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All Journal Jurnal Siasat Bisnis Journal of Business & Banking Daya Saing : Jurnal Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Bisnis AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Martabe : Jurnal Pengabdian Kepada Masyarakat JOURNAL OF SCIENCE AND SOCIAL RESEARCH Diklat Review : Jurnal manajemen pendidikan dan pelatihan Jurnal Bisnis Kompetitif Sains Organisasi JURNAL KOMUNITAS SAINS MANAJEMEN Jurnal Pengabdian Kompetitif
arizal N, arizal
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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LITERASI PEMASARAN ONLINE PADA ANGGOTA KELOMPOK USAHA BERSAMA GRAHA PERMAI DI KELURAHAN TUAH KARYA KECAMATAN TUAH MADANI Hadiyati, Hadiyati; fatkhurahman, fatkhurahman; N, Arizal
Jurnal Pengabdian Kompetitif Vol. 1 No. 2 (2022): Inovasi Pengabdian Masyarakat untuk Pemberdayaan UMKM dan Komunitas
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdian_kompetif.v1i2.1263

Abstract

Kurangnya pengetahuan dan pemahaman anggota KUB Graha Permai dalam memasarkan produk secara online yakni dengan memanfaatkan media sosial menyebabkan kalah saing penjualan yang dilakukan selama ini, hal ini karena kurangnya kemampuan memahami dan menggunakan media online dalam memasarkan produk. Tujuan diadakan pengabdian bagi masyarakat ini dimaksudkan agar anggota KUB Graha Permai mendapatkan pengetahuan dan pemahaman dan ketrampilan dalam meningkatkan penjualan melalui pemasaran online dengan memanfaatkan media sosial. Target yang dicapai dalam pengabdian ini adalah kemampuan menggunakan media sosial dalam memasarkan produk. Metode yang digunakan adalah memberikan pelatihan pemilihan tempat usaha dalam meningkatkan pemasaran produk yang dihasilkan anggota KUB Graha Permai. Metode ceramah dan kunjungan ke tempat jasa transportasi yakni grab, evaluasi menggunakan pre test dan pos test akan memberikan penilaian yang lebih nyata kepada mitra akan keberhasilan kegiatan ini. Diharapkan mitra akan mengikuti penjelasan dengan sungguh-sungguh dan ditargetkan menghasilkan pengetahuan dan ketrampilan dalam memilih tempat usaha yang baik.Hasil pengabdian menunjukkan adanya perubahan pengetahuan dan pemahaman mengenai literasi pemasaran online produk olahan makanan anggota KUBE Graha Permai.
MEMBANGUN KREATIVITAS PRODUK WIRAUSAHA PADA KELOMPOK USAHA BERSAMA GRAHA PERMAI DI KELURAHAN TUAH KARYA KECAMATAN TUAH MADANI Hadiyati, Hadiyati; Fatkhurahman, Fatkhurahman; N, Arizal
Jurnal Pengabdian Kompetitif Vol. 2 No. 1 (2023): Strategi Pengabdian Masyarakat untuk Peningkatan Kreativitas, Literasi, dan Kes
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdian_kompetif.v2i1.1405

Abstract

Pentingnya daya saing usaha yang dibangun melalui produk kreatif menjadi sebuah keharusan dalam berwirausaha. Masih kurangnya kreasi produk yang dihasilkan anggota kelompok usaha bersama graha permai merupakan persoalan mitra dan selama ini kelompok belum mengagendakan kegiatan ini. Tim pengabdian mengagendakan pelatihan cara membangun kreatifitas produk dalam berwirausaha dengan maksud anggota kelompok mendapatkan ide kreatif produk yang mereka hasilkan sehingga daya saing usaha semakin baik. Metode yang digunakan adalah dengan memberikan penjelasan arti pentingnya ide kreatif dalam berwirausaha melalui ceramah; Melaksanakan demonstrasi contoh produk kreatif yang dihasilkan dengan maksud membuka wawasan anggota dalam menghasilkan produk kreatif; Memberikan saran ide kreatif seperti apa dari masing-masing produk yang dihasilkan anggota kelompok dalam bentuk Tanya jawab. Adanya perubahan pengetahuan dan pemahaman mengenai membangun kreativitas produk wirausaha pada kelompok usaha bersama graha permai. Terjadi perubahan pasca diberikannya pengabdian kepada anggota KUB Graha Permai, dimana perubahan yang paling besar berada pada arti pentinya produk variatif dibuat dalam rangka meningkatkan penjualan. Pentingnya produk yang inovatif buah dari kreativitas menjadi bagian dari upaya meningkatkan penjualan.
MENDELEY: UNTUK MENINGKATKAN KEMAMPUAN MENULIS DOSEN N, Arizal; Listihana, Wita Dwika; Nofrizal, Nofrizal
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 1, No 2 (2018): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v1i2.49-55

