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All Journal Journal of Indonesian Tourism, Hospitality and Recreation Jurnal Manajemen Dirgantara Journal of Tourism and Economic Jurnal Manajemen Perhotelan International Journal of Travel, Hospitality and Events Jurnal Sains Terapan Pariwisata
Nicko Gana Saputra
Politeknik Sahid
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Library & Information Science Public Health Social Sciences Transportation Veterinary Other

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Diversifikasi Produk Di Chatime Atealier Grand Indonesia Nicko Gana Saputra; Reni Sulistiyowati; Jaecelyne Noffrianne
Jurnal Sains Terapan Pariwisata Vol. 6 No. 2 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui diversifikasi produk yang diterapkan oleh Chatime Indonesia terhadap Chatime Atealier. Jenis penelitian pada penelitian ini menggunakan pendekatan kualitatif yaitu mendeskripsikan fakta yang terjadi di lapangan apakah sesuai dengan teori yang digunakan pada penelitian ini. Menggunakan observasi dan wawancara untuk mengolah data dan menggunakan Mendeley untuk menyusun daftar pustaka
TAMAN WISATA LEBAH MADU CIBUBUR SEBAGAI OBJEK WISATA EDUKASI DI KOTA JAKARTA Baskoro Harwindito; Nenny Wahyuni; Nicko Gana Saputra; Heru Suheryadi; Renaldo Renaldo
Jurnal Manajemen Dirgantara Vol 16 No 1 (2023): Jurnal Manajemen Dirgantara, Juli 2023
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/manajemen-dirgantara.v16i1.926

Abstract

Taman Wisata Lebah Madu Pramuka merupakan salah satu wisata edukasi di kota Jakarta yang merupakan pelopor pendidikan perlebahan lebah di kota Indonesia. Tujuan penelitian ini adalah untuk mengetahui strategi pengembangan dan pemasaran yang digunakan oleh Taman Wisata Lebah Madu Pramuka untuk meningkatkan kunjungan ke Taman Wisata Lebah Madu Pramuka. Metodologi penelitian ini merupakan penelitian deskriptif kualitatif. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah observasi dan dokumentasi. Implikasi Hasil penelitian ini menunjukkan bahwa terdapat faktor pendukung dan juga faktor penghambat dalam pengembangan Taman Wisata Lebah Madu Pramuka dan strategi pemasaran yang harus dilakukan oleh Taman Wisata Lebah Madu Pramuka
Analisa Ability To Pay (ATP) Dan Willingness To Pay (WTP) Penumpang MRT (Mass Rapit Transit) Jakarta Suheryadi, Heru; Saputra, Nicko Gana
Jurnal Sains Terapan Pariwisata Vol. 4 No. 3 (2019): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Kota Jakarta sebagai salah satu kota terbesar di Indonesia dan merupakan ibu kota negara merupakan kota yang menjadi sasaran kedatangan para pelaku perjalanan, baik itu para pelaku perjalanan wisata maupun pelaku industri. Jakarta memiliki potensi keindahan alam serta keunikan budaya yang diminati oleh wisatawan baik mancanegara maupun wisatawan nusantara. Sektor pariwisata telah berhasil menjadi sumber utama pendapatan pariwisata di Jakarta. Masalah transportasi mulai menjadiperhatian dan telah diprediksikan jika tidak ada terobosan transportasi utama, kemacetan akan membanjiri kota dan akan menjadi lalu lintas yang sangat parah sehingga dapat menyebabkan kendaraan tidak dapat bergerak. Perbaikan dan penambahan infrastruktur untuk mencegah masalah tersebut sangat di dukung oleh Pemerintah, salah satunya adalah dengan adanya pembangunan MRT (Mass Rapid Transit) di Jakarta. Metode pengumpulan data dengan melakukan observasi dan penyebaran kuesioner kepada penumpang MRT tujuan Bundaran HI untuk melakukan kegiatan Car Free Day. Pengukuran AbilityTo Pay menggunakan metode household budget dan Willingness To Pay menggunakan metode state preference. Hasil penelitian yaitu estimasi nilai rata – rata ATP sebesar Rp. 5.765,- dan nilai rata – rata WTP sebesar Rp. 1.130,-, dengan 85% responden bersedia membayar lebih untuk peningkatan keamanan.
Fenomena Thrift Pada Platform Shoppee Live (Studi Kasus Akun Koreanoona) Fatmawati, Melinia Ayu; Saputra, Nicko Gana; Harwindito, Baskoro; Sulistiyowati, Reni
Jurnal Sains Terapan Pariwisata Vol. 9 No. 2 (2024): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/jstp.v9i3.392

