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All Journal Al Tijarah Jurnal Pengabdian kepada Masyarakat Nusantara Insight Management Journal Journal of Community Development and Disaster Management Indonesian Journal of Economics and Management Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Islamic Economics and Finance Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Inovasi Jurnal Pengabdian Masyarakat (IJPM) Islamic Business and Management Journal (IBMJ) Journal of Innovative and Creativity KIC Proceedings of Femfest International Conference on Economics, Management, and Business POTENSI: Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Jurnal manajemen dan bisnis (Performa) BISNIS : Jurnal Bisnis dan Manajemen Islam
Hamidah Tussifah
Universitas Darussalam Gontor
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Strategi Bersaing dengan Agile Manufacturing Hamidah Tussifah
Al Tijarah Vol 3, No 1 (2017): June 2017
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v3i1.936

Abstract

Competitive advantage now increasingly rests upon a dynamic capability to compete successfully in an environment of frequent, challenging and unpredictable change. The agile manufacturing a recently popularized concept has been advocated as the 21st century manufacturing paradigm. In adopting and developing the key elements of agile manufactruring, there is requirement for enterprises to overcome the philosophical challenges of a shift from mass/lean production to the customization of agility. Beside that, enterprises should explore the key success factors to support succesfull agile implementation.
Strategi Bersaing dengan Agile Manufacturing Hamidah Tussifah
Al Tijarah Vol. 3 No. 1 (2017): Al Tijarah | June
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v3i1.936

Abstract

Competitive advantage now increasingly rests upon a dynamic capability to compete successfully in an environment of frequent, challenging and unpredictable change. The agile manufacturing a recently popularized concept has been advocated as the 21st century manufacturing paradigm. In adopting and developing the key elements of agile manufactruring, there is requirement for enterprises to overcome the philosophical challenges of a shift from mass/lean production to the customization of agility. Beside that, enterprises should explore the key success factors to support succesfull agile implementation.
TAKTSĪRU SŪRATI AL-JĀMIA’TĪ AL-MUASSASATI A’LA AL-MA’HADI WAJAUDATI AT-TA’LĪMI NAHWA QARĀRA AT-THULLĀBI AL-MUNTADZIMĪNA FĪL IKHTIYĀRI MAKĀNI AL-DIRĀSATI AL-MUSTAWA AL-LĪSĀNIS (Dirāsatun Hāluhu Bijāmia’ti Dārissalāmi Kuntūr) Imron Agung Khoirudin; Hamidah Tussifah
Islamic Business and Management Journal Vol. 4 No. 2 (2021): IBMJ | December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ibmj.v4i2.2223

