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All Journal Al Tijarah Jurnal Pengabdian kepada Masyarakat Nusantara Insight Management Journal Journal of Community Development and Disaster Management Indonesian Journal of Economics and Management Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Islamic Economics and Finance Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Inovasi Jurnal Pengabdian Masyarakat (IJPM) Islamic Business and Management Journal (IBMJ) Journal of Innovative and Creativity KIC Proceedings of Femfest International Conference on Economics, Management, and Business POTENSI: Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Jurnal manajemen dan bisnis (Performa) BISNIS : Jurnal Bisnis dan Manajemen Islam
Hamidah Tussifah
Universitas Darussalam Gontor
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Analisis Customer Experince, Brand Image, dan Religiousity dalam Mempengaruhi Customer Loyalty (Studi pada Produk Boikot Pro Israel) Hamidah Tussifah; Nur Choirina Ma’rufah; Nawa Marjany
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2349

Abstract

The article titled "Analysis of Customer Experience, Brand Image, and Religiosity in Influencing Customer Loyalty (Study on Boycotted Pro-Israel Products)" is a scientific paper aimed at building research hypotheses on the influence between variables that can be used in future studies within the scope of marketing management. The research method used is a library research method, sourcing from online media such as Google Scholar, Mendeley, and other academic platforms. The findings of this study reveal that, despite the widespread boycott of pro-Israel products, customer experience influences customer loyalty. Brand image positively influences customer loyalty in some places and vice versa. Some studies show that religiosity has a negative impact on loyalty, while others show that religiosity positively affects customer loyalty due to a good brand image.
Analisis Internal Marketing Dalam Membangun Citra Perusahaan Lewat Optimalisasi Peran Receptionist Di Cordova Edupartment Semarang Hamidah Tussifah; Silmina Nur Aziizah
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.3117

Abstract

The purpose of this study is to examine how the implementation of internal marketing helps improve company image by optimising the role of receptionists at Cordova Edupartment Semarang. Human resource management strategies known through internal marketing emphasise the importance of preparing employees as internal customers so that they can provide the best service to external customers. Receptionists, who serve as the front line of the company, play an important role in determining how customers first perceive the company. This study employs a qualitative methodology using observation, interviews, and documentation to collect data. The results indicate that the implementation of internal marketing elements, such as training and development, supportive leadership, internal communication, and recruitment and compensation systems, can enhance the quality of receptionist services. Excellent service directly impacts customers' perceptions of the company. Therefore, through the important role of receptionists, internal marketing is an effective method for building and maintaining a company's reputation.
Pelatihan Pemasaran Digital Sebagai Strategi Pemberdayaan UMKM di Desa Sambirejo, Ngawi, Jawa Timur Setiyono, Ahmad; Suyanto, Suyanto; Tussifah, Hamidah; Bimantara, Andika Rendra; Agustina, Lira; Rahmanita, Fahmilia; Humaira, Resti Nikia
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 4 (2025): Edisi Oktober - Desember
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i4.7484

