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All Journal Jurnal Ilmiah Satyagraha Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Jurnal Pengabdian Pelitabangsa Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Indonesian Journal of Multidisciplinary on Social and Technology Najwa Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Journal of Innovative and Creativity Journal of Citizenship Public Service And Governance Journal Ekopedia: Jurnal Ilmiah Ekonomi Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat Maneggio MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Nur Khusnul Hamidah
Sekolah Tinggi Ilmu Ekonomi Bima
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Kegiatan Bakti Sosial Berbagi Sembako Dalam Rangka Dies Natalis STIE Bima Ke-21 Nur Khusnul Hamidah; Ismunandar Ismunandar; Muhajirin Muhajirin; Amirulmukminin Amirulmukminin
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v2i1.590

Abstract

Social service activities are a form of embodiment of caring attitude, helping each other. This activity reflects a sense of caring, a form of human nature that has sympathy and empathy for people in need, as well as a desire to help alleviate the needs of people's lives, one of which is by distributing groceries. This activity is expected to have a positive effect, especially for underprivileged residents, with the hope that it can help meet the needs of the community, as well as establish friendships between people so that it will build intimacy with the community. This community service activity is fully supported by the entire academic community of the Bima High School of Economics and the lecturers, so that the distribution of food packages can be carried out properly.
PENDAMPINGAN USAHA LEMANG (TIMBU) KHAS DESA BOLO UNTUK MENINGKATKAN NILAI JUAL M. Rimawan; Nur Khusnul Hamidah; Hanifah Muthiah; Ardiansyah
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 1 No. 4 (2022): Desember : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v1i4.305

Abstract

Abstract: The number of lemang entrepreneurs typical food of Bolo Village is decreasing even from lemang entrepreneurs who are still in production, their sales volume is decreasing. The main factors that cause this condition are low business management skills, no touch of technology, unattractive product displays, dirty and dusty, unhygienic, no labels and packaging so that it has an impact on reducing people's buying interest. Another problem faced by partners is that the production of lemang does not last long, as well as the low ability of partners to make jam as a complementary product from lemang. The activity methods used in community service activities include assistance in the form of changing mindsets regarding business management, training, and practice, as well as tool design as well as design/brand and packaging development. At each stage of the activity an evaluation is carried out both process evaluation and outcome evaluation so that the output of the activity can be measured. The results of this activity: 1) there is a change in mindset regarding business management; 2) the innovation of Lemang products; and 3) the existence of a label/brand design and product packaging
Pengaruh Strategi Penjualan, Kualitas Pelayanan Terhadap Kepuasan Pelanggan : (Studi Pada Pelanggan Apotek Kimia Farma Kota Bima) Nur Khusnul Hamidah; Hanifah Muthiah
Public Service and Governance Journal Vol. 5 No. 1 (2024): Januari : Public Service and Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v5i1.1215

Abstract

A pharmacy is a place that carries out pharmaceutical activities which has an important role in obtaining information about drugs. In this case, pharmacists have the responsibility to create customer satisfaction. Customer satisfaction is the key to the success of a business. Different services will also have a very significant impact on a pharmacy. Apart from that, the company must also market its products by implementing the right sales strategy, because by implementing the right strategy the company will get the expected results. This research aims to determine the sales strategy, service quality and customer satisfaction at Kimia Farma Pharmacy, Bima City, which is located on Jl. Soekarno Hatta Paruga.
PENGARUH GAYA HIDUP DAN KELAS SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG PADA CAFÉ SUNSHINE KOTA BIMA sberio sebrio; ita purnama; Nur Khusnul Hamidah
Jurnal Ilmiah Satyagraha Vol 7, No 2 (2024)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v7i2.1131

