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All Journal IQTISHODUNA Ekonomi Bisnis AKRUAL: Jurnal Akuntansi SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Karinov Jurnal Graha Pengabdian International Journal of Economics, Business and Innovation Research IJHABS Global Management: International Journal of Management Science and Entrepreneurship META - JOURNAL
Trisetia Wijijayanti
Universitas Negeri Malang
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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STP-based marketing strategy in Paper Mill Industry: A Case Study of expansion from East Java to Jabodetabek Nursasi, Farika; Sari, Karina Kemala; Sudarmiatin; Wijijayanti, Trisetia
International Humanity Advance, Business & Sciences Vol 3 No 2 (2025): October
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i2.809

Abstract

This study aims to analyze the application of STP-based marketing strategies (Segmenting, Targeting, Positioning) in paper mill companies engaged in the production and sale of Paper Core and Paper Tube, in the context of market expansion from East Java to the Greater Jakarta area. This case study uses a qualitative descriptive approach by collecting data through in-depth interviews, observations, and documentation of the company's marketing activities. The results of the study show that implementing the STP strategy plays a significant role in expanding market reach and increasing companies' competitiveness. Market segmentation is based on geographical variables, industry demographics, and customer behavior, leading the company to target the textile, plastic film, and packaging industries in the Greater Jakarta area. The targeting strategy is focused on medium and large industrial segments with high product quality needs and fast delivery services. In terms of positioning, the company positions itself as a "reliable industry partner in quality Paper Core and Paper Tube solutions with timely service." The implementation of this strategy resulted in a 35% increase in sales in two years, as well as strengthening the company's brand image in the national market. This study emphasizes that STP-based marketing strategies are an important instrument in dealing with the dynamics of the B2B industrial market in the paper mill sector.
Green Entrepreneurship in Developing Countries: A Systematic Review of the driving factors and challenges in realizing sustainable business Kartika, Mohammad; Ramdani, Gani; Sudarmiatin; Wijijayanti, Trisetia
International Humanity Advance, Business & Sciences Vol 3 No 3 (2026): On Progress
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i3.814

Abstract

The aim of this study was to analyze the growth of green entrepreneurship, also known as green entrepreneurship, in developing countries, with particular emphasis on the components that affect business sustainability. Green entrepreneurship orientation and green innovation are critical to improving the economic, social, and environmental performance of businesses, according to research conducted on fourteen Scopus indexed scientific articles from 2021-2025. However, green practices still face structural challenges such as limited capital, access to green technologies, and limited policy support. It is evident that institutional elements, public policies, and local social and cultural principles play a significant role in strengthening the green entrepreneurship ecosystem. To accelerate the transformation towards a sustainable economy in developing countries, this study confirms that governments, businesses, and communities must work together in various sectors.
Co-Authors Agung Winarno Ambarwati, Titisari Andi Basuki Buyung Adi Dharma Della A., Ratna Dewantoro, Tomy Wahyu Dwiba, Rehana Ernando Kurnia Putra Fajar Budiyanto, Fajar Fazri, Narotama Aulia Febriyani, Yanik Gunawan Santoso Habibi, M. Mujtaba Hadi, Dita Eka Putri Kartika, Mohammad Kusumasari, Diana Dwi Lulu Nurul Istanti Madziatul Churiyah Miranti Dewi Febriani Miranti Dewi Febriani, Miranti Dewi Novia Dian Larasati Nurita Indriawati Nursasi, Farika Nurwulan, Esti Pradipta, Malvin Dharma Prayogonegoro, Prabu Nurdin Ramdani, Gani Ruly Wiliandri Sari, Karina Kemala Sepvianto, Gersom Arie Sofyand, Fazli Subagyo Subagyo Sudarmiatin Suganda, Surya Sukma A.D., Ayu Wijaya, Bachtiar wijaya, Jimmy Yuli Agustina, Yuli Yuli Soesetio