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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Buletin Ilmiah Litbang Perdagangan IKRA-ITH ABDIMAS Jambura Agribusiness Journal Agro Bali: Agricultural Journal Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Agroteknologi Pertanian dan Publikasi Riset Ilmiah (JAPPRI) Jurnal Sosiologi Pertanian dan Agribisnis Jurnal Riset Rumpun Ilmu Tanaman JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi (JIMBE) Jurnal Ilmu Pertanian dan Perkebunan Prosiding Seminar Nasional Unimus Botani: Publikasi Ilmu Tanaman dan Agribisnis Jurnal Multidisiplin Journal of Multidisciplinary Research Jurnal Ekonomi, Manajemen, Akuntansi
Ulpah Jakiyah
Program Studi Agribisnis, Fakultas Pertanian, Universitas Perjuangan, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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The Influence Of Perceptions Of Price And Production Quality On Consumer Satisfaction Of Minyakita Cooking Oil: Daina, Wana; Fitriadi, Budhi Wahyu; Jakiyah, Ulpah
Journal of Multidisciplinary Research Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v1i1.48

Abstract

Consumer satisfaction is a feeling of pleasure or disappointment from within a person that arises from comparing the perceived performance of the product. Consumer satisfaction will be obtained if the desired product meets consumer expectations. This research was conducted to determine the influence of perceived price and product quality on consumer satisfaction who consume Minyakita cooking oil, either partially or simultaneously, and then see how dominant the influence of the independent variable is on the dependent variable. In this study, the sample took 100 respondents who were determined based on the Lemeshow equation. The sampling technique in this research uses a purposive sampling technique by analyzing data using a multiple linear regression analysis model. Based on the research results, it shows that the variables of perceived price and product quality simultaneously have a positive and significant effect on the satisfaction of Minyakita consumers with a calculated F regression value of 45.159 and a significance value of 0.000 < 0.05. price perception (X1) has a partially positive and significant effect with a t-count value of 2,967 and a significance value of 0.004 < 0.05 then the product quality variable (X2) has a partial and positive effect with a t-count value of 6,378 and a significance value of 0.000 < 0, 05 on consumer satisfaction (Y). The independent variable that has a dominant influence in this research is the product quality variable which has a percentage level value of 29,59%.
Feasibility Of Myritel Lettuce Business With Hydroponic System At Alfa Hydroponic MSMEs Tasikmalaya Regency: Husna, Ibrahim; Fitriadi, Budhi Wahyu; Jakiyah, Ulpah
Journal of Multidisciplinary Research Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v1i1.49

Abstract

Hydroponic lettuce cultivation will run well if production inputs are available and accompanied by a good management system. Business feasibility is an activity to examine a business activity as a whole with the aim of considering whether the business activity is feasible to run or not. This research was conducted at Alfa Hidroponik owned by Mr. Raihan located in Kp Leles Kidul, Ciawi Village, Ciawi District, Tasikmalaya Regency. Data collection techniques through interviews and documentation. Interviews were conducted directly with the owner of the hydroponic lettuce business. The data analysis technique used was using the quantitative descriptive analysis method, namely Business feasibility analysis with the R/C ratio. The total production cost of hydroponic alpha lettuce cultivation is IDR 29,659,500, - with a total income of IDR 48,035,000, - and a total income of IDR 18,375,500, - with an R/C ratio of 1.62, meaning that for every rupiah of costs incurred, an income of IDR 1.62 is obtained. So it can be concluded that the hydroponic alpha lettuce cultivation carried out by Mr. Raihan in Ciawi Village, Ciawi District, Tasikmalaya Regency is worthy of being developed.
Analisis Saluran Pemasaran Madu pada UMKM Lebah Madu Murni Al Halif di Manonjaya Kabupaten Tasikmalaya Muhammad Giri Sundoro; Ristina Siti Sundari; Ulpah Jakiyah
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 1 No. 3 (2024): September : Botani : Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v1i3.97