Abstract

هذا الدراسة بعنوأن "تاثير صورة الكلية مدرسه داخليةوجودة التعليم نحو قرارالطلاب المنتظمين في اختيار مكان الدراسة لمستوى الليسانس" (دراسة حاله بجامعة دار السلام كونتور). أما بالنسبة للخلفية من هذه الدراسة فهي لارتفاع اهتمام الفرد يهللبحث عن العلم على مستوى الكلية, لارتفاع العدد الإجمالى طلاب الكلية العاديةبجامعة دار السلام كونتوروصورة الجامعة المؤسسة على المعهد وللتعليم الكافيعاملاومن المهملفرديه للبحث عن العلم على مستوي الكلية .والغرض من هذا الدراسة هو1) لمعرفه تاثيرصورة الجامعة المؤسسة على المعهد نحو قرارطلاب المنتظمين في اختيار مكان الدراسة لمستوى الليسانس بجامعة دار السلام كونتور, 2) لمعرفه جودة التعليمنحو قرارالطلاب المنتظمين في اختيار مكان الدراسة لمستوى اليسأنس3) لتحليل المتغيرات أكثر تاثير نحو قرارطلاب المنتظمين في اختيار مكان الدراسة لمستوى الليسانس بجامعة دار السلام كونتور .المجتمع في هذه الدراسة هوالطلاب المنتظمين بجامعة دار السلام كونتور للسنه 2014الى السنه2017 وهذا يرتقي إلى174, في حين أن العينة في هذه الدراسة تؤخذ من عدد من 60 شخص من طلاب الكلية العادية لسنه 2014 اليللسنه2016. باستخدام أخذ العينات غير الاحتمالية تقنية أخذ العينات الارجوأنية، عندسوغيونو (2015), العينات الأرجوأنية هيتقنيه تحديد العينات مع مراعاة محددة .وكما هو الحال في هذه الدراسة،  أيأخذ عيناتمنطلاب الكلية العاديةفصل3الي فصل8مع النظر فيفصل1و2لا تزال في قابليتها للتكيفوليس بالضرورة تلكلااستمرارالي الفص البعد. منهجيه الدراسة التي ستستخدم في هذه الدراسة: 1 إختبار أداة الدراسة يتضمن إختبار صلاحيه الإختبار والاعتمادية, 2إختبار الافتراض الكلاسيكي (إختبار العلاقة الخاصة, إختبار متعدد الأقطاب, إختبار التبأين المتغأير،  إختبار الطبيعية). استنادا إلى نتائج استنتاج الدراسةأن هناك تاثيرا كبير لصورة الكلية مدرسة داخليةنحو قرارالطلاب المنتظمين في اختيار مكان الدراسة لمستوى الليسانس .وهناك تاثيرا كبيرلتعليم الجيد نحو قرارلطلاب المنتظمين في اختيار مكان الدراسة لمستوى اليسأنس. و للتعليم الكافيالتاثير الأعلى نحو قرارالطلاب المنتظمين في اختيار مكان الدراسة لمستوى الليسانس بجامعة دار السلام كونتور.
ANALYSIS THE IMPLEMENTATION OF ISLAMIC STORE ATTRIBUTES AND MARKETING MIX FROM ISLAMIC PERSPECTIVE (Survey at La-Tansa Gontor Department Store Ponorogo) Faisal Setiawan Fajri; Hamidah Tussifah
Islamic Business and Management Journal Vol. 1 No. 2 (2018): IBMJ | December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ibmj.v1i2.2248

Abstract

This arrangement aims to find out the Implementation of Islamic store attributes and marketing mix from Islamic perspective at La-Tansa Gontor Department Store. Implementation of Islamic store attributes and marketing mix from the Islamic perspective in the store is highly recommended that Muslim business people still maintain the norms of religion in business and establish a business strategy in accordance with Islamic Shari'a.La-Tansa Gontor Departement Store is one business unit owned by Darussalam Gontor Islamic Boarding School which aims to get the profit used for development and meet all the needs of Darussalam Gontor Islamic Boarding School. In addition, the establishment of La-Tansa Gontor aims for educational means for teachers of Darussalam Gontor Islamic Boarding School and as a means of dakwah for the employees and the community. This arrangement raises the formulation of the problem: does La-Tansa Gontor Department Store have implemented Islamic Store Attributes and marketing mix from Islamic perspective? With a qualitative approach, data collection with observation, interview and documentation techniques. The data analysis used is descriptive analysis technique with the aim to describe the data that researcher collect about Implementation of Islamic store attributes and marketing mix from Islamic perspective in La-Tansa Gontor Department Store.Keywords: Islamic Store Attributes and marketing mix from Islamic perspective, La-Tansa Gontor Department Store.
TAHLĪLU AL-MĪZATI AT-TANĀFUSIYATI WA AL-QĪMATI AL-ISLĀMIYATI FĪ IQRĀRI AL-DIRĀSATI (Dirāsatu hālati Thullābi Al-Fashlu Al-Dirasiyi At-tsālitsi Bijāmi’ati Dār As-salāmi kūntūr) Wahyu Adhiya Putra; Hamidah Tussifah
Islamic Business and Management Journal Vol. 5 No. 2 (2022): IBMJ | December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ibmj.v5i2.2285

