Article Per Year (5 Year)
p-Index From 2021 - 2026
3.678
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Satyagraha Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Jurnal Pengabdian Pelitabangsa Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Indonesian Journal of Multidisciplinary on Social and Technology Najwa Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Innovative and Creativity Journal of Citizenship Public Service And Governance Journal Tamilis Synex: Multidimensional Collaboration Ekopedia: Jurnal Ilmiah Ekonomi Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat Global Journal of Management, Accounting, and Financial Studies Maneggio MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Nur Khusnul Hamidah
Sekolah Tinggi Ilmu Ekonomi Bima
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

Published : 25 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 25 Documents
Search

 1   2   3 
Pengaruh Kualitas Produk, Brand Import dan Lifestyle Terhadap Keputusan Pembelian Pakaian Thrifting Royal Store Di Kota Bima Yuwidasari; Muhajirin; Nur Khusnul Hamidah
Global Journal of Management, Accounting, and Financial Studies, e-ISSN: 3109-1539 Vol. 1 No. 2 (2025)
Publisher : Mellbaou Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/gama.v1i2.20

Abstract

The purpose of this study was to determine the effect of product quality, imported brands and lifestyle on purchasing decisions for Royal Store Thrifting clothing in Bima City. This study was conducted at the Royal Store Bima located on Jl. Soekarno Hatta, East of Serasuba Field, Paruga, West Rasanae, Bima City. This study is an associative type using a Likert scale questionnaire as a research instrument. The population used in this study were all consumers who had purchased Royal Store thrifting clothing in Bima City whose number was not known for certain (Unknown Population). A sample of 96 people who had purchased Royal Store thrifting clothing in Bima City. The sampling technique was purposive sampling. The type of data used in this study was quantitative data with primary data as the research data source. Data collection techniques were observation, questionnaires and literature studies. Data analysis using validity test, reliability test, classical assumption test, multiple linear regression test, determination test, correlation test, t test and F test. The results of the study stated that product quality, imported brands and lifestyle have a significant influence on purchasing decisions of Thrifting Royal Store clothes in Bima City. These results prove that when a thrifting product has good quality, the original imported brand product and the product is in accordance with the customer's lifestyle, it will influence the customer's purchasing decision
Pengaruh Influencer Marketing dan Media Sosial Instagram Terhadap Minat Beli Konsumen Mineral Asakota di Kota Bima Muhamad Nural Adam; Nur Khusnul Hamidah; Ovriyadin
Tamilis Synex: Multidimensional Collaboration Vol. 4 No. 03 (2026): Tamilis Synex
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of Influencer Marketing and Instagram social media on consumers’ purchase intention toward Asakota Mineral Water in Bima City, both partially and simultaneously. This research employed a quantitative approach with an associative research design. The population consisted of consumers who had purchased and consumed Asakota Mineral Water in Bima City. A total of 100 respondents were selected using purposive sampling based on the criteria that they were at least 20 years old and had previously purchased and consumed Asakota Mineral Water. Data were collected through observation, questionnaires using a five-point Likert scale, and literature review. The data were analyzed using multiple linear regression, t-test, F-test, correlation coefficient, and coefficient of determination with the assistance of SPSS. The results indicate that Influencer Marketing has a positive and significant effect on consumers’ purchase intention, with a t-value of 6.832 and a significance level of 0.000. Instagram social media also has a positive and significant effect on purchase intention, with a t-value of 4.971 and a significance level of 0.000. Simultaneously, Influencer Marketing and Instagram social media have a positive and significant effect on purchase intention, as indicated by an F-value of 1,212.015 and a significance level of 0.000. The correlation coefficient of 0.981 indicates a very strong relationship, while the R Square value of 0.962 indicates that 96.2% of the variation in consumers’ purchase intention can be explained by Influencer Marketing and Instagram social media, while the remaining 3.8% is explained by other factors outside the research model. These findings highlight the importance of optimizing digital marketing strategies through influencers and Instagram to increase consumers’ purchase intention toward Asakota Mineral Water in Bima City.
Pengaruh Daya Tarik Wisata Terhadap Minat Berkunjung di Pantai Lawata Kota Bima Muhammad Roni Apriadin; Intisari Haryanti; Nur Khusnul Hamidah
Tamilis Synex: Multidimensional Collaboration Vol. 4 No. 03 (2026): Tamilis Synex
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the influence of Tourist Attraction (TA) on Visit Intention (VI). Tourist attraction is one of the factors that can encourage tourists to make decisions regarding their intention to visit a destination. This study employed a quantitative approach to analyze the relationship between Tourist Attraction as the independent variable (X) and Visit Intention as the dependent variable (Y). Based on the results of the research and discussion, the correlation coefficient (R) was 0.227. This result indicates that the relationship between Tourist Attraction and Visit Intention is at a low level. Furthermore, the coefficient of determination test (R²) resulted in a value of 0.051 or 5.1%. This indicates that Tourist Attraction contributes 5.1% to Visit Intention, while the remaining 94.9% is influenced by other factors or variables that were not examined in this study. Therefore, Tourist Attraction has a relatively low influence on Visit Intention. These findings indicate that improving tourist attractions alone may not be sufficient to significantly increase visitors’ intention to visit, suggesting that other supporting factors should also be considered to enhance tourists’ interest in visiting the destination.
PENGARUH EXPERIENTAL MARKETING DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN PADA ALFAMART CABANG SADIA I, KOTA BIMA Ashabili Shaiinnali; Sri Ernawati; Nur Khusnul Hamidah
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 3 No 1 (2025): HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Pendidikan
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v3i1.250

