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All Journal Jurnal Ilmiah Komunikasi Makna Jurnal Sosioteknologi Jurnal Kajian Komunikasi Jurnal The Messenger Nyimak: Journal of Communication JWP (Jurnal Wacana Politik) JIKE : Jurnal Ilmu Komunikasi Efek Performance Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) DIALEKTIKA Avant Garde International Journal of Communication and Society ArtComm : Jurnal Komunikasi dan Desain Alfuad: Jurnal Sosial Keagamaan eProceedings of Management Nanggroe: Journal Of Scholarly Service Mediator: Jurnal Komunikasi Nanggroe: Journal of Scholarly Service Alfuad: Jurnal Sosial Keagamaan JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara Journal of Communication, Business and Social Science (JCOBS)

Ayub Ilfandy Imran

Universitas Telkom

Author-ID : 605240

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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ANALISIS STRATEGI KOMUNIKASI KRISIS HUMASDA PT. KERETA API INDONESIA (PERSERO) DAERAH OPERASIONAL 2 BANDUNG (Studi Deskriptif Dalam Kasus Penertiban Lahan Stasiun Barat)” Adzkia Arif; Ayub Ilfandy Imran
Alfuad: Jurnal Sosial Keagamaan Vol 2, No 1 (2018)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jsk.v2i1.1204

The research is titled “Analyses of Crisis Communication Strategy of Humasda PT. Kereta Api Indonesia (PERSERO) Operation Area 2 Bandung (Descriptive Study in Case of Evacuation Land in West Station)”, as for the problem are the concept of crisis processing, the crisis communication strategy, the effort in cope with crisis, PR role when the crisis held by Humasda PT. Kereta Api Indonesia (Persero) Operational Area (Daop) 2 Bandung in solve the crisis that caused by evacuation land in west station. This research used case study qualitative research method of case study along with descriptive exposure. The data obtained through observation, interview, and documents. The main informant in this research is Staff of Humasda Expert PT. KAI Daop 2 Bandung, with the support informant are college student activist, and Kebon Jeruk citizen. Result of this research is crisis communication strategy held by Humasda PT. Kereta Api Indonesia (Persero) Operational Area 2 Bandung already implemented, start from the existence of strategy in cope with crisis, existence of crisis center, and strategy of good media communication. However, the weakness of crisis communication strategy implementation by Humasda PT. Kereta Api Indonesia (Persero) Operational Area 2 Bandung is not doing any direct communication event to the society who give a gap for a developing more crisis.

Analysis of CyberMedia Ethical Code Violations on Online News Media Ilfandy Imran, Ayub; Nur Atnan; Sheikh Yusuf Ahmed, Ismail
Mediator: Jurnal Komunikasi Vol. 16 No. 2 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v16i2.2511

The background of this research is a repeatedly ethical code violation by online media in Indonesia. Whereas on June 2020, Press Council warned the media, through a memorandum Number: 01/Seruan-DP/VI/202, to call every media, including online media, to work professionally in the news reporting about public issues. Therefore, the objective of this research was to find out the contributing factors of journalistic ethical code violations. In addition, this research also seeks to formulate solutions to minimize the violations. This research employed a constructive approach with a qualitative method. The data were collected through news observation in the three selected online media over the period of three months and through in-depth interviews with several informants. Several groups of informants are involved in this research, with the managers of the selected online media as primary informants. The secondary informants in this research are supervisory organizations or media observers verified by the Press Council, academicians/experts, and representatives of the Press Council. The research shows that the status of online media organizations influences the repeatedly journalistic ethical code violations. For example, verified online media by Press Council violates the ethical code more repeatedly than unverified online media.

PENGARUH BUDAYA ORGANISASI DAN IKLIM KOMUNIKASI ORGANISASI TERHADAP LOYALITAS PENGURUS Auliya Khairina Nurri, Ayub Ilfandy Imran
ArtComm Vol 1 No 1 (2018): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Young On Top Bandung is a community that focuses on developing the potential of young generation in skill, knowledge, and attitude. The purpose of this study was to determine the influence of organizational culture and organizational communication climate on organizer loyalty at Young On Top Bandung community. This study uses quantitative associative research. Sampling technique used was jenuh sampling type under non-probability sampling, with the total number of 67 respondents. The data was analyzed descriptively, and the hypothesis were tested by using multiple linear regression analysis. Based on the results of simultaneous hypothesis testing, organizational culture and organizational communication climate significantly influence organizer loyalty at Young On Top Bandung community. Based on the coefficient of determination, obtained value is 72,2%. The results showed that the effect of Organizational Culture and Organizational Communication Climate on Organizer Loyalty simultaneously gave the effect of 72,2% and the remaining 27,8% was influenced by other factors beside Organizational Culture and Climate Organizational Communication. Keyword: Organizational Culture, Organizational Communication Climate, Organizer Loyalty