Abstract

Tujuan: penelitian ini bertujuan untuk menganalisis strategi pengembangan bisnis Thrift oleh akun "Koreannoona" dan memahami dampak tren pakaian bekas impor terhadap masyarakat, terutama di kalangan anak muda.Metode: yang digunakan adalah kualitatif dengan pendekatan deskriptif melalui observasi dan wawancara. Subjek penelitian ini adalah akun "Koreannoona" yang menjual pakaian bekas impor (Thrift) dengan memanfaatkan platform e-commerce Shopee melalui Live Streaming. Temuan menunjukkan bahwa bisnis Thrift berkembang karena tingginya minat pada pakaian bekas yang berkualitas dan terjangkau. Penelitian ini juga mengidentifikasi beberapa tahapan penting dalam mempersiapkan pakaian bekas untuk dijual.Implikasi: penelitian mencakup dampak positif terhadap ekonomi lokal, perubahan tren fashion, dan potensi revisi regulasi pemerintah mengenai impor pakaian bekas. Selain itu, penelitian ini memberikan panduan strategis bagi pelaku bisnis Thrift dalam memanfaatkan e-commerce dan mengedukasi konsumen tentang manfaat pakaian bekas.
Marketing Strategy Via Instagram at Hotel Holiday Inn Express Jakarta International Expo Nicko Gana Saputra; Reza Imani Syawal; Putri, Ni Made Dwiyana Rasuma; Fahira
International Journal of Travel, Hospitality and Events Vol. 4 No. 1 (2025): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v4i1.466

Abstract

Purpose: This study aims to analyze the room marketing strategy of Holiday Inn Express Jakarta International Expo Hotel using social media. Method: The research employs a qualitative approach, utilizing primary and secondary data. Data collection methods include literature reviews, interviews, and field observations. Descriptive qualitative analysis was used to interpret the findings. Result and Discussion: Observations of the hotel’s Instagram account demonstrate the effectiveness of social media as a marketing tool. Instagram’s billion active users provide extensive promotional opportunities, allowing businesses to engage audiences through images, videos, and stories creatively. Influencers are critical in building trust and expanding product reach, while official accounts manage brand visibility and customer relationships. Instagram Highlights effectively organize and present key messages, fostering cohesive brand narratives. The strategic use of Instagram at Holiday Inn Express Jakarta International Expo emphasizes visuals, personal connections, and guest engagement, proving its effectiveness in boosting brand visibility and enhancing promotional efforts. Implications: The marketing strategies for Holiday Inn Express Jakarta International Expo Hotel involve enhancing product quality and service offerings to increase occupancy rates and revenue. Online marketing, mainly through platforms like Instagram, has become crucial in the hotel’s marketing mix. This involves using electronic media, such as computers and the Internet, to execute digital campaigns effectively. The findings highlight the need for thorough preparation and strategic execution in digital marketing to ensure success in a highly competitive environment.
Implementasi Teaching Factory Dalam Program LED Di Politeknik Sahid Jakarta (Studi Kasus Mahasiswa Program LED) Saputra, Nicko Gana; Harwindito, Baskoro; Mardian, Dadang
Jurnal Sains Terapan Pariwisata Vol. 6 No. 1 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Teaching factory is a learning activity where the school carries out production or services that are part of the teaching and learning process. Production-based learning is a process of learning expertise or skills that are designed and implemented based on actual work procedures and standards to introduce to students how the world of work really is, so work-based learning is one of the best solutions. Politeknik Sahid Jakarta has a Leadership Entrepreneurship and Development (LED) program that implements teaching factory activities in teaching, where LED program students who act as members carry out hotel teaching activities just like hotels that have the purpose of knowing and describing the implementation of teaching factories in LED programs at Polytechnic Sahid Jakarta. This research is a qualitative-descriptive which uses observations and interviews as a method to collect data. The key informan is LED program student. The data results that have been collected will be described descriptively.
Analisis Strategi Promosi Hotel Mandarin Oriental Jakarta Post Pandemi Covid – 19 Saputra, Nicko Gana; Sulistiyowati, Reni; Wijaya, Gavriel Kevin
Jurnal Sains Terapan Pariwisata Vol. 6 No. 1 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Promotion Strategy is a plan for optimal use of promotional elements: advertising, public relations, personal selling and sales promotion. (Lamb, Hair, McDaniel, 2001). Because of that, the promotion strategy of a hotel is very decisive so that the hotel can survive all conditions and existing competition. In the initial observations, it appears that the promotional elements mentioned above are not in ideal conditions or do not take place as expected. To describe and explain the Promotional Strategy of Mandarin Oriental Hotel Jakarta in terms of Advertising, Sales Promotion, Personal Selling, Direct Marketing and Public Relations. This research is a research with a qualitative approach, using a case study technique, which is an empirical study that investigates phenomena in their context, in real life, especially when the boundaries and context are not clear. Data collection by interview, observation and documentation. Data analysis techniques by means of reduction, display, and verification. Data Validation Techniques by means of Triangulation. Respondents consisted of top managers, middle managers, lower managers, and employees of the internal and external Marketing Department of the Mandarin Oriental Hotel Jakarta, totaling 10 respondents. Before and during the Covid-19 Pandemic, the Mandarin Oriental Hotel Jakarta had implemented a Promotional Strategy to increase and maintain occupancy levels. Likewise, during the post-pandemic Covid-19 era, the Promotion Strategy was carried out, where advertising was carried out massively through digital platforms and third parties (digital media, bank promotion, and partnerships and the use of influencer marketing); Sales (Sales Promotion), modified according to the situation and conditions encountered; Personal Selling (Perjualan Personal), reactivated as an important strategy, apart from that brand awareness is influenced by government policies in terms of PPKM; Direct Marketing (Direct Marketing), carried out even though it is more enthusiastic but taking into account government policies in terms of PPKM; In terms of Public Relations, we always implement the we care program. This whole strategy involves all staff. The result is selling hotel products, creative thinking in developing certain activities, and increased employee loyalty.
HR Competency and Financial Literacy Supporting Success as Christian Community-Based Religious Ecotourism Blimbingsari Destination Village I Ketut Yasa; Ni Made Dwiyana Rasuma Putri; Baskoro Harwindito; Nicko Gana Saputra
International Journal of Travel, Hospitality and Events Vol. 5 No. 1 (2026): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v5i1.743