Abstract

In a successful college cannot be forgotten the existence of this one factor is the lecturer. Lecturers are the key to success in universities to educate students and students to be useful for the nation and the nation in the future. Some of the lecturers' duties include teaching, research and community service often mentioned by Tri Darma Perguruaan Tinggi. Of the three obligations of a lecturer is asked to have the ability to write skills such as Reports, Theses, Theses, Dissertations, Books, Articles and others. However, to be able to write well it is necessary to practice continuously and know the tools to write one is the tool for the citation and bibliography. Therefore required tools/applications that can help lecturers to write citations and bibliography. Mendeley is an application that can be used to write citations and bibliography,but not all lecturers can use this application. Methods to improve the ability to write lecturers do with several stages of lecture training materials/workshops about the contents of the introduction of Mendeley applications and videos about the ease of using this application, Practice using Mendeley application, Provide an opportunity for participants to ask questions or discussions about the material submitted, Conducting a survey to evaluate is done by spreading Pretest Posttest quizoner with success indicator of success level understanding of participants in this program is 80%. The result of this activity proves that the lecturer can improve his writing ability is very positive for the development of lecturers expertise in making scientific research work. Keywords:Quality of lecturer, Writing, Quote, References.
PENGARUH INFLUENCER, SOCIAL MEDIA CONTENT, DAN E-WOM TERHADAP VISITORS DECISION DENGAN VISITORS INTEREST SEBAGAI VARIABEL MEDIASI : STUDI KASUS ASIA FARM DAN ASIA HERITAGE Umairoh, Dini; N, Arizal; Nofrizal, Nofrizal; Lukcyhasnita, Andam
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 9, No 1 (2026): February 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i1.5837

Abstract

Abstract: The digital revolution has fundamentally transformed the landscape of tourism marketing, where travel decisions are now heavily influenced by visual and social representations in online media. This study aims to analyze the influence of influencers, social media content, and electronic word of mouth (e-WOM) on visitors' decisions, with visitors' interest serving as a mediating variable. Using a quantitative explanatory approach, data were collected through an online survey of 350 respondents who had visited the Asia Farm and Asia Heritage tourist destinations in Pekanbaru City. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS software. The results of the study indicate that influencers, social media content, and e-WOM have a positive and significant effect on visitors' interest. Furthermore, it was found that visitors' interest plays a significant role as a mediator in bridging digital stimuli to the final decision of tourists to visit. Influencers were found to have the most dominant influence in shaping interest, while aesthetic visual content on platforms such as TikTok and Instagram strengthens visit intentions. These findings underscore the importance of digital marketing strategies based on credibility and emotional engagement for managers of educational tourism destinations in the modern era. Keywords: Influencer, Visitors interest , Visitors Decision, Digital Tourism. Abstrak: Revolusi digital telah mengubah lanskap pemasaran pariwisata, di mana keputusan berkunjung kini sangat dipengaruhi oleh representasi visual dan sosial di media daring. Penelitian ini bertujuan untuk menganalisis pengaruh influencer, social media content, dan electronic word of mouth (e-WOM) terhadap visitors decision dengan visitors interest sebagai variabel mediasi. Menggunakan pendekatan kuantitatif eksplanatori, data dikumpulkan melalui survei daring terhadap 350 responden yang merupakan pengunjung destinasi wisata Asia Farm dan Asia Heritage di Kota Pekanbaru. Analisis data dilakukan menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS) dengan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa influencer, social media content, dan e-WOM berpengaruh positif dan signifikan terhadap visitors interest . Lebih lanjut, ditemukan bahwa visitors interest berperan sebagai mediator yang signifikan dalam menjembatani stimulus digital terhadap keputusan akhir wisatawan untuk berkunjung. Influencer ditemukan memiliki pengaruh paling dominan dalam membentuk minat, sementara konten visual yang estetik di platform seperti TikTok dan Instagram memperkuat niat kunjungan. Temuan ini menegaskan pentingnya strategi pemasaran digital yang berbasis pada kredibilitas dan keterlibatan emosional bagi pengelola destinasi wisata edukatif di era modern. Kata kunci: Influencer, Visitors interest , Visitors Decision, Digital Tourism.
PERAN NILAI PELANGGAN SEBAGAI MEDIASI DALAM HUBUNGAN KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN PT PLN (PERSERO) UP3 DUMAI Irsansyah, Irsansyah; N, Arizal; Listihana, Wita Dwika
Jurnal Daya Saing Vol. 12 No. 1 (2026): JURNAL DAYA SAING (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v12i1.2702

