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All Journal SEIKO : Journal of Management & Business Jurnal Kreativitas PKM PAY Jurnal Keuangan dan Perbankan POINT Jurnal Abdi Insani MALLOMO: Journal of Community Service Movere Journal Al-Buhuts (e-journal) Innovative: Journal Of Social Science Research Lajagoe Pustaka Lestari: Jurnal Pengabdian Kepada Masyarakat
Syamsul Bakhtiar Ass.
Universitas Muslim Maros
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Otimalisasi SDM dan Digital Marketing Untuk Pengembangan Lembaga Seni Budaya Pajaga Ada’ Di Era Digital ASS, SYAMSUL BAKHTIAR; Kartini, Yuni; SAS, Abdillah
MALLOMO: Journal of Community Service Vol 6 No 1 (2025): Desember-Mei
Publisher : Universitas Muhammadiyah Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55678/mallomo.v6i1.2557

Abstract

Art is one of the indicators in preserving and maintaining national identity. This forms a nation’s character, as it possesses a wide diversity of arts and cultures framed within the principle of Bhinneka Tunggal Ika (Unity in Diversity). LSB Pajaga Ada’ is one of the institutions engaged in the fields of art and culture in Maros Regency. In its development, it faces obstacles and challenges in the era of digitalization. Therefore, LSB Pajaga Ada’ requires solutions to address these issues by becoming a partner in the Community Partnership Empowerment Program (PKM). The purpose of this community service activity is to optimize human resources and digital marketing in the development of LSB Pajaga Ada’ in the digital era. The research method employs five stages: (1) socialization; (2) training; (3) technology implementation; (4) mentoring and evaluation; and (5) program sustainability. The results indicate an improvement in human resource capabilities and digital marketing management through the use of Meta Verified Instagram, Canva Pro accounts, and a website, as well as the development of artistic works. In conclusion, the training participants experienced increased skills and mastery in human resource management, digital marketing, and the utilization of Canva and websites.
Co-Authors , Andi Tenri Uleng Akal Abd. Rahman Kadir Abd. Rasyid, Ady Andardinata, Abda Abda Abdillah SAS Abdul Khaliq Abdurrahman Hadi Agus umar Gazali, Agus umar Gazali Alam Nasyirah Hanafi, Muh. Alfika Mentari Putri Andi Aris Mattunruang Andi Muhammad Irwan, Andi Muhammad Irwan Arifin Arifin Arman Kamal Asriyani, Asriyani Azisah, Azisah Bakti, Andi Amri Bidasari Bidasari Bohari Bohari Bohari Bohari Chair , Ummul Chair, Ummul Darnawati, Darnawati Gaffar, Samsu Hadi, Abdurrahman Haeril Haeril Hajar Hajar Henidar Juana Hery Widijanto Juniarmita, Andi Sartika Karina, Ratna Kartini, Yuni Misrah, Misrah Muhammad Ikbal Muhammad Ikram Idrus Muhammad Nurjaya Mustafa Mustafa Mustafa Mustafa, Mustafa Nur, Kherayani Nuraeni Nuraeni Nurlaela, Nurlaela Paharuddin, Hardianti Pata, Abd Asis Putri Aprilia Rakkang, Yayuk Ris Akril Nurimansjah Rony, Zahara Tussoleha Sadat, Mohammad Anwar Safrin, Abdul Sarnawiah, Sarnawiah Susanti, Juliana Umar, Rahmawati Zalsabila, Adinda Thitania