Article Per Year (5 Year)
p-Index From 2021 - 2026
3.078
P-Index
This Author published in this journals
All Journal SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya Jurnal Office Pinisi Business Administration Review Jurnal Administrasi Bisnis Teknovokasi : Jurnal Pengabdian Masyarakat Panrita Inovasi: Jurnal Pengabdian Kepada Masyarakat Vokatek : Jurnal Pengabdian Masyarakat Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Akademik Pengabdian Masyarakat Business Research and Administration Innovation (BRAIN) Public Resource Innovation Management and Excellence (PRIME)
Yusi Irensi Seppa
Universitas Negeri Makassar
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 18 Documents
Search

 1   2 
Consumer Protection in Live Shopping Transactions of Thrift Products on TikTok Siti Syarifah Wafiqah Wardah; Yusi Irensi Seppa; Syarifuddin Syarifuddin
Public Resource Innovation Management and Excellence February 2026 , Volume 3 Number 1
Publisher : Public Resource Innovation Management and Excellence

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study is grounded in consumer protection theory and the concept of asymmetric information in digital transactions, which explain the imbalance of information and bargaining power between business actors and consumers in electronic commerce. The research aims to analyze consumer protection in live shopping transactions of thrift products on TikTok, identify potential risks and violations of consumer rights, and examine business actors’ legal responsibility and dispute resolution mechanisms under Indonesian law. This study employs a normative juridical approach through library research and document analysis of primary legal materials, including the Consumer Protection Law, the Electronic Information and Transactions Law, and regulations on electronic commerce, supported by relevant scholarly literature. Data were analyzed using qualitative normative analysis by interpreting legal provisions and relating them to the characteristics of live shopping practices. The results show that although the legal framework is comprehensive, the real-time and persuasive nature of live shopping increases the risk of information asymmetry, product misrepresentation, unilateral no-refund policies, and evidentiary difficulties. The novelty of this research lies in its specific focus on live shopping thrift transactions as a digital trade model that heightens consumer vulnerability.    
Pendampingan Intensif Dosen dalam Meningkatkan Kualitas Pelaksanaan KKN Mahasiswa di Kabupaten Pangkajene dan Kepulauan Andi Muhammad Rivai; Andhi Febisatria; Yusi Irensi Seppa; Siti Syarifah Wafiqah Wardah; Fatimah Akbal
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i3.9555

Abstract

This community service activity aims to improve the quality of the implementation of the Kuliah Kerja Nyata (KKN) program through direct mentoring and counseling by lecturers in Pangkajene and Kepulauan Regency. The background of this activity is based on the persistence of several challenges in KKN implementation, including suboptimal program planning, limited student capacity in identifying community needs, and the lack of effective monitoring and supervision in the field. The implementation method employed an intensive mentoring and continuous counseling approach conducted directly by lecturers to students throughout the program. The stages included preparation, implementation of mentoring and counseling, as well as monitoring and evaluation. The results indicate an improvement in students’ ability to design community-based programs, implement activities systematically, and solve field-related problems adaptively. Mentoring also contributed to increased community participation and enhanced social interaction between students and the community. Overall, this activity demonstrates that the active role of lecturers in mentoring KKN significantly enhances the effectiveness of community service programs and strengthens the role of higher education institutions in sustainable community empowerment
Penguatan Pemahaman Mahasiswa Terhadap Peran Ombudsman Dalam Pelayanan Publik Di Fakultas Ilmu Sosial Universitas Negeri Makassar Andi Muhammad Rivai; Yusi Irensi Seppa; Sitti Syarifah Wafiqah Wardah; Andi Tenri Ola Rivai; Andi Akram Nur Risal
Vokatek: Jurnal Pengabdian Masyarakat Volume 1: Issue 3 (Oktober 2023)
Publisher : Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/vokatekjpm.v1i3.263