Abstract

This study examines how human resource (HR) competency and financial literacy function as foundational pillars in the success of Blimbingsari Tourism Village, a community-based Christian religious ecotourism destination in Bali. Existing research on community-based tourism (CBT) highlights the importance of local participation, governance, and social capital, yet limited attention has been given to how HR competency and financial literacy interact within religious tourism contexts. To address this gap, this study employs a qualitative case study approach, involving in-depth interviews, participant observation, and document analysis with tourism managers, church representatives, financial administrators, and local community members. The findings reveal that HR competency in Blimbingsari is shaped not only by technical skills but also by Christian values, informal learning, and intergenerational mentorship, producing a distinctive competency model rooted in moral integrity, discipline, and service-oriented leadership. Financial literacy is similarly influenced by long-standing church traditions of transparency and stewardship, enabling community members to practice accountable budgeting, record-keeping, and financial reporting despite limited formal education. The integration of HR competency and financial literacy forms a mutually reinforcing system that strengthens community trust, improves tourism service quality, and supports sustainable destination development. However, several challenges persist, including youth migration, uneven digital literacy, fluctuating tourism revenue, and overlapping governance roles between church and village authorities. Overall, this study contributes to the literature on CBT by demonstrating that in religious ecotourism settings, managerial capability and financial competence are embedded within cultural and spiritual frameworks. The findings provide valuable insights for policymakers and practitioners seeking to strengthen community-based tourism governance through culturally grounded capacity-building initiatives.
Understanding The Productivity and Loyalty of Millennial Employees in The Hotel Business: Preliminary Evidence Nenny Wahyuni; Suci Sandi Wachyuni; Kadek Wiweka; Shinta Teviningrum; Nicko Gana Saputra
Jurnal Manajemen Perhotelan Vol. 10 No. 2 (2024): SEPTEMBER 2024
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jmp.10.2.81-90

