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All Journal JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Pengabdian kepada Masyarakat Nusantara GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Kalbisocio: Jurnal Bisnis dan Komunikasi Journal Of Human And Education (JAHE) Journal of Comprehensive Science Innovative: Journal Of Social Science Research Jurnal Ilmu Sosial dan Politik (JISPOL)
Maringan Panjaitan
Universitas HKBP Nommensen
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Journal of Comprehensive Science

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Analisis Persepsi Mahasiswa Universitas HKBP Nommensen Medan terhadap Pelayanan Transportasi Grab di Kota Medan Efarnia Zai, Lema; Pasaribu, Jhonson; Panjaitan, Maringan
Journal of Comprehensive Science Vol. 4 No. 3 (2025): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v4i3.3081

Abstract

The advancement of digital technology has significantly transformed the transportation sector, including the emergence of app-based transportation services such as Grab. As one of the leading online transportation providers, Grab offers easy access, flexibility, and features designed to enhance user convenience. In Medan, this service is widely used by university students as a daily transportation alternative. However, students' perceptions of Grab's service quality vary, particularly regarding safety, comfort, punctuality, and ease of application use. This study aims to analyze the perceptions of Universitas HKBP Nommensen Medan students regarding Grab's transportation services based on these three main aspects. Using a qualitative research method with a descriptive approach, data were collected through in-depth interviews with student users. The findings indicate that students generally perceive Grab as a relatively safe and comfortable transportation service, supported by GPS features and driver identification systems that enhance user trust. However, challenges remain in the accuracy of estimated arrival times due to traffic conditions. Additionally, while the Grab app is considered user-friendly, technical issues such as network disruptions and fare surges during peak hours persist. Therefore, periodic service evaluations, improved accuracy in time estimation, and application network optimization are necessary to enhance the user experience.
Co-Authors Artha Lumban Tobing Br. Sihaloho, Juli Tiarma Dedona, Laurencia Primawati Degodona, L. Primawati Dian Sri Rezeki Lumban Gaol Dimpos Manalu Efarnia Zai, Lema Elfrida Aruan Evi Phaninora Pandiangan Gea, Silvia Grace Y Damanik Halawa, Ria Liana Hutahaean , Marlan Johnson Pasaribu Jonson Rajagukguk Lase, Masbin Setia Lumbanraja, Riana Lumbantobing, Artha Oktavianis, Zeni Olivia, Anggi Ananda Pardede, Desmon Jogi Pasaribu, Jhonson Pasaribu, Vera A. Putra, Michael Ade Rahmat Syukur Gulo Rajagukguk , Jonson Rajagukguk, Anggun N Rajagukguk, Melani Tionida Saragih, Agnes Paskariani Saragih, Sarah Maharani Saragih, Siska Novita siagian, lasma Siagian, Nalom Sianturi, Faldo Junayles Sihombing , Weldi Mario Swaresh Sihombing, Sriulina Silalahi, Indah My See Silvia Decmerry Natalia Gea Simangunsong, Ridhon M B Simorangkir, Tunggul Simson Berkat Hulu Siringoringo, Aprilia Sorta Sihombing Tarigan, Dodi Evrata Tobing, Artha Tobing, Artha L Tobing, Artha L. Vera A.R. Pasaribu Wau, Brilian Emastin Debora