Abstract

إن التربية تترقى حين بعد بمرور الأعوام و قامت جامعة دار السلام كونتور كإحدى المؤسسات التربية بإندونيسيا بتنفيذها منذ السنوات القديمة. ومن نوع المؤشر الذي يكون الإهتمام به في أخذ تقرير التعلم بوجود ميزة التنافسية والقيم الإسلامية الجارية في الجامعة. ونوع هذا البحث هو السببية المقارنة. وهذا البحث له متغيرتان، متغيرة مستقلة (X) هي الميزة التنافسية والقيم الإسلامية، ومتغيرة تابعة هي تقرير تعلم الطلاب في جامعة دار السلام كونتور. المجتمع الإحصائي في هذا البحث هو الطلاب الفصل الدراسى الثالث جامعة دار السلام كونتور. الطريقة المعانية في هذا البحث هي الطريقة المعانية الهادفة وعدد المستجيب 215 يكون العينة. وطريقة التحليل المستخدمة هي الطريقة تحليل الانحدار المتعددة. البيانات هي الإستطلاع المخدرة و بتدبيرLikert . وأم النتائج من هذا البحث فهي، أن الميزة التنافسية والقيم الإسلامية تؤثر على تقرير التعلم تأثيرا تاما. والقيم الإسلامية هي المتغير أكبر التأثيرات نحو تقرير التعلم. من إختبار الفرض التقليدي أن عدم heterokedastisitasو multikolineritas في هذا البحث. نتيجة من اختبار الدلالة أن حساب f 51.574< من رسم البيان f وكان وجود الأثر من X1 و X2 أو الميزة التنافسية و القيم الإسلامية على Y أو تقرير التعلم. إما من اختبار الإنحدار أن وجود التأثيرات من متغير الميزة التنافسية عن تقرير التعلم ثم وجود التأثيرات من متغير القيم الإسلامية عن تقرير تعلم الطلاب. ومن بيان اختبار RSquare أن 32.1% التأثيرات من الميزة التنافسية والقيم الإسلامية نحو تقرير التعلم والباقي 67.9% متأثر متغير  من غير المتغير في هذا البحث.
ISLAMIC BRAND ANALYSIS ON RETAIL USING BRAND CANVAS MODEL Achmad Ihya Ulumuddin; Hamidah Tussifah
Islamic Business and Management Journal Vol. 1 No. 2 (2018): IBMJ | December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ibmj.v1i2.2324

Abstract

The growth of the world's Muslim population today has greatly affected the governance in the daily life of people in different parts of the world. It has attracted the attention of some observers in the business unit sector. Particularly companies that will target Muslim share. It is clear that if the awareness of Halal and Haram increases, then the equity of Islamic brands will also be affected. Islamic values in the brand can be through several ways, including: based on aspects of compliance, based on its origin, based on the consumer. The purpose of this research is to find out how the points of Islamic brand can be implemented by LaTansa Gontor Department Store along with a good strategy identification. This research used qualitative method with grounded theory. The data were collected using observation, interview and documentation techniques. Determination of sample used by the researcher is purposive sampling, while data analysis method used is a method of Miles and Hubberman with Brand Canvas as an instrument. From this research, it can be concluded that LaTansa Gontor Department Store has succeeded in infusing its brand image into the minds of their customers. LaTansa Gontor logo is considered to be less able to inform its brand. The research also found that application of Islamic values based on the aspect of compliance is on the name, promise, character, and sales. Based on the origin, it can be reviewed from the name, position statement, color, logo, and text. Based on consumers, it can be reviewed from the persona and basic story of the brand.
Analysis of The Influence of Brand Equity, Trust, and Facilities on Consumer Decision-Making (Case Study on Tour & Travel Services Hajj Umrah Asbihunu Ponorogo): Analysis of The Influence of Brand Equity, Trust, and Facilities on Consumer Decision-Making (Case Study on Tour & Travel Services Hajj Umrah Asbihunu Ponorogo) Wawan Putra; Dhika Amalia Kurniawan; Hamidah Tussifah
Islamic Business and Management Journal Vol. 6 No. 1 (2023): IBMJ | June
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ibmj.v6i1.3126

