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Analisis Pemanfaatan Tren Visual Kampanye Media Luar Ruang Pada Pemilu 2024 di Banda Aceh Novi Susilawati; Annisah Putri; Nurul Fajri; Maghfira Faraidiany
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/kbp8xp63

Abstract

The democratic principles that underpin the implementation of elections in Indonesia create space for freedom of expression, including in political campaigns. The 2024 general election in Banda Aceh showcases campaign strategies through outdoor media, such as billboards and banners, which line almost every street with attractive designs and text. Many of these campaign banner designs feature modern visuals and language, seemingly aimed at specific voter segments. This study focuses on Gen Z voters, as there is a noticeable phenomenon that Gen Z is highly exposed to outdoor campaign media. The purpose of this study is to explore the extent to which visual elements in outdoor campaigns can capture the attention of Gen Z voters. This research is descriptive and analytical in nature. Data collection was carried out through interviews to gain insights into individuals' perspectives and experiences related to the presence of outdoor campaign media. Although Gen Z is the dominant user of technology and digital platforms, the presence of billboards as a physical outdoor medium remains effective in capturing their attention.
Resiliensi Masyarakat Desa Teluk Rumbia Dalam Menghadapi Bencana Banjir Eva Febria; Ibnu Phonna Nurdin; Khairulyadi Khairulyadi; Nurul Fajri
Jurnal Soshum Insentif Vol 8 No 2 (2025): Jurnal Soshum Insentif
Publisher : Universitas Islam Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36787/jsi.v8i2.2168

Abstract

Abstrak Resiliensi merupakan kemampuan individu, komunitas, atau kelompok dalam beradaptasi terhadap guncangan atau bencana, menyesuaikan diri, serta bangkit kembali setelah mengalami dampak tersebut. Penelitian ini bertujuan mengetahui tingkat ketahanan masyarakat Desa Teluk Rumbia, Kabupaten Aceh Singkil terhadap bencana banjir yang kerap terjadi. Penelitian ini menggunakan teori resiliensi yang dikemukakan Susan L. Cutter, menekankan pentingnya interaksi antara kapasitas sosial, ekonomi, dan fisik dalam menentukan kemampuan komunitas menghadapi bencana. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data berupa observasi, dokumentasi, dan wawancara mendalam. Hasil penelitian menunjukkan bahwa masyarakat Desa Teluk Rumbia telah mengembangkan berbagai strategi adaptasi seperti : Membangun rumah panggung, memanfaatkan transportasi air saat banjir, serta mengandalkan pengetahuan lokal dalam membaca tanda-tanda alam. Strategi adaptasi tersebut tidak terlepas dari ikatan solidaritas sosial yang melekat sesama warga Desa. Ikatan solidaritas sosial yang terjalin pada masyarakat Desa Teluk Rumbia didasarkan pada ikatan kekerabatan, keterikatan adat dan budaya, serta senasib sepenanggungan dalam kehidupan. Abstract Resilience is the ability of individuals, communities, or groups to adapt to shocks or disasters, adjust, and bounce back after experiencing their impact. This research aims to determine the level of resilience of the community in Teluk Rumbia Village, Aceh Singkil Regency, to the frequent flood disasters. This research utilizes the resilience theory proposed by Susan L. Cutter, emphasizing the importance of the interaction between social, economic, and physical capacities in determining a community's ability to cope with disasters. This research uses a descriptive qualitative approach with data collection techniques including observation, documentation, and in-depth interviews. The research results show that the community of Teluk Rumbia Village has developed various adaptation strategies such as: building stilt houses, utilizing water transportation during floods, and relying on local knowledge to read natural signs. This adaptation strategy is inseparable from the strong social solidarity among the village residents. The social solidarity bonds that exist in the Teluk Rumbia village community are based on kinship ties, attachment to customs and culture, and shared experiences in life.