Abstract

Penelitian ini bertujuan untuk mengetahui Gaya Hidup Dan Kelas Sosial Terhadap Keputusan Berkunjung Pada Café Sunshine Kota Bima. Jenis penelitian ini adalah Asosiatif untuk mengetahui hubungan sebab akibat antara dua variable atau lebih, populasi yang dipake dalam penelitian ini dikota bima dengan jumlahnya tidak diketahui (unknow population) dimana sampel yang digunakan yaitu sebesar 55 dengan teknik purposive sampling. Teknik pengumpulan data yaitu melalui observasi,  kuesioner, studi pustaka dengan menggunakan teknik analisa data uji validitas, realiabilitas, uji asumsi klasik, uji regresi linear berganda, determinasi dan korelasi uji t dan uji f. Hasil penellitian yang dilakukan oleh peneliti yaitu 1.)  pengaruh gaya hidup (X1) berpengaruh secara signifikan dengan nilai t-hitung sebesar 3.579 t-tabel sebesar 2.007 dengan nilai signifikansi 0,001 0,05 2.) pengaruh kelas sosial (X2) berpengaruh secara signifikan dengan nilai t-hitung sebesar 3.439 t-tabel sebesar 2.007 dengan nilai signifikansi 0,001 0,05 3.) gaya hidup dan kelas sosial berpengaruh secara simultan terhadap keputusan berkunjung pada café sunshine kota bima dengan f-hitung sebesar 23.273 f-tabel sebesar 3,18 dengan signifikansi sebesar 0,000 0,05 maka disimpulkan bahwa hipotesis ketiga yang menyatakan bahwa “ Gaya Hidup Dan Kelas Sosial  Persepsi berpengaruh secara simultan.
Pemberdayaan Perempuan Dalam Meningkatkan Ekonomi Keluarga Melalui Diversifikasi Pelatihan Pembuatan Stik Kelor Di Desa Rabakodo Kabupaten Bima Firmansyah Kusumayadi; Ikbal Irawan; Nur Khusnul Hamidah; Hanifah Muthiah; Safriani Safriani
Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 01 (2025): Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Devi Tara Innovations

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Women play an important role in economic development and improving household welfare. However, obstacles such as fear of starting a business, lack of understanding about business opportunities, business development, lack of entrepreneurial creativity, and lack of skills in producing home industries cause many women in Rabakodo Village to not have a business. Rabakodo Village is one of the central trading villages and there is several natural potentials that can be processed and developed. Observations made on the potential of natural resources have not been able to improve people's lives due to the lack of community skills in processing local products that have selling value. The aim of the training is to explore and hone women's abilities and provide encouragement and motivation for women to be able to run businesses independently. The results of observations and analysis reveal that empowering women through training and mentoring can help women earn better incomes and strengthen their position in the family and society. It is hoped that the training that has been provided can help the community to improve the economic welfare of their families.
The Effect of Price and Quality on The Decision to Purchase Onion Seeds at Ud Parewa Mulia Mei Karlina; Muhajirin Muhajirin; Nur Khusnul Hamidah
Maneggio Vol. 1 No. 4 (2024): Maneggio-Aug
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/0g2cxg89

Abstract

Satisfying consumer needs is every company's dream. Apart from being an important factor for a company's survival, fulfilling consumer needs can increase its superiority over the competition. Consumers who are satisfied with price and quality tend to repurchase the product and reuse the product when the same need arises again in the future. This research aims to determine the influence of price and quality on the decision to purchase onion seeds at Ud Parewa Mulia. This research uses a quantitative approach with survey methods, while this type of research is included in associative research. The population in this study were consumers who had shopped for onion seeds at UD Parewa Mulia. The number of samples taken in this study was 50 respondents. The sample used in this research was purposive sampling. The research instrument used a questionnaire with a Likert scale. Data analysis uses multiple linear regression, correlation, determination test, partial analysis test with t test and f test (simultaneous). To test the influence between variables, use SPSS (Statistical Service Product Solutions) version 23.00. The research results based on the t test (partial) show that price influences purchasing decisions, quality influences purchasing decisions, and price and quality together influence purchasing decisions..
Pengaruh Kualitas Pelayanan Dan Suasana Cafe Terhadap Kepuasan Konsumen Pada Cafe Kaloka PUJI RAHAYU; MUHAJIRIN MUHAJIRIN; NUR KHUSNUL HAMIDAH
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1498

