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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Efektor JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JAIM (Jurnal Abdi Masyarakat) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Abdimas Akademika Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis
Ema Nurzainul Hakimah, Ema Nurzainul
Universitas Nusantara PGRI Kediri
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Strategi Pengembangan Industri kecil Lovyna Konveksi Kediri Hayati, Fina Nur; Subagyo, Subagyo; Hakimah, Ema Nurzainul
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Internal and external analysis of the company is an important factor in determining the right strategy for business development. The purpose of this study is to analyze the strengths, weaknesses, opportunities and threats and determine the right strategy for Lovyna Convection Kediri. Sources of data were obtained by observation interviews, questionnaires, interviews and documentation. The data analysis technique used descriptive techniques, while checking the validity of the findings used triangulation, peer discussion and extension of participation. The results of this study indicate that the Lovyna Convection Kediri Company is in quadrant I by implementing an aggressive strategy. (2) The strategy used by the convection company Lovyna Convection Kediri is the SO strategy, namely Strengths (strengths) and Opportunities (opportunities), namely by increasing the amount of production, increasing and maintaining product quality, increasing human resources, making product innovations, promoting through social media, expand the marketing area and follow the times or trend models and provide promos or discounts to consumers in order to attract consumer interest. Keywords: Business Development Strategy, SWOT Analysis
ANALISIS BAURAN PEMASARAN (4P) TERHADAP KEPUTUSAN PEMBELIAN VAKSIN TERNAK MEREK MEDIVAC AI DI KOTA KEDIRI Suhendro, Suhendro; Hakimah, Ema Nurzainul; Sardanto, Rino
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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The background of this research is that pusrchasing decisions need to be analyzed using the 4P marketing mix Product, Promotion, Price, Distribution. The 4P marketing mix Analysis is neede be the company to to find out the factors behind consumers in making decisions to purchase the Medivac AI Vaccine PT Medion Kediri. This study aims to determine the product marketing mix, promotion, price, and distribution have a significant effect on purchasing decisions for Medivac AI livestock vaccines in the city of Kediri. This study uses a quantitative approach with stastictichal methods (tes equipment) to calculate datathat will produce a conclusion. The sample from this study were regular customers who had used Medivac AI vaccine products in the city of Kediri and were analyzed quatitatively using tha classical assumption test an using multiple linier regression with SPSS for Windows sofware version 22. The conclucions of study are product, price, and variable distribution partially has a significant effect on purchasing decisions, while promotion partially does not have a sinificant effect of purchasing decision. The novelty of research is that in the field of animal husbandy pharmaceutical promotion programs carried out by companies are not always directlt proportional to ha significance of the purchasing decisions, but can also be influenced, by others factors. Keywords: Product, Promotion, Price, Distribution, Purchase Decision
ANALISIS DAMPAK BAKAT PENJUALAN PERSEPSI PERAN DAN TINGKAT KEAHLIAN TERHADAP KINERJA TENAGA PENJUAL Ana, Yusiana; Leksono, Poniran Yudho; Hakimah, Ema Nurzainul
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Kegiatan penelitian yang dilakukan memiliki tujuan dalam menentukan dan identifikasi adanya pengaruh atau dampak pada faktor bakat dalam penjualan, persepsi atas peran, serta skala dari keahlian terhadap faktor performa atau kinerja tenaga sales atau penjual pada Auto 2000 Kediri. Pendekatan yang digunakan pada penelitian yakni penelitian secara kuantitatif. Teknik dalam mengumpulkan data pada kegiatan penelitian dengan kegiatan pengamatan atau observasi serta membagikan pertanyaan dalam bentuk kuesioner. Penelitian yang dilakukan menggunakan populasi yakni semua pekerja dalam bidang sales yang bekerja pada Auto 2000 Kediri yakni berjumlah sekitar 30 responden. Teknik atau metode dalam mengambil kumpulan sampel yakni melalui nonprobability sampling pada sampling insidental serta dilakukan analisis melalui cara regresi linier secara berganda yang dibantu oleh program dalam software SPSS for windows versi 23. Penelitian yang dilakukan berupaya dalam mengidentifikasi dan penentuan atas ada tidaknya dmpak atau pengaruh secara signifikan pada faktor Bakat dalam Penjualan, Persepsi atas Peran, serta Tingkat atau skala keterampilan yang dimiliki baik dalam parsial ataupun dalam simultan Terhadap performa atas Tenaga Penjual yang bekerja pada Auto 2000 Kediri.nilai Koefisiensi dalam determinasi menunjukkan nilai sebanyak 0,752 menandakan bahwa faktor baat dalam penjualan. Persepsi atas peran, serta skala atau tingkat keterampilan yang memberikan pengaruh atau dampak atas performa dari tenaga sales sebesar 75,4% sementara yang lainnya 24,6% mendapatkan pengaruh dari faktor lain yang tidak dilakukan identifikasi pada kegiatan penelitian yang dilakukan.
