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All Journal JDM (Jurnal Dinamika Manajemen) Journal of Economic, Bussines and Accounting (COSTING) Informatika JURNAL ILMIAH KOHESI IDEI: Jurnal Ekonomi & Bisnis Jurnal Manajemen Bisnis Eka Prasetya Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Journal of Industrial Engineering & Management Research (JIEMAR) Insight Management Journal Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Jurnal Ilman: Jurnal Ilmu Manajemen Jurnal Ekonomi Bisnis Digital
Nahrisah, Ezzah
Universitas Harapan Medan, Indonesia
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Marketing Strategy Analysis in Increasing Quantity Hypnotherapy Training Participants on Indonesian Hypnosis Center (LKP IHC) Courses and Training Institute in Mataram City Province West Nusa Tenggara Toha Afifi; Muhammad Fauzan Azhmy; Ezzah Nahrisah; Annisha Suvero Suyar
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6519

Abstract

This study aims to find out how the marketing strategy in accordance for applied to LKP English Hypnosis Center (IHC) in increasing the number of trainees in time pandemic COVID-19 based on an analysis SWOT (Strengths, Weaknesses, Threats, Opportunity). In this study, the author uses a qualitative method with the technique of triangulation data. Technique collection data used is method observation, Interview, documentation, and questionnaire. Technique analysis data used are SWOT analysis, IFAS matrix, EFAS matrix, SWOT diagram, and the SWOT matrix. Furthermore, based on the results of the analysis using the IFAS matrix, EFAS matrix, SWOT diagram, and SWOT matrix, then it can be it is known that the LKP Indonesian Hypnosis Center (IHC) is running strategy SO (Strength- Opportunity) is a strategy where the organization uses their strengths and opportunities to run their business. With thereby LKP English Hypnosis Center (IHC) should concentrate maintain and increase program training which varies according to the needs of the community with 3 main points, namely: (1) Utilization of social media with a maximum for promotion sales. (2) Use of online seminars to expand market segments and increase the quantity of loyal participant training. (3) Development program training in accordance needs as adjustment self so that effort permanent endure in time pandemic.
Co-Authors Achmad Fahriansyah Adinda Novita Alvin Fahlevi Anggie Yolanda Ritonga Ani Murwani Muhar Ani Muwarni Muhar Arasy Ayu Setiamy Aswin Muhammad Ginting Audia Junita Ayu Anggraini Siregar Bagus handoko Cindy Pratiwi Manao Dandi DEBY KARTIKA POHAN Denisse Yinarta Fachira, Haya Fadya Octavia Limbong Fajar Pasaribu Feri Ramadani Fika Shoufika Habib Fachrurrozi Hafizah Manullang , Bunga Juwita Martauli Muda Pardamean Nasution Muhammad Fauzan Azhmy Nila Lestari Oktaviani, Herdinda Pitono Pristiyono Refinda deschamp sembiring Rizki Putra Sarah Imelda Sekar Widya Lestari Septina Fenny Kok Steven Richard Suginam Suhaila Rasya Tahura, Tengku Lyza Tampubolon, Lasma Ria Tia Nabilah Toha Afifi William William Wina Laila Winda Ardiani Zuwina Miraza Zuwina Miraza