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All Journal EL-MUHASABA Jurnal Kebidanan Dan Kesehatan Tradisional Sinkron : Jurnal dan Penelitian Teknik Informatika Majalah Ekonomi Efektor JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JAE (Jurnal Akuntansi dan Ekonomi) Jurnal Ilmiah Kebidanan Indonesia (Indonesian Midwifery Scientific Journal) Journal of Issues in Midwifery Jurnal ABDINUS : Jurnal Pengabdian Nusantara GUYUB: Journal of Community Engagement Jurnal Abdimas Akademika Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis Asa Jurnal Penelitian Pendidikan dan Pembelajaran
Dian Kusumaningtyas, Dian
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Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Live Streaming, Online Customer Review, Cashback Promotion on Product Purchase Interest on Shopee Features Naeli, Devi; Kusumaningtyas, Dian
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6000

Abstract

Research aim: Analyzing the Influence of Live Streaming, Online Customer Review, Cashback Promotion on Product Purchase Interest on Shopee Features Design/Methode/Approach: Quantitative method with linear regression design is used to test the impact of each feature on product purchase interest. Data collection is done through a survey distributed to consumers who actively shop at Shopee Research Finding : Research This show that live streaming has influence positive and significant to interest buy products , with beta value 0.318 and significance 0.002 (p<0.05). Review online customers also provide impact positive and significant to interest buy products , with beta value 0.282 and significance 0.006 (p<0.05). While that , cashback promotion shows connection positive , although No significant in a way statistics , with beta value 0.210 and significance 0.033 (p>0.05) Theoretical contribution/Originality: This study provides theoretical insights related to understanding the factors that influence purchasing decisions on Shopee features. Practitioner/Policy implications: Live streaming: Marketers should leverage live streaming functionality to increase consumer engagement and purchase intent while ensuring video quality and clarity of information. Online customer reviews: E-commerce platforms should encourage honest and positive customer reviews as reviews have a significant impact on purchasing decisions. Cashback Promotion: While cashback can be an incentive, its impact on purchase intent is not significant, so it should be combined with other more impactful features, such as live streaming or customer reviews. Research limitation: This research was conducted with a limited sample focusing only on management students of the 2021 intake. This is to standardize the results of the entire population of Shopee users or other e-commerce platforms.
Analysis Of Understanding The Enterpreneurial Spirit In Running A Business In Msmes Warkop Simbah Lorah Ngasem Kediri FUADI, MOCH. ILHAM; Kusumaningtyas, Dian
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/3x652371

Abstract

Research aim : optimize employee performance and make a significant contribution to the development of business strategies in the MSME sector, especially in fostering the entrepreneurial spirit of business actors. Design/Methode/Approach: Qualitative methods are used by researchers to obtain information from interviews with businesses, employees, and consumers of Warkop Simbah Lorah UMKM. Research Finding : As a result of the research, Warkop Simbah Lorah MSMEs face problems in understanding the entrepreneurial spirit when running a business. Small and medium-sized businesses (MSMEs) are seeing increased competition for creativity and innovation. By applying the entrepreneurial spirit, businesses encourage employees to have an entrepreneurial spirit to increase customer loyalty and create a positive cycle for business continuity. This research shows that the growth of MSMEs greatly affects the understanding of the entrepreneurial spirit in terms of optimizing employee performance at MSME Warkop Simbah Lorah. Theoretical contribution/Originality : this research can be a benchmark and provide recommendations for MSME actors to increase the spirit of entrepreneurship through the development of an entrepreneurial spirit that must be owned by business actors. Practitionel/Policy implication : This research is expected to help MSME owners by providing advice and information on how to develop leadership style skills that can increase understanding of the entrepreneurial spirit and improve employee quality. For readers, this research is expected to be a reference for those who want to start a business and face problems about the entrepreneurial spirit. Research limitation : This researcher is very short of information related to detailed data, because MSME actors do not store data regularly
The Influence of Viral Marketing, Online Customer Reviews, and Price on Purchasing Decisions on Skintific Skincare Products in the Tiktokshop Marketplace. pramesti, Zulia ika wahyu; kusumaningtyas, Dian
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6646

