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All Journal Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Jurnal Pengabdian Kepada Masyarakat Interaksi Peradaban: Jurnal Komunikasi dan Penyiaran Islam Journal of Social And Economics Research Dakwatussifa: Journal of Da'wah and Communication Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Journal Innovation In Education journal of social and economic research J-CEKI Jurnal Pendidikan dan Sosial Humaniora
Muria Putriana
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Journal : Nivedana : Jurnal Komunikasi dan Bahasa

 1 
PENGARUH BRAND AMBASSADOR CINTA LAURA TERHADAP BRAND IMAGE FORE COFFEE Nindhiya Salma Haura; Muria Putriana; Wina Puspita Sari; Nazwa Cendra Swari; Safiat Amaylia Putri; Nadia Zulmi; Yabes Edmund Macario Siburian; Kezia Revina Adelia Butarbutar
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 3 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i3.1257

Abstract

This study investigates the impact of Cinta Laura's brand ambassador on Fore Coffee's brand image on Instagram, especially in the context of the rapidly growing coffee industry in Indonesia. As an agrarian country with a large population of coffee farmers, Indonesia faces intense competition in the coffee industry, forcing companies to implement effective marketing strategies. Involving brand ambassadors has become one of the commonly used strategies to strengthen brand image. In this study, simple random sampling techniques were used to ensure fair representation of the population of @fore.coffee's Instagram followers, which totaled 204k. A survey of 100 followers showed that Cinta Laura plays a key role in building Fore Coffee's positive image and has a strong influence through social media. The analysis results show that Cinta Laura's brand ambassador has a significant influence on Fore Coffee's brand image, with dimensions such as Visibility, Credibility, Attraction, and Power receiving high ratings. The t-test data shows a significant correlation between brand image and brand ambassador, with the correlation coefficient R confirming a very strong relationship. A total of 78.9% of brand image variables are influenced by brand Ambassadors, confirming Cinta Laura's vital role in increasing consumers' positive perceptions of Fore Coffee.
PENGARUH TERPAAN FILM DOKUMENTER DIRTY VOTE TERHADAP OPINI PENGGUNA TWITTER PADA MASA TENANG PEMILU Wina Puspita Sari; Muria Putriana; Raisa Firstia; Bintang Fauzan; Farras Amin Abdillah; Dewi Rangganis Hadi Arum Ningrum; Risky Akbar Sunaryo; Rangga Audy Islamy; Akbar Sunaryo, Risky
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i4.1265

Abstract

The movie Dirty Vote highlights the sensitive issue of fraud and abuse of power in the context of elections. The influence of its content was seen through the diverse opinions that developed on Twitter, with some users expressing disappointment with the portrayal of fraud revealed in the movie, while others appreciated the transparency efforts in exposing the alleged abuse of power. The purpose of this study was to determine the extent to which the Dirty Vote movie influenced the opinions of candidate voters. The research method used is descriptive quantitative. The population in this study were Twitter users who watched the Dirty Vote movie as many as 276,965 people and a sample of 100 respondents with the sampling technique used was a non-probability sampling technique, namely accidental sampling. The results of the correlation test using SPSS show that Media Exposure has a very strong effect on Public Opinion with a correlation value of 0.944 with a coefficient of determination of 0.944 indicating that 94.4% of the Public Opinion variable is influenced by Media Exposure, while the rest is influenced by other factors.
Co-Authors Abdul Kholik Abdul Kholik Abyan Dwi Martha Adi Budi Satrio Adinia Sekar Rayani Afriza Wihadi Agillia Dian Anastasia Akbar Sunaryo, Risky Aldri Frinaldi Alfina Rahmah Dewi Anastasia Alissa Anggun Nadia Fatimah Anisa Fauziyah Asep Soegiarto Asep Sugiarto Azza Nailis S Azzah Ines Hamidah Bani Fatimah Pujianti Bintang Fauzan Cherish Tito Nafassa Decency Ananda Sylphania Devara Alfaritzi W Dewi Rangganis Hadi Arum Ningrum Djahwan Kamil Erlianur Putri Carlina Fathihah Fadia Ramadania Farah Zyiafira Farida Rizqi Ardilia Ningrum Farras Amin Abdillah Firda Maya Junita Hadinayu, Atmaradhifa Helix Clementhius Valendyawan Hesti Sofiyanti Ibnu Arya Fakhrizky Idzni Ramadhani Kamaludin Inas Kurnia Indira Haniya Arasi Jasmine Nazwa Putri Eriesta Jihan Salzabilla Winata Kartika, Mega Ardhiani Kayla Sulendra Kusumah Kezia Revina Adelia Butarbutar Khairum Tri Anissa M. Faishal Alghoniyyu M. Reza Firdaus Marcella Zeilanti Ramadhan Marsha Cesar Nathania Megan Restu Litani Meiha Bintang Pudence Swissedy Menati Fajar Rizki Mentari Anugrah Imsa Muhamad Zidan Pahlevi Muhammad Ardi Himawan Muhammad Ardi Himawan Nugroho Muhammad Faishal Alghoniyyu Muhammad Ihsan Darus Muhammad Reza Firdaus Nadia Zulmi Najwa Aulia Khansa Nasya Rizqy Zalikha Navira Sharen Assyifa Nayumi Tri Mutiara Nazwa Cendra Swari Nindhiya Salma Haura Nur Nilam Cahya Nur Rahmah Oktafina Nuraini Fazilatun Nisa Putri Nisya Dwi Maharani Qoryna Noer Seyma El Farabi Rachel Lelyta Immanuela Siahaan Raisa Firstia Rangga Audy Islamy Rashidqi Alfian Reja Ruhul F Risky Akbar Sunaryo Ruth Lydia Mutiara Sihombing Safa Amanda Karenina Safiat Amaylia Putri Salsa Dhea Adela Sandrina Irsa Adelia Seyma El Farabi, Qoryna Noer Shinta Aprillia Kusuma Wardhani Syahwa Putri Ismaiga Tj. Darmawan Vidhia Ramadhanti Wina Puspita Sari Wina Puspitasari Yabes Edmund Macario Siburian Yuni A. Muharam