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The Influence of Service Quality, Store Atmosphere, and Location on Customer Satisfaction Case Study on Seblak Prasmanan Ndaa Murniasari, Refi; Kusumaningtyas, Dian
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6659

Abstract

Research aim: This study aims to find out whether the influence of service quality, store atmosphere, and location affects customer satisfaction in the buffet seblak ndaa Design/Methode/Approach: this study uses quantitative method research. The population of all customers who visited the ndaa buffet seblak is unknown. A sample of 100 respondents was taken using the probability sampling technique with the random sampling method. Instrument testing with validity tests and reliability tests. Meanwhile, data analysis techniques with classical assumption test techniques, multiple linear regression analysis, hypothesis tests with SPSS version 25 application. Reseach Finding : This study produced the results that in the first hypothesis, service quality has a partial and positive effect on customer satisfaction, Second, store atmosphere has a partial and positive effect on customer satisfaction, Third, location partially does not have a positive effect on customer satisfaction and location have a simultaneous effect on customer satisfaction at the Seblak Prasmanan Ndaa. Theoretical contribution/Originality : This research has a role in developing customer satisfaction theory and providing knowledge about factors and indicators that are important in influencing customer satisfaction. Practitionel/Policy implication: This research can provide insight to business actors so that they can maintain good service quality, maintain customer comfort through an organized store atmosphere, and a neat location so that customer satisfaction can remain the main priority as a regular customer. Research limitations: This research is limited only to the aspects of service quality, store atmosphere, and location on customer satisfaction during the 2024 ndaa buffet.
The Influence of Online Customer Review, Online Customer Rating, Marketing Content on Fashion Buying Interest in Tiktokshop Fitriani, Desvita; Kusumaningtyas, Dian
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6683

Abstract

Research aim : The purpose of this study is to find out the Influence of Online Customer Review, Online Customer Rating, and Marketing Content on Fashion Buying Interest in Tiktokshop Design/Methode/Approach : The research uses a Causal Qualitative approach with a case study on consumers who have made fashion purchases at Tiktokshop. The data collection method is carried out through the distribution of questionnaires or questionnaires. The sample taken is as many as 40 people who will later be tested for validity and reliability using multiple linear regression analysis and hypothesis tests (t and f tests). Research Finding : In this study, the results of the variables T Test and F Test Online Customer Review (X1) and Online Customer Rating (X2) did not have a significant effect on Buying Interest (Y). Meanwhile, the Content Marketing (X3) variable has a significant effect. In addition, it was 69.2%. So, it can be interpreted that there are still variations of other factors that were not studied in this study, namely 30.8%. Theoretical contribution/Originality : This study provides a significant theoretical contribution and strengthens the literature on the findings of the influence of independent variables on dependent variables Practitionel/Policy implication : In practice, this study provides a solution to identify what causes affect buying interest Research limitation : The variable currently used does not have an influence on buying interest of 69.2% so there are still several variations of other variables that are not studied in this study, namely 30.8% so further research is needed
The influence of brand image, brand ambassador, and content marketing on purchasing decisions on wardah lipstick exclusive matte lipcream products Ilmiah, Elok Farikhatul; Kusumaningtyas, Dian
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6690

