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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Daya Saing : Jurnal Ilmu Manajemen JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Journal of Social Politics and Governance (JSPG) eCo-Buss Jurnal Abdi Insani Madaniya Bisnis Net : Jurnal Ekonomi dan Bisnis JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen EKONOMIKA45 eCo-Fin Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Formosa Journal of Multidisciplinary Research (FJMR) Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Produktif Taawun: Jurnal Pengabdian kepada Masyarakat
Syofiatul Safitri
Universitas Riau
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Pengaruh Kualitas Pelayanan Dan Store Atmosphere Terhadap Loyalitas Konsumen Pada Kafe Lantai Dua Coffee dan Resto Siak Sri Indrapura Nidya Astantika; Lie Othman; Syofiatul Safitri
eCo-Buss Vol. 5 No. 3 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v5i3.716

Abstract

This study aims to determine the effect of service quality and store atmosphere on customer loyalty partially and simultaneously. This study used a quantitative descriptive analysis method, with the data source of this research coming from primary data obtained through the process of distributing questionnaires which were then tested using the SPSS application. The population in this study were all consumers who had visited at least twice at the Kafe Lantai Dua Coffee and Resto in Siak Sri Indrapura Resto and the sample taken was 100 respondents using the slovin formula. Determination of the sample in this study using the slovin formula, namely the Purposive Sampling technique with the type of Non Probabality technique. Data analysis used validity test, reliability test, classical assumption test, simple and multiple linear regression analysis test. In this study the results obtained were that Service Quality (X1) had a positive and significant effect on Consumer Loyalty (Y), and Store Atmosphere (X2) had a positive and significant effect on Consumer Loyalty (Y) and Service Quality (X1) and Store Atmosphere (X2). ) has a positive and significant effect on Consumer Loyalty (Y) at the Second Floor Coffee Cafe and Siak Sri Indrapura Resto.
Pengaruh Brand Awareness dan Penerimaan Augmented Reality (Virtual Try On) Terhadap Kepuasan dan Keputusan Pembelian Ulang Safitri, Syofiatul; Ayu, Dina Maysa
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.2201

Abstract

Penelitian ini bertujuan untuk mengetahui serta menganalisis pengaruh dari Brand Awareness dan Augmented Reality melalui Kepuasan Konsumen terhadap Keputusan Pembelian Ulang Optik Melawai Cabang Mall SKA Pekanbaru. Penelitian ini berdasarkan Tingkat kompetesi optik retail di Mall SKA semakin sengit ditambah tingkat jumlah konsumen ternyata belum memenuhi target setelah pasca terjadinya Covid-19. Terdapat 7 hipotesis penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada 100 responden yang merupakan konsumen pelanggan Optik Melawai Cabang Mall SKA Pekanbaru. Sampel penelitian akan diambil dengan metode non-probability sampling dengan Teknik purposive sampling yaitu kriterianya telah 2 kali membeli di Optik Melawai. Penelitian ini menggunakan metode analisis menggunakan PLS-SEM versi 4. Hasil penelitian menghasilkan Brand Awareness berpengaruh signifikan terhadap Keputusan Pembelian Ulang. Variabel Augmented Reality tidak berpengaruh signifikan terhadap Keputusan Pembelian Ulang. Variabel Brand Awareness berpengaruh signifikan terhadap Kepuasan Konsumen. Variabel Augmented Reality berpengaruh terhadap Kepuasan Konsumen. Pengujian pengaruh tidak langsung didapat bahwa variabel Brand Awareness dan Augmented Reality melalui Kepuasan Konsumen berpengaruh signifikan pada Keputusan Pembelian Ulang pada Optik Melawai Cabang Mall SKA Pekanbaru.  
Co-Authors Abda Abda Agnesia Gian Marcheren Al Muhtadeebillah, Hussein Alifa Fauziah Andri Sulistyani Aprilia, Aqsha Aprilinda, Aprilinda Audrey Dwi Rahma Ayu, Dina Maysa Cesilia Rahael Ardi Hapsari Dzaki Naufal Endang Sutrisna Fani Oktafiona Fauziah, Alifa Hadi , Ahmad Hafzana Bedasari Hanatasia Isora Abelia Hapsoh Kasmiruddin Kasmiruddin Kasmiruddin, Kasmiruddin Khusaini Syarifah Lala Putri Guci Leni Silvia Lestari, Rima Kurnia Lie Othman Lie Othman Mandataris Mandataris Mardalia Mariaty Ibrahim Maya Risma Wijayanti Meyzi Heriyanto Monicha Putri Aditia Nadya Nurwahyuni Narta, Zhafira Yulia Nidya Astantika Notatema, Ben Hansel Okta Karneli, Okta Putra, Indra Mardeni Ririn Aisyah Putri Ruzikna Ruzikna Ruzikna, Ruzikna Saiman Pakpahan Salsa Alkila Sari Rezky Sinambela Seno Andri Sephia Amanda Seroza, Seroza Sindy Novelia Siti Maria Ulfa Siti Purnama Sofie Amalia Ul Umma Suryalena Suryalena Suryalena, Suryalena Sutikno, Sigit Ully Hasanah Yudinda Salza Aprilia