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All Journal IQTISHODUNA Ekonomi Bisnis AKRUAL: Jurnal Akuntansi SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Karinov Jurnal Graha Pengabdian International Journal of Economics, Business and Innovation Research IJHABS Global Management: International Journal of Management Science and Entrepreneurship META - JOURNAL
Trisetia Wijijayanti
Universitas Negeri Malang
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Do Merger and Acquisition Affect on Company’s Financial Performance? Novia Dian Larasati; Yuli Agustina; Lulu Nurul Istanti; Trisetia Wijijayanti
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 1 No. 4, December 2017
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (173.287 KB) | DOI: 10.29259/sijdeb.v1i4.375-386

Abstract

This research aims to determine whether there are differences in the company's financial performance before and after merger and acquisition are conducted. The design of this researchis quantitative research. This research was conducted on the listing company in the Indonesian Stock Exchange 2010-2014. The data source was obtained from secondary data; the data obtained from the financial conditionments. The total final samples used were 24 companies by usingpurposive sampling method. The data used were analyzed using the Wilcoxon Signed Ranked Test. The results of this research indicate that current ratio (CR),debt to equity ratio (DER),net profit margin(NPM),price earnings ratio (PER), total asset turnover (TATO) had no significant difference on the company before and after merger and acquisitionon the listing company in the Indonesian Stock Exchange (merger and acquisitionof 2010-2014).
Bridging Campus to Business World: Roles of Business Literacy and Networking Capability in Enhancing Students’ Entrepreneurial Motivation Sepvianto, Gersom Arie; Budiyanto, Fajar; Sudarmiatin; Wijijayanti, Trisetia
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2568

Abstract

Entrepreneurship is increasingly recognized as a critical component in higher education, especially for management students who are preparing to enter a dynamic business environment. This study investigates the effects of business literacy and networking capability on entrepreneurial motivation among fifth-semester students of the Management Study Program, Faculty of Economics, XYZ University. The research addresses the problem that, despite growing attention to entrepreneurship education, the combined influence of cognitive (business literacy) and social (networking capability) factors on students’ entrepreneurial motivation remains underexplored. Using a quantitative descriptive–correlational method, data were collected from 125 respondents through an online survey and analyzed using multiple linear regression in SPSS version 30. The results show that both business literacy and networking capability have significant positive effects on entrepreneurial motivation, both individually and simultaneously. Among the two predictors, networking capability was found to be the most dominant factor, indicating that strong social relationships and access to professional networks greatly enhance students’ entrepreneurial drive. This study concludes that improving students’ business knowledge and strengthening their networking abilities are essential strategies for fostering entrepreneurial motivation. The findings contribute both theoretically, by integrating cognitive and social perspectives, and practically, by offering insights for designing more effective entrepreneurship education programs. Keywords: Entrepreneurial motivation, business literacy, networking capability.
Social Entrepreneurship Model In Du'anyam MSMEs: A Case Study Of Women's Empowerment Through Traditional Woven Crafts Febriyani, Yanik; Dewantoro, Tomy Wahyu; Sudarmiatin; Wijijayanti, Trisetia
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 2 (2025): December
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i2.390

Abstract

This research aims to understand the social entrepreneurship model applied by Du'Anyam MSMEs in empowering women in remote areas through traditional woven production activities made from palm leaves. This study uses a qualitative approach with a case study method. Data was collected through in-depth interviews with founders, field managers, and women artisans, as well as observations of production and marketing activities. The results of the study show that Du'Ayam's social entrepreneurship model emphasizes a balance between social, economic, and cultural values through the empowerment of local communities. Du'Anyam is able to integrate social missions in a sustainable business strategy that involves training, community-based production systems, and market penetration through products with modern designs and cultural stories. These findings reinforce that social entrepreneurship can be an effective strategy to realize inclusive development in the MSME sector.
Development of a Human Resource Readiness Framework Model Based on Innovative Leadership on Organizational Culture on The Performance of MSMEs Mediating Role Work Motivation Hadi, Dita Eka Putri; Prayogonegoro, Prabu Nurdin; Sudarmiatin, Sudarmiatin; Wijijayanti, Trisetia
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 4 (2025): November: International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i4.467

Abstract

Balikpapan City, as one of the economic centers in East Kalimantan, plays an important role in the development of Micro, Small, and Medium Enterprises (MSMEs). The Goetji, as one of the MSMEs engaged in the beverage industry, faces significant challenges and opportunities in improving its performance and competitiveness. This study aims to analyze the influence of employee work motivation, corporate culture, and corporate atmosphere on business production and economic growth in Balikpapan City. The research method used is a quantitative approach with statistical analysis to measure the relationship between the variables studied. Data was collected through a survey involving The Goetji employees and analyzed using regression analysis to identify the significance of each factor's influence. The results show that employee motivation has a significant effect on the development of The Goetji SMEs, with a significance value of 0.000, indicating a strong relationship. In addition, a positive corporate culture and a supportive corporate atmosphere also contribute to increased productivity and product quality. This positive impact is not only seen in The Goetji's internal performance but also contributes to local economic growth by creating jobs and increasing regional income. This study concludes that strengthening work motivation and a positive corporate culture are key to improving the performance of MSMEs, which in turn contributes to the economic growth of Balikpapan City. Recommendations are provided to continue developing strategies that support these two aspects in order to achieve greater sustainability and growth
Managing Online Business Through E-Commerce: Empirical study in the store MR. Keramik, Pasuruan Sukma A.D., Ayu; Della A., Ratna; Sudarmiatin; Wijijayanti, Trisetia
International Humanity Advance, Business & Sciences Vol 3 No 2 (2025): October
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i2.808