Abstract

Research aim : The purpose of this study is to determine the influence of brand image, brand ambassador, and content marketing on the purchase decision of Wardah Lipstick Exclusive Matte Lipcream product Design/Methode/Approach : The model of approach used in this study is a quantitative causal approach, which is a research approach that seeks causal relationships between variables. The sampling technique uses simple random sampling of 40 respondents. The data analysis technique used is Assumption testklasik, regresi linear berganda, uji T (parsial), dan uji F (uji simultan). Research Finding : The results showed that the brand image variable partially did not have a significant effect on the purchase decision, while the brand ambassador and content marketing variables partially had a positive and significant influence on the purchase decision. However, simultaneously, these three variables had a positive and significant effect on purchase decisions with a contribution of 81.1%. Theoretical contribution/Originality : Research will be an additional experience and help the author to understand more deeply the theory obtained by comparing theoretical concepts with the realization in the field. This research can also be used as an additional reference in the field of management studies, especially marketing management and can be used as a reference for future research. Practitionel/Policy implication : The results of this study can be used by users of Wardah Lipstick Exclusive Matte Lipcream products to find out marketing strategies and consumer attraction. Research limitation : This research only focuses on three main variables, namely brand image, brand ambassador, and content marketing, as well as how they relate to consumer purchase decisions both partially and simultaneously. The researcher also limited the research respondents to all users of wardah lipstick exclusive matte lipcream.
Sistem Informasi Akuntansi Omah Jenang Kelapa Sari Blitar KRISTIANI, NOVA DEWI; KUSUMANINGTYAS, DIAN
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2020): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2020
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

With the development of the UMKM business, it becomes a separate reason for researchers to find out the extent of the accounting system in Omah Jenang Kelapa Sari Blitar. Omah Jenang Kelapa Sari Blitar is one of the large MSMEs produced by jenang in the Kedamangan area, Blitar. In terms of its success, Omah Jenang Kelapa Sari depends on its sales output. This makes accounting information one of the important things to do in achieving the goals of a company. The research method used is qualitative research which is then described. The findings will be validated by the source triagulation method, which is to compare the existing findings with the relevant book sources. Based on the results of the interview, the researcher suggests adding a sales journal recording, making a sales flow chart, making a cash receipt journal recording.
WAJIB PAJAK PADA E-FILING DI KANTOR PELAYANAN PAJAK PRATAMA KOTA KEDIRI Solikah, Mar’atus; Kusumaningtyas, Dian
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 2 No. 1 (2017): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2017
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

