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Local Wisdom Culinary At Kamu Kawan Lama Market In Denai Lama Tourism Village Deli Serdang District Ngger P Cahyo Hutomo; Rahmat Darmawan; Muhammad Halfi Indra Syahputra
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 2 No. 2 (2023): Vol. 2 No. 2 2023
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v2i2.118

Abstract

Pasar Kamu Kawan Lama is a place where traders sell their culinary products every weekend. The Kamu Kawan Lama Market is located in the Denai Lama Tourism Village, Pantai Labu District, Deli Serdang Regency, North Sumatra Province. The many types of local food that are sold at Kamu Kawan Lama Market have made visitors curious to buy and enjoy the culinary offerings that are being sold. Local culinary wisdom that is offered at Kamu Kawan Lama Market is not neatly arranged according to the order of the dishes, so the majority of the food sold at Kamu Kawan Lama Market is dessert dishes or market snacks. The purpose of this research is to describe local wisdom-based culinary delights at Kamu Kawan Lama Market according to the procedure for serving food. The method used in this research is qualitative research, data collection is carried out in natural settings (natural conditions), primary data sources and data collection techniques involve participant observation , in-depth interviews , and documentation. . The analysis was carried out through an ethnographic approach with 3 analyses, namely domain, taxonomic, and componential analysis. The results of the research show that there is an imbalance in the sale of types of food dishes based on local wisdom, where the majority of the food sold is dessert or market snacks.
The Impact of Managerial Experience, Continuing Education, and Work-Life Balance on Innovation and Growth of Start-ups in Indonesia Al Munip; Riani Prihatini Ishak; Marisi Butarbutar; Sisran Sisran; Muhammad Halfi Indra Syahputra
West Science Journal Economic and Entrepreneurship Vol. 2 No. 03 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i03.1190

Abstract

This study investigates the impact of managerial experience, continuing education, and work-life balance on the innovation and growth of startups in Indonesia. Using a quantitative approach, data were collected from 170 startup managers and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results reveal that all three factors—managerial experience, continuing education, and work-life balance—positively and significantly influence the innovation and growth of startups. Continuing education emerged as the most influential factor, followed by work-life balance and managerial experience. These findings underscore the importance of ongoing learning, experienced leadership, and maintaining a healthy work-life balance in fostering startup success. The study provides valuable insights for entrepreneurs, managers, and policymakers seeking to enhance the innovation capacity and growth potential of startups in Indonesia.
Development of Employability Skills of Hospitality Students through Interactive Multimedia Approaches at Medan Tourism Polytechnics Femmy Indriany Dalimunthe; Muhammad Halfi Indra Syahputra
Jurnal Iqra' : Kajian Ilmu Pendidikan Vol. 7 No. 2 (2022): Jurnal Iqra' : Kajian Ilmu Pendidikan
Publisher : Institut Agama Islam Ma'arif NU (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/ji.v7i2.2731

Abstract

The article aims to analyze how to develop employability skills for Medan tourism polytechnic students through a multimedia system approach at the Medan tourism polytechnic. By interviewing several academics at the Medan Polytechnic tourism Department, we have obtained valuable data, including how academicians prepare students to develop their working skills in the hospitality world with a technological approach. We designed this study qualitatively with semi-structured interviews and reviewed secondary data. We finally got some valuable input. The coordinators and lecturers of the Medan Tourism Polytechnic have developed the abilities of their students who are ready to enter the world of a career in the future. The skills they prepared include, for example, being flexible workers, having industry awareness then, having attention to detail skills, time management, interpersonal skills and communication skills, and so on. Hopefully, these findings will become input for developing help studies and labeling skills for future students.  Keywords: Employability Skills, Multimedia Interactive, Multimedia Approaches
Social Media Marketings Effect on Event-Based Tourism Development in Pagar Alam Hasan, Hanif; Syahputra, Muhammad Halfi Indra; Karo, Pelliyezer Karo; Permatasari , Mustika; Khadijah, Khadijah
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1307

Abstract

This study investigates the influence of social media marketing on the development of event-based tourism in Pagar Alam, a growing tourism destination in Indonesia known for its cultural festivals and natural attractions. Utilizing a quantitative approach, data were collected through a structured questionnaire distributed to 100 tourists who had participated in local tourism events. The research focused on four key dimensions of social media marketing: platform exposure, content engagement, message credibility, and interactivity. Descriptive statistics, classical assumption tests, and multiple linear regression were employed to analyze the data using SPSS version 26. The results showed that social media marketing significantly affects event-based tourism development, with content engagement and message credibility emerging as the most influential factors. The instruments used were confirmed to be both valid and reliable. Furthermore, no significant differences were found across gender or age groups, indicating that the influence of social media is consistent among various demographic segments. The findings highlight the importance of creating engaging and credible digital content to attract tourists and enhance destination visibility. This study offers practical insights for tourism stakeholders to improve promotional strategies through social media and suggests further research to explore additional variables such as visitor satisfaction and digital behavior trends
Development of Employability Skills of Hospitality Students through Interactive Multimedia Approaches at Medan Tourism Polytechnics Femmy Indriany Dalimunthe; Muhammad Halfi Indra Syahputra
Jurnal Iqra' : Kajian Ilmu Pendidikan Vol. 7 No. 2 (2022): Jurnal Iqra' : Kajian Ilmu Pendidikan
Publisher : Institut Agama Islam Ma'arif NU (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/ji.v7i2.2731

Abstract

The article aims to analyze how to develop employability skills for Medan tourism polytechnic students through a multimedia system approach at the Medan tourism polytechnic. By interviewing several academics at the Medan Polytechnic tourism Department, we have obtained valuable data, including how academicians prepare students to develop their working skills in the hospitality world with a technological approach. We designed this study qualitatively with semi-structured interviews and reviewed secondary data. We finally got some valuable input. The coordinators and lecturers of the Medan Tourism Polytechnic have developed the abilities of their students who are ready to enter the world of a career in the future. The skills they prepared include, for example, being flexible workers, having industry awareness then, having attention to detail skills, time management, interpersonal skills and communication skills, and so on. Hopefully, these findings will become input for developing help studies and labeling skills for future students.  Keywords: Employability Skills, Multimedia Interactive, Multimedia Approaches