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putu suparna, putu
Universitas Pendidikan Nasional
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DIGITAL MARKETING SOCIALIZATION AND EDUCATION FOR MSMES IN CELUK VILLAGE, SUKAWATI DISTRICT GIANYAR REGENCY Suparna, Putu; Pratiwi, Nuning Indah; Satria, Wahyu Indra; Fitriani, Sri; Listya, Ni Made
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 3 (2023): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i3.1845

Abstract

Digital marketing is a promotion activity and market search through digital media online by utilizing various means such as social media. This service program aims to improve knowledge and skills about digital marketing, especially social media, for Small and Medium Enterprises (SMEs) business people to increase sales and profits. Attended by silver craftsman MSME participants in Celuk Village, Sukawati District, Gianyar Regency. The methods used in service program activities, namely; socialization of social media use; sharing experiences and discussions; Next, the practice of creating social media accounts and how to make them attractive to buyers in the form of words, stories, images, and others. The results of service activities show that some business actors actively use social media as a promotional tool and have not separated personal accounts from online store accounts, some MSME participants use it occasionally and the rest of, the participants have never used social media marketing due to lack of technological skills. Overall, participants showed great interest in using social media marketing on an ongoing basis.
CULTIVATION OF HENNA WATER PLANTS AS AN ECONOMIC VALUE COMMODITY IN GETAKAN VILLAGE, KLUNGKUNG REGENCY Lestara Permana, Gusi Putu; Sastra Dewanti, Wayan Ari; Wirya Darma, I Made; Wahyudi Oktavia Gama, Adie; Suparna, Putu; Adhiya Garini Putri, Dewa Ayu; Kalfika Anggria Wardani, Kadek Devi; Sutama, I Wayan
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 3 (2023): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i3.1848

Abstract

The farming program in the village is 70% dependent on rice and cloves. which has approximately a harvest time interval of three to one year, while the percentage of girlfriend water flowers (Impatiens balsamina) cultivation in the village of Getakan is still 30%, therefore activities are more focused on raising the cultivation of water henna plants, so that farmers have additional income every day. However, currently there are problems, in terms of reduced flower production, lack of pest management using pesticides, minimal flower quality improvement, lack of knowledge about social media as a means of promotion, and stages of online education. This study aims to provide education regarding steps, tips, and also information related to the application of girlfriend water flowers (Impatiens balsamina) cultivation and promotion on social media as well as increasing knowledge and also developing community farming related to optimizing the potential of paddy fields by cultivating commodities that can be used to produce and make a product as additional income for rural communities. The results obtained by the people of Getakan Village can produce good and quality girlfriend water flowers (Impatiens balsamina) so that they increase their daily income.
SOCIALIZATION AND ASSISTANCE OF ON-BOARDING TRAINING TO INCREASE THE BRANDING OF FOSTERED MSMES BANK INDONESIA BALI PROVINCE Suparna, Putu; Sumarno, Aditya Dewangga
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 8 No. 4 (2024): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v8i4.2553

Abstract

Service program activities through socialization and on-boarding training assistance to enhance the branding of MSMEs Fostered by Bank Indonesia Bali Province through the On Boarding Training program. The purpose of this socialization and mentoring is to analyze the effectiveness of the socialization and mentoring methods used, the level of understanding of Local MSME actors towards On Boarding, as well as its impact on the adoption of branding with digital assistance among MSME actors and the general public in Bali. Using the method of socialization and mentoring with interviews with MSME actors and the community that On Boarding training can improve Branding and be able to reach the desired target market, this socialization involves participants, MSME actors, the community and representatives of Bank Indonesia. The results of this socialization and mentoring show that the On Bording Training program has succeeded in improving the branding and understanding of MSME actors about On Boarding, and encouraging an increase in the use of digitally assisted branding in various local MSME sectors. This article also identifies challenges in the implementation of On Boarding Training and provides recommendations for future improvement of the socialization program.
POLA KOMUNIKASI ORGANISASI DALAM IMPLEMENTASI PROGRAM MERDEKA BELAJAR KAMPUS MERDEKA (MBKM) DAN PRAKTEK KERJA LAPANGAN (PKL) DI GREEN SCHOOL BALI Suparna, Putu; Pratiwi, Nuning Indah; Lestari, Ni Kadek Devy
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 7 No. 3 (2024): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v7i3.910

