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When digital technology distracts: Impact on cognitive load and work productivity in Generation Z Bagus M. Fatah Kertarajasa; Imas Soemaryani
Jurnal Fokus Manajemen Bisnis Vol. 16 No. 1 (2026)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v16i1.14769

Abstract

This study examines how digital technology distraction affects employees’ cognitive load and work productivity, focusing on Generation Z employees at Telkom Indonesia Company within a hybrid work setting. Grounded in cognitive load theory, the research evaluates whether frequent notifications, multitasking, and overlapping digital activities heighten cognitive strain and reduce performance. Using a quantitative approach, data were collected from 108 respondents via online surveys, and purposive sampling was used to ensure a representative sample. The proposed model was analyzed using SmartPLS for the structural equation model with partial least squares, and process model 5 was applied to test mediation effects using SPSS. The findings show that digital technology distraction significantly increases cognitive load, and higher cognitive load subsequently decreases work productivity. In addition, digital technology distraction also has a significant direct adverse effect on work productivity. Mediation results indicate partial mediation, confirming that cognitive load is a central mechanism through which digital distractions translate into productivity loss. The study advances workplace digital-distraction literature by validating cognitive load theory in a real-world hybrid work environment and by providing evidence specific to Generation Z employees, who face high digital exposure at work. In practice, the findings highlight the need for digital exposure management and attention regulation strategies to sustain Generation Z performance in hybrid workplaces.
Impact of Retention and Development on Turnover Intention among Gen Z at Bank BNI Revina Armayani; Imas Soemaryani
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3903

Abstract

Generation Z, a growing segment of Indonesia’s workforce, shows high turnover intentions, creating retention challenges for organizations. At PT Bank Negara Indonesia (BNI) Regional Office 04, more than 60% of recent resignations involved this demographic. This study aims to investigate the effect of employee retention and employee development on turnover intention among Generation Z employees. A quantitative research design was applied using a survey of 132 respondents selected through purposive sampling. Data were analyzed using path analysis with SPSS to assess individual and joint effects. Results show that employee retention significantly reduces turnover intention by 57.1%, largely driven by strong employee relations and clear career advancement opportunities. Employee development also decreases turnover intention by 29.4%, though its impact is constrained by less effective training delivery. Combined, these variables explain 64.28% of the variance in turnover intention, indicating a substantial negative influence. The findings suggest that enhancing competitive rewards, career pathways, and interactive training can be effective strategies for reducing turnover intention and fostering loyalty among Generation Z employees in the banking sector.