STUDI FENOMENOLOGI : EFEKTIVITAS CO-BRANDING DAN FANATISME SEBAGAI STRATEGI PEMASARAN MCDONALD’S PADA BTS MEALS Nurcholis, Muhamad; Hakimah, Ema Nurzainul
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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In 2021 McDonald's will be in the spotlight in Indonesia for collaborating with the international boy group BTS and as a result of this collaboration, McDonald's and BTS released a limited edition menu, namely BTS Meals. High buying interest from fans caused a stir so queues of buyers created a crowd in the midst of the COVID-19 pandemic which had an impact on the temporary closure of several McDonald's outlets in Indonesia. This study aims to determine the effectiveness of co-branding and fanaticism used by McDonald's as a marketing strategy on the BTS Meals collaboration menu. This research is a qualitative research using a phenomenological approach. The determination of informants in this study uses 5 criteria, including relevance, recommendation, rapport, readiness, and reassurance (5R). Furthermore, interviews were carried out in-depth with several ARMY or BTS fans. The results of the study show that fanaticism is the main factor in causing consumer purchase motives on the BTS Meals menu.
PERSPEKTIF PELAKU UMKM DALAM UPAYA MENINGKATKAN KUALITAS PRODUK UNTUK MENCIPTAKAN KEPUASAN DAN LOYALITAS ( STUDI KASUS USAHA TAHU BAPAK MATNURI ) Santoso, Edy; Hakimah, Ema Nurzainul; Ratnanto, Sigit
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

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This research focuses on the efforts made by Mr. Matnuri's tofu home industry in improving product quality so as to create customer satisfaction and loyalty. The aim of this research is to find out how to improve the quality of tofu products in achieving customer satisfaction. To find out whether the quality of the product can affect customer satisfaction. In this business, they always prioritize product quality. Currently, customers are increasingly selective and intelligent in making decisions because they are supported by product choices on the market. Business actors must find ways to retain their customers. Customer loyalty means a person's habit of buying products offered during the exclusive period and his loyalty following all the company's offers. To support the competitive strategy in terms of maintaining market share, decisions must be taken to increase product quality and customer satisfaction so as to attract customer loyalty in making purchasing decisions. The process of generating self-purchase satisfaction for everyone is essentially the same, however, the selection-making procedure will be accompanied by characteristics. In its development, every business actor will pay attention to the quality of the products being marketed. The research approach used in this study is a qualitative approach. The type of research used in this research is case study research. An in-depth, case study is an example that is comprehensive, intense, clearer, in-depth, and more focused as an effort to examine the latest problems or empirical. in qualitative research, researchers themselves or with the help of others are the main data collectors. In this case as stated by, the position of researchers in qualitative research. It is shown that the product was the same as the customer's expectations so it can be said that the customer is satisfied. To maintain customer satisfaction, business is the primary benchmark, namely the quality of tofu according to their expectations and how many customers have bought tofu, conveying customers use affordable prices so that customers feel that product quality has a significant effect on increasing customer loyalty.
