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All Journal Jurnal Kebijakan Publik Journal of Business & Banking Jurnal El-Riyasah : Jurnal Kepemimpinan dan Administrasi Jurnal Al-Iqtishad Jurnal Inovasi Bisnis (Inovbiz) Martabe : Jurnal Pengabdian Kepada Masyarakat International Journal of Economics Development Research (IJEDR) AJAD : Jurnal Pengabdian kepada Masyarakat Jurnal Ilmu Administrasi Negara Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Proceeding Applied Business and Engineering Conference Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Insight Management And Business TANJAK : Jurnal Pengabdian Kepada Masyarakat
Larbiel Hadi
Politeknik Negeri Bengkalis
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The Potential Of Sago (Local Food ) As A Food Substitution In The Meranti Islands District, Riau Muslim Rahman; Muklis Muklis; M. Rachmadi; Mhd Rafi; Rony Jaya; larbiel hadi
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.6020

Abstract

The food crisis is a serious problem in many countries, especially developing countries, even though various steps and policies have been taken to overcome it. Population growth, the intensity of environmental changes such as floods, droughts, extreme variability in temperature or rainfall are triggers for food crises. The threat of a food crisis has an impact on food scarcity, limited food supplie , drastic increases in food and energy prices, high inflation and leading to malnutrition and poverty rates that are difficult to control. However, for Indonesia, apart from the food crisis being a threat, on the other hand the current food crisis could be an opportunity, because Indonesia has substitute food ingredients, one of which is sago, the potential and development of which is in the Meranti Islands Regency, Riau Province. The data analysis technique used to describe the potential of sago and its derivative products is analyzed through SWOT Analysis. The results of this study state that sago is a superior regional product that has enormous opportunities to be developed technically, economically and socially. Technically, the Meranti Islands Regency area is very suitable as a place to grow sago trees with the best quality results in Indonesia. The threat of a food crisis does not apply to Meranti Islands Regency; in fact, the threat has the potential to turn into an economic opportunity. The development of sago as a food substitute requires the role of a government with an entrepreneurial spirit. In the sago development policy and program, the Meranti Islands Regency Government, which has an entrepreneurial spirit, has a Core Strategy, Consequence Strategy, Customer Strategy, Control Strategy and Cultural Strategy. Where this strategy is an embodiment in the form of a technical strategy of the strategy in quadrant II (Diversification) of the SWOT analysis where this position indicates an organization (Meranti Islands Regency) that is strong (sago potential) but still faces big challenges
Penerapan Digital Marketing pada UMKM Keripik Pedas Ibu Iyar Kabupaten Rokan Hilir Muhammad Rifqi; Larbiel Hadi; Bustami; Nofiar.Am, Andri; M. Alkadri Perdana
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 2 (2025): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i2.1183

Abstract

Spicy chips are the flagship product of the MSMEs Keripik Pedas Ibu Iyar, marketed both offline and online with the support of digital marketing strategies. The implementation of digital marketing has proven effective in increasing sales; therefore, this project aims to analyze the application of the strategy, including the challenges and solutions encountered. The MSMEs utilizes Instagram Business and Shopee as platforms for promotion, sales, and customer communication. The results show a significant increase in revenue and market reach to various regions. Active use of social media also helps strengthen brand awareness and attract new customers. However, several challenges remain, such as unstable internet connections, limited human resources, lack of social media management skills, and intense competition among MSMEs in the digital marketplace. The proposed solutions include basic digital marketing training, capacity building for human resources, and optimizing creative and consistent promotional strategies to maintain business competitiveness.
Penerapan Digital Marketing dalam Meningkatkan Penjualan UMKM “Rumah Mutiara Cake” di Kecamatan Bengkalis Silalahi, Anita Rahayu; Bustami Bustami; Nofiar.Am, Andri; Hadi, Larbiel; Hafid, Burhan
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 2 (2025): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i2.1186

Abstract

The implementation of digital marketing through social media has proven effective in increasing product sales and visibility, particularly for small businesses such as Rumah Mutiara Cake MSMEs. Digital marketing strategies not only focus on boosting sales but also play a key role in building an active community, expanding market reach, and strengthening relationships between entrepreneurs and consumers. This project aims to explore the implementation of digital marketing at Rumah Mutiara Cake MSMEs in Bengkalis District, develop an appropriate digital marketing framework, conduct a SWOT analysis to identify strengths, weaknesses, opportunities, and threats, and examine the challenges and solutions encountered during the digital marketing process. The project was carried out through several stages, including preparation, implementation, completion, and reporting, located at Jalan Kelapapati Darat, Bengkalis. The results indicate that implementing digital marketing strategies through social media, particularly Instagram and TikTok, has significantly improved the number of followers, customer engagement, and product sales within one month. This demonstrates that optimal use of social media can serve as an effective tool to support the sustainability and growth of MSMEs in the digital era.
Penerapan Pemasaran Digital pada UMKM Indah Donat di Bengkalis Oby, Muhammad; Bustami Bustami; Nofiar.Am, Andri; Hadi, Larbiel; Akbar, Rahmad
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 2 (2025): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i2.1187

