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All Journal JURNAL PENDIDIKAN TAMBUSAI EQIEN - JURNAL EKONOMI DAN BISNIS Journal on Education Attractive : Innovative Education Journal Jurnal Pengabdian Masyarakat (ABDIRA) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal Of Human And Education (JAHE) Innovative: Journal Of Social Science Research Economos : Jurnal Ekonomi dan Bisnis Jurnal Manajemen dan Entrepreneurship SOLIDEO Jurnal Pengabdian Masyarakat Journal of Innovative and Creativity Research Economics Management and Business Jurnal Simki Economic
Andrei Sakharov Maryen
Universitas Kristen Papua
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Pelatihan Digital Marketing, Branding, dan Manajemen Keuangan bagi UMKM Pasar Obor Klamana Pattiasina, Rendi Yudhistira; Renouw, Ade Andriani; Sinay, Philipus; Timisela, Yanti; Clan, Edward; Sapari, Lili S. J.; Longkutoy, Meyta; Maryen, Andrei
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 2 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i2.1688

Abstract

Micro, Small and Medium Enterprises in Pasar Obor, Sorong, play a vital economic role yet face challenges regarding conventional operations, weak branding, and mixed finances. This community service program aimed to enhance the competence of 40 MSMEs through training in digital marketing, branding, and financial management. Using a participatory approach, the methods included interactive lectures, AI utilization for marketing content, packaging innovation, and simple bookkeeping. Evaluation results demonstrated significant improvement in participant understanding, achieving an aggregate post-test score of 78.1 (Digital Marketing: 76.8; Branding: 85.5; Finance: 72.0). It is concluded that contextual mentoring effectively transforms MSME mindsets toward technology adaptation and professional governance. Consequently, support for free internet infrastructure and business legality is recommended to sustain these economic impacts.
Pengaruh Gaya Kepemimpinan Transformasional dan Motivasi Kerja Terhadap Kepuasan Kerja Pegawai Badan Pengelolaan Keuangan Daerah (BPKD) Kabupaten Tambrauw Andrei Sakharov Maryen; Lili Sarce Joi Sapari; James Roby Pariry
Jurnal Simki Economic Vol 6 No 2 (2023): Volume 6 Nomor 2 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i2.308

Abstract

BPKD Tambrauw Regency as an institution of public interest requires maximum efficiency in terms of increasing work results to achieve organizational goals. Work motivation and transformational leadership style are closely related to employee job satisfaction because they are driving factors that generate morale in humans to work together, efficiently and integratedly. The aim is to determine the effect of transformational leadership style and work motivation on employee job satisfaction. Sampling is based on a sample of the population, ie. H. All population groups are included in a sample of 30 respondents. This type of research is quantitative with multiple linear regression analysis by conducting the t test, F test and test the coefficient of determination. The regression equation is determined from the results of calculations performed using multiple linear regression analysis Y=9.436+0.040X1+0.504X2. Based on the results and discussion, it can be concluded that work motivation has a significant effect on job satisfaction of Tambrauw Regency Regional Economic Implementing Agency (BPKD) employees, while transformational leadership style has no effect on job satisfaction. However, at the same time, work motivation has a significant influence on employee job satisfaction. Tambrauw Regency Regional Economic Administration Agency (BPKD).
Co-Authors Ade Andriani Renouw Agnes Banea Agnes Eyne Banea Andreas Iyai Andrey Maryen Andriani Renouw, Ade Beatriks Mayor Bram Alan Mauri Dessy Angela Magdalena Lontoh Dwi Indah Widya Yanti Edward Clan Ester Mirino Falentina Lengkong Felikss Domss Wattimury Irene Yuliana Edowai James Kastanya James Roby Pariry Jecklyn Waromi Jenny Mardelin Kambu Juleo Kalasuat Kastanya, Reyza Sherina Putri Leiwakabessy, Ivonne M Lili Sarce Joi Sapari Lili Sarce Joi Sapari Lili Sarce Joi Sapari, Lili Sarce Joi Lili Sarce Joy Sapari Longkutoy, Meyta Maris Ladopura, Apriani Maria Masengi, Melisa Ch Mayaut, Godlief Satrianto Meigi R. Salampessy Meylani Lusye Fransina Ayer Meyta Longkutoy Meyta Longkutoy Oktovina Klasafle Patiasina, Rendi Pattiasina, Rendi Yudhistira Philipus Sinay Ratna Wardani Rendi Y Pattiasina Rendi Yudhistira Pattiasina Rendy Patiasina Renhoar, Teli Desna Renouw, Ade Andriani Roger R Tabalessy Sakalessy, Brando Charles Sapari, Lili Sapari, Lili S. J. sarah segetmena Sasior, Agnes Aiterm Sinay, Philipus Syauta, Novalin Timisela, Yanti Torano, Nety Yammes J. Batkunde Yanti Timisela Yulita Komboy Yunika Upa