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All Journal Management Analysis Journal Fokus Ekonomi Jurnal STIE Semarang (Edisi Elektronik) Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Indonesian Journal of Devotion and Empowerment (IJDE) Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Jurnal Keuangan dan Bisnis Fokus Abdimas
Diva Riza Fahlefi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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PENGARUH KESADARAN MERK, PERSEPSI KUALITAS, DAN LOYALITAS MERK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE VIVO PADA ANGKASA CELL DI KABUPATEN BLORA Diva RIza Fahlefi; Ariyani Indriastuti
JURNAL STIE SEMARANG Vol 11 No 1 (2019): VOLUME 11 NOMOR 1 EDISI FEBRUARI 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v11i1.337

Abstract

The increasing level of competition for companies has resulted in companies competing to win consumers. The purpose of this study was to analyze the effect of brand awareness, perceived quality and brand loyalty on Mobile Vivo Purchase Decisions in Angkasa Cell Store in Blora Regency. The population in this study is all customers or consumers who used or made mobile phone purchasing decisions in Angkasa Cell Store in Blora Regency which amounts to 154 customers. The sampling technique used was purposive sampling to obtain 63 respondents. The method of data analysis uses multiple linear regression. The results of the study show that the brand awareness variable obtains a tcount of 3.958> ttable 1.66) with a significance of 0,000 means brand awareness has a positive and significant influence on purchasing decisions. The perceived quality variable with a tcount (3.694)> t table (1.66) with a significance of 0,000 means that the perception of quality has a positive and significant influence on purchasing decisions. Brand loyalty variable with a value of tcount (3,438)> t table (1.66) with a significance of 0.001, means that brand loyalty has a positive and significant influence on purchasing decisions. In order for the consumer confidence of Vivo mobile phone in Angkasa Cell Store in Kabupaten Blora can be stronger and increase purchasing power, it is recommended to increase brand awareness through promotion.
PENGARUH KESADARAN MERK, PERSEPSI KUALITAS, DAN LOYALITAS MERK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE VIVO PADA ANGKASA CELL DI KOTA SEMARANG Ana Putri Nastiti; Diva Riza Fahlefi
JURNAL STIE SEMARANG Vol 11 No 03 (2019): VOLUME 11 NOMOR 3 EDISI OKTOBER 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v11i03.387

Abstract

The increasing competition between similar products, the companies compete with each other to win over consumers. The purpose of this study was to find out whether brand awareness, perceived quality of brand loyalty towards the purchase decision of the Vivo handphone on the cell space in Semarang Regency. The population in this study were all customers or consumers who used or made mobile phone purchasing decisions on space cells in Semarang Regency, totaling 154 customers. purpose sampling, namely the selection of samples based on certain characteristics to 63 respondents. The method of data analysis uses multiple linear regression, coefficient of determination and hypothesis testing. The results of this study show that the regression coefficient value of brand awareness is 0.301, tcount (3.958)> t table (1.66) and sign (0.000) <(0.05) means that brand awareness has a positive and significant influence on purchasing decisions. The qualification perception regression coefficient value is 0.303. tcount (3.694)> t table (1.66) and sign (0,000) <(0.05), meaning that the perception of quality has a positive and significant influence on purchasing decisions. The regression coefficient value Brand loyalty is 0.242. tcount (3,438)> t table (1,66) and sign (0,001) <(0,05), means that brand loyalty has a positive and significant influence on purchasing decisions. Brand awareness, Perception of Brand Loyalty Quality together - have a positive and significant effect on purchasing decisions, this is evidenced in the F test which obtained F count of 37.095 and signification value of 0.000 <0.05. Determination Coefficient test results R2 is 0.616 means brand awareness, Perception Quality Brand loyalty has the role of 61.6%, together - able to explain the purchase decision variables, while the remaining 64.2% explained other variables. Based on the results of research on the purchase decision of Vivo cellphones in space cells in Semarang Regency in the medium category, and approved to increase brand awareness offered, thus increasing consumer confidence in cellphones on cellular phones
PENERIMAAN FINANCIAL TECHNOLOGY BERBASIS TECHNOLOGY ACCEPTANCE MODEL (TAM) Sutrisno Sutrisno; Diva Riza FAHLEFI; Sarbullah Sarbullah
JURNAL STIE SEMARANG Vol 12 No 1 (2020): Volume 12 No 1 Edisi Februari 2020
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v12i1.395

