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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri PROFIT Referensi : Jurnal Ilmu Manajemen dan Akuntansi JURNAL LENTERA BISNIS Jurnal Ilmiah Manajemen Kesatuan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Penamas: Journal of Community Service Journal of Governance, Taxation, and Auditing Mamangan Social Science Journal Journal of Artificial Intelligence and Digital Business Journal of Social Comunity Services An-Nisbah: Jurnal Ekonomi Syariah
Ana Fitriyatul Bilgies, Ana Fitriyatul
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : penamas journal of community service

 1 
Pelatihan sales marketing untuk pemasaran jasa melalui promosi dan media sosial untuk menarik calon nasabah di PT. BPRS Madinah Lamongan Bilgies, Ana Fitriyatul; Finas, Intan Sari; Vironika, Della April
Penamas: Journal of Community Service Vol. 5 No. 2 (2025): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v5i2.1793

Abstract

The sales marketing training for service promotion through social media at Bank Madinah Lamongan aimed to enhance employees’ understanding and skills in utilizing social media to attract potential customers. This training employed a practical approach, focusing on using platforms such as Instagram, Facebook, and WhatsApp Business to promote financial service products. The methodology included material delivery, case studies, pre-tests and post-tests, and observation of participants’ performance. The results indicated a significant improvement in participants’ comprehension, with average scores increasing by 35% after the training. Participants also showed improved ability in managing social media, demonstrated by increased creativity in promotional content development. However, challenges such as limited time and resources in managing social media remain obstacles to be addressed. This training is expected to enhance Bank Madinah Lamongan’s competitiveness in attracting customers in the digital era. It is recommended that the bank strengthen its digital marketing resources and conduct regular evaluations to ensure the program’s sustainability.
Pemanfaatan data penjualan sebagai dasar penetapan harga pada Lamongan Mart di Diskoperindag Bilgies, Ana Fitriyatul; Ardela, Fidia Tasya Vira; Sari, Devi Nofita; Tristantiya, Devi Ayu
Penamas: Journal of Community Service Vol. 6 No. 1 (2026): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v6i1.2872

Abstract

The use of sales data as a basis for pricing is a strategic step to increase consumer interest in purchasing MSME products at Lamongan Mart, which the Lamongan Regency Cooperatives, Industry and Trade Office manage. This program aims to improve showroom managers’ understanding and skills in processing sales data to support price determination in line with market conditions and consumer purchasing power. The training method includes providing materials, case studies, sales data analysis, and evaluation through pre-tests and post-tests. The results of the activity showed a 33.5% increase in participants’ understanding of the ability to read consumer demand trends, identify products with high and low sales levels, and establish more competitive pricing strategies. The use of sales data also helps managers make more accurate decisions to support increased sales of MSME products. This activity is expected to strengthen Lamongan Mart’s role as a modern, responsive, and sustainable marketing platform for superior regional products, supporting local economic empowerment.
Co-Authors Ali muhajir, Ali Aminullah Assagaf Anjar Sulistyowati Anjelika, Selfi Quraini Ardela, Fidia Tasya Vira Arini Novandalina Armanu Armanu, Armanu Bakri Damayanti Damayanti Finas, Intan Sari Gatot Wijayanto Have Zulkarnaen Imron Natsir, Imron Kusmayasari, Dewi Lamsir, Seno Novi Darmayanti Nurul Fauziyah, Nurul Purwadisastra, Dikdik Rahma Wati, Endang Rovanita Rama Rozi, Ahmad Fathur Sari, Devi Nofita Sari, Resa Whindy Exvina Sa’idah, Laily Nur Siti Shoimah Soekiman, JFX. Susanto Sri Meike Jusup Suharsono, Judi Sukesi . Sulistyowati, Anjar Syahril Syahril Syam, Fahmi Tristantiya, Devi Ayu Usdi, January Vironika, Della April Yanti Setianti Yutiandry Rivai