Abstract

The digital era has transformed human lifestyles and demands rapid adaptation across various sectors, including Micro, Small, and Medium Enterprises (MSMEs). MSMEs play a strategic role in Indonesia’s economy as labor absorbers and developers of local products. However, limited digital literacy and skills often hinder their utilization of digital marketing. This community service program aims to enhance the capacity of the “Indah Donat” MSME in Bengkalis through guidance in implementing digital marketing strategies. The participatory approach includes initial surveys, needs assessment, development of a digital marketing framework, promotion via Google My Business, social media, and online marketplaces, as well as sustainability evaluation. The results show improved capabilities of the partner in managing digital content, expanding market reach, and increasing sales. “Indah Donat” now has an integrated online business profile, structured content calendar, and distribution channels through social media and marketplaces. This approach aligns with the Technology Acceptance Model (TAM) and modern marketing concepts based on Segmenting, Targeting, and Positioning (STP). In conclusion, the program effectively enhances MSME digital capacity, broadens marketing networks, and strengthens business independence, while contributing to digital transformation and local economic empowerment.
Inovasi Desain Kemasan Produk Umkm Binaan PT. Pertamina Hulu Rokan Untuk Meningkatkan Daya Saing Dan Ekspansi Pasar Hadi, Larbiel; Sartika, Novira; Arif, Muhammad
TANJAK : Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2024): TANJAK : Jurnal Pengabdian Kepada Masyarakat
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/3r2je576

Abstract

Tujuan kegiatan pengabdian ini adalah pendampingan desain kemasan berstandar ekspor pada UMKM Tiga Saudara binaan PT. Pertamina Hulu Rokan, para pelaku usaha atau produsen dapat mendapatkan bimbingan dan dukungan teknis untuk mengembangkan kemasan yang sesuai dengan kebutuhan pasar global. Hal ini dapat dilakukan melalui penyediaan  informasi tentang standar dan peraturan ekspor yang berlaku, pemberian contoh desain kemasan yang berhasil, serta pendampingan langsung dalam  proses perancangan dan implementasi kemasan  yang sesuai standar ekspor.  Metode yang digunakan adalah pendampingan. Luaran kegiatan (Output)  adalah terselenggaranya kegiatan pendampingan tentang standarisasi desain  kemasan produk UMKM Tiga Saudara sehingga mampu menembus pasar retail, grosir, dan ekspor. Dampak (outcome) kegiatan ini adalah  meningkatnya pengetahuan dan keterampilan UMKM terkait standarisasi  desain kemasan produk dan bertambahnya pangsa pasar, mendapatkan apresiasi masyarakat terhadap Polbeng serta terjalinnya hubungan harmonis  antara Polbeng, Mitra dan masyarakat
PENINGKATAN KEMAMPUAN PENILAIAN INVESTASI USAHA TAMBAK UDANG MELALUI METODE ASSET BASED COMMUNITY DEVELOPMENT Hanri Malau, Riki; Rachmadi, M.; Muslim, Muslim; Muklis, Muklis; Romus, Mahendra; Jaya, Rony; Rafi, Mhd.; Hadi, Larbiel
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 2 (2024): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i2.522-533

