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All Journal Al Tijarah Jurnal Pengabdian kepada Masyarakat Nusantara Insight Management Journal Journal of Community Development and Disaster Management Indonesian Journal of Economics and Management Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Islamic Economics and Finance Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Inovasi Jurnal Pengabdian Masyarakat (IJPM) Islamic Business and Management Journal (IBMJ) Journal of Innovative and Creativity KIC Proceedings of Femfest International Conference on Economics, Management, and Business POTENSI: Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Jurnal manajemen dan bisnis (Performa) BISNIS : Jurnal Bisnis dan Manajemen Islam
Hamidah Tussifah
Universitas Darussalam Gontor
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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A Comparative Study Of The Analysis Of The Effect Of Product Quality, Price, And Business Location On Consumer Satisfaction Of The Students Canteen Of Universitas Darussalam Gontor (Study On Dlp And Lawu Caffe) Saputri, Citra Amanda; Hamidah Tussifah
Islamic Business and Management Journal Vol. 7 No. 1 (2024): IBMJ | June
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ibmj.v7i1.11874

Abstract

This study raises problems that occur in the marketing mix, namely product quality, price, business location and student satisfaction as consumers at DLP and Lawu Caffe, Darussalam Gontor University. This study aims to analyze product quality, price, and business location on the satisfaction of UNIDA students after purchasing food products at DLP and Lawu Caffe and comparing the satisfaction of UNIDA students with both of them. This research was conducted at Darussalam Gontor University. This research method uses a quantitative approach and data collection is done by distributing questionnaires with probability sampling techniques, namely simple random sampling to 314 female students of Darussalam Gontor University. The results showed that product quality, price, and business location partially had a positive and significant effect on the satisfaction of UNIDA students as consumers at DLP and Lawu Caffe. Product quality, price, and business location simultaneously together have a positive and significant effect on customer satisfaction with an F count value of DLP 437,123 and F count Lawu Caffe 624,018 with a difference in value of 186,895. With this difference in value, UNIDA students are more satisfied with the product quality, price, and business location of Lawu Caffe compared to DLP.
Analysis Of Viral Marketing, Social Media Engagement and Religiosity On Online Crowdfunding Platforms Hamidah Tussifah; Rahmah Mumtahanatul Insirah
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 1 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i1.2980

Abstract

Crowdfunding has emerged as an innovative fundraising solution, leveraging digital technology and social media to connect donors with beneficiaries. This study investigates the influence of religiosity, social media engagement, and viral marketing on millennials’ online donation decisions in Jakarta. Religiosity, reflecting spiritual values that motivate donations, emerged as the dominant factor, encouraging contributions as acts of worship and moral responsibility. Social media engagement enhances participation through active interactions like sharing and commenting, while viral marketing supports trust-building with engaging and informative content. Using a quantitative approach, data were collected via an online Likert-scale questionnaire from 196 purposively sampled respondents and analyzed using SPSS version 25. Results show all three factors significantly influence donation decisions. This study highlights the importance of integrating spiritual values into online campaigns and utilizing creative communication strategies to foster donor trust and engagement, emphasizing the synergy between technology and social values for sustainable online donation platforms.
Use of Artificial Intelligence in Analyzing Brand Engagement and Customer Experience to Support Sustainability Hamidah Tussifah; Gina Atikah Hasni; Adzimatinoor Nabila Rahmadania
Proceedings of Femfest International Conference on Economics, Management, and Business Vol. 2 (2024): Proceedings of Femfest International Conference on Economics, Management, and Busines
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artificial intelligence is highly influential in the economic development of the millennial generation. Brand engagement is strategic in brand building, and as customer expectations continue to rise, improving customer experience has become a challenge for businesses. In this rapid development, businesses must continue to innovate in order to improve their business. The utilization of AI in various aspects of business requires various business strategies in its development. This article aims to analyze the benefits of AI in the context of brand engagement and customer experience to support sustainability. We present a comprehensive literature review on this topic. The results of this study show that Artificial Intelligent has an effect on analyzing brand engagement and customer experience to support sustainability.
The Analysis of Affiliate Marketing, Video Marketing, and Halal Brand Awareness Factor in Influencing Consumer Decisions in Purchasing Implora Products Tussifah, Hamidah; Nabila, Adzimatinoor Nabila
Indonesian Journal of Economics and Management Vol. 5 No. 1 (2024): Indonesian Journal of Economics and Management (November 2024)
Publisher : Jurusan Akuntansi Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijem.v5i1.6444

