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Breaking Barriers to Digital Adoption: A Case Study of Paddy Farmers in West Kalimantan Bancin, Hardi Dominikus; Sirait, Resmaya Agnesia Mutiara; Sugiardi, Sigit
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 02 2025 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.02.757-776

Abstract

The adoption of digital agricultural technologies is regarded as a pivotal measure for enhancing productivity and efficiency in Indonesia's paddy farming sector. This research is concerned with the factors that influence the adoption of digital technologies among paddy farmers in Kubu Raya Regency, West Kalimantan. A quantitative approach was employed in the study, which involved 150 farmers. The role of government support, farmer characteristics, mentoring, and perceptions in promoting agricultural digitalisation was analysed. The findings indicate that the role of the government, particularly in the development of infrastructure and the provision of financial assistance, is the most significant factor influencing the adoption of digital technologies. Mentoring programs, in particular those that concentrate on the spheres of education and motivation, also assume a pivotal role. However, contrary to expectations, farmers' perceptions alone do not significantly impact their decision to adopt digital technologies. This suggests that, while attitudes towards technology are favourable, structural and educational support are vital for effective implementation. The study concludes that the key factors in fostering digital transformation in the region's agricultural sector are the enhancement of infrastructure, the provision of targeted training, and the offering of financial incentives.
Empowering Housewives Through Creativity-Based Paper and Plastic Waste Management in Sungai Jawi Village Outside Pontianak City: Pemberdayaan Ibu-Ibu Rumah Tangga Melalui Pengelolaan Sampah Kertas Dan Plastik Berbasis Kreativitas Di Desa Sungai Jawi Luar Kota Pontianak Rizieq, Rahmatullah; Zalviwan, Muhammad; Ekawati, Ekawati; Bancin, Hardi Dominikus
Mattawang: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang4271

Abstract

Household waste management, particularly paper and plastic waste, remains a significant challenge in Pontianak due to limited public awareness and skills in recycling. This community service program aimed to empower housewives through creativity-based waste management training so that paper and plastic waste could be transformed into useful and economically valuable products. The methods included socialization on types and benefits of recycling, hands-on training in crafting products from paper and plastic, and mentoring on product marketing. The results indicated a significant improvement in participants’ knowledge, skills, and marketing understanding. Before the training, most participants were unfamiliar with recycling processes and product utilization. Afterward, all participants were able to produce creative products and apply basic marketing strategies, including the use of social media. Moreover, the majority expressed interest in starting small businesses based on recycled crafts. Thus, this program effectively enhanced the capacity of housewives to manage waste productively while opening sustainable creative economic opportunities. Abstrak Pengelolaan sampah rumah tangga, khususnya kertas dan plastik, masih menjadi permasalahan di Kota Pontianak akibat rendahnya kesadaran dan keterampilan masyarakat dalam memanfaatkannya. Kegiatan pengabdian ini bertujuan memberdayakan ibu rumah tangga melalui pelatihan pengelolaan sampah berbasis kreativitas agar limbah kertas dan plastik dapat diolah menjadi produk bernilai guna sekaligus bernilai ekonomi. Metode yang digunakan mencakup sosialisasi mengenai jenis dan manfaat daur ulang, praktik pembuatan kerajinan tangan, serta pendampingan aspek pemasaran. Hasil kegiatan menunjukkan peningkatan signifikan pada pengetahuan, keterampilan, dan pemahaman pemasaran peserta. Jika sebelumnya sebagian besar belum mengenal proses daur ulang, setelah pelatihan seluruh peserta mampu menghasilkan produk kreatif dan memahami strategi pemasaran sederhana, termasuk pemanfaatan media sosial. Mayoritas peserta juga menyatakan keinginan untuk memulai usaha kecil berbasis kerajinan daur ulang. Dengan demikian, kegiatan ini berhasil meningkatkan kapasitas ibu rumah tangga dalam mengelola sampah secara produktif sekaligus membuka peluang ekonomi kreatif berkelanjutan.