Abstract

Honey is a natural and usually sweet-tasting liquid manifested by honeybees (Apis sp) from plant flower juice (flower nectar) or other plant parts. Marketing channel is a flow of various institutions that perform all activities used as a tool to distribute a good and ownership that starts from the producer and ends at the end user. This research was conducted to find out and describe the honey marketing channels and analyze the efficiency of honey marketing channels in Al Halif Pure Honey Bee MSMEs in Manonjaya, Tasikmalaya Regency. This research was conducted at Al Halif Pure Honey Bee MSME in Manonjaya, Tasikmalaya Regency. The analysis method used is descriptive qualitative and quantitative analysis. The results showed that there are two honey marketing channels, namely marketing channel I: Beekeepers - Wholesalers (MSME Al Halif Pure Honey Bee)) - End Consumers and Beekeepers receive a large amount obtained is 53% of the price of the wholesaler level, marketing channel II: Beekeepers - Wholesalers (MSME Al Halif Pure Honey Bees) - Small Traders (Retailers) - End Consumers, beekeepers receive a large amount obtained is 45% of the price of the small trader level. Honey marketing channels with efficient criteria with a channel efficiency value I of 8.88% and marketing channel II of 6.8%.
Efisiensi Teknis Produk Olahan Kulit Manggis Sebagai Pakan Ternak pada Peternakan Desa Cihateup Kabupaten Tasikmalaya Jakiyah, Ulpah; Umbara, Dona Setia
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.13100

Abstract

Mangosteen farmers in Tasikmalaya Regency experience marketing difficulties when harvesting mangosteen. So it is necessary to use mangosteen as a raw material for products. The development of processed mangosteen peel products that have been carried out includes food ingredients, beverage ingredients, and health. This is due to the high levels of antioxidants which are good for health. Farmers and researchers in Tasikmalaya Regency process mangosteen peel as antioxidant animal feed. However, feed production activities have not been carried out commercially because we do not yet know the level of efficiency and added value of feed. So this research aims to determine the level of efficiency. The research method used was carried out using two approaches, namely observational and quantitative tests. Descriptive analysis is to measure the effectiveness of mangosteen peel antioxidants as animal feed. Qualitative analysis uses a survey approach with sampling using started random sampling. The number of samples in this study was 20 breeders. The analysis tool used is the Stochastic Frontier. The results of this research indicate that the production of processed mangosteen peel products as duck feed is inefficient. However, several things must be considered, including giving concentrate and giving mangosteen peel powder. Apart from that, there is more intensive handling carried out by Cihateup duck breeders to increase the quality and quantity of eggs.
Penyuluhan Pengelolaan Pascapanen Manggis dengan Teknis Penyimpanan Tahan Lama pada Petani Manggis di Kabupaten Tasikmalaya Jakiyah, Ulpah; Umbara, Dona Setia; Husna, Ibrahim; Alamsyah, Ramdhan Muhammad
Abdimas Galuh Vol 6, No 1 (2024): Maret 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v6i1.13124

Abstract

Kecamatan Puspahiang merupakan wilayah sentra manggis khas Tasikmalaya. Potensi ini didukung dengan adanya sumberdaya alam yang melimpah (luas lahan manggis), sarana prasaran yang tersedia, dan lembaga penunjang Gapoktan, poktan dan Lembaga swadaya. Permasalahan yang di hadapi Poktan Sari Puspa Kecamatan Puspahiang terlihat dari bidang produksi (hasil panen kurang berkualitas, belum mengetahui penanganan pasca panen dan belum mengetahui pemanfaatan manggis) dan pemasaran (berhadapan dengan banyak pesaing dan harga jatuh saat musim panen). Tujuan dilakukan pengabdian adalah melakukan penyuluhan terkait pengemasan pascapanen agar tidak mudah busuk. Tahapan Pengabdian dilakukan dalam dua tahapan. Tahap pertama dengan teknik infromasi dengan mengumpulkan data penngemasan (packing) paling sesuai dan efektif. Tahap kedua penyuluhan dan aplikasi melakukan penyimpanan dan pengemasan manggis. Kegiatan pengabdian dilakukan pada 30 petani dengan teknik pemberian materi. Teknik penyimpanan yang baik dilakukan pada dimensi 39 x 21 x 21 dengan kapasitas 12 kg. kegiatan pengabdian menunjukkan 85% peserta memahami dan bahkan akan menerapkan kegiatan penyimpanan dan teknik pengemasan sesaui arahan dari penyuluhan
The Impact Of Service Quality On Customer Satisfaction At Narassi Coffee In Tasikmalaya City: Fikri, Muhammad; Hidayati, Reny; Jakiyah, Ulpah
Jurnal Multidisiplin Vol. 2 No. 2 (2025): Desember
Publisher : CV. Utami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jm.v2i2.379

