaction 
Co-Authors Abdul Kodir Djaelani Afrizal, Ananda Agus Sa’dan Al Irfani Ahmad Rifqi Mubarok Ahmad Rifqi Mubarok Ahmad, Habib Nur Aini, Ririz Della Nur Alamhudy, Mochammad Ridho Alfarisi, M Alfi Nur Rohmaniya Amalia, Roikhana Nur Amaluddin, Rival Ananda Lutfiyatul Hasanah Anggre Maulidyatur Rohma Annisa, Balqis Firdina Nur Apsari, Ismi Yulinda Ayu Ardhianto, Kevin Awaldza Arianti, Andita Dwi Arie Andini, Galuh Mayang Aulia, Mahadewi Annisa Avid Styagung Balqish, Alya Tamara Bambang Banu Siswoyo Basalamah, Muhammad Ridwan Bayu, Juli Adriano Derry Cornela Mahardini Dhimas Aji Prakoso Dian Eka Permata Sari Dwi Ihsani Mahendra Putra Evi Nur Fauziah Farhan, Juned Farida, Eka Fauziah, Evi Nur Febrianti, Dini Chusnul Firdaus, Jannatul Fitri Dwi Nur Khasanah Fitriyah Izzatul Jannah Harianto, Fajar Dini Harlistina, Brilliant Imani Hendra Irawan Herdiansyah, Ach Iqmal Hikmatun Nafiah Ali Ida Farida Ilham Wahyudiarso Imaniar, Cheesa Innaya Tussolekha Sanggaria Jeni Susyanti Karmilaturrahman, Karmilaturrahman Kevin Awaldza Ardhianto Khalikussabir, Khalikussabir Khaq, Muhammad Aunul Khasanah, Fitri Dwi Nur Kurniawan, Luki Fendi Kusuma, M Rafi Luthfi Arief Prayoga M. Agus Salim Al Fathoni M. Cholid Mawardi Maharani, Adinda Puspita Maharani, Selvia Putri Anggun Maulanada, Afifah Meilinda Hamida Hasan Mia Novitasari Mohammad Rizal, Mohammad Mubarok, Ahmad Rifqi Muhammad Ridwan N. Rachma Nabila, Puteri Armilah Nafi`atuz Zahroh Ningtyas, Defi Fironika Ayu Nugraha, M Tri Rangga Nur Halifah, Nur Nur Hidayati Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhidayah Pardiman Pardiman Pramada, Pupung Pratama, Yongki Putra, Dwi Ihsani Mahendra Putri, Fiona Hananto Putri, Riris Septia Rachma, N Ragil Fananda Sofyan Rahmadani, Diyah Ayu Rahmawati, Selly Putri Rivniansyah, Imanda Rohadi, Sabrina Malika Putri Rohmaniya, Alfi Nur Rois Arifin Ronny Malavia Mardani Rumkel, Abdul Rahman Sahid Sahid Salim, Gunawan Salsabilla, Salma Santika, Hardini Risma` Saputra, Muhammad Shendy Tessario Yunas Setianingrum, Risty Siti Asiyah Siti Asiyah Siti Nur Aini Sururi Sofyan, Ragil Fananda Styagung, Avid Sudarmiatin Susilah, Winardianto Hadi Syamsuddin, Muhammad Da’i Takimpo, Arbin Tamimatul Khofifah Tyas, Roihana Ervillia Rizki Rahmaning Widarko, Agus Wulandari, Aprilia Indah Yudi Purwanto Yunike Adityas Cahyaningrum Yusril Amar Qotafi Zidane, Muhammad Yazid