E-filing is a service of charging and delivering Letter of Notification (SPT) electronically to Directorate General of Taxes, by utilizing internet communication channel. The purpose of this research is to know how the implementation of e-filing based on its dimension and know the characteristics of reporting compliance. The population in this study are all personal tax payers in Kediri, the sampling technique sampling sampling with a total of 200 samples. Data collection using questionnaire. Dimensions in e-filing variables in this study are System Quality, Quality of Information, Usage, User Satisfaction. Data analysis technique using SPSS. The results of the research Overall taxpayers are satisfied with the existence of e-filing system while for the characteristics of compliance reporting Annual Notice by using e-filing system able to help taxpayers avoid the delay of SPT reporting, avoid the arrears and fines of delay in reporting the Annual SPT. Keywords: e-filing, taxes
ANALISIS PERSEPSI HARGA, STORE ATMOSPHERE DAN KEBERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA MINIMARKET FAMILY DI KECAMATAN PATIANROWO NGANJUK Fitri, Lisa Lilik Zainul; Ichsannudin, Ichsannudin; Kusumaningtyas, Dian
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Tujuan penelitian ini yaitu untuk mengkaji dan menganalisis pengaruh signifikan secara parsial dan simultan antara persepsi harga, store atmosphere dan keberagaman produk terhadap keputusan pembelian konsumen pada Minimarket Family dikecamatan Patianrowo Nganjuk. Penelitian ini menggunakan metode deskriptif dengan pendekatan kuantitatif. Pengumpulan datanya dengan menyebarkan kuesioner secara langsung kepada sampel penelitian. Populasi penelitian ini yaitu konsumen yang berkunjung diMinimarket Family Kecamatan Patianrowo Nganjuk. Sampel dalam penelitian ini sebanyak 96 orang.Teknik pengambilan sampel secara accidental sampling. Pengujian hipotesis menggunakan regresi linier berganda dengan software SPSS for windows versi 25. Kesimpulan hasil penelitian ini adalah terdapat pengaruh signifikan secara parsial dan simultan antara persepsi harga, store atmosphere, dan keberagaman produk terhadap keputusan pembelian pada Minimarket Family di Kecamatan Patianrowo Nganjuk
PENERAPAN SISTEM MANAJEMEN KESEHATAN DAN KESELAMATAN KERJA DI KANTOR DLHKP KOTA KEDIRI Malinda, Puput Ayu; Kusumaningtyas, Dian; Bhirawa, Sigit Wisnu Setya
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Setiap jenis pekerjaan selalu dihadapkan dengan berbagai risiko, baik risiko terhadap tenaga kerja, alat kerja maupun material kerja. Penelitian ini dilakukan di Kantor Dinas Lingkungan Hidup, Kebersihan dan Pertamanan (DLHKP) Kota Kediri. Penelitian ini bertujuan untuk mengevaluasi penerapan sistem manajemen kesehatan dan keselamatan kerja (SMK3) di Dinas Lingkungan Hidup, Kebersihan dan Pertamanan Kota Kediri. Penelitian ini menggunakan pendekatan kualitatif.Jenis penelitian yang digunakan adalah Studi Kasus. Teknik analisis data menggunakan triangulasi. Hasil penelitian ini menunjukkan bahwa Sistem manajemen keselamatan dan kesehatan kerja Dinas Lingkungan Hidup, Kebersihan dan Pertamanan Kota Kediri telah direncanakan dan diterapkan dengan baik. Hal tersebut terlihat dari hasil wawancara, observasi serta kelengkapan prosedur-prosedur untuk mengatur terlaksananya pekerjaan dengan aman dan efisien.
ANALISIS PENGARUH KUALITAS PELAYANAN, LOKASI DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK BRODEN SCREEN PRINTING Suparianto, Aji; Widodo, Moch. Wahyu; Kusumaningtyas, Dian
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Abstract The research objectives (1) the effect of service quality variables (X1), location (X2), promotion (X3) and their partial effect on purchasing decisions (Y) at Broden Screen Printing in Jombang (2) The influence of service quality variables (X1), location (X2), promotion (X3) and their simultaneous influence on purchasing decisions (Y) at Broden Screen Printing in Jombang. Quantitative approach with causal research method. The population of all consumers who make purchases at Broden Screen Printing in Jombang. The sample used is 100 respondents. The sampling technique was non-probability sampling with the accidental sampling method. The research instrument is a questionnaire. The analysis technique uses multiple linear regression with SPSS for windows version 21 software. The results of the study (1) service quality, location and promotion partially have a positive and significant effect on purchasing decisions. (2) service quality, location and promotion simultaneously have a positive and significant effect on purchasing decisions. Abstrak Tujuan penelitian (1) pengaruh variabel kualitas pelayanan (X1), lokasi (X2), promosi (X3) dan pengaruhnya secara parsial terhadap keputusan pembelian (Y) pada Broden Screen Printing di Jombang (2) Pengaruh variabel kualitas pelayanan (X1), lokasi (X2), promosi (X3) dan pengaruhnya secara simultan terhadap keputusan pembelian (Y) pada Broden Screen Printing di Jombang. Pendekatan kuantitatif dengan metode causal research. Populasi seluruh konsumen yang melakukan pembelian pada Broden Screen Printing di Jombang. Sampel yang digunakan 100 responden. Teknik pengambilan sampel nonprobability sampling dengan metode accidental sampling. Instrumen penelitian adalah kuesioner. Teknik analisis menggunakan regresi linear berganda dengan software SPSS for windows versi 21. Hasil penelitian (1) kualitas pelayanan, lokasi dan promosi secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian. (2) kualitas pelayanan, lokasi dan promosi secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian.
PERANCANGAN START-UP BUSINESS E-COMMERCE “CREATEEZ” MENGGUNAKAN METODE DESIGN THINKING Ramadhan, Dany; Kusumaningtyas, Dian; Sardanto, Rino
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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This research is a research and development research that aims to examine the design and test of an e-commerce website called Createez, a start-up that aims to empower independent designers and small or medium-sized brand owners by creating a platform to connect creators, marketplaces, and producer. Data collection techniques used in this study were using questionnaires and interviews. The design of Createez uses the design thinking method which is divided into stages: Emphatize, Define, Ideate, Prototype, and Testing. Model testing using Miro and Figma software. The results of this study indicate that the Design Thinking method is implemented in the design of the Createez website and in the testing phase of this website it can help overcome the problems of brand owners (creators) such as fulfillment management, capital, and product stock that is often left over.
ANALISIS PENGARUH MARKETING MIX 4P TERHADAP KEPUTUSAN PEMBELIAN PADA USAHA BUDIDAYA IKAN LELE Ashari, Azfa Dzalifah; Kusumaningtyas, Dian
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This study aims to describe the effect of product quality, price, place, and promotion on purchasing decisions in catfish farming in Muneng. The definition of the problem in this study is how the impact of product quality, price, place, and promotion on purchasing decisions. The systemic methodology in this study uses a quantitative strategy with a causal assessment procedure technique. The population of this study were catfish buyers in the catfish farming business in Muneng Village. The sampling technique used accidental sampling with 100 respondents considering the unlimited number of individuals. Information investigation method using multiple linear regression analysis examination. The test results can be said that product quality influences purchasing decisions, price influences purchasing decisions, places influences purchasing decisions, promotions influence purchasing decisions, and product quality, price, place, and promotion side by side influence purchasing decisions in catfish farming business in Muneng Village.
Co-Authors Abadi, Abdur Rohman Agustin, Millenia Aliami, Sri Alvian, Mohammad Amin Tohari Andi Wicaksono, Mohammad Angga, Akhmad Rizqy Luthfi Ariana, Supin Ashari, Azfa Dzalifah Aulia, Firdias Cahyaningrat, Wahyu Diah Nurdiwaty Diana, Diana Ayu Kusumaningrum Ema Nurzainul Hakimah, Ema Nurzainul Faisol Faisol Faliana, Tara Indi Fatiha, Chandra Dwi Fitri, Lisa Lilik Zainul Fitriani, Desvita FUADI, MOCH. ILHAM GESTY ERNESTIVITA Gusti, P. Putra Bayu Gusviani, Dika Hanifah, Alif I Gusti Agung Komang Diafari Djuni Hartawan Ichsannudin, Ichsannudin Ilmiah, Elok Farikhatul Imroh, Alvina Izzatul, Rilla Khamidah, Ulfa Nur KRISTIANI, NOVA DEWI Kuherawati, Jelvi Tri Kurniawan, Rony Leksono, Poniran Yudho Lestari, Tria Jihan Mahardika, Dinar Malinda, Puput Ayu Marisca, Rizky Pajar Refi Masrida, Lastik Putri Wiwin Mega Dian Sulistiyowati, Mega Melati, Putri Ayu Sukma Mochamad Muchson Murniasari, Refi Naeli, Devi Nisak, Aviathun Ni’mah, Elsha Ulfatun Oseany, Rahma Laila pamungkas, Ramadhan dewa Paramitha, Dyah Pradita, Fanesha Dwianggi pramesti, Zulia ika wahyu Puspita, Erna Putra, Aldafa Tito Ramanda Putri, Krisna Karisma Putri, Lina Wahyuni Putri, Sherly Yulia raharjo, itot bian Ramadhan, Dany Rino Sardanto Rossynanda, Dheriska Ima Sandrina, Karin Dwi Sapta Andaruisworo Sasongko, M. Zuhdi SB, Sigit Wisnu SIGIT PUJI WINARKO Sigit Ratnanto Solikah, Mar’atus Suparianto, Aji Susi Damayanti, Susi Thedatama, Marelda Aurrelia Vareza, Dinda Vistanabilla, Amelya Wahyu Widodo Wicaksono, Moch Niko Aji Widodo, Moh. Wahyu Wiyasa, I Wayan Arsana Wiyono, Syaiful Hadi Wulandari, Galuh Agusti Yoanita, Enggar Zahrani, Safira Astri Atika