Abstract

This research aims to test the influence of brand equity, trust, against the decision of the consumer in using the services of ' Umrah Hajj travel tour & ASBIHU NU Ponorogo. This type of research is kuatitatif by using a questionnaire, techniques. Data obtained through surveys to the 128 respondents i.e. consumers who have been using the services of the travel and tour & measured using the Likert scale. Sampling using a probability sampling technique with simple random sampling. Analysis tool used is the Statistical product service solution (SPSS), by conducting test validity and reliability as well as classic assumption test and test multiple linear assumption. The results showed that the variable dimension of brand awareness and perceived quality do not affect positively and significantly to consumer decision-making in using the services of the travel Hajj umrah tour & ASBIHUNU Ponorogo whereas variables brand loyalty, brand association, trust, and the facility is a positive and influential variables significantly to consumer decision-making in using the services of the travel Hajj umrah tour & ASBIHUNU Ponorogo. The suggestions can be submitted with regard to the results of this research are as follows (1) services of tour travel Hajj umrah & ASBIHUNU Ponorogo should always improve or maintain an influential factors towards positive decisions the consumer in using the services of a tour travel Hajj umrah & ASBIHUNU Ponorogo, as kesetian consumer ASBIHUNU, ease of product consumers in the given Service ASBIHUNU Ponorogo, leisure facilities when used, as well as consumer confidence against the service ASBIHUNU, Ponorogo. (2) as well as evaluate and pay more attention to factors which do not affect the consumer's decision against positive pengabilan i.e. knowledge about consumer ASBIHUNU Ponorogo, description and the generalisation of quality Services ASBIHUNU Ponorogo, as well as convenience consumer terhadapa services ASBIHUNU Ponorogo. 
ANALISIS PENGARUH BRAND IMAGE DAN FASILITAS RUMAH SAKIT TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN JASA KESEHATAN (Survey Pada RSI PKU Muhammadiyah Kabupaten Tegal) Miftakhul Ulum; Hamidah Tussifah
Islamic Business and Management Journal Vol. 2 No. 1 (2019): IBMJ | June
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ibmj.v2i1.3150

Abstract

Along with the development of increasingly sophisticated science and technology, hospitals as one of the providers of health services have a very important role in efforts to improve health services, both from the facilities they provide and the quality of services by creating excellence in terms of service quality, facilities, innovation and speed in responding to patient needs. This study aims to analyze the influence of brand image and facilities on consumer decisions using the health services of PKU Muhammadiyah Tegal Islamic Hospital. This type of research is quantitative and sampling uses Non-probability sampling with Purposive Sampling techniques with the number of respondents determined as many as 100 respondents. The analysis technique used is multiple linear regression analysis techniques. Data obtained through respondents with surveys in the form of questionnaires and measured using a Likert scale. The results showed that brand image did not have a positive and significant effect on decision making. While facilities have a positive and significant effect on decision making. Suggestions that can be conveyed related to the results of this study are as follows (1) to PKU Muhammadiyah Hospital in Kab. Tegal should always maintain and enhance factors that have a positive effect on decision making. (2) Evaluating factors that do not have a positive effect on decision making.
SWOT Analysis Of Marketing Strategy On Elzatta Firma Donna; Hamidah Tussifah
Islamic Business and Management Journal Vol. 3 No. 1 (2020): IBMJ | June
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ibmj.v3i1.3883

Abstract

The Muslim population in the world is increasing every year according to the Pew Research Center's Forum on Religion & Public Life. Indonesia declared a world Muslim fashion center in 2020. Elzatta is a hijab brand with the tagline "Pesona Hijab Indonesia". In facing Indonesia as the center of world Muslim fashion in 2020, Elzatta needs to determine the company's position based on the SWOT matrix so that it can find out the appropriate strategy for the company. The purpose of this study was to determine Elzatta SWOT analysis of internal factors and external factors. This type of research is qualitative research with descriptive analysis method. Data retrieval is used by using observation, interview, and documentation techniques. The results obtained from the SWOT matrix analysis show that Elzatta's position is currently in quadrant I, namely growth strategy. These results are determined based on the average score on IFAS and EFAS so that the best alternative strategy SWOT matrix is obtained for business development, especially Elzatta marketing strategy with SO strategy, which is to maintain and improve product quality so that it can become a product of Indonesian pride.
Pengaruh voucher price discount, customer experience, dan customer satisfaction terhadap customer loyalty pada sistem pengiriman paket Roya Mantingan Tussifah, Hamidah; Annisa', Zahro
Insight Management Journal Vol. 4 No. 2 (2024): January
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/imj.v4i2.317

