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All Journal Jurnal Studi Manajemen Organisasi INFO ARTHA Jurnal Pengabdian Magister Pendidikan IPA Journal of Urban Sociology Madinah: Jurnal Studi Islam Jurnal Ekonomi Dan Bisnis International Journal of Engineering, Technology and Natural Sciences (IJETS) Masjiduna : Junal Ilmiah Stidki Ar-Rahmah Curtina ESOCHUM: Economics, Social and Humanities Journal eProceedings of Engineering Nanggroe: Journal Of Scholarly Service KAMI MENGABDI Surya Informatika Nanggroe: Journal of Scholarly Service
Adityo Nugroho, Adityo
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Journal : Jurnal Pengabdian Magister Pendidikan IPA

 1 
Upaya Meningkatkan Pendapatan Kelompok Ternak Lembu Rizki Melalui Branding dan Modernisasi Pengolahan Susu Pada Program Pemberdayaan Kemitraan Masyarakat Zulaikhah, Siti Rahmawati; Sulistiyawati, Indah; Nugroho, Adityo
Jurnal Pengabdian Magister Pendidikan IPA Vol 6 No 4 (2023): Oktober-Desember 2023
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v6i4.5509

Abstract

The Lembu Rizki Livestock Group is in Singasari Village, Karanglewas District, Banyumas Regency. The problems in this group are a) Low selling price of milk in cooperatives, b) Farmers do not yet have milk processing technology, c) Limited human resources, resulting in difficulties in production and marketing. The solutions offered are 1) Sales in the form of processed milk, 2) Transfer of diversification of milk processing technology in the form of pasteurized milk of various flavors and yoghurt, 3) Empowerment of family members, and marketing using digital marketing. The general objective of this Community Partnership Empowerment activity is a) to provide solutions based on situation analysis according to the needs, challenges or problems that exist in the Lembu Rizki livestock group, b) to empower the Lembu Rizki livestock group to improve their standard of living both in economic, social and cultural terms, c) transfer technology, science and art for the development of livestock groups. The results obtained from this activity are increased target knowledge and skills regarding processing milk into pasteurized milk of various flavors and yoghurt, knowing the importance of packaging and labeling for product branding, and digital marketing. Keyword: Branding, Modernization, Milk Processing, Empowerment of Community Partnerships, Livestock Groups
Co-Authors Abdus Salam, Abdus Agung Prasetyo Agus Salim Ahmad Afif Ahmad Rofii Ahmad Tri Hidayat Al-Faruqi, Muhammad Izzudin Andik Adi Suryanto Eldiya Yahya, Diva Erminawati erminawati Fenilinas Adi Artanto Fitroh Amaluddin Hanis Adila Lestari Herdian Farisi Herma Musyanto, Muhammad Hudaya, Zuhdan Ali I Gede Agus Ariutama Ibnu Asror Imron Rosyidi, Imron istiqomah istiqomah James, Bobby Arvian Jayawarsa, A.A. Ketut Khakim, Amrun Kurniawan, Anri Lestari, Hanis Adila Luhsarandini, Bivannie Masrukan, Faturrahman mauludi, mauludi Musyanto, Herma Nur Aini Putra, Muharrom Yoga Putri, EE Lailatul Qisam, Shobikhul Raditya, Muhammad Riza Ramadhan, Muhammad Lutfi Saifullah, Shoffan Saleh, Isa Sanjaya, Soni Santi Dwi Astuti Sarofah, Maratus SITI RACHMAWATI SUKOWATI, DWI Sulistiyawati, Indah Suryono Budi Santosa, Suryono Budi Wahab, Luthfi Yanuar Firdaus Arie Wibowo Yuwono, Triat Adi Zalianti, Nabila Reva Zalianti Zulaikhah, Siti Rahmawati