Abstract

Transformasi layanan publik menuntut PT PLN untuk terus meningkatkan kualitas pelayanan dalam memenuhi ekspektasi pelanggan yang semakin tinggi. Penelitian ini bertujuan untuk menganalisis peran nilai pelanggan sebagai variabel mediasi dalam hubungan antara kualitas pelayanan dan kepuasan pelanggan pada PT PLN (Persero) UP3 Dumai. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian adalah pelanggan PLN UP3 Dumai sebanyak 577.555 pelanggan rumah tangga, dengan sampel sebanyak 400 responden yang ditentukan menggunakan rumus Slovin dan teknik proporsional stratified random sampling. Data dikumpulkan menggunakan kuesioner terstruktur dan dianalisis menggunakan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM) melalui aplikasi SmartPLS 4.0. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap nilai pelanggan (β=0,566, p<0,05) dan kepuasan pelanggan (β=0,262, p<0,05). Nilai pelanggan berpengaruh positif dan signifikan terhadap kepuasan pelanggan (β=0,594, p<0,05) dan memediasi secara parsial pengaruh kualitas pelayanan terhadap kepuasan pelanggan dengan kontribusi mediasi sebesar 56,2% dari total pengaruh. Model penelitian memiliki validitas dan reliabilitas yang sangat baik dengan nilai Goodness of Fit (GoF) sebesar 0,559 dan predictive relevance (Q²) sebesar 0,726. Temuan ini mengindikasikan bahwa kualitas pelayanan akan lebih optimal dalam meningkatkan kepuasan pelanggan apabila mampu menciptakan persepsi nilai yang tinggi di mata pelanggan. Penelitian ini memberikan kontribusi teoritis dalam pengembangan model kepuasan pelanggan pada sektor utilitas publik dan implikasi manajerial bagi PLN dalam merancang strategi pelayanan yang berorientasi pada nilai pelanggan
THE EFFECT OF SERVICE QUALITY, SOCIAL MEDIA, AND ONLINE TRAVEL AGENTS ON CUSTOMER SATISFACTION WITH CUSTOMER TRUST AS A MEDIATING VARIABLE AT GRAND ELITE HOTEL PEKANBARU Rasmonowati, Henni; N, Arizal; Soviyanti, Efrita
Jurnal Daya Saing Vol. 12 No. 1 (2026): JURNAL DAYA SAING (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v12i1.2729

Abstract

This study examines the effect of service quality, social media, and online travel agents on customer satisfaction, with customer trust as a mediator at Grand Elite Hotel Pekanbaru. Amid intense competition and digital transformation in hospitality, hotels must enhance service and digital engagement to sustain satisfaction and trust. Using PLS-SEM quantitative approach, data from 355 valid guest questionnaires were analyzed via SmartPLS. Reliability/validity tests confirmed indicator loadings, AVE, and composite reliability. Structural assessment via path coefficients, R-square, and bootstrapping showed service quality, social media, and OTAs positively impact trust and satisfaction. Trust partially mediates these relationships. Findings enrich hospitality literature by linking service quality, digital marketing, and trust mediation. Practically, managers should boost service performance, social media interaction, and OTA reliability to elevate satisfaction.
PENGARUH KUALITAS PELAYANAN DAN SUKU BUNGA TERHADAP LOYALITAS NASABAH DENGAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI PADA UEK-SP AIR HITAM GEMILANG Ardianto, Bagus; N, Arizal; Soviyanti, Efrita
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 9, No 1 (2026): February 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i1.5795