Abstract

Tecnology Acceptance Model (TAM) developed by Davis which is a successful and acceptable model in order to predict the acceptance of a new technology. In the last two years, in Indonesia there has emerged a financial technology service that was designed with the open platform principle, OVO. OVO is a service engaged in the field of financial technology, is a smart application designed to make payment services and transactions online, and has penetrated into all business expansion. The purpose of this research is to find out. the effect of perceived ease, perceived risk and attitude of use on the intention of OVO financial technology behavior in Surakarta City. The population used in this study were all users who intended to use OVO financial technology behavior in Surakarta City amounted to 140. The sample used in this study were 60 people. Data analysis methods used are descriptive statistical analysis, validity test, Classic Assumption Test, multiple regression analysis, t-test statistics and the model feasibility test and the coefficient of determination. The results of this study indicate that perceptions of ease have a positive and significant influence on the behavioral intention of OVO financial technology in the city of Surakarta with a significance of 0,000 <0.05. perceived risk has a positive and significant effect on the intention of OVO financial technology behavior in Surakarta City with a significance of 0.002 <0.05. usage attitude has a positive and significant influence on the intention of OVO financial technology behavior in Surakarta City with a significance of 0,000 <0.05. This means that all variables affect the intention of OVO financial technology behavior in Surakarta City. Seeing the results of the research conclusions, that Behavioral Intetion of the users stated that those interested in using OVO financial technology applications with the advantages offered such as free transfers
PENGARUH TATA LETAK, KUALITAS, HARGA, DAN KEPUASAN KONSUMEN TERHADAP ORIENTASI PASAR Diva Riza Fahlefi
Jurnal Keuangan dan Bisnis Vol. 19 No. 1 (2021): Jurnal Keuangan dan Bisnis Volume 19 No. 1, Edisi Maret 2021
Publisher : Catholic University Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (184.298 KB) | DOI: 10.32524/jkb.v19i1.150

Abstract

Knowing factors that potentially influence consumer decisions in buying products, product design, product prices, and service forms is the proper method to understand the needs and desires of consumers that are constantly changing (Craven, 1994). This study aims to investigate the influence of layout, quality, price, and customer satisfaction on market orientation. In this study, purposive sampling with certain criteria was used to select 99 samples that involve in this study. The data were collected through interviews, documentation, and questionnaire techniques. The results show that the layout aspect can affect consumer attractiveness, quality can affect the increase of market orientation, the price can affect the increase of market orientation, customer satisfaction can affect consumer loyalty.
MEMBANGUN LOYALITAS PELANGGAN MELALUI KELENGKAPAN PRODUK, PERSEPSI HARGA DAN KUALITAS PELAYANAN PADA TB. MURAH REJEKI SEMARANG Harminingtyas, Rudika; Prabowo, Catur; Fahlefi, Diva Riza; Widowati, Maduretno
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 3, No 2: Agustus 2024
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v3i2.1104

Abstract

Customer loyalty is a condition where customers make consistent repeat purchases and have a positive attitude towards a brand, are committed to the brand and intend to continue purchasing in the future. The aim is to determine and analyze the influence of product completeness, price perception and service quality on customer loyalty at TB. Cheap Fortune Semarang. The population is unknown number of consumers or customers of the Semarang "Cheap Rejeki" building shop. The sample size was calculated using the Cochran formula, resulting in a sample of 97 customers. Non-probability sampling technique using incidental sampling method. Data was collected using a questionnaire whose validity and reliability had been tested using data analysis techniques using multiple regression via the SPSS application. The results of the calculations that have been carried out, the t-value for product completeness is 3.849 > t-table 1.985 and the significance level is 0.000, indicating that product completeness has a significant effect on customer loyalty, then the calculated t-value for price perception is 3.960 > t-table 1.985 and the significance level is 0.000, indicating that price perception has a significant effect on customer loyalty and the calculated t value of service quality is 4.495 > t-table 1.985 and the significance level is 0.000, indicating that the Service Quality variable has a significant effect on customer loyalty. Suggestions for TB Murah Rejeki are to be able to manage the completeness of the products provided to suit customer shopping expectations because this is a key element in competition among building stores because good product completeness will attract customers' shopping intentions. Then maintain the prices given to consumers and by providing a customer loyalty program in the form of purchase discounts. Keywords: Product Completeness, Price Perception, Service Quality and Customer Loyalty
BUSINESS SUCCESS INFLUENCED BY CREATIVITY, ENTREPRENEURIAL KNOWLEDGE AND BUSINESS CAPITAL Prabowo, Catur; Tasriastuti, Nurrohmi Ambar; Pelupessy, Ig. Henri; Harminingtyas, Rudika; Fahlefi, Diva Riza
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 19, No 2: December 2024
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.19.2.253-262

