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The Role of Attraction, Staff Service, Information, Facilities, and Quality of Activities in Increasing Revisit Intention through Tourist Satisfaction of to Sea World Ancol Visitors Fauzan Kamil Akbar; Yadi Ernawadi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 3 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i3.12390

Abstract

This study aims to analyze the effect of attraction, staff service, information, facilities, and quality of activities on the revisit intention of Sea World Ancol visitors through the mediating role of tourist satisfaction, drawing on the expectancy confirmation theory (ECT) framework. This quantitative study employed a survey method with a nonprobability purposive sampling technique, targeting visitors who had visited Sea World Ancol within the past six months. Data were collected through an online questionnaire and analyzed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS 3.2.9. Of the eleven hypotheses proposed, seven were supported by empirical findings. The results indicate that attraction, staff service, and information each exert a direct and significant effect on tourist satisfaction, which in turn exerts a direct and highly significant effect on revisit intention, whereas facilities and quality of activities exert a positive but non-significant effect on tourist satisfaction. Furthermore, tourist satisfaction was found to mediate the effects of attraction, staff service, and information on revisit intention, while its mediating role for facilities and quality of activities was not statistically supported. These findings offer theoretical and practical contributions by extending the application of expectancy confirmation theory to the context of indoor marine edutainment tourism and by demonstrating that the mediating role of satisfaction is conditional on the strength of an attribute's direct effect, while also providing practical guidance for Sea World Ancol's management to prioritize attraction renewal, staff service enhancement, and information expansion as key strategies for strengthening tourist satisfaction and encouraging repeat visitation.
The Consequences of Perceived Marketing Experience and Price Fairness in Tourism Marketing: A Stimulus-Organism-Response (S-O-R) Theory Perspective Elsa Revina Gultom; Yadi Ernawadi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 3 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i3.12398

Abstract

This study aims to analyze the effect of experiental marketing dimensions, and price fairness on the revisit intention of Dunia Fantasi (Dufan) visitors through the mediating roles of memorable tourism experience and tourist satisfaction, using the stimulus-organism-response (S-O-R) framework. This quantitative study employs a survey method with a purposive sampling technique, targeting visitors who had visited Dufan at least once within the past year. Data were collected using an online questionnaire and analyzed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS 4. Of the fourteen proposed hypotheses, all fourteen were supported by the empirical findings. The results indicate that sense, feel, act, relate, and price fairness each have a direct effect on tourist satisfaction, which in turn directly affects both memorable tourism experience and revisit intention, while memorable tourism experience also directly affects revisit intention. Furthermore, tourist satisfaction is shown to mediate the effect of all five stimulus variables on revisit intention, while memorable tourism experience additionally mediates the effect of sense on revisit intention. These findings provide both theoretical and practical contributions by extending the understanding of how experiential and price-related stimuli shape tourist behavior through psychological mechanisms, and by offering practical direction for Dufan's management to prioritize the cultivation of togetherness and shared visitor experience through the relate dimension as the primary strategy to strengthen tourist satisfaction and encourage repeat visitation.
The Influence of Accessibility, Scenery, Scentscape, and Soundscape on Revisit Intention : Perspective of Theory of Planned Behavior Fegaretha Gamandari; Yadi Ernawadi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 3 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i3.12432

Abstract

This study aims to analyze the influence of accessibility, scenery, scentscape, and soundscape on revisit intention mediated by attitude toward behavior, subjective norms, and perceived behavioral control of Kembang Soka Waterfall tourists. This research is based on the theory of planned behavior in formulating research hypotheses and conceptual models. The research approach carried out was quantitative with a survey method involving tourists from Kembang Soka Waterfall as respondents. The data analysis technique used the partial least squares-structural equation modeling method with the help of the SmartPLS 3.0 device. The findings of the study show that attitude toward behavior is able to mediate the influence of accessibility, scenery, scentscape, and soundscape on revisit intention. The results of this study are expected to be an input for the management of Kembang Soka Waterfall in prioritizing management strategies from the aspects of landscape, smell, sound atmosphere, and ease of access to destinations in order to form a positive attitude of tourists so as to encourage the formation of revisit intentions. In connection with the subjective norm found to have no effect on revisit intention indicating that this study is not supported by empirical data, the next study is expected to evaluate methodological aspects, especially through semantic testing of the research instrument in order to be able to represent the measured construct more accurately.
Co-Authors Abellya Febriyana Adella Nilam Ayu Anjani Adialita, Tania Agung Pratama Ahmad, Lukni Burhanudin Alda Tiara Putri Amelia, Winda Ardiansyah, Mochamad Haikal Ariq Nasharullah Bernadia Cantika Putri Cevi Tri Kusumah Wardani Darmatin, Ola Desmiza, Desmiza Desna Fitriyani Destianti Rahayu Putri Suripto Dhameria, Vita Echa Reva Ferisca Elsa Revina Gultom Fauzan Kamil Akbar Fauzan, Nayandra Adi Bayu Fegaretha Gamandari Fina Syaidah Fitria Noviyanti Frandita Ahmad Zulfadhli Geraldine, Jeane Ghea Revina Wigantini Gusdinar Dwi Putra Hardiansyah Hardiansyah Haris Fadillah Hariyadi Triwahyu Putra Hasanah, Fauziyyah Ummul Herawati, Siti Ilahi, Lia Rizki Ilahi, Mareta Herliana Sari Nur Komala, Dewi Maulani Puji Lestari Mohammad Vahreza Al-Pahlawi Muhamad Syahrul Ramdani Muhamad Zidane Zulfikar Muhammad Hilmy Muhammad Zulfi Manhaj Nujumil Ihsan Nadhia Noor Kamila Nisrina Hanifa Azmi Novianti, Dea Nuraeni, Leni Afni Nurmansyah, Abdul Ahmad Hafidh Nurtjahjadi, Edi Nurzahra, Aprilianti Dewi Putri Lana Andhini Putri Saniah Nur Fadhillah Rafi'ul Huda, Muhammad Regina Rahma Purnama Retno Ardilla Pertiwi Rieke Nurul Garini Riksa Dinasti Sundari Rindi Rahmawati Ryska Amelia Sabyla Sabila, Azzahra Prilly Salsabila, Rasikah Agustin Sandhy Putra Apriliansyah Sarah Ayu Anggita Novita Sari Septiarini, Eka Sigarlaki, Faizal Fardhani Sihombing, Monica Anija Elizabeth Silvia Yunita Putri Sulawati, Amel Sumiyati, Euis Eti Supriyadi, Cecep Suryani Taufik, Dena Syafa Tasya Fahira Tania Julianti Wulan Isma Aulia Bilqis Wulandari Hartana Mukti Wulandari, Bela Amanda Yudianto, Bimo