Abstract

Complex and extensive communication within an organization will create a pattern of communication that becomes the flow of information being channel. This pattern of communication will make it easier for students to determine appropriate and correct actions and directions. The purpose of this study is to examine how the Green School Bali's pattern of organizational communication is implemented to students of the PKL and MBKM internship programs using Goldhaber's (1986) theory of organizational communication, which describes seven key concepts: process, message, network, interdependence, relationship, environment, and uncertainty. The research method used was a qualitative one involving observations and in-depth interviews with informants, who in this study were supervisors of each department, heads of internships, and student interns for the July-December 2022 period. The results of this study indicate that Green School Bali uses the wheel organizational communication pattern in its implementation for apprentice students in the PKL and MBKM programs.
PENDEKATAN KOMUNIKASI BALI USADA DALAM MENINGKATKAN KETERBUKAAN DIRI PENDERITA SISTEMIK LUPUS ERITEMATOSUS (SLE) Adelia Trisnadevy, Komang; Suparna, Putu; Ratna Juwita Sari, Putu; Ketut Arniti, Ni
Journal of Innovation Research and Knowledge Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v5i7.11916

Abstract

Sistemik Lupus Eritematosus (SLE) merupakan penyakit autoimun yang tidak hanya menimbulkan dampak fisik, tetapi juga hambatan psikologis, termasuk kecenderungan penderita untuk menutup diri dan sulit mengungkapkan kondisi kepada lingkungan sosial. Dalam hal ini, Bali Usada sebagai organisasi, memiliki potensi untuk membantu meningkatkan keterbukaan diri penderita. Penelitian ini bertujuan untuk mnegetahui pendekatan komunikasi Bali Usada berperan dalam meningkatkan keterbukaan diri penderita Sistemik Lupus Eritematosus (SLE). Metode yang digunakan adalah penelitian kualitatif dengan pendekatan deskriptif melalui teknik wawancara mendalam, observasi, dan studi dokumen. Informan terdiri dari penderita Sistemik Lupus Eritematosus (SLE), instruktur Bali Usada, pimpinan organisasi Bali Usada, Dokter, serta keluarga atau orang terdekat penderita. Analisis dilakukan dengan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa pendekatan komunikasi Bali Usada berkontribusi dalam memperluas are aterbuka (open area) penderta serta megurangi area tersembunyi (hidden area) adalam keranga Teori Jendela Johari. Melalui pendekatan tersebut, penderita menjadi lebih mampu menerima kondisi dirinya, lebih nyaman bercerita, dan menunjukkan perkembangan positif dalam hubungan interpersonal. Dengan demikian, Bali Usada memiliki peran penting sebagai oragnisasi yang mampu memfasilitasi proses keterbukaan diri
PENERAPAN DIGITAL MARKETING DALAM MENINGKATKAN EFESIENSI DAN PROFITABILITAS PADA PT WAHYU WAHANA CARGO Kusuma Wijaya, Komang Ari; Suparna, Putu
Asawika : Media Sosialisasi Abdimas Widya Karya Vol 10 No 03 (2025): Desember: Asawika
Publisher : LPPM Unika Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37832/asawika.v10i03.349

Abstract

This Field Work Practice (PKL) was conducted at PT Wahyu Wahana Cargo with the objective of analyzing the effectiveness of email marketing campaigns in acquiring new customers and retaining existing ones. The study employed both quantitative and qualitative approaches, focusing on key metrics such as open rate, click- through rate, conversion rate, and customer retention. Initial observations revealed that the company’s mass email campaigns to 385 businesses resulted in a low engagement rate, with an open rate of 24.9% and a click rate of 7%. To address these challenges, improvements were implemented, including database segmentation, personalized content, and A/B testing. A trial campaign sent to 35 companies demonstrated a significant increase in performance, achieving an open rate of 85% and a click rate of 85.7%. Furthermore, personalized emails based on transaction history strengthened long-term customer relationships, while LinkedIn was explored as an additional channel to expand B2B customer acquisition. The findings highlight that structured email marketing strategies, supported by personalization, data-driven testing, and omnichannel integration, can substantially enhance both customer acquisition and retention in the logistics industry. Keywords: Email Marketing, Customer Acquisition, Customer Retention, Logistics, Digital Marketing
Pengaruh Disiplin Kerja terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai Variabel Mediasi Damayanthi, Ni Putu Decylia; Suparna, Putu
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4488

