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All Journal Kinerja E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis DEDIKASI JURNAL MAHASISWA JAM : Jurnal Aplikasi Manajemen Jurnal Akuntansi dan Pajak Jurnal Ekonomi dan Bisnis Edulitics (Education, Literature, and Linguistics) Journal Jurnal Abadimas Adi Buana Indonesian Journal of Learning Education and Counseling Share : Journal of Service Learning JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Entrepreneur dan Entrepreneurship Jurnal Muara Ilmu Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Bubungan Tinggi: Jurnal Pengabdian Masyarakat Management and Sustainable Development Journal Humanism : Jurnal Pengabdian Masyarakat International Journal of Multidisciplinary: Applied Business and Education Research Prosiding Konferensi Nasional PKM-CSR PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Edulitics (Education, Literature, and Linguistics) Journal Eduvest - Journal of Universal Studies Journal of Tourism, Culinary, and Entrepreneurship (JTCE) International Journal of Nursing and Midwifery Research Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Indonesian Journal of Humanities and Social Sciences Kitabah: Jurnal Pendidikan Sosial Humaniora Jurnal Inovasi Artificial Intelligence & Komputasional Nusantara Jurnal Riset Manajemen
Romauli Nainggolan
Universitas Ciputra
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Journal : JOURNAL OF SCIENCE AND SOCIAL RESEARCH

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PENGARUH MANAJEMEN GEDUNG DAN STRATEGI PEMASARAN TERHADAP KEPUASAN DAN KESETIAAN PELANGGAN DIMEDIASI RENTAL PRICE Candra, Dwi Ayu; Nainggolan, Romauli; Christian, Timotius Febry
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.3599

Abstract

Abstract: Office buildings play a crucial role in supporting economic activities, particularly in business management. This research uses Plaza BRI Surabaya as a case study, given its position as an icon of Surabaya City that focuses on office space rentals with various hospitality facilities and services. In addition to understanding the operational effectiveness of building management in providing services and its impact on marketing, this research seeks to analyze the needs and preferences of businesses that wish to rent offices. This study adopts a quantitative method with surveys to collect data regarding tenant preferences, satisfaction levels, and the effectiveness of marketing strategies. Statistical analysis is used to identify patterns and relationships between variables. This research also applies a qualitative method through in-depth interviews with tenants and building managers to gain a deeper understanding of their experiences and expectations. This research is expected to contribute significantly to the development of effective and comprehensive office building rental marketing strategies. Keyword: Building Management, Office building, Marketing Strategies. Abstrak: Gedung perkantoran memainkan peran krusial dalam menunjang kegiatan ekonomi, terutama dalam pengelolaan bisnis. Penelitian ini menjadikan Plaza BRI Surabaya sebagai studi kasus, mengingat posisinya sebagai ikon Kota Surabaya yang fokus pada penyewaan ruang kantor dengan berbagai fasilitas dan layanan hospitality. Selain memahami efektivitas operasional manajemen gedung dalam pemberian layanan dan dampaknya pada pemasaran, riset ini berupaya menganalisis kebutuhan dan preferensi bisnis yang ingin menyewa kantor. Studi ini mengadopsi metode kuantitatif dengan survei untuk mengumpulkan data terkait preferensi penyewa, tingkat kepuasan, dan efektivitas strategi pemasaran. Analisis statistik digunakan untuk mengidentifikasi pola dan keterkaitan antar variabel. Penelitian ini juga menerapkan metode kualitatif melalui wawancara mendalam dengan penyewa dan pengelola gedung untuk memperoleh pemahaman yang lebih mendalam mengenai pengalaman dan harapan mereka. Riset ini diharapkan dapat berkontribusi signifikan pada pengembangan strategi pemasaran penyewaan gedung kantor yang efektif dan menyeluruh. Kata kunci: Manajemen Gedung, Gedung Perkantoran, Strategi Pemasaran.
Co-Authors anastasia cresentia BAHRUDI EFENDI DAMANIK Candra, Dwi Ayu Christiani, Natalia Christina Sudyasjayanti Christina Whidya Utami Cynthia Komala Ardy Deandra Vidyanata Deby Gunawan Dewi Mustikasari Immanuel Endi Sarwoko Etha Rambung Fatma Sari Dewi Febry, Timotius Frederico, Jonathan Gusto Benyamin Messakh Hanna Tabita Hasianna Silitonga Harny, Dhia Henry Susanto Pranoto I Gusti Bagus Yosia I Gusti Bagus Yosia Intan Sari Dewi Irantha Hendrika Kenang Junko Alessandro Effendy Karmila Ayu Wardani Keith Justine Thiotansen Kesumawati, Leni Krismi Budi Sienatra Laij Victor Effendi Liliana Dewi Magdalena Pangaribuan Maha, Linna Metta Padmalia Murpin Josua Sembiring Natalia Christina Novalita Fransisca Tungka Pakpahan, Rotua Pujiati, Rina Rismawati br Sitepu Santoso, Vebrillia Sari, Dyah Wulan Siahaan, Salmon Charles P.T. Sienatra, Krismi Sinurat, Samfrianti Sitepu, Rismawati Siti Nur Khodiah Soetedja, Venny Sutrisno, Evelin Syarifah, Diana Teofilus Teofilus, Teofilus Vebrillia Santoso Vica Natal Gabriella Siahaan Wasiaturrahma, Wasiaturrahma Yasinta, Komang Lola Yuli Kartika Dewi