Abstract

Potensi Pulau Rupat yang besar dan letak strategis, namun nyatanya masih menghadapi masalah terkait dengan pengelolaan sumber daya alam yang belum maksimal. Salah satunya potensi di wilayah Pesisir Indonesia yang pengelolaan sumber alam hayatinya belum bisa memberikan manfaat dan menjadi komoditas penting bagi kegiatan ekonomi masyarakat. Produksi perikanan Indonesia saat ini masih di dominasi oleh perikanan tangkap. Upaya mengatasi hal tersebut, salah satu alternatif yang dipilih ialah peningkatan produksi perikanan dengan kegiatan agribisnis/budidaya laut. Metode yang digunakan dalam pengabdian ini ialah Asset Based Community Development (ABCD) yang diawali dengan menggali potensi dan asset yang ada dan dimiliki oleh komunitas. Dalam proses ini diawali dengan identifikasi aset yang potensial yang dimiliki oleh komunitas masyarakat nelayan di Pulau Rupat.  Tahapan menyatukan pandangan dan visi ke dengan secara kolektif. Komunitas masyarakat nelayan di Pulau Rupat bisa dan mampu bangkit dan maju secara bersama dengan memanfaatkan lahan tidur yang dimiliki. Bagaimana mewujudakan kesejahteraan masyarakat dalam meningkatkan pelayanan, pemberdayaan dan peran serta masyarakat untuk meningkatkan daya saing daerah. Proses dimana dilakukan Studi Kelayakan Investasi baik aspek finansial maupun non finansial yang dilakukan oleh tim bersama tokoh komunitas  masyarakat nelayan dan unsur pemerintahan di Pulau Rupat, Kegiatan ini dilaksanakan dan dipusatkan di Desa Dungun Baru. Potensi perikanan dan pertambakan di Rupat Tengah Kabupaten Bengkalis ini adalah perikanan laut dan budidaya.Proses edukasi dan sosialisai hasil Studi Kelayakan Investasi kepada seluruh komunitas masyarakat nelayan tentang Kelayakan Investasi dari aspek Finansial, Operasional dan Pemasaran.Melaksanakan kegiatan yang sudah disepakati sebagai salah satu alternatif aktivitas ekonomi masyarakat serta pemanfaatan aset dan potensi yang dimiliki.
Pembuatan Katalog Produk, Profil dan Podcast Teaching Factory Rumah Kemasan A BEE sebagai Promotion Tools untuk Brand Awareness pada Fase Introduction dan Growth Stage Yunelly Asra; Nur Anita; Hutomo Atman Maulana; Larbiel Hadi
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 2 (2025): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i2.1290

Abstract

The purpose of this community service activity is to create promotional tools in the form of catalogs, profile videos and Teaching Factory of A BEE Packaging House, Department of Business Administration as an effort to build Brand Awareness because currently A Bee Packaging House is in the introduction phase towards the growth phase in the product life cycle. This activity is proposed in accordance with the department's request to introduce and grow demand for packaging design and printing services for products of business actors and MSMEs fostered by Polbeng. This activity is expected to increase brand awareness, capacity and productivity of A BEE Packaging House. The method used is to create catalog designs and prints, create profile videos uploaded on social media. The output of the activity is a product catalog, profile video, A BEE Packaging House and socialization of program results in seminars or media. The impact (outcome) of this activity is increased brand awareness of Rumah Kemasan A BEE in the eyes of business actors and MSMEs and increased demand for product packaging design and printing services for business actors and MSMEs fostered by Polbeng.
Penyusunan Pedoman Pengelolaan Rusunawa Politeknik Politeknik Negeri Bengkalis Bengkalis: Optimalisasi Fungsi Asrama Mahasiswa sebagai Pusat Pembinaan Karakter Berbasis Nilai-Nilai Pendidikan Tinggi Husnul Muttaqin; Muhammad Fuad Asrofillah Muhammad Fuad Asrofillah; Larbiel Hadi Larbiel Hadi
TANJAK : Jurnal Pengabdian Kepada Masyarakat Vol 7 No 1 (2026): TANJAK : Jurnal Pengabdian Kepada Masyarakat
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/abzcgp28