MANAJEMEN PUBLIC RELATIONS DALAM MENGELOLA MEDIA SOSIAL INSTAGRAM Fika Dahlia Gilang Pratiwi, Ayub Ilfandy Imran
ArtComm Vol 1 No 1 (2018): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

This research is based on the lack of public understanding of the importance of information on customs and public service phenomenon through cyber or online activities. Like other public service institutions, customs offices are scattered throughout Indonesia, especially the subject of this research is Kantor Pengawasan dan Pelayanan Bea dan Cukai Tipe Madya Pabean B Yogyakarta. The object of this research is Instagram account @. Theories and concepts used in this research are public relations concepts, cyber public relations, public services, and management functions. This research is descriptive qualitative research. The results of this study indicate that the Information and Information Services Section perform all the functions of planning, organizing, directing, and controlling management. By planning, organizing, directing and controlling uploading of photos or videos about the information or activity of the customs and excise office in a dynamic and indeterminate manner on a weekly basis and when there is new information and need to be informed to the public it will be uploaded to Instagram by packing the content that has been planned in order to attract followers to read or even attract the general public to become its new followers. Key Words: Public Relations Management, Instagram, Public Service, Cyber PR

The role of community and government digital culture in encouraging participation and the quality of public services in Bandung City Imran, Ayub Ilfandy; Atnan, Nur; Ahmed, Ismail Sheikh Yusuf
International Journal of Communication and Society Vol 5, No 2 (2023): December 2023
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v5i2.1235

This research is motivated because the digital culture of the people of Bandung city is still low so that it has an impact on the low level of digital public participation and the digital culture of the Bandung city government is still low so that the quality of digital public services is also low. Therefore, this research was conducted to find out in more detail about how the digital culture of the community and its impact on the level of participation and how the digital culture of the Bandung city and its impact on the quality of public services in Bandung city and how strategies to build a digital culture so that public participation and the quality of public services in Bandung city become optimal. This research used a mix method, which is a combination of quantitative approaches and qualitative approaches. The quantitative approach in this study was carried out using a survey method to measure digital culture. While the qualitative approach was obtained through descriptive analysis of quantitative findings and constructing strategies to build a digital culture of the community and digital culture of the Bandung city government. The result of this research is that the digital culture of Bandung city is quite mature. However, it has not been able to encourage active and substantive participation in the government's digital communication channels. Likewise, the digital culture of Bandung city government employees is also quite good. The digital culture of government employees has only had an impact on service quality quantitatively, but not yet qualitatively.

Pembentukan Opini Publik Telkom University sebagai ‘The Best Private University in Indonesia’ Dewi, Sonia; Christin, Maylanny; Imran, Ayub Ilfandy
Avant Garde Vol 12, No 2 (2024): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v12i2.3255

In 2019, the Ministry of Education and Culture (Kemdikbud) announced the clustering of higher education institutions through the Kemdikbud website portal (http://klasterisasi-pt.kemendikbud.go.id). Based on the clustering results, Telkom University ranked 14th nationally and 1st as the best private university in Indonesia. In 2020, Kemdikbud again announced the clustering of higher education institutions with Telkom University ranking 17th nationally and still 1st as the best private university in Indonesia. Telkom University then used this result as the tagline ‘The Best Private University in Indonesia’ for institutional branding. Up to now, Telkom University continues to use the tagline ‘The Best Private University in Indonesia’. To maintain this branding, Telkom University implements a branding strategy through the formation of public opinion. This study employs a descriptive qualitative method and data collection through in-depth interviews. The results of the study show that Telkom University faces challenges in maintaining consistent branding amidst diverse public opinions. This makes it difficult to create a widely accepted brand image. To strengthen its claim as 'The Best Private University in Indonesia,' Telkom University improves transparency and engages in better interactions through social media while responding to constructive criticism. The branding claimed by Telkom University has received various responses, both positive and critical, indicating the need for further evaluation of the claim. Telkom University uses visual communication strategies and promotional activities that emphasize the university’s achievements to support its branding as ‘The Best Private University in Indonesia’.