Abstract

The purpose of this study was to determine the effect of creativity, entrepreneurial knowledge and business capital on business success (Case study on MSMEs in West Semarang District). The population in this study was 50 MSME actors. Data collection techniques used observation, case studies and questionnaires. Data analysis techniques used quantitative methods. In this study, the method used to analyze data was the Partial Least Square (PLS) method using SmartPLS 3.0 software. The results of the test study showed a positive and significant effect on the creativity variable (X1) on business success (Y1) with an effect size of 0.161 which is categorized as medium. There is a positive and significant effect on the entrepreneurial knowledge variable (X2) on business success (Y1) with an effect size of 0.108 which is categorized as medium. There is a positive and significant effect on the business capital variable (X3) on business success (Y1) with an effect size of 0.577 which is categorized as large. The implications of this study are that creativity, entrepreneurial knowledge and business capital have a very important role in the success of MSMEs in West Semarang District. MSMEs need to increase innovation in developing products, broaden their entrepreneurial insights and also manage their capital well to increase business success
MENINGKATKAN PENJUALAN SECARA DIGITAL MARKETING DAN SERTIFIKASI PRODUK HALAL UMKM KECAMATAN TINGKIR KOTA SALATIGA Harminingtyas, Rudika; Prabowo, Catur; Fahlefi, Diva Riza; Tasriastuti, Nurrohmi Ambar; Widowati, Maduretno
Fokus ABDIMAS Vol 3, No 2: Oktober 2024
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.3.2.186-189

Abstract

Salatiga is a city located in Central Java Province, Indonesia. This city is known as a cool area because it is located on the slopes of Mount Ungaran. Salatiga has a rich history and is a comfortable place to live as well as a center of government, economy and recreation. Tingkir is also a sub-district in Salatiga City, Central Java Province. Basically, MSMEs are a productive business or business that is run by individuals, groups, households, or small business entities that meet the standards as micro-businesses. So, it can be concluded that this MSME as a business managed by people from the lower middle class, this MSME aims to expand employment opportunities and provide economic services to the community at large. The characteristics of MSMEs are usually that business actors have not yet gained access to banking, but can access non-banking institutions, Generally do not have a business license, including a Taxpayer Identification Number (NPWP). The place of business can move. The commodity goods produced by the business are not fixed and can change.By looking at the conditions in the field, the MSMEs were given training on improving the use of digital technology which is currently widely used by the community. They feel that what they have done so far has not been optimal because they do not know what to do with technological advances. With this training, they open their hearts and minds to develop their business with the knowledge received during this training, namely marketing through digital media. This training is very helpful for MSMEs in trying to increase sales of their products so that they can cover their operational costs and can get decent profits and do not need to worry about sluggish sales. It is hoped that participants can continue to improve their businesses and use the right technology so that the businesses they run can grow
PENGARUH GREEN BRAND KNOWLEDGE , GREEN BRAND POSITIONING DAN ATTITUDE TOWARD GREEN BRAND TERHADAP GREEN PURCHASE INTENTION PADA KONSUMEN AMDK MEREK LE MINERALE Di KOTA SEMARANG Harminingtyas, Rudika; Susetyarsi, Theresia; Fahlefi, Diva Riza; Prabowo, Catur
JURNAL STIE SEMARANG Vol 16 No 3 (2024): Jurnal STIE SEmarang
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v16i3.750

