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Journal : Management and Sustainable Development Journal

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Pengaruh Product dan Price Terhadap Keputusan Pembelian Kukki Deli Dengan Pemasaran Online Sebagai Variabel Mediasi Romauli Nainggolan
Management and Sustainable Development Journal Vol 2 No 2 (2020): Management and Sustainable Development Journal
Publisher : Department of Management - Institut Shanti Bhuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/msdj.v2i2.189

Abstract

Tujuan penelitiam ini untuk mengetahui Pengaruh Product Dan Price Terhadap Keputusan Pembelian Kukki Deli Dengan Pemasaran Online Sebagai Variabel Mediasi. Metode yang dilakukan dalam penelitian ini menggunakan metode kuantitatif dengan path analysis. Dalam mengumpulkan data penelitian maka dilakukan penyebaran kuisoner terhadap 105 responden konsumen Kukki Deli yang melakukan pembelian pada bulan Juli hingga Desember 2019. Mayoritas responden pada penelitian ini berusia 17 – 22 tahun dan pengambilan sampel menggunakan metode sampel jenuh. Hasil penelitian ini mengungkapkan bahwa product dan price berpengaruh signifikan terhadap keputusan pembelian melalui online marketing.
Co-Authors Affandi, Muchammad Lukman anastasia cresentia BAHRUDI EFENDI DAMANIK Candra, Dwi Ayu Christiani, Natalia Christina Sudyasjayanti Christina Whidya Utami Cynthia Komala Ardy Deandra Vidyanata Deby Gunawan Dewi Mustikasari Immanuel Endi Sarwoko Etha Rambung Fatma Sari Dewi Febry, Timotius Frederico, Jonathan Gusto Benyamin Messakh Hanna Tabita Hasianna Silitonga Harny, Dhia Henry Susanto Pranoto I Gusti Bagus Yosia I Gusti Bagus Yosia Intan Sari Dewi Irantha Hendrika Kenang Juli Maini Sitepu Junko Alessandro Effendy Karmila Ayu Wardani Keith Justine Thiotansen Kesumawati, Leni Krismi Budi Sienatra Laij Victor Effendi Liliana Dewi Magdalena Pangaribuan Maha, Linna Metta Padmalia Murpin Josua Sembiring Natalia Christina Novalita Fransisca Tungka Pakpahan, Rotua Pujiati, Rina Rismawati br Sitepu Rizka Harfiani Santoso, Vebrillia Sari, Dyah Wulan Siahaan, Salmon Charles P.T. Sienatra, Krismi Sinurat, Samfrianti Sitepu, Rismawati Siti Nur Khodiah Soetedja, Venny Sutrisno, Evelin Syarifah, Diana Teofilus Teofilus, Teofilus Vebrillia Santoso Vica Natal Gabriella Siahaan Wasiaturrahma, Wasiaturrahma Yasinta, Komang Lola Yuli Kartika Dewi