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All Journal Al Tijarah Jurnal Pengabdian kepada Masyarakat Nusantara Insight Management Journal Journal of Community Development and Disaster Management Indonesian Journal of Economics and Management Journal of Islamic Economics and Finance Inovasi Jurnal Pengabdian Masyarakat (IJPM) KIC BISNIS : Jurnal Bisnis dan Manajemen Islam
Hamidah Tussifah
Program Studi Manajemen, Fakultas Ekonomi Dan Manajemen Universitas Darussalam Gontor
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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The Effect of Product Quality and Service Quality on Consumer Satisfaction at Roya Café Mantingan Tussifah, Hamidah; Navitsha, Nadila Putri
BISNIS Vol 9, No 1 (2021): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v9i1.10350

Abstract

Quality assurance becomes the main priority for the company. The quality of the product is closely related to the ability of the product to carry out its functions, with the good quality of the product will make the consumers satisfied and trust. Customer satisfaction is something that needs to be considered by the company. Another factor that can affect customer satisfaction is the quality of service as an effort to fulfill the needs and desires of consumers and the provision of delivery in keeping up with consumer expectations.  This study aims to determine the influence of product quality and service quality partially and simultaneously on customer satisfaction at Roya Café. The research method uses a type of quantitative research. Data collection techniques are carried out by observation. The research instrument uses questionnaires distributed to Roya Café consumers. The sample was taken by 226 respondents, using Non-Probability Sampling technique with Incidental Sampling approach. The analysis techniques in this study used multiple linear regressions. The results showed that partially the quality of the product had a positive and significant effect on customer satisfaction and the quality of service partially influenced positively and significantly to customer satisfaction at Roya Café.
Co-Authors Agustina, Lira Ahmad Setiyono Alyasmin, Diva Annisa', Zahro Aziizah, Silmina Nur Bimantara, Andika Rendra Claryzha, Nadhilla Farah Diba Aya Rosady Firda , Sabela Hasanah, Anisa Nur Hasni, Gina Atikah Humaira, Resti Nikia Kusuma, Amir Reza Marjany, Nawa Nabila, Adzimatinoor Nabila Navitsha, Nadila Putri Rahmanita, Fahmilia Rokhman, Iwan Aminur Suyanto Suyanto Trisnani, Asif Usmanul Khakim Zahro’, Khurun’in