Abstract

This study aims to determine the influence of service quality and cafe atmosphere on customer satisfaction at Cafe Kaloka. Good service quality and a comfortable cafe atmosphere are two important factors that can create a positive experience for customers, which in turn impacts customer satisfaction. Customer satisfaction is a key indicator of success in service-oriented businesses, including cafes, as it contributes to customer loyalty and positive word-of-mouth recommendations. The research method used is a quantitative approach with data collection through surveys. Data were obtained from questionnaires distributed to 96 respondents who were visitors to Cafe Kaloka. This study employed multiple linear regression analysis to determine the extent of the influence of each independent variable, namely service quality and cafe atmosphere, on the dependent variable, which is customer satisfaction. The results of the analysis show that both independent variables have a positive and significant effect on customer satisfaction. Among the two, service quality was found to have a more dominant influence compared to the cafe atmosphere. This indicates that direct interaction between staff and customers plays a major role in shaping customer satisfaction. The conclusion of this study is that consistently improving service quality and creating a comfortable atmosphere can significantly enhance customer satisfaction at Cafe Kaloka. Therefore, it is recommended that the management continuously innovate in improving service quality and maintain a pleasant cafe environment to retain and increase customer loyalty.
Analisis Pengaruh Ketersediaan Produk Harga dan Lokasi Terhadap Keputusan Pembelian Sepeda Motor di Dealer Honda Krida Motor Aswan Aswan; Muhajirin Muhajirin; Nur Khusnul Hamidah
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1037

Abstract

The aim of this research is to find out whether there is a simultaneous influence of product availability, price and location on the decision to purchase a motorbike at the Krida Motor dealer. This type of research includes associative research, which is a method carried out to determine the relationship between two or more variables, namely variables (X) and (Y). The population in this study were all people in the city of Bima who had purchased at the Bima Honda Krida Motor Dealer. According to calculations using the Unknown Population formula, a sample of 96.04 was obtained and rounded to 96 respondents. Data analysis involved validity and reliability, classical assumption test, multiple linear regression, multiple correlation test, multiple determination test, as well as the T test and F test. The results of the research show that there is no partial influence of product availability on the decision to purchase a motorbike at the Krida Motor Dealer. There is a partial influence of price on the decision to purchase a motorbike at the Krida Motor dealer. There is a partial influence of location on the decision to purchase a motorbike at the Krida Motor dealer. There is a simultaneous influence of product availability, price and location on the decision to purchase a motorbike at the Krida Motor dealer.
Pemetaan Potensi Wilayah Berbasis SWOT sebagai Fondasi Pemberdayaan Masyarakat Desa Samili, Kecamatan Woha, Kabupaten Bima Hanifah Muthiah; Sri Ernawati; Firmansyah Kusumayadi; Amirulmukminin Amirulmukminin; Nur Khusnul Hamidah; Feni Aryani
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 3 (2026): MEI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/p75vsn36

Abstract

Desa Samili, Kecamatan Woha, Kabupaten Bima, Provinsi Nusa Tenggara Barat, merupakan desa yang menyandang predikat Desa Wisata Andalan dan Strategis dengan beragam potensi sumber daya yang belum teroptimalkan secara maksimal. Penelitian ini bertujuan memetakan secara komprehensif potensi wilayah Desa Samili menggunakan analisis SWOT (Strengths, Weaknesses, Opportunities, Threats) sebagai landasan perancangan program Pengabdian kepada Masyarakat (PKM) yang tepat sasaran. Metode yang digunakan adalah participatory action research dengan kombinasi observasi lapangan, wawancara mendalam terhadap 24 informan kunci, serta analisis data sekunder dari dokumen resmi desa. Hasil pemetaan menunjukkan bahwa desa ini memiliki empat dusun utama—Cako, Santula, Sakala, dan Rasabou—dengan populasi 2.695 jiwa dan 699 kepala keluarga. Kekuatan utama meliputi lahan pertanian produktif, kawasan hijau Doro Nepi, Pasar Tradisional Ama Mbancai, serta modal sosial gotong royong yang tinggi. Kelemahan yang teridentifikasi berupa keterbatasan kapasitas SDM, minimnya infrastruktur pascapanen, dan rendahnya aksesibilitas permodalan UMKM. Peluang terbesar terletak pada program hilirisasi unggas nasional di Kecamatan Woha, pengembangan ekowisata, dan digitalisasi pemasaran produk lokal. Ancaman utama berupa perubahan iklim, urbanisasi usia produktif, dan fluktuasi harga komoditas. Berdasarkan matriks SWOT, direkomendasikan lima klaster program PKM strategis yang mencakup agribisnis terpadu, pemberdayaan UMKM berbasis digital, pengembangan ekowisata komunitas, penguatan kelembagaan Bumdes, dan penyuluhan kesehatan holistik.
Customer Experience dalam Membangun Loyalitas Konsumen melalui Review Celebrity Endorsement pada Produk Skintific Cover All Perfect Cushion Special Edition Nur Khusnul Hamidah; Mas’ud; Syamsuddin
Journal of Citizenship Volume 5 Issue 1, 2026
Publisher : HK Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/joc.v5i1.712