Abstract

This Student Creativity Program (PKM) aims to increase the understanding of students of the Faculty of Social Sciences at Makassar State University about the role of the Ombudsman in public services. With a focus on training and interactive activities, the PKM aims to provide an in-depth understanding of the role of the Ombudsman as well as optimal ways of monitoring and supervision related to public services. Before the PKM, only 40% of students understood the role of the Ombudsman. After participating in PKM activities, students' understanding increased significantly to 75%. This result reflects the positive impact of PKM on increasing students' awareness of the role of the Ombudsman. Students also appreciated this activity, considering it very useful for increasing the role and supervision of the Ombudsman in public services. Thus, this PKM not only contributed to students' understanding but also taught them to participate in ensuring the quality of public services through the role of the Ombudsman.
Sosialisasi Kecerdasan Artifisial dalam Mendukung Pembelajaran pada Guru Jenjang Sekolah Menengah Pertama Kabupaten Wajo Wahyu Hidayat M; Muliadi; Yusi Irensi Seppa; Andi Muhammad Rivai; Siti Syarifah Wafiqah Wardah
Vokatek: Jurnal Pengabdian Masyarakat Volume 3: Issue 3 (Oktober 2025)
Publisher : Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk memberikan pemahaman melalui sosialisasi dengan memberikan pelatihan mengenai kecerdasan artifisial untuk guru jenjang sekolah menengah pertama Kabupaten Wajo.  Kecerdasan Artifisial dalam konteks pendidikan dasar dan menengah, umumnya diperkenalkan sebagai teknologi yang memungkinkan komputer untuk melakukan tugas yang biasanya memerlukan kecerdasan manusia. Metode penyampaian informasi dan materi berupa sosialisasi melalui pelatihan mengenai kecerdasan artifisial. Kegiatan ini tidak hanya memberikan materi sosialisasi, melainkan juga memberikan penjelasan materi tentang berbagai informasi yang ingin disampaikan kepada peserta atau sasaran. Hasil dari kegiatan pengabdian ini yaitu pembelajaran kecerdasan artifisial berpotensi dalam mengubah cara mengajar dan belajar dan penggunaannya sebagai media dan pendukung pembelajaran sehingga pembelajaran bisa berjalan dengan baik serta maksimal dan sangat membantu guru atau pendidik dalam proses pembelajaran di kelas kepada siswa sehingga lebih mudah dalam memahami materi pembelajaran yang diberikan. Pentingnya pembelajaran kecerdasan artifisial ini kepada siswa sekolah menengah pertama yaitu dapat meningkatkan efisiensi proses pembelajaran dengan mengotomatisasi tugas-tugas administratif yang memakan waktu, sehingga memungkinkan pengajar untuk lebih berkonsentrasi pada interaksi langsung dengan siswa. 
Membangun Jiwa Kepemimpinan Siswa Melalui Pembelajaran Berbasis Pengalaman di MAN Insan Cendekia Gowa Aris Baharuddin; Siti Syarifah Wafiqah Wardah; Syarifuddin Syarifuddin; Yusi Irensi Seppa; Fatimah Akbal
TEKNOVOKASI : Jurnal Pengabdian Masyarakat Volume 4: Issue 1 (Januari 2026)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/f01nck93

Abstract

Kepemimpinan siswa merupakan salah satu kompetensi penting yang perlu dikembangkan dalam pendidikan, namun dalam praktiknya masih banyak siswa yang memiliki keterbatasan dalam keterampilan kepemimpinan, seperti komunikasi, kerja sama, dan pengambilan keputusan. Permasalahan ini juga ditemukan di MAN Insan Cendekia Gowa, di mana siswa memiliki potensi akademik yang baik, tetapi belum didukung dengan pengalaman langsung dalam mengembangkan kepemimpinan. Oleh karena itu, kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan kepemimpinan siswa melalui pendekatan pembelajaran berbasis pengalaman. Peserta kegiatan terdiri dari 50 siswa kelas X dengan metode pelaksanaan kegiatan dilakukan melalui beberapa tahapan, yaitu persiapan, pelaksanaan, dan evaluasi. Pada tahap pelaksanaan, digunakan metode ceramah, diskusi kelompok, simulasi (role play), serta kegiatan team building. Evaluasi dilakukan melalui pre-test dan post-test, observasi, serta refleksi peserta. Hasil kegiatan menunjukkan adanya peningkatan pemahaman siswa yang ditandai dengan kenaikan rata-rata nilai pre-test sebesar 59,72 menjadi 74,78 pada post-test. Selain itu, terjadi peningkatan pada aspek afektif dan psikomotorik, seperti kepercayaan diri, kemampuan komunikasi, dan kerja sama tim. Dengan demikian, pembelajaran berbasis pengalaman terbukti menunjukkan peningkatan dalam membentuk karakter dan keterampilan kepemimpinan siswa secara lebih aplikatif. Kegiatan ini diharapkan dapat menjadi model pengembangan kepemimpinan siswa yang berkelanjutan di lingkungan sekolah.
The Effect Of Product Innovation On Purchasing Decisions For Afour Pinky Beauty In Barru District Arizkha Ainun Islamay Arizkha Ainun Islamay; Muh. Rizal S; Novayanti Sopia Rukmana; Risma Niswaty; Yusi Irensi Seppa
Business Research and Administration Innovation Vol. 3 No. 1 (2026): BRAIN - APRIL
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v3i1.55