Abstract

The company's ability to survive in a highly competitive environment relies heavily on employee productivity and loyalty. Contemporary millennial culture in the hotel industry is a topic of current societal discussion. Therefore, researchers have a keen interest in this area. The population for this study consists of all the employees belonging to the millennial generation working in the Front Office department of a 4-star hotel in Jakarta. The approach employs a combination of two distinct variables using both quantitative and qualitative methodologies. A total of 18 millennial employees from the front office department were surveyed, along with three interviewees consisting of the front office manager, assistant front office manager, and front office supervisor. Based on data collected through interviews, observations, and surveys, researchers have discovered that the millennial generation's front office department exhibits excellent employee productivity, characterised by a strong sense of enthusiasm and ambitious goals. However, the loyalty of the millennial generation towards their work is distinct. These employees frequently switch companies not due to a dislike for corporations, declining performance, or a poor work environment, but rather because they seek to gain extensive experience, build strong professional networks, and aspire to attain higher positions at a faster pace.
Instagram vs. TikTok: Which Digital Platform is More Effective for Restaurant Industry Marketing? Wahyuni, Nenny; Wachyuni, Suci Sandi; Wiweka, Kadek; Saputra, Nicko Gana; Murhadi, Murhadi
Journal of Indonesian Tourism, Hospitality and Recreation Vol 8, No 1 (2025): April
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v8i1.76136

Abstract

AbstractThe emergence of Karen’s Diner restaurant in Jakarta has garnered significant attention and gone viral on social media due to its distinctive presentation style. This study aims to examine the differences in the effectiveness of Instagram and TikTok for digital marketing at Karen’s Diner. Differences in marketing content are analyzed based on five parameters, among others attention, information search, interest, uniqueness of content, and interesting content.  Employing a quantitative research methodology, the study utilizes a survey approach. The sampling technique is purposive sampling. Data analysis is conducted through descriptive statistics and paired sample t-tests. The findings reveal no significant difference in the effectiveness of Instagram and TikTok as digital marketing tools for Karen’s Diner. Both platforms are equally effective in attracting visitors seeking further information and influencing their decision to visit. This study yields significant theoretical and practical contributions, underscoring the undeniable efficacy of digital marketing as a transformative force in modern marketing paradigms. Furthermore, the research provides actionable recommendations for crafting and refining digital marketing strategies, positioning them as indispensable tools for navigating the complexities of today’s dynamic landscape. Digital platforms can be relied upon to build awareness and promote products and services, including those of cafés and restaurants.AbstrakKemunculan Karen’s Diner di Jakarta sangat menarik perhatian dan viral di media sosial karena memiliki karakteristik penyajian yang unik. Banyak konsumen yang berkunjung untuk merasakan pengalaman berkunjung ke Karen’s Diner. Penggunaan Instagram dan Tiktok dalam pemasaran digital menjadi menarik untuk diteliti.  Penelitian ini bertujuan untuk dapat melihat perbedaan efektifitas penggunaan Instagram dan Tiktok dalam pemasaran digital di Karen’s Diner. Perbedaan efektifitas dilihat dari lima parameter antara lain, attention, information search, interest, uniqueness of content, and interesting content. Penelitian ini menggunakan metode penelitian kuantitatif dengan metode survey. Teknik sampling menggunakan purposive sampling  yaitu pengunjung Karen’s Diner sebanyak 100 orang. Teknik analisis data menggunakan analisis deskriptif dan uji paired sample t-test. Hasil penelitian menunjukkan bahwa tidak ada perbedaan efektifitas Instagram dan Tiktok dalam pemasaran digital di Karen’s Diner. Keduanya sama-sama efektif menarik pengunjung untuk mencari informasi lebih lanjut dan menjadi pertimbangan untuk berkunjung ke Karen’s Diner. Penelitian ini memberikan implikasi teoritis maupun praktis sebagai saran rekomendasi untuk menyusun strategi pemasaran digital sebagai alat pemasaran yang sangat efektif di saat ini. Penggunaan Instagram, Tiktok, ataupun keduanya dapat diandalkan untuk membangun awareness dan memasarkan produk dan jasa, termasuk  café dan restoran.
Co-Authors Ajeng Julyani Ryzanti Angga Pardosi Armand Asep Parantika Asmawih Baskoro Harwindito Budi Bagaskoro Dadang Mardian Dewi Fitriani Esther Karolina Williams Fahira Fatmawati, Melinia Ayu Gavriel Kevin Wijaya Heru Suheryadi I Ketut Yasa Jaecelyne Noffrianne Kadek Wiweka Kadek Wiweka Mardian, Dadang Murhadi Murhadi Nenny Wahyuni Ni Made Dwiyana Rasuma Putri Ni Made Dwiyana Rasuma Putri, Ni Made Dwiyana Rasuma Raehanun Renaldo Renaldo Reni Sulistiyowati Reni Sulistyowati Reza Imani Syawal Reza Imani Syawal Shinta Teviningrum Siti Sarah Farah Dilla Suci Sandi Wachyuni Sulistiyowati, Reni Vania Aurellia Wahyuni, Nenny Wijaya, Gavriel Kevin