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All Journal Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Journal of Economic, Business and Engineering (JEBE) Jurnal Ilmiah Administrasi Pemerintahan Daerah West Science Business and Management Jurnal Kabar Masyarakat Jurnal Lentera Pengabdian ISCO Review: Journal of Multidisciplinary in Social Sciences
Hafidh Rifky Adiyatna
UPN "Veteran" Yogyakarta
Religion Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Nursing Public Health Social Sciences Other

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Journal : Jurnal Kabar Masyarakat

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Optimalisasi FoMO dalam Copywriting PAS dengan Pemanfaatan Cinta Tanah Air Rolan Mart Sasongko; Rifky Adiyatna, Hafidh; Saraswati, Yudhistira
Jurnal Kabar Masyarakat Vol. 1 No. 4 (2023): November : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v1i4.1033

Abstract

This research discusses the training of copywriting training and its impact on increasing sales of MSME products in Yogyakarta City. Yogyakarta. This training aims to improve participants' skills in producing effective copywriting that attracts consumers' attention. The training method involved the delivery of materials by the instructor on the importance of copywriting, techniques for creating attractive copywriting, and strategies to utilize the to utilize the "I Love Indonesian Products" tagline. Results training showed that participants were able to identify specific problems faced by consumers and offer solutions through their products using compelling copywriting. using compelling copywriting. With the use of strong taglines, such as "I Love Indonesian Products", participants were able to design copywriting copywriting sentences that attract attention and arouse curiosity in consumers. curiosity of consumers. This training has a positive impact on increasing branding and sales of MSME products in Yogyakarta City.
Co-Authors Alvian Alvin Mubarok Arif, Nina Fapari Asri Sekar Mawar Firdausi Asri Sekar Mawar Firdausi Budi , Ryan Setya Budi Purnomo Saputro budi purnomo saputro Firdausi, Asri Sekar Mawar Hadyantari, Faizatu Almas Hardiana, Shely Rizki Mawar Firdausi , Asri Sekar Rivandi S, Muh Rolan Mart Sasongko Sasongko, Rolan Mart Shely Rizki Hardiana Shely Rizki Hardiana Tititk Kusmantini Yekti Utami Yudhistira Saraswati Yuliana, Hesty