STRATEGI PROMOSI GRESIK ENGLISH CENTER DALAM MENINGKATKAN JUMLAH PESERTA DIDIK BARU MELALUI MEDIA SOSIAL INSTAGRAM Romadlon, Ahmad Dani; Hakimah, Ema Nurzainul; Paramitha, Dyah Ayu
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 10 (2025): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2025
Publisher : Universitas Nusantara PGRI Kediri

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This study aims to analyze the promotional strategies employed by Gresik English Center (GEC) through Instagram, identify the supporting and inhibiting factors in their implementation, and formulate effective promotional strategies to increase new student enrollment. This research employs a qualitative approach with a case study design. Data were collected through in-depth interviews with the institution owner, social media administrator, tutors, and students, supported by observation and documentation of GEC’s Instagram promotional activities. Data analysis was conducted through data reduction, data display, and conclusion drawing. The results indicate that GEC’s promotional strategy focuses on presenting authentic, informative, and educational visual content by utilizing Instagram features such as feeds, stories, and reels. Supporting factors include the quality of learning services, the involvement of internal stakeholders, and content that genuinely represents the learning experience, while inhibiting factors involve limitations in human resources, time management, and content consistency. Effective promotional strategies are characterized by content authenticity, consistency of promotional messages, and responsive interaction with the audience. This study contributes theoretically to the discourse on digital promotion in non-formal education and provides practical insights for English course institutions in optimizing social media–based promotional strategies.
Co-Authors Agel Prakoso, M. Fajar Ahmad Efendi Cahyo Setiono, AHMAD Aini, Silvi Nur Aliami, Sri Alif Okky Fadilah Ana, Yusiana Andini, Nandha Febriyana Anggraini, Anggella Ayu Annisa, Aulia Apriliani, Karisma Ariansyah, Muhammad Azriel Arum, Cahyaning Dina Aziziyah, Nanda Afifatul Bambang Agus Sumantri, Bambang Agus Basthoumi Muslih Bhakti, Vicky Eka Danaraja, Riestu Daniella, Viona Reza Binta Dewi, Ayu Indra Setya Diah, Pingit Sukmantianing Dian Kusumaningtyas, Dian Djoko, Edy Edy Santoso Effendi, Stefanus Dhani Farida Nurlaila Zunaidah Fatiha, Chandra Dwi Fatimah, Arma Dwi Fauji, Diah Ayu Septi Fauzi, Diah Ayu Septi Fidianingsih, Yola Ayu Fitriyasari, Devi GESTY ERNESTIVITA Hamida, Sakiya Salma Hayati, Fina Nur Indrasto, Adam Iqbal Mahendra, Mukamad Iskandana, Nevia Cahyaning Dewi ISMAYANTIKA DYAH PUSPASARI, ISMAYANTIKA DYAH Isyafak, Moh. Erga Itot Bian Raharjo Jovanna, Dea Millennia Khasanah, Atina Kholila, Nova Nor Kuherawati, Jelvi Tri Kurniawan, Rony Kusmaningrum, Anggraini Kusumaningsih, Luki Ayu Leksono, Poniran Yudho Lestari, Ayu Dwi Lina, Ade Maharani, Niken Trisma Widya Mahbubah, Choirul Mahendra, Piki Data Surya Marbella, Rosha Yunita Tri Margareta, Bella Muhammad Alwi Mustikasari, Linda Dwi Nabela, Oktavia T Ningsih, Liya Widia Novanzah, Tria Nurcholis, Muhamad Nurhuda, Mohamad Nuriadi, Erina Ayu Dwi Nurohman, Alfan Oktaviani, Yeni Aprilia Paramitha, Dyah Putra Panglipur, Yerikho Putri, Arti Melysiani Putri, Nabila Alfina Rahmad, Mahdun Rahmawati, Rika Putri RESTIN MEILINA Restyono, Teddy Rianto, Taufik Rino Sardanto Rizal, Mohammad Sulton Amirur Rizky Kurniawan Romadhon, Eko Jian Romadlon, Ahmad Dani Samari Samari Samari, Samari Santoso, Davis Chusaini Sapta Andaruisworo Saputri, Septia Indri Sari, Sheyla Intan Purnama Sasongko, M. Zuhdi SB, Sigit Wisnu Setyani, Adika Desi Shinta, Clara Permata Sigit Ratnanto Sofianzah, Handika Sri Aliami Stevany, Mahardika Putri Subagyo Subagyo Sugiantoro, Bagus Suhendro Suhendro Sumarsono, Anggoro Bekti Susi Damayanti, Susi Syaida, Tridia Ayun Tahammy, Nikken putri octapia Titin Andriani Wahyu Widodo Waradhika, Nanda Gorgeous Wulandari, Alfina Wulandari, Anggi Marta Yuliana Sari Yuningpra, Ghinareeshma Drana Zulistiani, Zulistiani Zulistiani, Zulistiani Zunaidah, Farida Nurlaila Zundana, Azuma