Abstract

Research purposes : This study intends to: 1) evaluate the effect of viral marketing on purchasing decisions on skintific skincare items in the tiktok store marketplace. 2) evaluate the effect of online customer reviews on purchasing decisions on skintific skincare items in the tiktok store marketplace. 3) ascertain how pricing affects decisions to buy skintific skincare goods in the marketplace of the TikTok shop. 4) ascertain how costs, online customer reviews, and viral marketing affect consumers' decisions to buy skintific skincare goods from the tiktok store marketplace.Approach/Method/Design  : This study employed a quantitative methodology, using a survey method with 97 respondents as the sample size, meeting the following requirements: Customers who have bought skintific skincare products from the Tiktok store. Sampling was determined using the techniquenon probability sampling. Data analysis through using SPSS software version 25 to perform multiple linear regression analysis. Research Findings: The findings of the first hypothesis research show that, in the Tiktok store marketplace, viral marketing significantly influences consumers' decisions to buy skintific skincare goods. The second hypothesis demonstrates that in the Tiktok shop marketplace, online customer reviews significantly influence consumers' decisions to buy skintific skincare items. The third hypothesis demonstrates that, in the Tiktok shop marketplace, price significantly influences consumers' decisions to buy skintific skincare goods. In the Tiktok store marketplace, the fourth hypothesis demonstrates that costs, online customer evaluations, and viral marketing significantly influence consumers' decisions to buy skintific skincare items.Theoretical contribution / Originality :This research has a role in developing purchasing decision theory and providing more detailed knowledge about what factors can influence consumer purchasing decisions.Practitioner/Policy Implications:This research adds insight for business actors in improving marketing, getting the best reviews from customers in the marketplace, and determining affordable prices. The results of this study can be used in developing businesses to make consumers interested in buying.Research limitations:The limitations of this study are that viral marketing factors, online customer reviews, and prices only contribute 56.4% to the decision to purchase Skintific skincare on the Tiktok shop, so there are still other factors that can influence purchasing decisions.
The Influence of Service Quality, Store Atmosphere, and Location on Customer Satisfaction Case Study on Seblak Prasmanan Ndaa Murniasari, Refi; Kusumaningtyas, Dian
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6659

Abstract

Research aim: This study aims to find out whether the influence of service quality, store atmosphere, and location affects customer satisfaction in the buffet seblak ndaa Design/Methode/Approach: this study uses quantitative method research. The population of all customers who visited the ndaa buffet seblak is unknown. A sample of 100 respondents was taken using the probability sampling technique with the random sampling method. Instrument testing with validity tests and reliability tests. Meanwhile, data analysis techniques with classical assumption test techniques, multiple linear regression analysis, hypothesis tests with SPSS version 25 application. Reseach Finding : This study produced the results that in the first hypothesis, service quality has a partial and positive effect on customer satisfaction, Second, store atmosphere has a partial and positive effect on customer satisfaction, Third, location partially does not have a positive effect on customer satisfaction and location have a simultaneous effect on customer satisfaction at the Seblak Prasmanan Ndaa. Theoretical contribution/Originality : This research has a role in developing customer satisfaction theory and providing knowledge about factors and indicators that are important in influencing customer satisfaction. Practitionel/Policy implication: This research can provide insight to business actors so that they can maintain good service quality, maintain customer comfort through an organized store atmosphere, and a neat location so that customer satisfaction can remain the main priority as a regular customer. Research limitations: This research is limited only to the aspects of service quality, store atmosphere, and location on customer satisfaction during the 2024 ndaa buffet.
The Influence of Online Customer Review, Online Customer Rating, Marketing Content on Fashion Buying Interest in Tiktokshop Fitriani, Desvita; Kusumaningtyas, Dian
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6683

Abstract

Research aim : The purpose of this study is to find out the Influence of Online Customer Review, Online Customer Rating, and Marketing Content on Fashion Buying Interest in Tiktokshop Design/Methode/Approach : The research uses a Causal Qualitative approach with a case study on consumers who have made fashion purchases at Tiktokshop. The data collection method is carried out through the distribution of questionnaires or questionnaires. The sample taken is as many as 40 people who will later be tested for validity and reliability using multiple linear regression analysis and hypothesis tests (t and f tests). Research Finding : In this study, the results of the variables T Test and F Test Online Customer Review (X1) and Online Customer Rating (X2) did not have a significant effect on Buying Interest (Y). Meanwhile, the Content Marketing (X3) variable has a significant effect. In addition, it was 69.2%. So, it can be interpreted that there are still variations of other factors that were not studied in this study, namely 30.8%. Theoretical contribution/Originality : This study provides a significant theoretical contribution and strengthens the literature on the findings of the influence of independent variables on dependent variables Practitionel/Policy implication : In practice, this study provides a solution to identify what causes affect buying interest Research limitation : The variable currently used does not have an influence on buying interest of 69.2% so there are still several variations of other variables that are not studied in this study, namely 30.8% so further research is needed
The influence of brand image, brand ambassador, and content marketing on purchasing decisions on wardah lipstick exclusive matte lipcream products Ilmiah, Elok Farikhatul; Kusumaningtyas, Dian
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6690