Abstract

Penelitian ini mengeksplorasi permasalahan terkait strategi pemasaran dan pengalaman pelanggan pada Roya la Tansa Mart di Sambirejo Mantingan, dengan fokus pada sistem pengiriman parsel melalui WhatsApp dan Telegram. Penelitian bertujuan untuk menganalisis pengaruh diskon harga voucher, pengalaman pelanggan, dan kepuasan pelanggan terhadap loyalitas pelanggan pada sistem pengiriman paket berbasis WhatsApp dan Telegram Roya la Tansa Mart. Metodologi penelitian menggunakan pendekatan kuantitatif asosiatif dengan menggunakan purposive sampling yang melibatkan 112 pelanggan yang pernah melakukan pembelian berulang di Roya la Tansa Mart. Data dikumpulkan melalui kuesioner, observasi, dan survei, kemudian dianalisis menggunakan perangkat lunak statistik SPSS versi 25 menggunakan regresi linier berganda dan uji t. Hasil uji t menunjukkan diskon harga voucher, pengalaman pelanggan, dan kepuasan pelanggan secara individual mempunyai pengaruh positif dan signifikan terhadap loyalitas pelanggan. Uji F menegaskan bahwa secara kolektif ketiga faktor tersebut mempengaruhi loyalitas pelanggan. Meski memiliki kemiripan produk dengan kompetitor, namun mengedepankan peningkatan kualitas pelayanan menjadi kunci utama dalam menumbuhkan loyalitas pelanggan terhadap Roya la Tansa Mart. Ada kebutuhan untuk fokus pada aspek-aspek yang membedakan kualitas produk atau layanan untuk menarik dan mempertahankan loyalitas pelanggan. Roya la Tansa Mart perlu meningkatkan kualitas layanan pengiriman untuk menghadapi persaingan pasar dan membangun kesan positif bagi konsumen guna meningkatkan loyalitas. Penelitian ini mengajak peneliti untuk lebih fokus, mengembangkan tujuan penelitian, dan meningkatkan ketelitian melalui peningkatan studi literatur serta kelengkapan data dalam kajian yang akan dilakukan
Co-Authors Achmad Ihya Ulumuddin Adzimatinoor Nabila Rahmadania Agustina, Lira Ahmad Setiyono Alyasmin, Diva Annisa', Zahro Arfita Maula Nugraheni Aziizah, Silmina Nur Bimantara, Andika Rendra Claryzha, Nadhilla Dhika Amalia Kurniawan Faisal Setiawan Fajri Faradina Ilma Deannova Farah Diba Aya Rosady Firda , Sabela Firma Donna Gina Atikah Hasni Gina Atikah Hasni Hasanah, Anisa Nur Hasni, Gina Atikah Hilya Laila Karima Abidin Humaira, Resti Nikia Imron Agung Khoirudin Kusuma, Amir Reza Marjany, Nawa Miftakhul Ulum Nabila, Adzimatinoor Nabila Nadila Putri Navitsha Navitsha, Nadila Putri Nawa Marjany Nur Choirina Ma’rufah Qatrunnada Salsabila Rahmah Mumtahanatul Insirah Rahmanita, Fahmilia Rokhman, Iwan Aminur Salma Rizani Saniyah Konita Ulul Albab Saputri, Citra Amanda Shaafa Amaliah Marendengi Silmina Nur Aziizah Suyanto Suyanto Trisnani, Asif Ummu Salamah Usmanul Khakim Wahyu Adhiya Putra Wawan Putra Zahro Nita Bil Mai Zahro’, Khurun’in