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh disiplin kerja terhadap kinerja karyawan dengan kepuasan kerja sebagai variabel mediasi pada PT. Mertha Segara. Latar belakang penelitian ini didasari oleh adanya penurunan tingkat kehadiran karyawan selama periode 2022–2024 yang mengindikasikan melemahnya disiplin kerja. Fenomena tersebut tercermin dari meningkatnya keterlambatan, ketidakhadiran tanpa keterangan yang jelas, serta kurang optimalnya kepatuhan terhadap peraturan perusahaan. Selain itu, ditemukan pula ketidaksesuaian antara peningkatan kompensasi yang diberikan perusahaan dengan tingkat kepuasan kerja karyawan, yang menunjukkan bahwa faktor nonfinansial masih perlu mendapat perhatian manajemen. Penelitian ini menggunakan pendekatan kuantitatif dengan metode sampling jenuh, di mana seluruh 49 karyawan tetap PT. Mertha Segara dijadikan sebagai responden. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner, observasi langsung di lingkungan kerja, serta penggunaan data sekunder yang diperoleh dari dokumentasi perusahaan. Data yang terkumpul kemudian dianalisis menggunakan metode Partial Least Square (PLS) untuk menguji validitas, reliabilitas instrumen, serta hubungan antarvariabel penelitian. Hasil penelitian menunjukkan bahwa disiplin kerja dan kepuasan kerja karyawan berada pada kategori baik, meskipun masih terdapat beberapa aspek yang perlu ditingkatkan, khususnya terkait konsistensi kehadiran, kepatuhan terhadap aturan kerja, serta kesempatan pengembangan karier. Temuan penelitian juga membuktikan bahwa disiplin kerja berpengaruh signifikan terhadap kinerja karyawan. Selain itu, kepuasan kerja terbukti mampu memediasi hubungan antara disiplin kerja dan kinerja karyawan. Secara keseluruhan, penelitian ini menegaskan pentingnya penguatan disiplin kerja dan peningkatan kepuasan kerja sebagai strategi manajerial untuk meningkatkan kinerja karyawan serta efektivitas pengelolaan sumber daya manusia di PT. Mertha Segara.
Pengaruh Kualitas Produk, Pelayanan, Harga, Dan Promosi Terhadap Keputusan Pembelian Di Mall Bali Galeria Lory, Maria Reneldis Natalia; Suparna, Putu
Jurnal Pajak dan Bisnis Vol 6 No 2 (2025): Journal of Tax and Business
Publisher : LPPM-STPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55336/jpb.v6i2.377

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, pelayanan, harga, dan promosi terhadap keputusan pembelian konsumen di Mall Bali Galleria. Penelitian ini menguji secara simultan pengaruh variabel–variabel tersebut terhadap keputusan pembelian. Metode penelitian ini menggunakan pendekatan kuantitatif dan data dikumpulkan melalui penyebaran kuesioner kepada konsumen yang berbelanja di Mall Bali Galleria. Data dianalisis menggunakan teknik analisis regresi linear berganda dengan bantuan program statistik (SPSS). Hasil penelitian menunjukkan bahwa kualitas produk, pelayanan, harga, dan promosi secara signifikan mempengaruhi keputusan pembelian. Selain itu, penelitian ini juga menegaskan bahwa semakin baik kualitas produk yang ditawarkan, semakin tinggi kecenderungan konsumen untuk melakukan pembelian. Kualitas pelayanan yang ramah dan responsif terbukti mampu meningkatkan kenyamanan berbelanja sehingga berdampak pada peningkatan keputusan pembelian. Harga yang sesuai dengan kualitas produk serta promosi yang menarik turut memberikan pengaruh positif dalam memengaruhi minat beli konsumen. Penelitian ini memberikan rekomendasi bagi manajemen Mall Bali Galleria untuk meningkatkan strategi pemasaran melalui peningkatan kualitas produk dan pelayanan guna meningkatkan keputusan pembelian konsumen. Pengaruh kualitas produk, pelayanan, harga, dan promosi terhadap keputusan pembelian konsumen merupakan fokus utama dalam strategi pemasaran yang efektif dan berkelanjutan. Temuan ini diharapkan dapat menjadi acuan bagi pihak pengelola dalam merancang program pemasaran yang lebih tepat sasaran dan mampu bersaing di tengah persaingan bisnis ritel yang semakin ketat.
Analisis Komunikasi dan Peran Kepemimpinan dalam Mengoptimalkan Kinerja Karyawan Pada PT Anela Busana Nusantara Cahyani, Ni Made Riska; Suparna, Putu
Jurnal Pendidikan Tambusai Vol. 10 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i1.36425