Abstract

Indonesian people's shopping trends tend to shift from traditional markets to modern retail for reasons of convenience, location affordability, and speed of service. This study aims to determine whether Store Atmosphere and Experiential Marketing have a significant effect on consumer purchasing decisions at Alfamart Sadia I branch either partially or simultaneously. The data collection method uses a questionnaire with a Likert scale. The population in the study were all consumers of Alfamart Sadia I branch with a sample size of 96 people. Data analysis techniques used multiple linear regression, t-test and f-test. The results of the study showed that Experiential Marketing had no significant effect on purchasing decisions, Store Atmosphere had a significant effect on purchasing decisions and Experiential marketing and store atmosphere had a significant effect on purchasing decisions.
Pengaruh Gratis Ongkir dan Ketepatan Waktu Pengiriman Terhadap Keputusan Pembelian Makanan pada Aplikasi Grab di Kota Bima Andra Ramadhan; Intisari Haryanti; Nur Khusnul Hamidah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/fjbjv770

Abstract

The development of online food delivery services has shifted consumer behavior from conventional to digital purchases, including through the GrabFood application in Bima City. However, several constraints exist, such as regional limitations on free shipping programs and delivery delays during peak hours. This study aims to analyze the partial and simultaneous effects of free shipping (X₁) and delivery timeliness (X₂) on food purchasing decisions (Y) on the Grab application in Bima City. This research type is associative with a quantitative approach. Sampling was conducted using a purposive sampling technique with a total of 100 respondents. The data analysis methods utilized include classical assumption tests, multiple linear regression analysis, correlation coefficient analysis, determination coefficient analysis, and hypothesis testing (t-test and F-test) using SPSS v21. The multiple linear regression analysis yielded the equation Y = 38.534 + 0.126X₁ + 0.135X₂. Through the t-test, the free shipping variable has a partially positive and significant effect on purchasing decisions (\(t_{count} = 5.843 > t_{table} = 1.9852\); sig. 0.000 < 0.05). The delivery timeliness variable also has a partially positive and significant effect on purchasing decisions (\(t_{count} = 5.663 > t_{table} = 1.9852\); sig. 0.000 < 0.05). The F-test results demonstrate that free shipping and delivery timeliness simultaneously have a significant effect on purchasing decisions (\(F_{count} = 34.685 > F_{table} = 3.09\); sig. 0.000 < 0.05). The correlation level (R) among the variables falls into the strong category at 0.681, and the coefficient of determination (R Square) shows a contribution of independent variables by 38.7%, while the remaining 61.3% is influenced by other factors outside this research
Co-Authors Amirul Mukminin Amirulmukminin Amirulmukminin Andra Ramadhan Andra Ramadhan Anhar Anhar Ardiansyah Ashabili Shaiinnali Aswan Aswan Feni Aryani Feni Aryani Hadi Santoso Hanifah Muthiah Hanifah Muthiah Ikbal Irawan Intisari Haryanti Intisari Haryanti Is Munandar Ismunandar dan Irma Mardian Ismunandar Ismunandar Ita Purnama Ita Purnama, M.Pd., MM. Inov Ita Purnama, M.Pd., MM. Inov Jaenab, Jaenab Juwani Juwani Kurniawan Kurniawan Lila Fadila Lila Fadila M Sebrio M Sebrio M. Rimawan Mas’ud Mei Karlina Muhajirin Muhajirin Muhajirin, Muhajirin Muhamad Nural Adam Muhammad Roni Apriadin Nike Ardiansyah Nuranisyah dan Firmansyah Kusumayadi Nurrizah Syaputri Nurrizah Syaputri Ovriyadin PUJI RAHAYU Rani Pujianti Rani Pujianti Rosa Yuliati Safriani Safriani sberio sebrio Sri Ernawati Syamsuddin Syamsuddin Tasrif Tasrif Yuwidasari