Abstract

  Customer satisfaction is a key factor in the success of service-based businesses, including coffee shops. This study aims to examine the impact of service quality on customer satisfaction at Narassi Coffee in Tasikmalaya. Service quality is assessed through five main dimensions: physical evidence, reliability, responsiveness, assurance, and empathy. The research uses a descriptive quantitative approach with purposive sampling. Data were collected through questionnaires distributed to 60 respondents with varying visit frequencies. The results indicate that service quality is closely related to customer satisfaction. The better the service provided, the higher the customer satisfaction. This finding emphasizes that focusing on service quality is crucial for maintaining and enhancing customer satisfaction in the increasingly competitive coffee shop industry.
Factors Influencing The Export Demand For Mangosteen (Garcinia Mangostana): Hidayat, Rifki Tsani; Fitriadi, Budhi Wahyu; Jakiyah, Ulpah
Jurnal Multidisiplin Vol. 2 No. 2 (2025): Desember
Publisher : CV. Utami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jm.v2i2.399

Abstract

The agricultural sector is a vital pillar of the Indonesian economy, including through the export of high-value horticultural commodities such as mangosteen (Garcinia mangostana). Indonesia, particularly West Java, is a major mangosteen producer, with China serving as the largest destination market due to the increasing demand for quality tropical fruit. Despite substantial export opportunities, mangosteen export performance is influenced by global economic factors such as international prices, exchange rates, and the purchasing power of destination countries, as reflected in Gross Domestic Product (GDP). This study aims to analyze the factors influencing demand for Indonesian mangosteen exports to China for the 2015–2024 period. The method used is multiple linear regression analysis with the independent variables being mangosteen prices, the Rupiah/Yuan exchange rate, and China's GDP. Data were obtained from Statistics Indonesia (BPS), the Ministry of Trade, and other international institutions. The results show that all three variables have a significant simultaneous effect. Partially, prices and China's GDP have a significant positive effect, while the exchange rate has a significant negative effect. These findings emphasize the importance of price stability and strengthening trade relations to increase Indonesian mangosteen exports.
Technical Efficiency and Production Determinants of Household-scale Grape Farming in an Agritourism Village of Ciganjeng, Pangandaran, Indonesia Umbara, Dona Setia; Jakiyah, Ulpah
Agro Bali : Agricultural Journal Vol 8, No 3 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i3.2553

Abstract

The establishment of a tourist village with grapes as a tourist attraction in a suboptimal area is strongly influenced by the level of efficiency, both technically and economically. Suboptimal land in Pangandaran Regency is characterized by dryness, so inefficiency in input use can lead to low production and productivity levels in grape cultivation. Furthermore, the presence of a tourist village has an impact on the social life of the local community. The purpose of this study was to determine the factors that influence grape cultivation as an agritourism activity. In addition, to measure the technical and economic efficiency of grape cultivation at the household scale. The method used in this study was parametric statistics with the Stochastic Frontier Analysis approach. The sample was selected through purposive sampling, comprising 60 respondents who cultivate plants. The research respondents were selected with the criteria of farmers who have grown grapes for more than 2 years. The results showed that the level of efficiency of grape cultivation in the yard has a technical efficiency value of 0.856. Factors that influence the level of technical efficiency are the number of trees, the amount of manure, the amount of growth fertilizer, and labor. Meanwhile, the socioeconomic factor that influences the level of technical inefficiency is the age of the farmer. The age of the farmer has a significant impact on the level of inefficiency in grape cultivation activities. The recommendation from this research is that input subsidy programs, such as compost fertilizer, should continue to be provided to grape farmers. Comparative studies with other tourist villages should be conducted to obtain market information. Additionally, training programs for the young generation in grape cultivation should be implemented to maintain agrotourism.
Effects of Technology Adoption, E-Commerce, and Process Efficiency on Agribusiness Supply Chain Performance Aulia, Muhammad Reza; Sihombing, Dina Agnesia; Jakiyah, Ulpah; Astuti, Enny Diah; Sulaminingsih, Sulaminingsih
Jambura Agribusiness Journal VOLUME 5, ISSUE 2, 2024: JANUARY-JUNE
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37046/jaj.v5i2.34033