Abstract

Research aim : The purpose of this study is to determine the influence of brand image, brand ambassador, and content marketing on the purchase decision of Wardah Lipstick Exclusive Matte Lipcream product Design/Methode/Approach : The model of approach used in this study is a quantitative causal approach, which is a research approach that seeks causal relationships between variables. The sampling technique uses simple random sampling of 40 respondents. The data analysis technique used is Assumption testklasik, regresi linear berganda, uji T (parsial), dan uji F (uji simultan). Research Finding : The results showed that the brand image variable partially did not have a significant effect on the purchase decision, while the brand ambassador and content marketing variables partially had a positive and significant influence on the purchase decision. However, simultaneously, these three variables had a positive and significant effect on purchase decisions with a contribution of 81.1%. Theoretical contribution/Originality : Research will be an additional experience and help the author to understand more deeply the theory obtained by comparing theoretical concepts with the realization in the field. This research can also be used as an additional reference in the field of management studies, especially marketing management and can be used as a reference for future research. Practitionel/Policy implication : The results of this study can be used by users of Wardah Lipstick Exclusive Matte Lipcream products to find out marketing strategies and consumer attraction. Research limitation : This research only focuses on three main variables, namely brand image, brand ambassador, and content marketing, as well as how they relate to consumer purchase decisions both partially and simultaneously. The researcher also limited the research respondents to all users of wardah lipstick exclusive matte lipcream.
Sistem Informasi Akuntansi Omah Jenang Kelapa Sari Blitar KRISTIANI, NOVA DEWI; KUSUMANINGTYAS, DIAN
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2020): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2020
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

With the development of the UMKM business, it becomes a separate reason for researchers to find out the extent of the accounting system in Omah Jenang Kelapa Sari Blitar. Omah Jenang Kelapa Sari Blitar is one of the large MSMEs produced by jenang in the Kedamangan area, Blitar. In terms of its success, Omah Jenang Kelapa Sari depends on its sales output. This makes accounting information one of the important things to do in achieving the goals of a company. The research method used is qualitative research which is then described. The findings will be validated by the source triagulation method, which is to compare the existing findings with the relevant book sources. Based on the results of the interview, the researcher suggests adding a sales journal recording, making a sales flow chart, making a cash receipt journal recording.
WAJIB PAJAK PADA E-FILING DI KANTOR PELAYANAN PAJAK PRATAMA KOTA KEDIRI Solikah, Mar’atus; Kusumaningtyas, Dian
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 2 No. 1 (2017): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2017
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

