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The Influence of Accessibility, Scenery, Scentscape, and Soundscape on Revisit Intention : Perspective of Theory of Planned Behavior Fegaretha Gamandari; Yadi Ernawadi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 3 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i3.12432

Abstract

This study aims to analyze the influence of accessibility, scenery, scentscape, and soundscape on revisit intention mediated by attitude toward behavior, subjective norms, and perceived behavioral control of Kembang Soka Waterfall tourists. This research is based on the theory of planned behavior in formulating research hypotheses and conceptual models. The research approach carried out was quantitative with a survey method involving tourists from Kembang Soka Waterfall as respondents. The data analysis technique used the partial least squares-structural equation modeling method with the help of the SmartPLS 3.0 device. The findings of the study show that attitude toward behavior is able to mediate the influence of accessibility, scenery, scentscape, and soundscape on revisit intention. The results of this study are expected to be an input for the management of Kembang Soka Waterfall in prioritizing management strategies from the aspects of landscape, smell, sound atmosphere, and ease of access to destinations in order to form a positive attitude of tourists so as to encourage the formation of revisit intentions. In connection with the subjective norm found to have no effect on revisit intention indicating that this study is not supported by empirical data, the next study is expected to evaluate methodological aspects, especially through semantic testing of the research instrument in order to be able to represent the measured construct more accurately.
Antecedents and Consequences of Visitor Attitude Toward Raja Ali Haji Batam Museum Amel Sulawati; Yadi Ernawadi
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 1 (2025): June 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i1.1514

Abstract

Despite the growing need for museums to attract and retain visitors, there's a gap in understanding what truly drives visitor recommendations. This research aimed to investigate the influence of educational, esthetic, tour guide performance, and authenticity on recommendation intention, mediated by visitor attitude, within the context of the Raja Ali Haji Museum in Batam. This study uses cognitive appraisal theory as the underpinning theory. Data were collected from 120 visitors using a cross-sectional research design. Data analysis was conducted using Smart-PLS 3.0, encompassing assessments of outer model measurements, including convergent validity, discriminant validity, and composite reliability. The hypothesis test results indicate that educational, tour guide performance, and authenticity indirectly influence recommendation intention through visitor attitude, while esthetic appeal directly influences recommendation intention. These findings highlight the critical role of visitor attitude as a mediator for several key museum attributes, underscoring the nuanced pathways to fostering visitor recommendations. This research contributes to marketing science by introducing authenticity as an exogenous variable to the existing conceptual model and by adding novel hypotheses regarding visitor attitude influenced by tour guide performance, and recommendation intention influenced by educational, esthetic, tour guide performance, and authenticity.
Perceived Value as a Predictor of Behavioral Intention Mediated by Customer Engagement and Customer Satisfaction Sanding Waterboom Bandung Regency Dewi Komala; Yadi Ernawadi
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 1 (2025): June 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i1.1516

Abstract

This study aims to examine the influence of perceived value comprising functional value, epistemic value, social value, economic value on behavioural intention with customer engagement and customer satisfaction serving as mediating variables in the context of Sanding Waterboom a tourist destination in Bandung Regency. Expectation Confirmation Theory (ECT) is employed as the underpinning theory within the scope of artificial tourism. The study involved 140 respondents who had previously visited Sanding Waterboom. Data were collected using a cross-sectional approach and the research instruments underwent rigorous validity and reliability testing. The data were analysed using Structural Equation Modeling with SmartPLS software version 3.0. All proposed hypotheses were empirically supported. The findings indicate that perceived value exerts a positive influence on behavioral intention through customer engagement and customer satisfaction. This study makes a significant contribution to marketing literature by introducing epistemic value as a key antecedent of customer engagement. The novelty of this study lies in the addition of a hypothesis establishing a relationship between epistemic value and customer engagement. Future research is encouraged to explore other variables such as conditional value as potential drivers of behavioral intention particularly by aligning these variables with the unique attributes of the objects under investigation.
Co-Authors Abellya Febriyana Adella Nilam Ayu Anjani Adialita, Tania Agung Pratama Ahmad, Lukni Burhanudin Alda Tiara Putri Amel Sulawati Amelia, Winda Ardiansyah, Mochamad Haikal Ariq Nasharullah Bernadia Cantika Putri Cevi Tri Kusumah Wardani Darmatin, Ola Desmiza, Desmiza Desna Fitriyani Destianti Rahayu Putri Suripto Dewi Komala Dhameria, Vita Echa Reva Ferisca Elsa Revina Gultom Fauzan Kamil Akbar Fauzan, Nayandra Adi Bayu Fegaretha Gamandari Fina Syaidah Fitria Noviyanti Frandita Ahmad Zulfadhli Geraldine, Jeane Ghea Revina Wigantini Gusdinar Dwi Putra Hardiansyah Hardiansyah Haris Fadillah Hariyadi Triwahyu Putra Hasanah, Fauziyyah Ummul Herawati, Siti Ilahi, Lia Rizki Ilahi, Mareta Herliana Sari Nur Maulani Puji Lestari Mohammad Vahreza Al-Pahlawi Muhamad Syahrul Ramdani Muhamad Zidane Zulfikar Muhammad Hilmy Muhammad Zulfi Manhaj Nujumil Ihsan Nadhia Noor Kamila Nisrina Hanifa Azmi Novianti, Dea Nuraeni, Leni Afni Nurmansyah, Abdul Ahmad Hafidh Nurtjahjadi, Edi Nurzahra, Aprilianti Dewi Putri Lana Andhini Putri Saniah Nur Fadhillah Rafi'ul Huda, Muhammad Regina Rahma Purnama Retno Ardilla Pertiwi Rieke Nurul Garini Riksa Dinasti Sundari Rindi Rahmawati Ryska Amelia Sabyla Sabila, Azzahra Prilly Salsabila, Rasikah Agustin Sandhy Putra Apriliansyah Sarah Ayu Anggita Novita Sari Septiarini, Eka Sigarlaki, Faizal Fardhani Sihombing, Monica Anija Elizabeth Silvia Yunita Putri Sumiyati, Euis Eti Supriyadi, Cecep Suryani Taufik, Dena Syafa Tasya Fahira Tania Julianti Wulan Isma Aulia Bilqis Wulandari Hartana Mukti Wulandari, Bela Amanda Yudianto, Bimo