Abstract

Digital transformation in the agricultural sector has become an essential driver of agribusiness supply chain improvement, particularly in regions facing structural productivity challenges such as West Java. This study specifically aims to examine how agricultural technology adoption, e-commerce utilization, and process efficiency influence agribusiness supply chain performance, while explicitly identifying the extent to which digital-based practices strengthen operational integration among agribusiness actors. Unlike previous studies that focus only on one or two aspects of digitalization, this research offers novelty by simultaneously analyzing three key digital transformation dimensions and empirically testing their combined contribution to agribusiness supply chain performance in a developing-country context. Using a quantitative survey approach involving 120 agribusiness respondents selected through purposive sampling, the study employs multiple linear regression to validate the proposed model. The findings show that technology adoption significantly enhances productivity and accuracy in land and resource management; e-commerce utilization expands market reach and improves transaction efficiency; and process efficiency accelerates product flow within the supply chain. All classical assumption tests confirm the model’s validity and reliability. This research contributes new empirical evidence on how integrated digital transformation initiatives strengthen agribusiness supply chain performance, offering practical insights for policymakers, agro-entrepreneurs, and digital agriculture developers.
Efisiensi Teknis Usahatani Manggis di Kabupaten Tasikmalaya Jakiyah, Ulpah; Umbara, Dona Setia; Fitriadi, Budhi Wahyu
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21874

Abstract

Efforts to increase production and productivity have been carried out by the Agricultural Extension Agency (BPP) through POPT (Plant Organism Control Program).). One of them is the activity of increasing mangosteen production in the Sumberhejo Lestari Farmer Group, Tasikmalaya Regency. So it is necessary to observe the level of efficiency, the factors that affect the level of mangosteen production, and the causes of the inefficiency in mangosteen production. The analytical method in this study uses the stochastic frontier method with three steps. Step 1 constructs an estimate of the Cobb-Douglas production function. Step 2 Determination of factors and efficiency level of mangosteen using stochastic frontier. Then step 3 determines the source of inefficiency in mangosteen production activities. The results of this study indicate that the factors of mangosteen production activities include land area, number of trees, labor, organic fertilizer, NPK fertilizer, and production costs. the factors that influence mangosteen production activities are the number trees and land area at the 5% level of significance. This is because the mangosteen tree is an ancestral tree and it was not nursed from the start. The land area has a negative effect because there is no farmer effort in planting mangosteen. The level of technical efficiency in mangosteen farming activities is said to be efficient (81.6%). Sources indicating inefficiency are land ownership status and length of formal education.
Co-Authors ade rahmawati Alamsyah, Ramdhan Muhammad Andri Kusmayadi Astuti, Enny Diah Budhi Wahyu Fitriadi D. Yadi Heryadi Daina, Wana Dini Lestari Dona Setia Umbara Handi, Isep Heryadi, D Yadi Hidayat, Rifki Tsani Hoeriah, Siti Husna, Ibrahim Lukman M Baga Muhammad Azriel Rivanza Muhammad Fikri Muhammad Giri Sundoro Muhammad Reza Aulia Muhammad, Asy’ari Muzkiyah, Ma’la Dzurroh Netti Tinaprilla Nurzehan, Nida Nabila Reni Hidayati Reny Hidayati Reny Hidayati Sihombing, Dina Agnesia Siti Nurhidayah Sulaminingsih, Sulaminingsih Syahrul Ganda Sukmaya