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All Journal Dinasti International Journal of Education Management and Social Science BEMAS: Jurnal Bermasyarakat Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ilmu Multidisplin International Journal of Multidisciplinary Sciences and Arts NAJAHA IQTISHOD : Journal of Islamic Economic and Finance Journal of Innovative and Creativity Jurnal Ekonomi Bisnis Digital Pengabdian Deli Sumatera Journal of Shariah Economics
Heni Pratiwi
Universitas Batanghari Jambi, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Journal of Innovative and Creativity

 1 
Pengaruh Pengetahuan Halal, Citra Merek dan Harga Terhadap Keputusan Pembelian Kosmetik You (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Jambi) Ema Fitri; Ridhwan Ridhwan; Heni Pratiwi
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4165

Abstract

This study aims to determine and analyze the influence of halal knowledge, brand image, and price on the decision to purchase YOU cosmetics among studentsat the Faculty of Economics and Business, University of Jambi. The research method used is quantitative. The data source used is primary data in the form of a questionnaire using a 1-5 Likert scale with 90 respondents, namely students who use YOU cosmetics at the Faculty of Economics and Business, University of Jambi, actively in 2025. The data analysis technique used is multiple linear regression analysis. Data processing was conducted using SPSS 25 software. The results of this study indicate that the brand image and price variables have a positive and significant influence on the purchase decision of YOU cosmetics among students at the Faculty of Economics and Business, University of Jambi, while the halal knowledge variable at the Faculty of Economics and Business, University of Jambi, while the halal knowledge variable does not influence the decision to purchase YOU cosmetics. YOU Beauty is a local Indonesian cosmetics brand known for offering high-quality beauty products at affordable prices.
Analisis Penerapan Proses Produksi Halal (PPH) Dalam Upaya Meningkatkan Kepercayaan Konsumen Pada Warung Pempek Lita Puri Masurai 11 Muaro Jambi Neni Yuana; Rafiqi Rafiqi; Heni Pratiwi
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4168

Abstract

This study aims to analyze the implementation of the Halal Production Process (HPP) and strategies that can be applied in its implementation at Warung Pempek Lita Puri Masurai II, Muaro Jambi. The research uses a descriptive qualitative approach with data collected through interviews, observation, and documentation. Data were analyzed using the SWOT analysis method. The results show that Warung Pempek Lita has applied halal principles in every stage of production, including raw material selection, processing, packaging, and distribution. Furthermore, the SWOT analysis identified four strategies to strengthen the implementation of HPP in order to increase consumer trust: (1) SO Strategy (Strength-Opportunities): strengthening product image by highlighting the use of fresh ingredients without preservatives and maintaining a clean, independent production process; (2) WO Strategy (Weakness-Opportunities): applying for training and mentoring from halal institutions such as MUI or LPPOM to enhance the owner’s knowledge of halal standards and the Halal Assurance System (SJPH); (3) ST Strategy (Strength-Threats): educating consumers that pempek is produced independently and carefully in accordance with halal principles to foster customer loyalty despite tight competition; (4) WT Strategy (Weakness-Threats): separating the production kitchen from the household kitchen, even in a simple form, as a commitment to halal principles and improved production hygiene..
Co-Authors Ade Rahima Aditya Pratama Afifa Lutfia Fakhira Albetris Alkhoiriyatun Nisa Andika Afrilia Setiawan Anggita Rahayu Aprizal, Yusuf Zaini Aqeela Dwi Hevinosa Arif Rahim Ayang Heen Syaputri Azizah Azizah Benar Sembiring Benar Sembiring Cahaya Mauli Dandy Berlian Devinda Inka Putri Dwi Ramadhan Tyaningsih Ema Fitri Erlina Zahar Fatimah Al Zahra Firman Tara Harbeng Masni Harbeng Masni Hutabarat, Zuhri Saputra Jonner Simarmata Jonner Simarmata Lela Lela Lili Andriani Lisa Virdinarti Putra Lucky Enggrani Lucky Enggrani Fitri M. Aldira Dwi Septian M. Syarif Hidayatullah Mayang Dwi Aprilia Neni Yuana Nur Intan Rochmawati Rafiqi Rafiqi Rahima Nabila Ramadhani Lausi Ramadhani Lausi Mkumbachi Ridhwan Ridhwan Roihan, Muhammad Said Almaududi Sujoko Sujoko Wiwik Pudjaningsih Yasir Riady Yati Yati Yunan Surono Yunan Surono