Abstract

This research aims to find out whether Green Brand knowledge,Green Brand Positioning, Attitude Toward Green Brand, influence the Green Purchase Intention of bottled drinking water consumers. The independent variables in this research are Green Brand knowledge, Green Brabd Positioning,Attitude Toward Green Brand, . The dependent variable in this research is Green Purchase Intention. The data sources in this research are primary and secondary data, obtained by distributing questionnaires to respondents. The population in this study, namely Aqua Brand AMDK consumers in the city of Semarang, was calculated from the sampling used, namely non- probability sampling. The data analysis method uses the SPSS 23 program. The results show that the Green Brand Knowledge has no significant effect on Green Purchase Intention., This is proven by t-count 1.146 < ttable 1.98580 significance level 0.255 > 0.05. Green Brand Positioning variable has a positive and significant effect on Green Purchase Intention. This is proven by t-count. This is proven by the t-count 4.122 > t-table 1.98580 and a significance level of 0.000 <0.05. Attitude Toward Green Brand has no significant effect on Green Purchase Intention.This is proven by the t-count -0.290 < t-table 1.98580 with a significance level of 0.772 > 0.05 The results of Green Brand Knowledge,Green Brand Positioning Attitude Toward Green Brand, together have a significant effect on Green Purchase Intention. This can be explained by significance level below 5% (α = 0.05) and Fcount 23.961>Ftable 2.70
THE INFLUENCE OF COMPANY IMAGE, SERVICE QUALITY AND PRICE PERCEPTION ON REPURCHASE INTENTION THROUGH CUSTOMER SATISFACTION SU2R TRAVEL BATANG Fahlefi, Diva Riza; Harminingtyas, Rudika; Susetyarsi, Th; Widowati, Maduretno
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 18, No 2: Desember 2023
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.18.2.173-184

Abstract

The aim of this research is to analyze the influence of company image, service quality and price perception on repurchase decisions through customer satisfaction. The minimum number of samples used is 100 respondents. The sampling technique is purposive sampling. The analysis tool used is PLS-SEM using SmartPLS software. The results of the analysis can be concluded that: company image has a positive effect on customer satisfaction. Service quality has a positive effect on customer satisfaction. Price perception has a positive effect on customer satisfaction. Company image has a positive effect on repurchase intention. Service quality has a positive effect on repurchase intention. Price perception has a positive effect on repurchase intention. Customer satisfaction has a positive effect on repurchase interest. Customer satisfaction has a partial mediating role between company image and repurchase intention. Customer satisfaction has a partial mediating role between service quality and repurchase intention. Customer satisfaction has a partial mediating role between price perception and repurchase intention.
PENINGKATAN KERJASAMA ANTAR UMKM DI KECAMATAN PEDURUNGAN KOTA SEMARANG MELALUI PELATIHAN SOSIAL MADIA MARKETING Prabowo, Catur; Fahlefi, Diva Riza; Pelupessy, Ig. Henri; Harminingtyas, Rudika
Fokus ABDIMAS Vol 4, No 1: April 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.4.1.14-18

Abstract

Pedurungaan sub-district, which consists of many sub-districts and community units (RW), has hundreds of MSMEs that have been established, both pioneered by young people or housewives and many have a semi-modern system involving digital technology in marketing their products or services. The MSMEs were given training on improving the use of social media marketing and how to build a communication network in order to form a cooperation ecosystem between MSMEs to mutually strengthen the quality of their products or services by establishing cooperation between MSMEs. They feel that what they have done so far has not been optimal because they do not know what to do with the progress of the communication network cooperation. With this training, they open their hearts and minds to develop their business with the knowledge received during this training, namely marketing through social media marketing. This training is very helpful for MSMEs in trying to increase sales of their products so that they can cover their operational costs and can get decent profits and do not need to worry about sluggish sales due to limited sales capabilities and existing distribution networks and to increase sales and consumer trust we also conduct training on how to build a network of cooperation between MSMEs. It is expected that participants can continue to improve their business and use the right social media so that the business they run can grow.
Co-Authors Ana Putri Nastiti Arif, Moch Ariyani Indriastuti, Ariyani Catur Prabowo Farida Indriani Frida Widyawati Triasningrum Harminingtas, Rudika Ignatius Henri Pelupessy Jefri Heridiasyah Maduretno Widowati Pelupessy, Henri Prasetyo Ari Bowo, Prasetyo Ari Rudika Harminingtyas sarbullah sarbullah Sutrisno Sutrisno Tasriastuti, Nurrohmi Ambar Th Susetyarsi Theresia Susetyarsi Triasningrum, Frida Widyawati