Abstract

Perkembangan media sosial telah mengubah cara konsumen berinteraksi dengan merek, menjadikan customer experience sebagai faktor penting dalam membangun loyalitas. Salah satu strategi yang banyak digunakan perusahaan kosmetik adalah celebrity endorsement, di mana selebriti memberikan review produk yang dapat memengaruhi persepsi dan keputusan konsumen. Penelitian ini bertujuan untuk memahami bagaimana customer experience yang diperoleh melalui review celebrity endorsement membentuk loyalitas konsumen pada Skintific Cover All Perfect Cushion Special Edition. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi deskriptif. Data dikumpulkan melalui wawancara mendalam dengan konsumen yang telah mengalami interaksi dengan review produk oleh selebriti pada akun resmi marketplace. Analisis data dilakukan secara tematik untuk mengidentifikasi pengalaman konsumen, persepsi mereka terhadap review, serta bagaimana hal tersebut memengaruhi loyalitas terhadap produk. Hasil penelitian menunjukkan bahwa celebrity endorsement berperan sebagai stimulus awal dalam membentuk persepsi konsumen melalui kredibilitas, keahlian, dan keaslian selebriti dalam menyampaikan review. Hal tersebut kemudian membentuk customer experience yang ditandai oleh kepercayaan konsumen, kesesuaian antara ekspektasi dan realitas produk, serta pengalaman penggunaan yang dirasakan secara langsung. Customer experience yang positif terbukti mendorong terbentuknya loyalitas konsumen, yang ditunjukkan melalui niat pembelian ulang, rekomendasi kepada orang lain, serta keterikatan emosional terhadap merek. Sebaliknya, ketidaksesuaian antara review dan pengalaman nyata dapat menurunkan kepercayaan dan loyalitas konsumen. Penelitian ini memberikan wawasan penting bagi pemasar kosmetik dalam merancang strategi promosi yang tidak hanya menarik perhatian, tetapi juga memperkuat hubungan emosional antara konsumen dan merek. Kata kunci: Customer Experience, Loyalitas Konsumen, Celebrity Endorsement, Review Produk
Co-Authors Amirul Mukminin Amirulmukminin Amirulmukminin Andra Ramadhan Andra Ramadhan Anhar Anhar Ardiansyah Aswan Aswan Feni Aryani Feni Aryani Hadi Santoso Hanifah Muthiah Hanifah Muthiah Ikbal Irawan Intisari Haryanti Is Munandar Ismunandar dan Irma Mardian Ismunandar Ismunandar Ita Purnama Ita Purnama, M.Pd., MM. Inov Ita Purnama, M.Pd., MM. Inov Jaenab, Jaenab Juwani Juwani Kurniawan Kurniawan Lila Fadila Lila Fadila M Sebrio M Sebrio M. Rimawan Mas’ud Mei Karlina Muhajirin Muhajirin Muhajirin, Muhajirin Nike Ardiansyah Nuranisyah dan Firmansyah Kusumayadi Nurrizah Syaputri Nurrizah Syaputri PUJI RAHAYU Rani Pujianti Rani Pujianti Rosa Yuliati Safriani Safriani sberio sebrio Sri Ernawati Syamsuddin Syamsuddin Tasrif Tasrif