Abstract

Effective marketing strategies are crucial with the rapid growth of e-commerce and fierce competition in the cosmetics industry. This study analyzes the impact of affiliate marketing, video marketing, and halal brand awareness on consumer purchase decisions for Implora products. Using a quantitative approach, data were collected through questionnaires, observations, and surveys from 122 respondents who use Implora products, and analyzed with SPSS version 25. Multiple linear regression and T-tests reveal that affiliate marketing positively and significantly influences purchase decisions (tcount 2.497 > ttable 1.980). Conversely, video marketing shows a negative and significant effect (tcount -2.677 > ttable 1.980). Halal brand awareness positively and significantly affects decisions (tcount 3.381 > ttable 1.980), reflecting its importance in Indonesia's Muslim-majority market. Aspects like halal knowledge, hygiene, and safety enhance consumer trust, offering insights for more effective strategies to boost Implora's competitiveness and market share.
Optimalisasi Pengelolaan Asrama di UNIDA Gontor melalui Pendekatan Participatory Action Research Tussifah, Hamidah; Trisnani, Asif; Khakim, Usmanul; Zahro', Khurun'in; Kusuma, Amir Reza
Journal of Community Development and Disaster Management Vol 7 No 1 (2025): Journal of Community Development and Disaster Management
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcd.v7i1.6875

Abstract

Artikel ini membahas pendampingan program asrama di Universitas Darussalam Gontor sebagai bagian dari Program Pengabdian kepada Masyarakat (PkM) tahun 2024. UNIDA Gontor, sebagai universitas pesantren, mengintegrasikan sistem kepesantrenan dalam pendidikan formal, menjadikan asrama sebagai elemen penting. Pendampingan ini bertujuan membantu principal dalam mengelola program asrama secara efektif. Metode yang digunakan adalah Participatory Action Research (PAR), yang mencakup identifikasi, perencanaan, pelaksanaan, evaluasi, dan tindak lanjut. Hasilnya, tersusun 21 program asrama yang mendukung aspek tempat tinggal, interaksi sosial, dan pendidikan mahasiswa. Evaluasi menunjukkan program berjalan dengan baik, meskipun masih ditemukan kendala dalam konseling mahasiswa. Sebagai tindak lanjut, pendampingan akan diperpanjang dan diperluas ke aspek konseling dan teknologi informasi.
Pelatihan Juru Sembelih Halal: Upaya Meningkatkan Pemahaman Keislaman dan Keterampilan Penyembelihan di Kecamatan Kendal, Ngawi, Jawa Timur Trisnani, Asif; Tussifah, Hamidah; Rokhman, Iwan Aminur; Alyasmin, Diva; Claryzha, Nadhilla; Firda , Sabela
Inovasi Jurnal Pengabdian Masyarakat Vol 3 No 1 (2025): IJPM - April 2025
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/ijpm.745

