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All Journal Jurnal Ilmu Sosial dan Humaniora Jurnal An-Nur Jurnal Pendidikan Kebutuhan Khusus Jurnal Profetik as-sibyan : Jurnal Pendidikan Anak Usia Dini Communications Afeksi: Jurnal Penelitian dan Evaluasi Pendidikan Revenue Journal: Management and Entrepreneurship Majority Science Journal Lentera: Jurnal Ilmu Dakwah dan Komunikasi Alzam : Journal Of Islamic Early Childhood Education
Bono Setyo, Bono
Dosen Program Studi Ilmu Komunikasi UIN Sunan Kalijaga, Ketua Umum Asosiasi Ilmu Komunikasi Perguruan Tinggi Islam
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Communications

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Mapping Hoax Themes During The Early PPKM Darurat Policy in Indonesia Rahmadiva, Lelita Azaria; Setyo, Bono; Rihartono, Siantari
Communications Vol. 6 No. 2 (2024): COMMUNICATIONS
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/communications.6.2.1

Abstract

The development of information and communication technology has indeed provided convenience in handling Covid-19. On the other hand, this condition has an unexpected impact, namely the infodemic. The infodemic phenomenon is caused by exposure of a large amount of information that allows true and false information to be accessed. It becomes a problem when these hoaxes become a reference for the public in handling COVID-19. This research aims to map the hoax themes that most frequently emerged during the emergency PPRM period, and analyze the causes of hoaxes circulating massively during the pandemic. This study will further discuss hoax themes during the early PPKM Darurat Covid-19 Outbreak Policy from 1st - 12th July 2021. The online qualitative approach is used as a tool to view and analyze this phenomenon. The hoaxes analyzed came from Cekfakta.com which is a hoax verification portal in Indonesia. Hoaxes that were informed on the portal were then collected and analyzed for themes, sources. The results of this research show that social media becomes the main source of hoax circulation. There are three major theme trends that become hoaxes in the early PPKM Darurat in Indonesia, namely politics, health, and religion. There are three things that affect the masiv spread of hoaxes, namely: 1) Community culture, 2) The development of digital technology, 3) Low media literacy. Two recommendations that can be given through this research are digital literacy in society, and the development of tabayyun, namely checking and rechecking information before it is received and distributed.
Komunikasi Gethok Tular dan Kemitraan sebagai Kekuatan Branding Ginastel dalam Memberdayakan UMKM Indarwati, Zeny; Suryono, Joko; Widodo, Yoto; Setyo, Bono; Hariyanto, Hariyanto
Communications Vol. 8 No. 1 (2026): COMMUNICATIONS
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009.coms8.1.1

Abstract

The objectives of this research are 1) Attempt to reveal the strengths, criteria and uniqueness of the Ginastel brand; 2) secondly, what marketing communication patterns are used in establishing partnerships between Ginastel tea management and Ginastel partners, as well as in targeting consumers; 3) Describe community empowerment efforts through partnership patterns carried out by Ginastel tea. This research method uses a qualitative descriptive research type. Research subjects included key informants, main informants and supporting informants consisting of management, partners and consumers of Ginastel tea. The location of this research is in Sukoharjo Regency. Data collection techniques use in-depth interview techniques and direct role observation and listening on social media. Data analysis techniques use Miles and Huberman's interactive inductive logic model. Validity testing uses method triangulation and source triangulation techniques. The results of this research are: 1) The Ginastel tea brand has a unique and prominent strength from the substance of the words Ginastel, legi, hot, sepet, kenthel and the delicious taste of tea that the Javanese people like and enjoy. Ginastel's branding strength is based on local Javanese cultural wisdom; 2) Ginastel tea marketing communication patterns in establishing collaborative partnerships with the community and targeting consumer targets using social media TikTok, Instagram and Gethok tular communication media. The synergy between contemporary marketing communication media and infectious disease communication media is considered interesting because they both strengthen each other; 3) The strength of the Ginastel tea brand is being able to empower the community through a partnership system. The strength of the Ginastel tea brand has developed into a brand that can become a franchise business which has an impact on expansion and job creation.
Co-Authors Ardiana, Ellen Ira Arifah, Yenny Wardati Betty Gama Eko Saputra Firdaus, Umi Risatul Handayani, Mila Sri HARIYANTO HARIYANTO Indarwati, Zeny Iswandi Syahputra Joko Suryono Lelita Azaria Rahmadiva Muhammad Syarkawi, Muhammad Mupida, Siti Nadia Aliyatuz Zulfa Nurhayati, Puput Santyani, Wina Sari, Nurita Siagian, Togar Siantari Rihartono, Siantari Sultan, M Iqbal Sultan, M. Iqbal Tumbularani, Tumbularani Yoto Widodo Zulfa, Nadia Aliyatuz