Abstract

Penelitian ini bertujuan untuk menganalisis pola komunikasi pimpinan dalam melaksanakan fungsi komunikasi organisasi serta kontribusinya terhadap kinerja karyawan pada PT. Anela Busana Nusantara, sebuah perusahaan fashion skala kecil dengan jumlah karyawan terbatas. Melalui pendekatan deskriptif kualitatif, data diperoleh melalui wawancara mendalam, observasi non-partisipatif, dan dokumentasi terhadap pimpinan dan enam orang karyawan sebagai informan penelitian. Pemilihan informan dilakukan secara purposive dengan mempertimbangkan pengalaman kerja serta keterlibatan mereka dalam komunikasi internal perusahaan. Hasil penelitian menunjukkan bahwa komunikasi pimpinan di PT. Anela Busana Nusantara didominasi pola komunikasi informal, seperti melalui WhatsApp dan interaksi langsung dalam aktivitas kerja harian. Pola komunikasi tersebut mencerminkan kedekatan antarindividu dan suasana kerja yang kekeluargaan, namun belum sepenuhnya mampu memastikan kejelasan dan keseragaman pemahaman karyawan terhadap instruksi kerja. Efektivitas komunikasi pimpinan ditemukan berpengaruh terhadap indikator kinerja karyawan, khususnya kedisiplinan, ketepatan waktu, serta kualitas hasil kerja. Ketidaksesuaian penyampaian pesan dan keterbatasan umpan balik berdampak pada potensi kesalahpahaman serta perlambatan proses kerja. Penelitian ini menegaskan bahwa komunikasi pimpinan memiliki peran strategis dalam mengoptimalkan kinerja karyawan pada organisasi kecil yang mengandalkan kolaborasi interpersonal. Optimalisasi komunikasi formal dan sistem umpan balik dua arah diperlukan agar efektivitas kerja dapat meningkat secara berkelanjutan dalam lingkungan bisnis yang kompetitif dan dinamis.
Penerapan Disiplin Kerja Pada Kepanitiaan Fairplay Danceground Competition 2024 Melalui Komunikasi Organisasi Keishia Tania Aulia; Putu Indah Dianti Putri; Putri Ekaresty Haes; Putu Suparna
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5734

Abstract

The Fairplay Danceground Competition organized by the Hypehope Dance Bali community is known for its transparent judging system, yet the success of the event also relies heavily on organizational communication and the work discipline of the committee. This study aims to analyze how organizational communication shapes the committee’s work discipline using Karl Weick’s organizing theory. A descriptive qualitative approach was employed with purposive sampling, involving in-depth interviews with core committee members, supporting committee members, and participants, complemented by field observations during the event. Data were analyzed using Weick’s organizing model and validated through source triangulation. The findings show that the committee’s work discipline is formed through enactment, manifested in preventive, corrective, and adaptive actions such as arriving early, conducting repeated briefings, and responding quickly to technical issues; selection, seen in the choice of communication strategies such as briefings, the use of rundowns, a single-gate information system, and paired job assignments to reduce ambiguity; and retention, reflected in work patterns, coordination mechanisms, and problem-handling procedures that have been consistently replicated over the years. Participants perceived the committee as disciplined, professional, and capable of maintaining smooth event execution through clear and structured communication. These findings affirm that directed and continuous organizational communication serves as the fundamental basis for establishing work discipline within the Fairplay Danceground Competition 2024 committee.
Co-Authors Adelia Trisnadevy, Komang Adhiya Garini Putri, Dewa Ayu Adie Wahyudi Oktavia Gama Arniti, Ni Ketut Arta, Kadek Ananda Dwi Febri Cahyani, Ni Made Riska Damayanthi, Ni Putu Decylia Dela Andiniyanti Dio Komang Ajisaka Gusi Putu Lestara Permana I Made Suyasa I Made Wirya Darma I Wayan Sutama Ida Ayu Putu Megawati Kadek Adyatna Wedananta Kadek Devi Kalfika Anggria Wardani Keishia Tania Aulia Ketut Arniti, Ni Komang Adelia Trisnadevy Kusuma Wijaya, Komang Ari Lestari, Ni Kadek Devy Listiyani, Komang Laras Listya, Ni Made Lory, Maria Reneldis Natalia Maharani, Dian Putri Melati Budi Srikandi Ni Kadek Ayu Diah Purnama Sari Ni Ketut Arniti Ni Luh Putu Melyana Putri Ni Made Dwi Maharani Ni Nengah Rupadi Kertiriasih Ni Putu Rika Anggarani Ni Putu Sawitri Nandari Ni Putu Yunita Anggreswari Nuning Indah Pratiwi Putri Ekaresty Haes Putri Gihonia Hukom Putu Indah Dianti Putri Putu Ratna Juwita Sari Ratna Juwita Sari, Putu Rifkiyantoro Sandi Purwanto Sahri Aflah Ramadiansyah Saputra, Gede Arya Dandi Sastra Dewanti, Wayan Ari Satria, Wahyu Indra Sri Fitriani, Sri Sulistya Dewi, Putu Amanda Sumarno, Aditya Dewangga Theodora Enifrischaty Matur Tine Silvana Rachmawati Wahyu Indra Satria Widnyani, Ni Made Wijaya, Emelia Wiswa Ananda Surya, I Kadek Yunus Winoto