Abstract

Pelatihan Juru Sembelih Halal (JULEHA) memiliki peran penting dalam memastikan proses penyembelihan hewan sesuai dengan prinsip halal dan standar kesejahteraan hewan. Kegiatan ini bertujuan untuk meningkatkan pemahaman dan keterampilan peserta mengenai pemahaman islam dan keterampilan penyembelihan melalui kombinasi pemaparan teori dan praktik langsung. Materi pelatihan mencakup fiqih qurban, prinsip penyembelihan halal-thayyib, evaluasi kualitas hewan potong, serta manajemen penyembelihan yang efisien. Dalam praktiknya, peserta mempelajari teknik menjatuhkan hewan dengan metode yang meminimalkan stres, memastikan posisi hewan yang optimal sebelum penyembelihan, serta melakukan penyembelihan sesuai dengan ketentuan syariat Islam dan regulasi halal nasional. Dokumentasi kegiatan ini menunjukkan bahwa pendekatan berbasis teori dan praktik dapat meningkatkan kompetensi juru sembelih halal dalam menjalankan tugasnya secara profesional. Pelatihan ini juga berkontribusi terhadap peningkatan kualitas penyembelihan di masyarakat, sehingga mendukung penyediaan daging yang aman, sehat, utuh, dan halal (ASUH). Dengan adanya program ini, kesadaran dan kepatuhan terhadap standar halal semakin meningkat, serta memperkuat sistem sertifikasi juru sembelih halal di tingkat lokal maupun nasional.
Optimalisasi Pengelolaan Asrama di UNIDA Gontor melalui Pendekatan Participatory Action Research: Optimizing Dormitory Management at UNIDA Gontor through Participatory Action Research Approach Tussifah, Hamidah; Trisnani, Asif; Khakim, Usmanul; Zahro', Khurun'in; Kusuma, Amir Reza
Journal of Community Development and Disaster Management Vol. 7 No. 1 (2025): Journal of Community Development and Disaster Management
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcd.v7i1.6875

Abstract

Artikel ini membahas pendampingan program asrama di Universitas Darussalam Gontor sebagai bagian dari Program Pengabdian kepada Masyarakat (PkM) tahun 2024. UNIDA Gontor, sebagai universitas pesantren, mengintegrasikan sistem kepesantrenan dalam pendidikan formal, menjadikan asrama sebagai elemen penting. Pendampingan ini bertujuan membantu principal dalam mengelola program asrama secara efektif. Metode yang digunakan adalah Participatory Action Research (PAR), yang mencakup identifikasi, perencanaan, pelaksanaan, evaluasi, dan tindak lanjut. Hasilnya, tersusun 21 program asrama yang mendukung aspek tempat tinggal, interaksi sosial, dan pendidikan mahasiswa. Evaluasi menunjukkan program berjalan dengan baik, meskipun masih ditemukan kendala dalam konseling mahasiswa. Sebagai tindak lanjut, pendampingan akan diperpanjang dan diperluas ke aspek konseling dan teknologi informasi.
Analisis Internal Marketing Dalam Membangun Citra Perusahaan Lewat Optimalisasi Peran Receptionist Di Cordova Edupartment Semarang: Analisis Internal Marketing Dalam Membangun Citra Perusahaan Lewat Optimalisasi Peran Receptionist Di Cordova Edupartment Semarang Tussifah, Hamidah; Farah Diba Aya Rosady; Aziizah, Silmina Nur; Marjany, Nawa
Journal Of Islamic Economics And Finance Vol 5 No 2 (2025): Vol. 5 No. 2 (2025)
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jief.v5i2.12491

Abstract

The purpose of this study is to examine how the implementation of internal marketing helps improve company image by optimising the role of receptionists at Cordova Edupartment Semarang. Human resource management strategies known through internal marketing emphasise the importance of preparing employees as internal customers so that they can provide the best service to external customers. Receptionists, who serve as the front line of the company, play an important role in determining how customers first perceive the company. This study employs a qualitative methodology using observation, interviews, documentation, and hands-on practice to collect data. The results indicate that the implementation of internal marketing elements, such as training and development, supportive leadership, internal communication, and recruitment and compensation systems, can enhance the quality of receptionist services. Excellent service directly impacts customers' perceptions of the company. Therefore, through the important role of receptionists, internal marketing is an effective method for building and maintaining a company's reputation
The Effect of Islamic Advertising and Brand Image on Sasha Toothpaste Product Purchase Decision Tussifah, Hamidah; Hasni, Gina Atikah; Hasanah, Anisa Nur
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/eyyrm983