Analysis The Influence of Instagram @Humas_Bandung Social Media Content on Public Opinion Nur Fitri, Aisyah Dzakiah; Imran, Ayub Ilfandy
Jurnal Ilmiah Komunikasi Makna Vol 12, No 2 (2024): Agustus 2024
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v12i2.37630

Digital progress has positive and negative effects on society, with social media, especially Instagram, playing a key role in information dissemination. People form opinions based on the content they encounter online.One of them is the content on the @humas_bandung Instagram account which provides content for the public every day. This research was conducted to find out how much influence Instagram @humas_bandung social media content has on public opinion. There is one theory and one model used, namely the theory of The Circular Model of SoMe and the Model of the opinion formation process. The author uses quantitative research methods by distributing questionnaires via Instagram and Whatsapp addressed to 100 Instagram followers @humas_bandung. The data analysis techniques used in testing variables are descriptive analysis, normality test, simple linear regression analysis, coefficient of determination, and hypothesis testing. The results showed that there was an influence of Instagram @humas_bandung social media content on public opinion. Based on the coefficient of determination, the social media content variable (X) has an effect of 59.7% on public opinion (Y). Meanwhile, 40.3% is influenced by other factors that are not included in this study.

Strategi Komunikasi Promosi Kuliner Sate Ratu Jogja Melalui Akun Tiktok @Sateratu Dalam Meningkatkan Brand Awareness Athala, Raihan; Imran, Ayub Ilfandy
eProceedings of Management Vol. 12 No. 2 (2025): April 2025
Publisher : eProceedings of Management

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AbstrakSate Ratu menggunakan TikTok sebagai alat untuk meningkatkan Brand awareness. Tujuan dari penelitian iniadalah untuk mengetahui strategi dan implementasi promosi melalui akun TikTok dalam meningkatkan brandawareness. Teori yang digunakan dalam penelitian ini menggunakanThe Circular Model of SoMe mengenaiperencanaan media sosial (Luttrell, 2018), lalu konsep 4C tentang penggunaan media sosial diciptakan oleh ChrisHeuer (Solis, 2011). Penelitian ini menggunakan pendekatatan kualitatif deksriptif dengan pengumpulan datamelalui studi literatur, wawancara, observasi dan dokumentasi. Sate Ratu sukses memanfaatkan TikTok untukmeningkatkan brand awareness, melalui konten berkualitas yang informatif, edukatif, dan visual Dengan strategikolaboratif, evaluasi internal, serta elemen visual yang konsisten, Sate Ratu membangun hubungan yang kuatdengan audiens. Evaluasi rutin setiap tiga bulan dilakukan untuk menyempurnakan konsep video, termasukkolaborasi dengan bisnis lain dan pembuatan konten <studi kasus= guna menjawab pertanyaan konsumen. SateRatu berhasil memanfaatkan pendekatan kreatif di TikTok melalui konten dengan bahasa santai, edukasi, komedi,dan gimmick seperti konflik di awal video untuk menarik perhatian audiens. Meski rutin berkolaborasi denganTikTokers dan konsumen, Sate Ratu kurang responsif terhadap komentar audiens.Kata Kunci-strategi, implementasi , brand awarness, Sate Ratu, TikTok, meningkatkan

Analisis Community Relations Pt Nutrifood Indonesia Melalui Event World Diabetes Day 2024 Silmi, Diana Nisa; Imran, Ayub Ilfandy
eProceedings of Management Vol. 12 No. 3 (2025): Juni 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini menganalisis strategi community relations yang diterapkan oleh PT Nutrifood Indonesia melalui eventWorld Diabetes Day Tropicana Slim Bandung dalam membangun kedekatan dengan customer. Menggunakan metodestudi kasus dan pendekatan kualitatif dengan teknik wawancara mendalam dan observasi langsung, penelitian inimenemukan bahwa pendekatan community relations dalam event ini efektif dalam meningkatkan loyalitas pelanggan.Event ini terdiri dari tiga tahap utama: pre-event (Road to World Diabetes Day), main event (World Diabetes Day),dan post-event (media coverage). Temuan penelitian juga menunjukkan bahwa strategi community relations yangditerapkan dalam event ini tidak hanya berfungsi sebagai bagian dari Public Relations tetapi juga merupakan strategiMarketing Communications yang terintegrasi. Keberhasilan event ini didukung oleh penyampaian pesan merek yangkonsisten melalui kampanye #BatasiGGL dan #Hands4Diabetes yang selaras dengan visi PT Nutrifood dalammengedukasi masyarakat tentang gaya hidup sehat. Kata kunci: World Diabetes Day, Event, Loyalitas Customer, Community Relations, Brand Message.

