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All Journal Niagawan EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar Jurnal Samudra Ekonomika Jurnal Administrasi Bisnis FISIPOL UNMUL Jurnal Interprof JURNAL MANAJEMEN AKUNTANSI (JUMSI) Jurnal Pajak dan Bisnis (Journal of Tax and Business) Journal of Economic, Business and Engineering (JEBE) Jurnal Ilmiah Ekonomi dan Manajemen JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Dewi Rosa Indah, Dewi Rosa
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Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Mathematics Mechanical Engineering Social Sciences Other

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ANALYSIS OF FACTORS INFLUENCING THE EXISTENCE OF CULINARY VENDORS ON THE BEACH AREA AFTER 13 YEARS OF TSUNAMI (STUDY CASE : LAMPUUK BEACH, ACEH) Maulida, Zenitha; Indah, Dewi Rosa
EAJ (Economic and Accounting Journal) Vol. 1 No. 2 (2018): EAJ (Economic and Accounting Journal)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/eaj.v1i2.y2018.p129-137

Abstract

After 13 years of tsunami, Aceh has become one of tour destinations which offered various tours, especially Lampuuk beach tour. Recently, it has risen up from adversity. All tours area, especially Lampuuk beach tour progresses rapidly after tsunami. One of the tour developments was marked by growing and developing small-medium enterprises around the area which was currently more focused on culinary sector. In 2011, theMinistry of Tourism and Creative Economy included culinary as a subsector of creative economy. On the average, the culinary vendors built gazeboes to the visitors so that they could enjoy the scenery. The culinary provided by the traders was not luxurious, so it might be accepted by all society levels, starting from snacks to grilled fish as a typical menu of Aceh seashore. The goal of the study was to find out the factors supporting theexistence of culinary vendors around Lampuuk Aceh beach tour after 13 years of tsunami which hit Aceh. The result showed that there were two dominant factors influencing the them. The first factor was the internal factors that consisted of the raw materials availability, the venture capital, simple material processing, labors, and turnover received factors, while the second one was the external factors, such as competitor’s existence and vendors’retribution factors.
PENGARUH PENGALAMAN PELANGGAN, NILAI PELANGGAN DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA RUMAH PHOTO DI KOTA LANGSA Afwan, Aja; Indah, Dewi Rosa; Rahman, Maulana
Journal of Economic, Business and Engineering (JEBE) Vol 5 No 2 (2024): April
Publisher : Fakultas Teknik dan Ilmu Komputer (FASTIKOM) Universitas Sains Al Qur'an

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jebe.v5i2.6516

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pengalaman pelanggan, nilai pelanggan dan kualitas pelayanan terhadap kepuasan konsumen pada Rumah Photo di Kota Langsa. Metode analisis data menggunakan regresi linear berganda, uji t, uji F, dan koefisien determinasi (R2). Populasi tidak diketahui secara pasti, sehingga menggunakan rumus Hair et al, jumlah sampel yang didapat sebanyak 100 responden. Hasil penelitian ini diperoleh persamaan Y= 2,750 + 0,160 X1 + 0,97 X2 + 0,444 X3. Hasil uji t diperoleh pengalaman pelanggan berpengaruh tidak signifikan terhadap kepuasan konsumen pada Rumah Photo di Kota Langsa, nilai pelanggan berpengaruh signifikan terhadap kepuasan konsumen pada Rumah Photo di Kota Langsa, kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen pada Rumah Photo di Kota Langsa. Hasil uji F diperoleh secara simultan pengalaman pelanggan, nilai pelanggan dan kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen pada Rumah Photo di Kota Langsa. Hasil uji koefisien determinasi menunjukkan bahwa sebesar 54% variabel pengalaman pelanggan, nilai pelanggan dan kualitas pelayanan dapat menjelaskan variabel kepuasan konsumen pada Rumah Photo di Kota Langsa.
Pengaruh Iklan dan Kepercayaan Merek Terhadap Minat Beli Pada E-commerce Lazada Faisal, Alfi; Indah, Dewi Rosa; Maula, Ziaul
Jurnal Samudra Ekonomika Vol 7 No 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jse.v7i2.8881

Abstract

This research aims to determine the influence of advertising and brand trust on purchasing interest in Lazada e-commerce. This research used a sample of 112 respondents with the criteria that the respondents were students at the Faculty of Economics, Samudra University and had seen advertisements or had used Lazada at least once. The basic analysis method uses multiple linear regression, t test, F test and coefficient of determination test (Adjusted R2). The results of this research show Y = 6.005+0.094 X1 + 0.739X2. The results of the t test state that the advertising variable has no significant effect on purchase interest in Lazada e-commerce and the brand trust variable has a positive and significant effect on purchase interest in Lazada e-commerce. The results of the F test state that advertising and brand trust simultaneously have a positive and significant effect on purchasing interest in Lazada e-commerce. The coefficient of determination (Adjusted R2) is 0.325 or 39.6%
Pengaruh Brand Awareness Dan Brand Trust Terhadap Pengambilan Keputusan Pembelian Produk Mie Instan Indomie Di Kota Langsa Fitriya, Nur; Indah, Dewi Rosa; Safrizal, Safrizal
Jurnal Manajemen Akuntansi (JUMSI) Vol 2, No 4: 2022
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v2i4.3756

Abstract

This study aims to determine1 the effect of brand awareness and brand trust on purchasing decisions of Indomie instant noodle products in Langsa City. The sample in this study amounted to 96 respondents. The data analysis method used multiple linear regression analysis with the regression equation, namely Y = 5.199 + 0.150X1 + 0.751X2 + 0.310X3. From the t test, it is known that brand awareness and brand trust partially have a significant effect on purchasing decisions for Indomie instant noodle products in Langsa City. From the F test, it is known that brand awareness and brand trust simultaneously have a significant effect on purchasing decisions for Indomie instant noodle products in Langsa City. Brand awareness and brand trust affect the purchase decision of Indomie instant noodle products in Langsa City by 58.6%, while the remaining 41.4% is influenced by other variables outside this research model.
Co-Authors Afwan, Aja Andiny, Puti Auvitta, Yosi Bagasa, Cahya Aira Dhian Rosalina, Dhian Faisal, Alfi Faridy, Najihatul Fitriya, Nur Indah Permata Sari Julianti, Safitri Junaida, Erni Maulida, Zenitha Muhammad Rizqi Zati, Muhammad Rizqi Mulyani, Suci Rahman, Maulana Rahmi Meutia, Rahmi Safrizal Safrizal Samsul Bahri, Ferly Wiladia SURI AMILIA, SURI Syahputra, Rico Ustadi, Noorchamid Yani, Tarisyah Ziaul Maula, Ziaul