Abstract

Kontribusi Usaha Mikro, Kecil, dan Menengah (UMKM) sangat penting dalam memperkuat ekonomi lokal, namun pelaku UMKM di Desa Sambirejo, Ngawi masih mengalami keterbatasan dalam memanfaatkan pemasaran digital sehingga tidak mampu bersaing di era transformasi digital. Kegiatan pengabdian ini bertujuan untuk meningkatkan kompetensi wirausaha pelaku UMKM melalui pelatihan serta pendampingan pemasaran digital. Mitra kegiatan ini adalah komunitas UMKM Desa Sambirejo yang berjumlah 30 pelaku usaha. Metode pelaksanaan meliputi, 1) identifikasi masalah melalui sesi jajak pendapat untuk menggali kendala utama yang dihadapi pelaku UMKM, 2) pelaksanaan workshop strategi pemasaran digital, pembuatan branding, serta pelatihan pembuatan konten digital, serta 3) evaluasi untuk menilai efektivitas kegiatan serta kebutuhan tindak lanjut. Hasil kegiatan menunjukkan peningkatan pengetahuan dan keterampilan pelaku UMKM dalam memahami branding, memperbaiki desain kemasan, dan memanfaatkan media sosial sebagai sarana promosi. Kegiatan ini juga menghasilkan luaran berupa foto dan video serta 10 logo usaha baru yang dapat digunakan sebagai identitas brand. Temuan menunjukkan bahwa pelatihan pemasaran digital mampu menjadi langkah strategis dalam meningkatkan kesiapan UMKM menghadapi persaingan ekonomi digital. Dengan demikian, keberlanjutan pendampingan dan pelatihan sangat penting agar UMKM dapat terus beradaptasi serta mengembangkan kapasitas pemasaran digital secara mandiri dan berkelanjutan.
Optimalisasi Kolaborasi Karang Taruna dan Home Industri Untuk Meningkatkan Kesejahteraan Masyarakat Dusun Parenan 2 Melalui Digital Marketing syifa, Hamidah Tussifah; Qatrunnada Salsabila; Salma Rizani; Arfita Maula Nugraheni; Shaafa Amaliah Marendengi; Hilya Laila Karima Abidin; Zahro Nita Bil Mai; Ummu Salamah; Faradina Ilma Deannova; Asif Trisnani
POTENSI: Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Vol. 2 No. 1: Maret 2026
Publisher : Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/potensi.v2i1.62

Abstract

Abundant natural resources cannot guarantee the welfare of a community. Without superior human resources and collaboration between various elements of society, natural resources will be underutilized. The community service program in Parenan 2 hamlet seeks to optimize natural resources through collaboration between Karang Taruna (Youth Organization) and home industries to improve community welfare through the implementation of digital marketing. The main problems faced by home industry players are low digital literacy, limited market access and a lack of branding and online marketing strategies. The program’s implementation methods include digital marketing training, social media optimization, and strengthening product identity through packaging design and promotional strategies. This collaboration has resulted in increased human resources capacity, expanded market research, and increased sales volume of local products. Furthermore, youth involvement in the digital marketing process encourages the growth of innovation and community-based economic independence. The results of the activity indicate that the synergy between Karang Taruna and home industry players is able to create a business ecosystem that is more adaptive to technological developments, thus positively impacting the sustainable increase in income and welfare of the Parenan 2 hamlet community.Kekayaan alam yang melimpah tidak bisa menjadi jaminan kesejahteraan suatu masyarakat. Tanpa disertai sumber daya manusia yang unggul dan kolaborasi berbagai elemen masyarakat kekayaan alam akan kurang termanfaatkan secara optimal. Program pengabdian masyarakat di dusun Parenan 2 berusaha untuk mengoptimalkan kekayaan alam melalui kolaborasi antara Karang Taruna dan home industri dalam meningkatkan kesejahteraan masyarakat melalui penerapan digital marketing. Permasalahan utama yang dihadapi pelaku home industri adalah rendahnya literasi digital, keterbatasan akses pasar, serta kurangnya strategi branding dan pemasaran online. Metode pelaksanaan program ini meliputi pelatihan digital marketing, optimalisasi media sosial, serta penguatan identitas produk melalui desain kemasan dan strategi promosi. Kolaborasi ini menghasilkan peningkatan kapasitas sumber daya manusia, perluasan jangkauan pasar, serta peningkatan volume penjualan produk lokal. Selain itu, keterlibatan pemuda dalam proses pemasaran digital mendorong tumbuhnya inovasi dan kemandirian ekonomi berbasis komunitas. Hasil kegiatan menunjukkan bahwa sinergi antara Karang Taruna dan pelaku home industri mampu menciptakan ekosistem usaha yang lebih adaptif terhadap perkembangan teknologi, sehingga berdampak positif terhadap peningkatan pendapatan dan kesejahteraan masyarakat Dusun Parenan 2 secara berkelanjutan.
HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Hamidah Tussifah; Saniyah Konita Ulul Albab; Gina Atikah Hasni
Jurnal Manajemen dan Bisnis Performa Vol. 21 No. 2 (2024)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v21i2.3272