Abstract

Research aim: The purpose of this study was to find out the effect of Islamic advertising and brand image on Sasha's toothpaste product purchase decision on students at the University of Darussalam Gontor Female Campus. Design/Methode/Approach: The research method used was quantitative, the sample was used by 143 respondents. Data collection techniques with questionnaire deployment and data analysis techniques use multiple linear regression analysis. Research Finding: The results of this study showed that there was a positive and significant effect between Islamic advertising and brand image variables on the purchase decision of Sasha toothpaste products. Theoretical contribution/Originality: Islamic advertising is one of the advertising offerings that are often used today. A brand image reflects a consumer's perception of a product or brand. Practitioner/Policy implication: The important role of Islamic advertising and Brand image can influence a consumer's purchase decision, therefore this must be very concerning for companies to form an image and determine target consumers. Research limitation: The limitations of this research are does not account for unexpected events like the current pandemic, this affects the limited number of respondents, so the respondents are only female students from the University of Darussalam Gontor.
Analisis Strategi Live Streaming, Diskon, dan Sales Promotion terhadap Impulse Buying pada Marketplace Shopee dalam Perspektif Islam Hamidah Tussifah; Farah Diba Aya Rosady
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 4 No. 1 (2026): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v4i1.1298

Abstract

The development of e-commerce has encouraged the use of increasingly intensive digital marketing strategies, which have the potential to trigger impulse buying behavior, especially among Generation Z. This study aims to analyze the influence of live streaming, discounts, and sales promotions on impulse buying among female students at Darussalam Gontor University Campus C who use the Shopee marketplace from an Islamic perspective. This study uses a quantitative method with a survey approach (questionnaire). Data was obtained through a Likert scale questionnaire distributed to 340 respondents and analyzed using multiple linear regression with the help of SPSS. The results show that, partially, live streaming, discounts, and sales promotions have a positive and significant effect on impulse buying with a significance value of 0.000. Simultaneously, the three independent variables also have a positive and significant effect on impulse buying. The conclusion of this study shows that digital marketing strategies can increase impulsive buying, but from an Islamic perspective, they need to be controlled so as not to encourage excessive consumption and remain in line with the principles of balanced consumption and Islamic values.  
Co-Authors Achmad Ihya Ulumuddin Adzimatinoor Nabila Rahmadania Agustina, Lira Ahmad Setiyono Alyasmin, Diva Annisa', Zahro Arfita Maula Nugraheni Aziizah, Silmina Nur Bimantara, Andika Rendra Claryzha, Nadhilla Dhika Amalia Kurniawan Faisal Setiawan Fajri Faradina Ilma Deannova Farah Diba Aya Rosady Firda , Sabela Firma Donna Gina Atikah Hasni Gina Atikah Hasni Hasanah, Anisa Nur Hasni, Gina Atikah Hilya Laila Karima Abidin Humaira, Resti Nikia Imron Agung Khoirudin Kusuma, Amir Reza Marjany, Nawa Miftakhul Ulum Nabila, Adzimatinoor Nabila Nadila Putri Navitsha Navitsha, Nadila Putri Nawa Marjany Nur Choirina Ma’rufah Qatrunnada Salsabila Rahmah Mumtahanatul Insirah Rahmanita, Fahmilia Rokhman, Iwan Aminur Salma Rizani Saniyah Konita Ulul Albab Saputri, Citra Amanda Shaafa Amaliah Marendengi Silmina Nur Aziizah Suyanto Suyanto Trisnani, Asif Ummu Salamah Usmanul Khakim Wahyu Adhiya Putra Wawan Putra Zahro Nita Bil Mai Zahro’, Khurun’in