Dampak Program Televisi RCTI Silet Awards 2023 dan 2024 Terhadap Opini Publik dan Reputasi Selebriti Shalsabila, Dhenia; Imran, Ayub Ilfandy
eProceedings of Management Vol. 12 No. 3 (2025): Juni 2025
Publisher : eProceedings of Management

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Penelitian ini membahas tentang televisi yang memiliki pengaruh besar kepada pemirsa dalam menyampaikan informasi. Tayangan program memengaruhi pemirsa secara kognitif dan pemirsa dapat mengembangkan persepsi serta tanggapan melalui tayangan informasi yang dilengkapi dengan hiburan. Melalui program infotainment seperti Silet Awards dapat memengaruhi opini publik terhadap selebriti yang terlibat karena infotainment memiliki audiens yang besar. Opini positif dapat meningkatkan popularitas program dan selebriti tetapi opini negatif dapat merusak reputasi jika mereka terlibat dalam kontroversi. Maka dari itu, prestasi dan perilaku merupakan komponen yang membentuk opini publik terhadap seorang selebriti. Penulis mengumpulkan data dengan metode survei dan pendekatan deskriptif yang digunakan untuk menganalisis data yang dikumpulkan untuk memberikan gambaran tanpa membuat kesimpulan yang umum. Hasil penelitian menunjukkan terdapat hubungan antara program televisi dengan opini publik dan reputasi selebriti, disimpulkan bahwa variabel program televisi memiliki pengaruh signifikan terhadap opini publik dengan koefisien korelasi sebesar 0,845 dan koefisien determinasi sebesar 71,3%. Lalu hasil penelitian selanjutnya disimpulkan bahwa variabel program televisi juga memiliki pengaruh signifikan terhadap reputasi selebriti dengan koefisien korelasi sebesar 0,884 dan koefisien determinasi sebesar 78,1%. Dengan demikian, dapat disimpulkan bahwa program televisi Silet Awards RCTI tidak hanya berhasil memengaruhi opini publik secara signifikan tetapi juga memberikan kontribusi besar terhadap pembentukan reputasi selebriti.Kata Kunci: Opini Pubik, Program Televisi, RCTI, Reputasi Selebriti, Silet Awards

Co-Authors Adizta Putri Sekarwangi Adzkia Arif Ahmed, Ismail Sheikh Yusuf Ali, Aditya Amalia Nurul Amalya, Fadila Amini, Fauzil Adhim Amrullah, Kamal Andi Refandi Febriyansyah Andi Refandi Febriyansyah, Andi Refandi Annisa Nurul Mardhiyah Arif, Adzkia Athala, Raihan Azmita Rizkiwantie Cristine Afriani Sigiro Dewi, Sonia Dhamayanti, Elfryda Amelia Dina Nur Handayani Dungga, Nur Fadillah Putri Fadillah, Muhammad Ghiari Fath, Kirani Fathin, Annisa Ulia Fladia, Nikita Hadi, Muflih Billycia Handayani, Dina Nur Hayat, Saepul Iwang Puspa Negara Lusy Mukhlisiana Maylanny Christin Muhammad Ihza Rey Nadia Zulfa Nur Azizah Nur Atnan, Nur Nur Azizah, Nadia Zulfa Nur Fitri, Aisyah Dzakiah Nurul Hikmah Nurul Hikmah Ratih Hasanah Sudrajat Riandra Fahrezi, Revanza Roro Retno Woelan Roro Retno Wulan Sanjaya, Esa Rahmawati Shalsabila, Dhenia Sheikh Yusuf Ahmed, Ismail Silmi, Diana Nisa Tita Melia Milyane Yuliani Rachma Putri

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