Abstract

This research examines online business management strategies through e-commerce platforms at MR. Keramik Store in Pasuruan, East Java. The study employs a qualitative case study methodology with data collection through in-depth interviews, direct observation, and documentation analysis conducted in October 2024. Findings reveal that MR. Keramik successfully implements a multi-platform strategy utilizing Shopee as the primary marketplace (contributing 50-55% of online sales), Instagram for visual merchandising and community building (8,456 followers), and Facebook for B2B segment targeting (2,341 followers). The differentiation strategy emphasizes personalized consultation services rather than competing solely on price. Key challenges include limited human resources, digital competency gaps, intense price competition, and logistical complexities for fragile and heavy products. E-commerce adoption has significantly transformed business performance, increasing monthly sales from IDR 50-60 million (pre-e-commerce) to IDR 160-180 million, with online channels contributing 60-65%. Geographic reach expanded from a 30-40 km radius to national coverage, with active customers growing from 300-400 to 2,800-3,000. This study contributes to the literature on SME digital transformation in developing countries, particularly in the under-researched building materials retail sector.
STP-based marketing strategy in Paper Mill Industry: A Case Study of expansion from East Java to Jabodetabek Nursasi, Farika; Sari, Karina Kemala; Sudarmiatin; Wijijayanti, Trisetia
International Humanity Advance, Business & Sciences Vol 3 No 2 (2025): October
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i2.809

Abstract

This study aims to analyze the application of STP-based marketing strategies (Segmenting, Targeting, Positioning) in paper mill companies engaged in the production and sale of Paper Core and Paper Tube, in the context of market expansion from East Java to the Greater Jakarta area. This case study uses a qualitative descriptive approach by collecting data through in-depth interviews, observations, and documentation of the company's marketing activities. The results of the study show that implementing the STP strategy plays a significant role in expanding market reach and increasing companies' competitiveness. Market segmentation is based on geographical variables, industry demographics, and customer behavior, leading the company to target the textile, plastic film, and packaging industries in the Greater Jakarta area. The targeting strategy is focused on medium and large industrial segments with high product quality needs and fast delivery services. In terms of positioning, the company positions itself as a "reliable industry partner in quality Paper Core and Paper Tube solutions with timely service." The implementation of this strategy resulted in a 35% increase in sales in two years, as well as strengthening the company's brand image in the national market. This study emphasizes that STP-based marketing strategies are an important instrument in dealing with the dynamics of the B2B industrial market in the paper mill sector.
Green Entrepreneurship in Developing Countries: A Systematic Review of the driving factors and challenges in realizing sustainable business Kartika, Mohammad; Ramdani, Gani; Sudarmiatin; Wijijayanti, Trisetia
International Humanity Advance, Business & Sciences Vol 3 No 3 (2026): January
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i3.814

Abstract

The aim of this study was to analyze the growth of green entrepreneurship, also known as green entrepreneurship, in developing countries, with particular emphasis on the components that affect business sustainability. Green entrepreneurship orientation and green innovation are critical to improving the economic, social, and environmental performance of businesses, according to research conducted on fourteen Scopus indexed scientific articles from 2021-2025. However, green practices still face structural challenges such as limited capital, access to green technologies, and limited policy support. It is evident that institutional elements, public policies, and local social and cultural principles play a significant role in strengthening the green entrepreneurship ecosystem. To accelerate the transformation towards a sustainable economy in developing countries, this study confirms that governments, businesses, and communities must work together in various sectors.
Analysis of STP Marketing Strategy Implementation (Segmenting, Targeting, Positioning) and PLC (Product Life Cycle) at UMKM Souvenir Center : Case study on MSME Taman Sari Madiun City Wulan, Nasihiyah Purwaning; Rhochayati, Citra Dwi Marlia; Sudarmiatin; Wijijayanti, Trisetia
International Humanity Advance, Business & Sciences Vol 3 No 3 (2026): January
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i3.815

Abstract

This study aims to analyze the implementation of STP (Segmenting, Targeting, Positioning) marketing strategies and product life cycle (PLC) in MSMEs of the Taman Sari Souvenir Center in Madiun City. The research approach used is qualitative descriptive with data collection techniques through observation, interviews, and documentation. The results of the study show that the segmentation strategy is carried out based on the demographic and psychographic characteristics of consumers, especially tourists and local people with an interest in regional products. Targeting is focused on middle to upper consumers who prioritize product quality and authenticity, while positioning is built through the image of a trusted souvenir center with superior quality and competitive prices. In PLC analysis, superior products such as Madiun cakes and traditional processed foods are currently at the maturity stage, characterized by stable sales and increasing market competition. To maintain its market position, Taman Sari MSMEs implement product innovation, attractive packaging, and digital promotion strategies through social media. These findings affirm the importance of integration between STP and PLC strategies in maintaining the competitiveness and sustainability of MSME businesses in the digital era.
Co-Authors Agung Winarno Andi Basuki Buyung Adi Dharma Della A., Ratna Dewantoro, Tomy Wahyu Ernando Kurnia Putra Fajar Budiyanto, Fajar Febriyani, Yanik Habibi, M. Mujtaba Hadi, Dita Eka Putri Kartika, Mohammad Lulu Nurul Istanti Madziatul Churiyah Miranti Dewi Febriani Miranti Dewi Febriani, Miranti Dewi Novia Dian Larasati Nurita Indriawati Nursasi, Farika Prayogonegoro, Prabu Nurdin Ramdani, Gani Rhochayati, Citra Dwi Marlia Ruly Wiliandri Sari, Karina Kemala Sepvianto, Gersom Arie Subagyo Subagyo Sudarmiatin Sukma A.D., Ayu Wulan, Nasihiyah Purwaning Yuli Agustina, Yuli Yuli Soesetio