Abstract

This study aims to find out how the influence of product innovation on product purchasing decisions at afour pinky beauty in Barru district. This research uses quantitative research methods. Data collection techniques carried out are through observation, questionnaires, and documentation. The sample used in this study was 89 consumers of Afour Pinky Beauty in Barru District. The data obtained from the research results were processed using data analysis and using the SPSS 25 application which consisted of validity tests, reliability tests and descriptive statistical analysis and inferential analysis of the data obtained. The results showed that product innovation and purchasing decisions for afour pinky beauty variables in Barru district had a significant influence. This was proven based on the results of a simple linear regression test and a correlation coefficient test of 0.736, which means that the relationship between product innovation and purchasing decisions is strong. And the determinant coefficient test ????2 was obtained at 0.542, which means that the effect of product innovation on purchasing decisions for Afour Pinky Beauty products in Barru Regency obtained a value of 54.2% while the remaining 45.8% was influenced by other factors.
Product Marketing Strategy in the Store Mulia Baruga Bantaeng Regency Selmiaty Rusly; Yusi Irensi Seppa; Syarifuddin Syarifuddin; Muh Luthfi Siraj
Jurnal Administrasi Bisnis VOL 5, NO 1 (2026) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v5i1.81257

Abstract

This study aims to determine the marketing strategy carried out at Toko mulia baruga Bantaeng Regency by explaining the marketing mix to increase sales turnover. The type of research used is qualitative descriptive, which is an analysis used to describe or solve problems systematically with the SWOT analysis method. To achieve the objectives of the study, data collection techniques were used, namely observation / observation, interviews and documentation with 7 information people from store owners, employees, and consumers. The validity of the data is checked using the source triangulation technique. Data analysis techniques use data collection, data condensation, data presentation and conclusions. The results showed that the strategy that can be applied by noble Baruga shop owners is a diversification strategy. By carrying out a diversification strategy, Toko mulia baruga can develop and improve products, distribution processes, prices and promotions for consumers. The supporting factors of Toko mulia baruga are that the goods sold are quite varied in their strategy, have good quality goods, store locations that are easily accessible, for customers outside the area can make direct purchases easily. While the inhibiting factors of Toko mulia baruga are not yet having branches, promotions that are not optimal, the problem of price differences that can only slightly reduce customers.Keywords: Strategy, marketing, SWOT Analysis  
Quality Perception in Determining the Decision to Buy Omah Oblong Jogja Products Yusi Irensi Seppa; Sitti Syarifah Wafiqah Wardah
Pinisi Business Administration Review Volume 8 Number 1, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v4i2.37382

Abstract

Product quality is an important thing when determining the choice of a product made by consumers or customers. Maintaining product quality is essential for businesses to survive in a business world full of competition. This research aims to get a clear picture of how the perception of quality in determining the purchase decision of Omah Oblong Jogja products. The research approach used is qualitative research withphenomenological research which is research that wants to provide, describe, or describe. This research was carried out at Omah Oblong Jogja. The data collection technique used in this study is by using observation (observation), structured interview techniques, and documentation which is a record of past events that can be in the form of writings, drawings, or monumental works. The source of information comes from engaged employees and consumers. Qualitative data processing methods or techniques are carried out in three stages, namely data reduction, data display and conclusioni drawing/verification. In this study, it is intended to get a clear picture of the phenomenon being studied. From this study, it can be concluded that the perception of quality can be seen from product quality, product reputation, product characteristics, and product performance in purchasing decisions. From the quality of the product, it is illustrated that Omah Oblong Yogyakarta pays great attention to the quality of the products produced and efforts to maintain product quality are carried out in several ways. From the product reputation, it is illustrated that the reputation of Omah Oblong Jogja products in the eyes of consumers is very good and customer satisfaction is high. From the characteristics of the product, it is illustrated that this product has characteristics that are easy to recognize and attractive to consumers. From the performance of the product, it is illustrated that the clothing products produced are comfortable because they are made of premium cotton, as well as a medium of expression of Yogyakarta's art and culture through its distinctive designs and motifs and can last a long time. Some of the existing research challenges or problems can still be overcome, one of which is due to the motivation of consumers to want to buy because of the quality and comfort of materials, unique designs with Yogyakarta cultural identity, affordable prices, and brand reputation. 
Co-Authors Andhi Febisatria Andi Akram Nur Risal Andi Tenri Ola Rivai Aris Baharuddin Arizkha Ainun Islamay Arizkha Ainun Islamay Darman Manda Manda Fatimah Akbal Fifi Apriani Hasmira Hasmira Ibrahim Arifin Kurnia Ali Syarif Maya Kasmita Muh Luthfi Siraj Muhammad Guntur Muhammad Luthfi Siraj Muhammad Rizal Muliadi Muliadi Novayanti Sopia Rukmana Paramitha, Dyan Risma Niswaty Rivai, Andi Muhammad S, Muh. Rizal Selmiaty Rusly Siti Syarifah Wafiqah Wardah Sitti Syarifah Wafiqah Wardah Syarifuddin Syarifuddin Wahyu Hidayat M Wahyudi Gani, Andika