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All Journal Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) E-JRM Jurnal bintang manajemen
Ratna Tri Hardaningtyas, Ratna Tri
Fakultas Ekonomi Dan Bisnis, Universitas Islam Malang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : E-JRM

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Pengaruh Word Of Mouth, Harga, Dan Kualitas Layanan Terhadap Keputusan Pembelian (Studi Pada UD. Toko Bangunan Barokah Jaya Jombang ) Amalia, Roikhana Nur; Farida, Eka; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Word of Mouth, price, and service quality on purchasing decisions at UD. Toko Bangunan Barokah Jaya Jombang using a quantitative approach, with data collected through customer surveys. The results show that Word of Mouth has a positive and significant effect, emphasizing the importance of consumer recommendations in purchasing decisions, while price also has a positive and highly significant effect, indicating that competitive pricing can drive customer purchases. In contrast, service quality has a negative and significant effect, meaning the services provided have not met customer expectations. These findings suggest that Toko Bangunan Barokah Jaya should evaluate and improve service quality while maintaining effective pricing strategies. This study is expected to serve as a reference for business practitioners in designing targeted marketing strategies to increase sales. Keywords: Word Of Mouth, Price, Service Quality Purchase Decision
Pengaruh Media Sosial Dan Inovasi Produk Terhadap Perkembangan Usaha (Studi Kasus UMKM di Kecamatan Bululawang Kabupaten Malang) Balqish, Alya Tamara; Mardani, Ronny Malavia; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to analyse the extent to which social media and product innovation play a role in driving the growth of businesses run by Micro, Small, and Medium Enterprises (MSMEs) in Bululawang Subdistrict, Malang Regency. This study adopts a quantitative approach with an explanatory research design, as it seeks to explain the relationship between variables empirically. The sampling technique used was purposive sampling, which involves the deliberate selection of respondents based on specific criteria, with a total of 113 MSMEs calculated using the Lemeshow formula because the population size was not known precisely. Data was collected through a questionnaire distributed to respondents. To process and analyse the data, multiple linear regression analysis was used. The results of the data analysis revealed that the simultaneous use of social media and the implementation of product innovation have a positive and significant impact on the development of SME businesses in the study area. Keywords: Social Media, Product Innovation, Business Developmen
Pengaruh Design product, Word Of Mouth Dan Price Terhadap Keputusan Pembelian Sepatu Ventela Di Kota Malang Harianto, Fajar Dini; Nurhidayah, Nurhidayah; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of product design, word of mouth, and price on purchasing decisions for Ventela shoes in Malang City. The research method used is quantitative with an explanatory research approach. The research sample of 90 respondents was determined using purposive sampling with the Malhotra formula, namely consumers who have purchased Ventela shoes in Malang City. The data collection technique was carried out through a questionnaire, and the data were analyzed using multiple linear regression with the help of SPSS. The results of the study indicate that simultaneously and partially, the three independent variables, namely product design, word of mouth, and price, have a positive and significant effect on purchasing decisions. Among the three, word of mouth is the most dominant variable influencing purchasing decisions. These findings are expected to be a consideration for business actors in developing more effective marketing strategies, especially in increasing sales of local products such as Ventela shoes. Keywords: Design Product, Word of Mouth, Price, Purchasing Decisions
Pengaruh Brand Equity, Online Customer Review Dan Content Marketing Terhadap Minat Pembelian Brownies Amanda Di Kota Malang Rohadi, Sabrina Malika Putri; Wahono, Budi; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the influence of brand equity, online customer reviews, and content marketing on the interest in buying Amanda Brownies in Malang City. Amanda Brownies is one of the brownie brands that is growing rapidly through digital marketing strategies, especially through social media. The research approach used is a quantitative method with questionnaire dissemination techniques. The sample of this study amounted to 100 respondents obtained using the Purposive Sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression