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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Efektor JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JAIM (Jurnal Abdi Masyarakat) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Abdimas Akademika Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis
Ema Nurzainul Hakimah, Ema Nurzainul
Universitas Nusantara PGRI Kediri
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Efektor

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Bauran Pemasaran Jasa, Citra, dan Kepuasan Mahasiswa: Sebuah Kajian Perguruan Tinggi Swasta di Kediri Aliami, Sri; Hakimah, Ema Nurzainul
Efektor Vol 7 No 2 (2020): Efektor Vol.7 No.2 Tahun 2020
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/e.v7i2.14473

Abstract

Business in education can be classified as a service business. The main principle to run this type of business is to develop and maintain the trust of society as well as to give satisfaction value through various strategies. Based on the fact universities must be able to manage the available resources to fulfill the students’ expectations. The objective of this study is to analyze the effect of the service marketing mix and image of higher education on partial and simultaneous satisfaction. Service marketing mix in this research cover product, price, place, promotion, people, physical evidence, and process. At the same time, the indicators of an image are reputation, tradition, and the identity of a university. Students’ satisfaction can be identified by their desire to reuse the product, the level of file a complaint, giving recommendations to other consumers, the pride of using the product, and obey the regulations. The population is the students of the University of Nusantara PGRI Kediri. The sample total of 81 students using the technique proportional stratified sampling. Used a questionnaire to collect the data and analyzed using multiple linear regression. The Results of the research proved that service marketing mix and image influence significantly in both partial and stimulant towards the satisfaction.
Co-Authors Agel Prakoso, M. Fajar Ahmad Efendi Cahyo Setiono, AHMAD Aini, Silvi Nur Aliami, Sri Alif Okky Fadilah Ana, Yusiana Andini, Nandha Febriyana Anggraini, Anggella Ayu Annisa, Aulia Apriliani, Karisma Ariansyah, Muhammad Azriel Arum, Cahyaning Dina Aziziyah, Nanda Afifatul Bambang Agus Sumantri, Bambang Agus Basthoumi Muslih Bhakti, Vicky Eka Danaraja, Riestu Daniella, Viona Reza Binta Dewi, Ayu Indra Setya Diah, Pingit Sukmantianing Dian Kusumaningtyas, Dian Djoko, Edy Edy Santoso Effendi, Stefanus Dhani Farida Nurlaila Zunaidah Fatiha, Chandra Dwi Fatimah, Arma Dwi Fauji, Diah Ayu Septi Fauzi, Diah Ayu Septi Fidianingsih, Yola Ayu Fitriyasari, Devi GESTY ERNESTIVITA Hamida, Sakiya Salma Hayati, Fina Nur Indrasto, Adam Iqbal Mahendra, Mukamad Iskandana, Nevia Cahyaning Dewi ISMAYANTIKA DYAH PUSPASARI, ISMAYANTIKA DYAH Isyafak, Moh. Erga Itot Bian Raharjo Jovanna, Dea Millennia Khasanah, Atina Kholila, Nova Nor Kuherawati, Jelvi Tri Kurniawan, Rony Kusmaningrum, Anggraini Kusumaningsih, Luki Ayu Leksono, Poniran Yudho Lestari, Ayu Dwi Lina, Ade Maharani, Niken Trisma Widya Mahbubah, Choirul Mahendra, Piki Data Surya Marbella, Rosha Yunita Tri Margareta, Bella Muhammad Alwi Mustikasari, Linda Dwi Nabela, Oktavia T Ningsih, Liya Widia Novanzah, Tria Nurcholis, Muhamad Nurhuda, Mohamad Nuriadi, Erina Ayu Dwi Nurohman, Alfan Oktaviani, Yeni Aprilia Paramitha, Dyah Putra Panglipur, Yerikho Putri, Arti Melysiani Putri, Nabila Alfina Rahmad, Mahdun Rahmawati, Rika Putri RESTIN MEILINA Restyono, Teddy Rianto, Taufik Rino Sardanto Rizal, Mohammad Sulton Amirur Rizky Kurniawan Romadhon, Eko Jian Romadlon, Ahmad Dani Samari Samari Samari, Samari Santoso, Davis Chusaini Sapta Andaruisworo Saputri, Septia Indri Sari, Sheyla Intan Purnama Sasongko, M. Zuhdi SB, Sigit Wisnu Setyani, Adika Desi Shinta, Clara Permata Sigit Ratnanto Sofianzah, Handika Sri Aliami Stevany, Mahardika Putri Subagyo Subagyo Sugiantoro, Bagus Suhendro Suhendro Sumarsono, Anggoro Bekti Susi Damayanti, Susi Syaida, Tridia Ayun Tahammy, Nikken putri octapia Titin Andriani Wahyu Widodo Waradhika, Nanda Gorgeous Wulandari, Alfina Wulandari, Anggi Marta Yuliana Sari Yuningpra, Ghinareeshma Drana Zulistiani, Zulistiani Zulistiani, Zulistiani Zunaidah, Farida Nurlaila Zundana, Azuma