E-filing is a service of charging and delivering Letter of Notification (SPT) electronically to Directorate General of Taxes, by utilizing internet communication channel. The purpose of this research is to know how the implementation of e-filing based on its dimension and know the characteristics of reporting compliance. The population in this study are all personal tax payers in Kediri, the sampling technique sampling sampling with a total of 200 samples. Data collection using questionnaire. Dimensions in e-filing variables in this study are System Quality, Quality of Information, Usage, User Satisfaction. Data analysis technique using SPSS. The results of the research Overall taxpayers are satisfied with the existence of e-filing system while for the characteristics of compliance reporting Annual Notice by using e-filing system able to help taxpayers avoid the delay of SPT reporting, avoid the arrears and fines of delay in reporting the Annual SPT. Keywords: e-filing, taxes
ANALISIS PERSEPSI HARGA, STORE ATMOSPHERE DAN KEBERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA MINIMARKET FAMILY DI KECAMATAN PATIANROWO NGANJUK Fitri, Lisa Lilik Zainul; Ichsannudin, Ichsannudin; Kusumaningtyas, Dian
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Tujuan penelitian ini yaitu untuk mengkaji dan menganalisis pengaruh signifikan secara parsial dan simultan antara persepsi harga, store atmosphere dan keberagaman produk terhadap keputusan pembelian konsumen pada Minimarket Family dikecamatan Patianrowo Nganjuk. Penelitian ini menggunakan metode deskriptif dengan pendekatan kuantitatif. Pengumpulan datanya dengan menyebarkan kuesioner secara langsung kepada sampel penelitian. Populasi penelitian ini yaitu konsumen yang berkunjung diMinimarket Family Kecamatan Patianrowo Nganjuk. Sampel dalam penelitian ini sebanyak 96 orang.Teknik pengambilan sampel secara accidental sampling. Pengujian hipotesis menggunakan regresi linier berganda dengan software SPSS for windows versi 25. Kesimpulan hasil penelitian ini adalah terdapat pengaruh signifikan secara parsial dan simultan antara persepsi harga, store atmosphere, dan keberagaman produk terhadap keputusan pembelian pada Minimarket Family di Kecamatan Patianrowo Nganjuk
PENERAPAN SISTEM MANAJEMEN KESEHATAN DAN KESELAMATAN KERJA DI KANTOR DLHKP KOTA KEDIRI Malinda, Puput Ayu; Kusumaningtyas, Dian; Bhirawa, Sigit Wisnu Setya
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Setiap jenis pekerjaan selalu dihadapkan dengan berbagai risiko, baik risiko terhadap tenaga kerja, alat kerja maupun material kerja. Penelitian ini dilakukan di Kantor Dinas Lingkungan Hidup, Kebersihan dan Pertamanan (DLHKP) Kota Kediri. Penelitian ini bertujuan untuk mengevaluasi penerapan sistem manajemen kesehatan dan keselamatan kerja (SMK3) di Dinas Lingkungan Hidup, Kebersihan dan Pertamanan Kota Kediri. Penelitian ini menggunakan pendekatan kualitatif.Jenis penelitian yang digunakan adalah Studi Kasus. Teknik analisis data menggunakan triangulasi. Hasil penelitian ini menunjukkan bahwa Sistem manajemen keselamatan dan kesehatan kerja Dinas Lingkungan Hidup, Kebersihan dan Pertamanan Kota Kediri telah direncanakan dan diterapkan dengan baik. Hal tersebut terlihat dari hasil wawancara, observasi serta kelengkapan prosedur-prosedur untuk mengatur terlaksananya pekerjaan dengan aman dan efisien.
Co-Authors Abadi, Abdur Rohman Agustin, Millenia Aliami, Sri Alvian, Mohammad Amin Tohari Andi Wicaksono, Mohammad Angga, Akhmad Rizqy Luthfi Ariana, Supin Ashari, Azfa Dzalifah Aulia, Firdias Cahyaningrat, Wahyu Diah Nurdiwaty Diana, Diana Ayu Kusumaningrum Dwi Utari Surya Ema Nurzainul Hakimah, Ema Nurzainul Faisol Faisol Faliana, Tara Indi Fatiha, Chandra Dwi Fitri, Lisa Lilik Zainul Fitria, Ruman Fitriani, Desvita FUADI, MOCH. ILHAM GESTY ERNESTIVITA Gusti, P. Putra Bayu Gusviani, Dika Hanifah, Alif I Gusti Agung Komang Diafari Djuni Hartawan Ichsannudin, Ichsannudin Ilmiah, Elok Farikhatul Imroh, Alvina Izzatul, Rilla Khamidah, Ulfa Nur KRISTIANI, NOVA DEWI Kuherawati, Jelvi Tri Kurniawan, Rony Leksono, Poniran Yudho Lestari, Tria Jihan Mahardika, Dinar Malinda, Puput Ayu Marisca, Rizky Pajar Refi Masrida, Lastik Putri Wiwin Mega Dian Sulistiyowati, Mega Megawati, Citra Dewi Melati, Putri Ayu Sukma Mochamad Muchson Murniasari, Refi Naeli, Devi Nanik Setijowati Ni Komang Yeni Patma Sari Nisak, Aviathun Ni’mah, Elsha Ulfatun Nuretha Hevy Purwaningtyas Oseany, Rahma Laila pamungkas, Ramadhan dewa Paramitha, Dyah Pradita, Fanesha Dwianggi pramesti, Zulia ika wahyu Puspita, Erna Putra, Aldafa Tito Ramanda Putri, Krisna Karisma Putri, Lina Wahyuni Putri, Sherly Yulia raharjo, itot bian Ramadhan, Dany Rino Sardanto Rossynanda, Dheriska Ima Salnan Ratih Asriningtias, Salnan Ratih Sandrina, Karin Dwi Sapta Andaruisworo Sasongko, M. Zuhdi SB, Sigit Wisnu SIGIT PUJI WINARKO Sigit Ratnanto Solikah, Mar’atus Suparianto, Aji Susi Damayanti, Susi Thedatama, Marelda Aurrelia Vareza, Dinda Vistanabilla, Amelya Wahyu Widodo Wicaksono, Moch Niko Aji Widodo, Moh. Wahyu Wiyasa, I Wayan Arsana Wiyono, Syaiful Hadi Wulandari, Galuh Agusti Yoanita, Enggar Zahrani, Safira Astri Atika