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All Journal Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Community Engagement and Emergence Journal (CEEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Kepariwisataan Journal of Community Service Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA
R. Tri Priyono Budi Santoso
Universitas Dhyana Pura
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Motivasi dan Preferensi terhadap Pengalaman Wisata Generasi Z melalui Keterlibatan Digital Ni Luh Christine Prawitha Sari Suyasa; Agus Satyananda Mastra; Tri Priyono Budi Santoso; Gamaliel Shalom Linggi; Siti Rahmawati; Putu Gede Satria Guna Wijaya
JURNAL KEPARIWISATAAN Vol 25 No 2 (2026): Jurnal Kepariwisataan
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v25i2.2355

Abstract

Generation Z integrates digital technologies into travel planning, experiences, and evaluation. This study aims to test the influence of motivation and preference on the travel experience through digital engagement as a mediating variable. A cross-sectional quantitative survey used purposive sampling to collect responsed from 170 Generation Z aged 15–28 years in the Bali tourism context. Data were analyzed using Partial Least Squares–Structural Equation Modeling (SEM-PLS). Motivation and preference positively influenced digital engagement, with preference the stronger predictor. Digital engagement positively influenced travel experience and partially mediates the relationship between motivation and travel experience. It fully mediates the relationship between preference and travel experience because the direct effect of preference is not statistically significant. The measurement model satisfied validity and reliability criteria. The structural model demonstrated strong predictive relevance (R² for digital engagement = 0.599; R² for travel experiences = 0.537) and adequate fit (SRMR = 0.067). Theoretically, the study identifies digital engagement as the behavioral pathway linking pshychological drivers to Generation Z’s travel experience and demonstrates that motivation and preference operate through different mediation patterns. Practially, destination managers should design searchable, interactive, and shareable digital touchpoints that help Generation Z travel motives and preferences enrich travel experiences.
Co-Authors Agus Satyananda Mastra Avelar Silva Branklyn Sahusilawane Christimulia Purnama Trimurti Dermawan Waruwu Gamaliel Shalom Linggi Gilbert Nainggolan Gusti Ngurah Joko Adi Negara I Gusti Agung Dewi Adnya Paramita I Ketut Sirna I Made Andityawan I Made Darmayasa I Made Darmayasa I Made Gde Sudyadnyana Sandhika I Made Yuda Ariana I Putu Nata Cipta Kusuma I Putu Precious Ananta Yohanes I Wayan Agus Wirnawan I Wayan Ruspendi Junaedi I WK Teja Sukmana Igenasius Ogi Kadek Dwi Merlina Yani Krismawintari, N.P.D. Made Bagus Prakasa Ni Kadek Dian Cintya Dewi Ni Luh Christine Prawitha Sari Suyasa Ni Luh Putu Suarmi Sri Patni Ni Made Erni Damayanti Oktavianus Aleng Putu Dicky Fernaldi Setiawan Putu Gede Satria Guna Wijaya Revelato Ladislao Max Aratwaman Rumyaru Siti Rahmawati Tude Jahoses Vika Virnanda Yeyen Komalasari