Abstract

Program pengabdian ini bertujuan untuk menyusun Pedoman Pengelolaan Rusunawa Politeknik Negeri Bengkalis sebagai upaya optimalisasi fungsi asrama mahasiswa sebagai pusat pembinaan karakter berbasis nilai-nilai pendidikan tinggi. Permasalahan utama yang dihadapi adalah rendahnya kesadaran, kedisiplinan, serta tanggung jawab mahasiswa dalam menjaga kebersihan dan ketertiban lingkungan asrama, yang berdampak pada penurunan minat tinggal di Rusunawa. Kegiatan pengabdian dilakukan melalui koordinasi tim, diskusi bersama stakeholder, penyusunan SOP pengelolaan Rusunawa, serta sosialisasi aturan dan tata tertib kepada penghuni asrama. Program ini juga melibatkan pembinaan melalui kegiatan senam, gotong royong, penguatan nilai moral dan sosial, serta ibadah berjamaah. Hasil pelaksanaan menunjukkan terciptanya pedoman operasional yang lebih sistematis, meningkatnya pemahaman mahasiswa terhadap aturan Rusunawa, serta terbentuknya budaya hidup bersih, disiplin, dan bertanggung jawab. Tahapan selanjutnya mencakup pemasangan tata tertib dan monitoring berkelanjutan. Kegiatan ini diharapkan mampu mewujudkan lingkungan asrama yang kondusif dan berkarakter, serta meningkatkan kualitas pembinaan nonakademik bagi mahasiswa Politeknik Negeri Bengkalis
Analisis Pengaruh Kualitas Layanan Siakad terhadap Kepuasan Mahasiswa Politeknik Negeri Bengkalis Fitrianda Rizky; Andri Nofiar. Am; Bustami Bustami; Larbiel Hadi
Insight Management and Business (IMB) Vol 4 No 1 (2026): IMB 2026
Publisher : Institut Riset dan Publikasi Asas Nusantara.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Transformasi digital di perguruan tinggi mendorong pemanfaatan Sistem Informasi Akademik (SIAKAD) sebagai media utama dalam penyelenggaraan layanan akademik. Keberhasilan implementasi SIAKAD tidak hanya ditentukan oleh ketersediaan sistem, tetapi juga oleh kualitas layanan yang dirasakan mahasiswa sebagai pengguna. Penelitian ini bertujuan menganalisis pengaruh kualitas layanan SIAKAD terhadap kepuasan mahasiswa Politeknik Negeri Bengkalis. Penelitian menggunakan pendekatan kuantitatif dengan desain asosiatif. Sampel penelitian berjumlah 100 mahasiswa aktif yang dipilih menggunakan teknik proportionate stratified random sampling. Pengumpulan data dilakukan melalui kuesioner yang disusun berdasarkan dimensi WebQual 4.0, yaitu usability, information quality, dan service interaction quality. Data dianalisis menggunakan regresi linier sederhana dengan bantuan IBM SPSS Statistics. Hasil penelitian menunjukkan bahwa kualitas layanan SIAKAD berpengaruh positif dan signifikan terhadap kepuasan mahasiswa dengan persamaan regresi Y = 26,830 + 0,526X dan nilai signifikansi 0,000 (p < 0,05). Nilai koefisien determinasi (R² = 0,444) menunjukkan bahwa kualitas layanan mampu menjelaskan 44,4% variasi kepuasan mahasiswa, sedangkan 55,6% dipengaruhi oleh faktor lain di luar model penelitian. Temuan ini menunjukkan bahwa peningkatan kualitas layanan, khususnya pada aspek kemudahan penggunaan, kualitas informasi, dan kualitas interaksi layanan, berkontribusi terhadap peningkatan kepuasan mahasiswa.
Implementasi Digital Marketing pada UMKM Kebab Zannah Nurhidayah Nurhidayah; Andri Nofiar. Am; Larbiel Hadi
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 5 No. 2 (2026): Juni : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v5i2.2794

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in supporting Indonesia's economic growth; however, many still face challenges in utilizing digital technology for marketing activities. Kebab Zannah MSME in Bengkalis Regency primarily relied on word-of-mouth promotion, resulting in limited market reach. This community service program aimed to implement digital marketing strategies to enhance the marketing capacity of Kebab Zannah through the effective use of digital platforms. The program employed a participatory approach consisting of field surveys, needs assessment, SWOT analysis, Segmentation, Targeting, and Positioning (STP) analysis, social media content calendar development, promotional content creation, and Instagram-based marketing implementation. The results demonstrated improved owner capability in managing social media, the development of a more structured digital marketing strategy, stronger brand identity, and the availability of well-planned promotional content. Furthermore, the implementation of digital marketing created greater opportunities to increase product visibility, expand market reach, and strengthen customer engagement. Therefore, digital marketing can be considered an effective strategy for improving MSME competitiveness and supporting sustainable business growth in the digital era.
Co-Authors Am, Andri Nofiar Andri Nofiar. Am Andri Nofiar. Am Andri Novius Astari, Yanisha Dwi Burhan Hafid Bustami Bustami Bustami Bustami Bustami Custer, Johny Emon Sulaeman Fadhillah, Ulva FAIZA MUKLIS, FAIZA Fitrianda Rizky Hanri Malau, Riki Husnul Muttaqin Hutomo Atman Maulana Jaya, Rony M. Alkadri Perdana M. Rachmadi M. Rachmadi, M. Mahendra Romus Mhd Rafi Mhd. Rafi Mohammad Alkadri Perdana Muhamad Rachmadi Muhammad Arif Muhammad Fuad Asrofillah Muhammad Fuad Asrofillah Muhammad Fuad Asrofillah Muklis Muklis Muklis Muklis Muslim Muslim Muslim Muslim Muslim Rahman Nur Anita Nurhidayah Nurhidayah Oby, Muhammad Rafi, Mhd. Rahmad Akbar Rifqi Muhammad Riki Hanri Malau Rizqa Arimurti Rodi Wahyudi Romus, Mahendra Rony Jaya Sartika, Novira Seno Andri Silalahi, Anita Rahayu Wahyu Triyono, Wahyu Yunelly Asra Zaili Rusli