Abstract

Di era digital banyak faktor-faktor yang mempengaruhi keputusan pembelian ulang di pasar perjalanan online, karenanya business ditantang untuk dapat terus mempelajari pasar dan faktor yang mempengaruhinya. Penelitian ini bertujuan untuk meneliti bagaimana harga dan kualitas layanan mempengaruhi keputusan pembelian ulang di platform Traveloka, dengan kepuasan konsumen sebagai faktor penengah, di Universitas Darussalam Gontor. Penelitian ini menggunakan metode kuantitatif dengan sampel sebanyak 114 responden melalui purposive sampling dengan syarat telah melakukan lebih dari satu transaksi. Analisis data dilakukan dengan menggunakan path analysis. Hasil penelitian menunjukkan bahwa harga dan kualitas layanan secara langsung berpengaruh positif dan signifikan terhadap kepuasan konsumen. Selain itu, harga dan kepuasan konsumen juga berpengaruh positif dan signifikan terhadap keputusan pembelian ulang. Meskipun kualitas layanan berpengaruh positif, namun tidak signifikan terhadap keputusan pembelian ulang. Analisis jalur menunjukkan bahwa kepuasan konsumen tidak berperan sebagai variabel intervening antara harga dan keputusan pembelian ulang, serta antara kualitas layanan dan keputusan pembelian ulang.
The Effect of Product Quality and Service Quality on Consumer Satisfaction at Roya Café Mantingan Tussifah, Hamidah; Navitsha, Nadila Putri
BISNIS Vol 9, No 1 (2021): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v9i1.10350

Abstract

Quality assurance becomes the main priority for the company. The quality of the product is closely related to the ability of the product to carry out its functions, with the good quality of the product will make the consumers satisfied and trust. Customer satisfaction is something that needs to be considered by the company. Another factor that can affect customer satisfaction is the quality of service as an effort to fulfill the needs and desires of consumers and the provision of delivery in keeping up with consumer expectations.  This study aims to determine the influence of product quality and service quality partially and simultaneously on customer satisfaction at Roya Café. The research method uses a type of quantitative research. Data collection techniques are carried out by observation. The research instrument uses questionnaires distributed to Roya Café consumers. The sample was taken by 226 respondents, using Non-Probability Sampling technique with Incidental Sampling approach. The analysis techniques in this study used multiple linear regressions. The results showed that partially the quality of the product had a positive and significant effect on customer satisfaction and the quality of service partially influenced positively and significantly to customer satisfaction at Roya Café.
Co-Authors Achmad Ihya Ulumuddin Adzimatinoor Nabila Rahmadania Agustina, Lira Ahmad Setiyono Alyasmin, Diva Annisa', Zahro Arfita Maula Nugraheni Aziizah, Silmina Nur Bimantara, Andika Rendra Claryzha, Nadhilla Dhika Amalia Kurniawan Faisal Setiawan Fajri Faradina Ilma Deannova Farah Diba Aya Rosady Firda , Sabela Firma Donna Gina Atikah Hasni Gina Atikah Hasni Hasanah, Anisa Nur Hasni, Gina Atikah Hilya Laila Karima Abidin Humaira, Resti Nikia Imron Agung Khoirudin Kusuma, Amir Reza Marjany, Nawa Miftakhul Ulum Nabila, Adzimatinoor Nabila Nadila Putri Navitsha Navitsha, Nadila Putri Nawa Marjany Nur Choirina Ma’rufah Qatrunnada Salsabila Rahmah Mumtahanatul Insirah Rahmanita, Fahmilia Rokhman, Iwan Aminur Salma Rizani Saniyah Konita Ulul Albab Saputri, Citra Amanda Shaafa Amaliah Marendengi Silmina Nur Aziizah Suyanto Suyanto Trisnani, Asif Ummu Salamah Usmanul Khakim Wahyu Adhiya Putra Wawan Putra Zahro Nita Bil Mai Zahro’, Khurun’in