to find out the relationship between independent variables and bound variables. The results of the analysis show that simultaneously, brand equity, online customer reviews, and content marketing have a significant influence on purchase interest. However, partially, only content marketing has been shown to have a significant impact on purchase interest, while brand equity and online customer reviews do not show a significant impact. These results indicate that content-based marketing strategies play a major role in encouraging consumers to buy Amanda Brownies products. Therefore, companies are advised to optimize content  marketing  strategies to increase product attractiveness and consumer buying interest. Keywords: Brand Equity, Online Customer Reviews, Content Marketing, Buying Interest, Amanda Brownies
Pengaruh Literasi Keuangan, Fear Of Missing Out Dan Ekspektasi Return Terhadap Minat Investasi Saham Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Angkatan 2022 Rusydani, Maziz; Mardani, Ronny Malavia; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study examines the effect of financial literacy, fear of missing out (FoMO), and return expectation on stock investment interest among students of the Faculty of Economics and Business, Universitas Islam Malang, class of 2022. The research employs a quantitative approach with a survey method. The population consists of FEB UNISMA students from the 2022 cohort enrolled in the Management, Accounting, and Islamic Banking study programs who have received investment-related education through courses such as Digital Investment and the Islamic Capital Market, possess basic investment knowledge, and may or may not have prior investment experience. Simple random sampling was used, resulting in a total of 100 respondents. Data analysis was conducted using multiple linear regression with the assistance of SPSS version 25. The findings reveal that financial literacy, fear of missing out, and return expectation each have a positive and significant influence on students’ interest in stock investment. These results indicate that enhancing financial knowledge, addressing psychological factors, and understanding expected investment returns are crucial in encouraging more rational and sustainable stock investment interest among university students. Keywords: Financial Literacy, Fear Of Missing Out (FoMO), Return Expectation, Stock Investment Interest
Co-Authors Abdul Kodir Djaelani Afrizal, Ananda Agus Sa’dan Al Irfani Ahmad Rifqi Mubarok Ahmad Rifqi Mubarok Ahmad, Habib Nur Aini, Ririz Della Nur Alamhudy, Mochammad Ridho Alfarisi, M Alfi Nur Rohmaniya Amalia, Roikhana Nur Amaluddin, Rival Ananda Lutfiyatul Hasanah Anggre Maulidyatur Rohma Annisa, Balqis Firdina Nur Apsari, Ismi Yulinda Ayu Ardhianto, Kevin Awaldza Arianti, Andita Dwi Arie Andini, Galuh Mayang Aulia, Mahadewi Annisa Avid Styagung Balqish, Alya Tamara Bambang Banu Siswoyo Basalamah, Muhammad Ridwan Bayu, Juli Adriano Derry Cornela Mahardini Dhimas Aji Prakoso Dian Eka Permata Sari Dwi Ihsani Mahendra Putra Evi Nur Fauziah Farhan, Juned Farida, Eka Fauziah, Evi Nur Febrianti, Dini Chusnul Firdaus, Jannatul Fitri Dwi Nur Khasanah Fitriyah Izzatul Jannah Harianto, Fajar Dini Harlistina, Brilliant Imani Hendra Irawan Herdiansyah, Ach Iqmal Hikmatun Nafiah Ali Ida Farida Ilham Wahyudiarso Imaniar, Cheesa Innaya Tussolekha Sanggaria Jeni Susyanti Karmilaturrahman, Karmilaturrahman Kevin Awaldza Ardhianto Khalikussabir, Khalikussabir Khaq, Muhammad Aunul Khasanah, Fitri Dwi Nur Kurniawan, Luki Fendi Kusuma, M Rafi Luthfi Arief Prayoga M. Agus Salim Al Fathoni M. Cholid Mawardi Maharani, Adinda Puspita Maharani, Selvia Putri Anggun Maulanada, Afifah Meilinda Hamida Hasan Mia Novitasari Mohammad Rizal, Mohammad Mubarok, Ahmad Rifqi Muhammad Ridwan N. Rachma Nabila, Puteri Armilah Nafi`atuz Zahroh Ningtyas, Defi Fironika Ayu Nugraha, M Tri Rangga Nur Halifah, Nur Nur Hidayati Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhidayah Pardiman Pardiman Pramada, Pupung Pratama, Yongki Putra, Dwi Ihsani Mahendra Putri, Fiona Hananto Putri, Riris Septia Rachma, N Ragil Fananda Sofyan Rahmadani, Diyah Ayu Rahmawati, Selly Putri Rivniansyah, Imanda Rohadi, Sabrina Malika Putri Rohmaniya, Alfi Nur Rois Arifin Ronny Malavia Mardani Rumkel, Abdul Rahman Rusydani, Maziz Sahid Sahid Salim, Gunawan Salsabilla, Salma Santika, Hardini Risma` Saputra, Muhammad Shendy Tessario Yunas Setianingrum, Risty Siti Asiyah Siti Asiyah Siti Nur Aini Sururi Sofyan, Ragil Fananda Styagung, Avid Sudarmiatin Susilah, Winardianto Hadi Syamsuddin, Muhammad Da’i Takimpo, Arbin Tamimatul Khofifah Tyas, Roihana Ervillia Rizki Rahmaning Widarko, Agus Wulandari, Aprilia Indah Yudi Purwanto Yunike Adityas Cahyaningrum Yusril Amar Qotafi Zidane, Muhammad Yazid