Abstract

Abstract: This study presents a new perspective in the study of financial services management, namely examining customer loyalty in community-based microfinance institutions through consumer behavior and relationship marketing approaches. This study not only replicates the model used in the banking sector, but also adapts it according to the socio-economic characteristics of UEK-SP Air Hitam Gemilang, so it is expected to be able to provide more contextual theoretical and empirical contributions in the development of microfinance services management literature at the village level. This study uses a quantitative approach. The quantitative approach is a research method that emphasizes theory testing through measuring research variables with numbers and data analysis using statistical procedures. The results of the study indicate that service quality has a positive and significant effect on customer loyalty in UEK-SP Air Hitam Gemilang. This is evidenced by the path coefficient value of 0.328 with a t-statistics value of 3.839 (> 1.96) and a p-value of 0.000 (< 0.05). Thus, H1 and H2, which state that service quality has a positive effect on customer loyalty, are accepted. The test results indicate that service quality has a positive and significant effect on customer trust at UEK-SP Air Hitam Gemilang. This is evidenced by a path coefficient of 0.459, a t-statistic of 9.321 (>1.96) and a p-value of 0.000 ( 1,96) dan p-value sebesar 0,000 (< 0,05). Dengan demikian, H1 dan H2 yang menyatakan bahwa kualitas pelayanan berpengaruh positif terhadap loyalitas nasabah dinyatakan diterima. Hasil pengujian menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap kepercayaan nasabah UEK-SP Air Hitam Gemilang. Hal ini dibuktikan oleh nilai koefisien jalur sebesar 0,459 dengan nilai t-statistics sebesar 9,321 (> 1,96) dan p-value sebesar 0,000 (< 0,05). Dengan demikian, hipotesis H4 dinyatakan diterima. Kata kunci: keuangan, UEK-SP, marketing, sektor perbankan
From status to emotion: What drives Apple brand love and willingness to pay? Wibisono, Rafidianto; Nofrizal, Nofrizal; Zaki, Hammam; N, Arizal
Jurnal Siasat Bisnis VOL 30, NO 2 (2026)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol30.iss2.art5

Abstract

Purpose – This study addresses the limited empirical evidence regarding how psychological and social factors influence brand love and willingness to pay (WTP) for premium technology brands such as Apple. Previous studies have primarily focused on functional and quality-based determinants of consumer loyalty, while the roles of social status, Fear of Missing Out (FoMO), and hedonism in shaping emotional attachment and willingness to pay remain insufficiently explored. Therefore, this study investigates how these factors collectively influence consumers’ brand love and willingness to pay for Apple products.Design/methodology/approach – A quantitative survey approach was employed to collect data from 654 Apple consumers. The data were subsequently analyzed using Structural Equation Modeling (SEM) with SmartPLS software.Finding – The findings indicate that social status, FoMO, and hedonism significantly influence consumers’ brand love and willingness to pay for Apple products. However, social status did not have a significant effect on brand love, while FoMO did not directly influence willingness to pay. In addition, brand love and hedonism played important mediating roles in explaining consumers’ premium purchasing behavior.Research limitation/implications – This study employed a quantitative survey of Apple users in Indonesia; therefore, the findings cannot be generalized to other cultural or market contexts, nor can causal relationships be established. In addition, the study focused only on social status, FoMO, and hedonism without considering other potential factors or changes in consumer behavior over time.Practical implication – Apple should strengthen its exclusive brand image through limited edition offerings, premium collaborations, partnerships with luxury influencers, and personalized consumer experiences to enhance customer loyalty and perceived value.Originality/value – The novelty of this study lies in its examination of psychological factors namely social status, FoMO, and hedonism as determinants of brand love and willingness to pay for the Apple brand, with hedonism acting as a rarely explored mediating variable.
Co-Authors Abdillah , Rasyid Adi Rahmat Ahmad, Rafik Alexsander Yandra, Alexsander Ardianto, Bagus Aznuriyandi, Aznuriyandi efrita soviyanti, efrita Fakhira, Eko Riski FATKHURAHMAN FATKHURAHMAN, FATKHURAHMAN Hadiyati Hadiyati, Hadiyati Heri, Helwen Irsansyah, Irsansyah Jeni Wardi Junaidi Junaidi Kadri, Halim Bin Latifa Siswati Lukcyhasnita, Andam Marbun, Mikha Hotnauli masirun masirun, masirun Milka, Maya Novasari Nofrizal Nofrizal Nurliana Nasution, Nurliana Rasmonowati, Henni Ririn Handayani Siregar, Samuel Syahsudarmi, Siti Umairoh, Dini Wibisono, Rafidianto Wita Dwika Listihana, Wita Dwika Yuyulianda, Eko Zaki, Hammam